• 제목/요약/키워드: reserve fund

검색결과 26건 처리시간 0.017초

패션업체 고객 충성도 구축을 위한 로열티 프로그램 (A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm)

  • 주성래;유명의
    • 한국의류학회지
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    • 제33권2호
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    • pp.331-342
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    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

온라인 패션 SOHO 쇼핑몰의 판매촉진특성 및 판매촉진전략 (Characteristics and Strategy of Sales Promotion for On-line Fashion SOHO Shopping Mall)

  • 지혜경
    • 한국의상디자인학회지
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    • 제10권2호
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    • pp.163-178
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    • 2008
  • The purpose of this study is to search the characteristics and strategy of sales promotion in on-line fashion SOHO (Small Office Home Office) shopping malls. 87 of these shopping malls have been selected through a ranking service called 100HOT (http://www.100hot.co.kr), and 906 cases of sales promotion activities have been executed on web-sites of these shopping malls. The cases have been analyzed by descriptive statistics and chi-square analysis. The results are as follows: First, on-line fashion SOHO shopping malls have frequently used sales promotion tactics such as demonstration, display, viral marketing, sale, event, customer compensation, community marketing, experimental marketing, coupon, premium, reserve fund and delivery service. Second, there are significant differences between shopping malls for men and women in sales promotion tactics such as demonstration, viral marketing, sale, and community marketing, but there is no significant difference in tactics such as demonstration, event, and customer compensation. Third, the shopping malls have used various sales promotion strategies such as maximizing the sales, characterizing product features, procuring new customers, preserving existing customers, enhancing customer loyalty, improving customer relationship and controlling returns.

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직.간접투자행동에 의해 분류된 투자자유형별 사회경제적 특성과 투자성향 (Socio-economic Characteristics and Investment Attitude of Direct and Indirect Investors of Financial Assets)

  • 성영애
    • 가정과삶의질연구
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    • 제29권2호
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    • pp.51-62
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    • 2011
  • Financial consumers can invest their financial assets directly or indirectly. This investment type have effect on their financial well-being and may be influenced by their financial characteristics and investment attitude. The purposes of the study were to classify the consumers by direct and indirect investment behavior of their financial assets and to investigate their socio-economic characteristics and investment attitudes to give implications for financial counseling and education. The data came from the 2009 Fund Investors Survey which was conducted by Korea Investors Protection Foundation. Total 2,530 consumers were analyzed using frequency, CROSSTAB, ANOVA and Duncan's multiple range test. In general, consumer tended to be rational in choosing the investment type. Noninvestors consisted of 38.5% of the sample. The economic level was the lowest for the noninvestors. The consumers who invest both indirectly and directly consisted of 21.0% and their economic level was the highest. Their investment tendency was between direct and indirect investors'. The proportion of direct investors ws 12.1% and that of indirect investors was 28.4%. Although the economic levels of indirect investors and direct investors were not statistically different, there were differences in their demographics and investment attitudes. The proportions of those aged 30-39, female and nonmarried were greater for indirect investors. They had the tendency to invest safely and diversely for a long term with reserve money. On the other hand, direct investors tended to be male, married and aged 40-49. They tended to invest intensively for a shorter term and seek returns even with borrowing money.

국민연금의 수급부담구조분석과 지속가능성 (Benefit-Cost Analysis and Sustainability of National Pension)

  • 김성용;방준호;박유성
    • 응용통계연구
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    • 제28권4호
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    • pp.603-620
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    • 2015
  • 국민연금은 각종 사회적 위험으로부터 국민을 보호하고 빈곤을 해소하는 대표적인 사회보장제도로, 노령인구의 삶의 질에 큰 영향을 미치고 있다. 그러나 급속도로 진행되고 있는 고령화와 출산율의 감소는 국민연금의 지속가능성을 위협하고 있다. 국민연금의 지속가능성을 점검하고 유지하기 위해 국민연금연구원에서는 5년마다 재정추계를 실시하고 있으며, 정부에서는 이를 바탕으로 국민연금의 지속가능성을 높이기 위해 수급액을 낮추고 있다. 하지만 OECD 국가 중 노인 빈곤율이 가장 높다는 현실을 고려할 때, 단순히 수급액을 낮추는 현재의 국민연금 제도 변화는 국민연금의 노후소득보장 기능을 훼손할 우려가 높다. 본 논문에서는 먼저 국민연금 재정추계에 대한 방법론을 인구, 가입자, 수급자 추계의 측면에서 논의하고 적립금 추계와 재정고갈연도를 점검할 것이다. 그리고 인구변수, 제도변수, 그리고 경제변수가 국민연금 적립금과 재정고갈연도에 미치는 영향을 파악하기 위해 민감도 분석을 할 것이며, 국민연금의 수급부담구조를 분석하여 세대내, 세대간, 소득계층간 공정성을 평가하도록 한다. 마지막으로 국민연금의 지속가능성을 연금 기여율과 수급률(소득대체율)의 관점에서 점검하며, 본 논문에서 새롭게 정의한 부양비(modied dependency ratio)지수를 통해, 부과식 제도의 도입이 없이 단순하게 기여율과 수급률의 조정으로는 국민연금의 개혁이 불가능하다는 것을 보여줄 것이다.

재무분석을 통한 대학부속 한방병원의 경영성과분석 (Relations between the Financial Ratios and the Management Performance in Oriental Medicine Hospital)

  • 이우천
    • 벤처창업연구
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    • 제7권2호
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    • pp.35-44
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    • 2012
  • 본 논문은 경영환경이 어려워지고 있는 우리나라 대학부속 한방병원의 수익변화를 재무제표 분석을 통해 살펴봄으로써 한방병원 경영자 및 관계자들에게 의사결정에 필요한 정보를 제공하고자 한다. 2008년과 2010년을 비교한 결과, 조사대상 한방병원의 총자산 감소, 부채증가 그리고 총의료수익 감소와 지속적인 병원적자 등을 알 수 있었으며, 자기자본비율이 높고 차입금의존도가 낮아 전체적으로 경영상태가 양호한 것으로 나타나지만 일부 병원은 심각한 경영난을 겪었으며 이를 일시적으로 극복하기 위하여 단기차입금에 의존하고 있음이 파악되었다. 총자본수익률과 고유목적사업적립금 및 전출금 등이 고려된 총자본의료이익률은 시중금리 수준이었으나 병원간 편차가 심하며 3년 연속 (-)인 병원이 6개, 매출액의료이익률이 (-)인 병원도 10개로 나타나 수익성에 문제가 있음을 알 수 있었다. 한편 대학부속 한방병원 중 총자본과 자기자본이 감소한 병원이 늘어났고 병원 간에도 큰 차이가 있었다. 병원의 자기자본이 감소한 것은 한방병원의 성장이 크게 위축되고 있음을 의미한다. 총자본회전수는 우리나라 한방병원과 3차 의료기관 보다도 낮아 대학부속 한방병원의 활동성이 떨어짐을 보였다. 자기자본회전수는 총자본회전수보다 높았고, 타인자본 비율은 높지 않았으나 병원 간 편차가 컸다.

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국민건강보험 발전방향 (Future Direction of National Health Insurance)

  • 박은철
    • 보건행정학회지
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    • 제27권4호
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    • pp.273-275
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    • 2017
  • It has been forty years since the implementation of National Health Insurance (NHI) in South Korea. Following the 1977 legislature mandating medical insurance for employees and dependents in firms with more than 500 employees, South Korea expanded its health insurance to urban residents in 1989. Resultantly, total expenses of the National Health Insurance Service (NHIS) have greatly increased from 4.5 billion won in 1977 to 50.89 trillion won in 2016. With multiple insurers merging into the NHI system in 2000, a single-payer healthcare system emerged, along with separation policy of prescribing and dispensing. Following such reform, an emerging financial crisis required injections from the National Health Promotion Fund. Forty years following the introduction of the NHI system, both praise and criticism have been drawn. In just 12 years, the NHI achieved the fastest health population coverage in the world. Current medical expenditure is not high relative to the rest of the Organization for Economic Cooperation and Development. The quality of acute care in Korea is one of the best in the world. There is no sign of delayed diagnosis and/or treatment for most diseases. However, the NHI has been under-insured, requiring high-levels of out-of-pocket money from patients and often causing catastrophic medical expenses. Furthermore, the current environmental circumstances of the NHI are threatening its sustainability. Low birth rate decline, as well as slow economic growth, will make sustainment of the current healthcare system difficult in the near future. An aging population will increase the amount of medical expenditure required, especially with the baby-boomer generation of those born between 1955 and 1965. Meanwhile, there is always the problem of unification for the Korean Peninsula, and what role the health insurance system will have to play when it occurs. In the presidential election, health insurance is a main issue; however, there is greater focus on expansion and expenditure than revenue. Many aspects of Korea's NHI system (1977) were modeled after the German (1883) and Japanese (1922) systems. Such systems were created during an era where infections disease control was most urgent and thus, in the current non-communicable disease (NCD) era, must be redesigned. The Korean system, which is already forty years old, must be redesigned completely. Although health insurance benefit expansion is necessary, financial measures, as well as moral hazard control measures, must also be considered. Ultimately, there are three aspects that we must consider when attempting redesign of the system. First, the health security system must be reformed. NHI and Medical Aid must be amalgamated into one system for increased effectiveness and efficiency of the system. Within the single insurer system of the NHI must be an internal market for maximum efficiency. The NHIS must be separated into regions so that regional organizers have greater responsibility over their actions. Although insurance must continue to be imposed nationally, risk-adjustment must be distributed regionally and assessed by different regional systems. Second, as a solution for the decreasing flow of insurance revenue, low premium level must be increased to an appropriate level. Likewise, the national reserve fund (No. 36, National Health Insurance Act) must be enlarged for re-unification preparation. Third, there must be revolutionary reform of benefit package. The current system built a focus on communicable diseases which is inappropriate in this NCD era. Medical benefits must not be one-time events but provide chronic disease management. Chronic care models, accountable care organization, patient-centered medical homes, and other systems that introduce various benefit packages for beneficiaries must be implemented. The reimbursement system of medical costs should be introduced to various systems for different types of care, as is the case with part C (Medicare Advantage Program) of America's Medicare system that substitutes part A and part B. Pay for performance must be expanded so that there is not only improvement in quality of care but also medical costs. Moreover, beneficiaries of the NHI system must be aware of the amount of their expenditure through a deductible payment system so that spending can be profiled and monitored. The Moon Jae-in Government has announced its plans to expand the NHI system; however, it is important that a discussion forum is created so that more accurate analysis of the NHI, its environments, and current status of health care system, can take place for reforming NHI.