• Journal of Global Scholars of Marketing Science
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• v.16 no.2
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• pp.95-108
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• 2006

The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using event study method. Our research intention is to test 440 daily stock prices and transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and investors' behavior. For this study we examined the announcement data of three grand sponsors of Olympic Games of Athens 2004 (Alpha Bank. Delta and G.T.O) The main contribution of this study is to examine how stock investors' behavior is influenced by the sponsorship program of companies and to extend research scope of marketing field toward stock market. They authors suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports' sector.

• Journal of the Korean Geographical Society
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• v.40 no.6 s.111
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• pp.799-808
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• 2005

In order to celebrate the sixtieth anniversary of the Korean Geographical Society, this paper briefly reviews the development of Korean Geography and its contribution to society. There is no doubt that Korean Geography has become a major subject as a professional Held of study and developed diverse sub-fields. At the same time, individual scholars have positively engaged in advising government on policy making issues, and a trend has developed whereby many scholars tend to find work in major research institutions rather than in universities. These scholars are also contributing to society through professional publications and by their involvement in national/international geographical manors. For the next generation, it is imperative that geographers in Korea meet the national demands of the subject as a professional field and continue to promote the practical necessity of geography together with its identity within the academic circles.

• Journal of Korean Medical classics
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• v.25 no.1
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• pp.51-68
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• 2012

Objective : This paper is aimed at suggesting further tasks by checking and rectifying the errors of the ancieut Chinese-vernacular Korean translations of Park Ji-won(朴趾源)'s "Kumryosocho". Method : In order to correct the wrongly transcribed "Kumryosocho" was contrasted with the original "Xiangzubiji(香祖筆記)", of which the part is "Kumryosocho". And then the errors and mistakes are discovered in published ancient Chinese-to-vernacular Korean translations. Result : In the course of checking the existing translations of "Kumryosocho", this paper identified the following types of errors. 1. Errors attributable to unfamiliar names of medicinal herbs 2. Errors due to the unfamiliarity with the names of diseases or symptoms in Traditional Koreau Medicine(TKM). 3. Errors committed in hand transcription. These types of errors were committed as well in translating jargons routinely used in TKM books. To the surprise, the errors above have been repeated even in the latest version of its translation. This means that the medicine-related materials by Silhak scholars, including "Kumryosocho", were placed at a dead zone of the research between Chinese classic scholars and TKM scholars. Conclusion : To minimize errors and mistakes, it is needed to activate the cooperative work of heterogeneous experts in two academic fields.

• Industry Promotion Research
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• v.3 no.1
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• pp.73-77
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• 2018

This paper written by Choi Bu based on "Piaohailu". This book consists of 3 volumes and it is his travelogue; Choi Bu has departed from Jeju Island to Naju, Jeolla province in the end of 1487, but it drifted on his way, so arrived to Zhejiang Province, China(Mid-Ming Dynasty) in early 1488. In this place, he interrogated with a reason for Japan pirates, but he released soon. And his waterway journey from Hangzhou to Beijing, he had received the award in Beijing which is the grace of the Emperor;and his land route journey from Beijing through Liaodong to Uiju, Pingan Province. Afterwards, this book had been translated in Japanese, English etc; and it had been awarded an alias of 'Chaoxian's Marco Polo'.From the description of the characters in the Mid-Ming Dynasty in the work of Pyohae-rok, the essay makes a study on the knowledge of ancient Korean scholars to China, and looks at the different social and political aspects and characteristics of the Ming Dynasty from the eyes of Korean scholars. It summarizes that when we face history squarely, it is important to refer to and draw on the foreign works recorded by ancient Korean scholars.

• Acta Via Serica
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• v.7 no.2
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• pp.65-88
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• 2022

With the expansion of the Russian Empire southward in the nineteenth century, connoisseurs, art historians, and scholars in Russia began to pay attention to carpet traditions in the new territories of the Russian Empire in Turkestan. In journals and other specialty publications, they underscored a need to establish claims to authority over the knowledge of the traditional craft. They were highly attuned to parallel accounts of carpet weaving from regions that had a longer history of research and collecting of carpets. In contrast to the situation in Western Europe or the United States, commentators bemoaned the fact that the public and even professed experts in Russia did not properly appreciate carpets from the Caucasus and Central Asia. These scholars articulated a need to establish authority over the carpet weaving traditions of Russia's colonial possessions, resulting in a push toward a serious study of carpet weaving as a legitimate field of inquiry. This paper uses published sources on early carpet scholarship from the late nineteenth and early twentieth centuries to examine how carpet weaving traditions in Central Asia entered an imperial discourse of knowledge. It argues that attempts to understand and categorize carpet weaving as an art form occurred along two fronts. Intellectuals and scholars attempted to wrest control over the locus of knowledge from experts in the West as well as from local weavers. In the process, they established a distinctly imperial vision of carpet weaving in contrast to competing imperial discourses and over traditional forms of knowledge.

• International Journal of Knowledge Content Development & Technology
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• v.5 no.2
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• pp.25-43
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• 2015

The purpose of this paper is to investigate the information needs and information seeking behavior of foreign students. A survey method was used for the undertaken study. The data were collected using a structured questionnaire, self-administered to 120 foreign students (60 males & 60 females) with 88 (47 males & 41 females) returns. The research is limited to post-graduate, M.Phil. and Ph.D. foreign students in University of Delhi. It was found that post-graduate students need information regarding their program of study while research scholars need information for writing research articles and for doing their research work. Most of them seek information through the internet. Research scholars used electronic resources such as databases, e-journals and e-theses and dissertations. 88.6% of the respondents also use books for seeking information. Their use of the library is limited with complaints about library staff and too few computer terminals. The present study will be helpful in designing new systems and services for the foreign students so that their information needs can be fulfilled easily. Further, findings of the study indicate that how the library professionals should assist foreign students to accomplish their information needs.

• Journal of the Korean Society of Costume
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• v.39
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• pp.167-179
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• 1998

The objective of this study is to examine the costumes of the period covered in the writings of Shilhak (practical science) scholars and to research the history of costumes and their characteristics by examining how they are worn in genre paintings which are said to describe the actual life of the period. This should be studied in order to correctly establish the history of costumes. To begin with, through the writings of the representative Shilhak scholars who are thought to have affected the changes in ordinary costumes for woman, this study examined how ordinary woman of the period looked in their costumes and how they regarded various costumes they had. Then, how their viewpoints of costumes influenced ordinary costumes was investigated. Not only relics, but what was commonly worn, as they appeared in the genre paintings that contain information about daily living of that period, were researched chronologically. The results of this study showed that the change in ordinary costumes for woman in the late Chosun period was affected by Shilhak scholars who had ideologies of Shilsakusi (use of positive methods in studying), Yiyonghusaeng (the promotion of commerce and industry and the development of techonologies), and Ky ngsech'iyong (pursuit of stability in a rural economy). Moreover, after those changes there were many more changes. However, the criticism of costumes of that time and the will of revolution affected some time, costumes changed directly. The forms of the costumes had been changed in a variety of ways following the tendencies of the times, but the origin of today's hanbok (Korean traditional dress) had already been fixed in the late Choson period. Yet, today's hanbok are for special occasions, not worn as ordinary clothing. Thus, there are several reasons why the hanbok is not suitable for daily life. One of the reasons is that Korean could not cope with the western costumes indepen-dently imported during Japanese occupation in the last period of the Choson Dynasty and con-tinuing the Japanese Colony. Thus, only a part of the ordinary costume of the late Choson period has remained until now.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.2
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• pp.295-316
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• 2012

In the recent field, cybersecuriyt has become one of the critical areas in the information technology field, and demands for cyberseucirty professionals have been increasing tremendously. However, there is In the recent past, cybersecurity has become one of the critical areas in the Information Technology (IT) field, and demands for cybersecurity professionals have been increasing tremendously. However, there is a shortfall in the qualified cybersecurity workforce which is a factor that contributes to the vulnerability of society to various cyber threats. Our study articulates a model to explain career selection behavior in the cybersecurity field. The study explored factors that affect scholars' behavioral intention to pursue a cybersecurity career. Positive outcome expectations from a cybersecurity career as well as high self-efficacy about skills and knowledge about cybersecurity have a strong impact on the scholars' cybersecurity career decisions. Further, perceived usefulness of the cybersecurity curriculum has a positive effect on the scholars' career decisions. The results of this research have implications for retaining a qualified workforce in the computer and information security fields.

• Research in Mathematical Education
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• v.15 no.4
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• pp.341-355
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• 2011

A research group consisting of some mathematics education scholars and school teachers has been formed to build a website which intended to combine both theories and practices of mathematical teaching since 2002. There were three working stages: video-tapping realistic math teaching, developing video discs of different themes, and designing e-Learning. The group members learned knowledge of teaching by actual participating. On the other hand, the products enabled the audience to get professional development in knowledge of both mathematics and teaching. Management process of this group and effects upon the participants and users will be presented and discussed in this paper. A research group consisting of some mathematics education scholars and school teachers has been formed to build a website which intended to combine both theories and practices of mathematical teaching since 2002. There were three working stages: video-tapping realistic math teaching, developing video discs of different themes, and designing e-Learning. The group members learned knowledge of teaching by actual participating. On the other hand, the products enabled the audience to get professional development in knowledge of both mathematics and teaching. Management process of this group and effects upon the participants and users will be presented and discussed in this paper.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.175-199
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• 2007

The linear regression method was used to model the relationship among a set of perceptions regarding to the importance of physical exercise and the perceived value of physical exercise (as a leisure activity) for aging baby boomers. In terms of a pilot study, we developed two alternative models tested at two different convenience samples. The first sample consisted of 82 aging baby boomers aged 55.65 (sample 1) and the second one consisted of 458 citizens aged 18.45 (sample 2). Through this research approach, we intended to lead to a better understanding of perceived value of physical exercise in the sporting goods marketing context for aging baby boomers. We addressed the core research themes of our study using a convenience survey. Data was collected by means of face to face interviews during the seven week period. The research results showed that the "model 2" better predicts perceived value of physical exercise as a leisure activity for aging baby boomers. We believe that the final findings of our research try can recognize the differences in buying behaviors between aging baby boomers and other target markets and advance marketers of sporting goods strategic tries regarding to consumer strategy management at a store level.