• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.95-118
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• 2017

Recent centrally the downtown area, the transaction between the row housing and multiplex housing is activated and platform services such as Zigbang and Dabang are growing. The row housing and multiplex housing is a blind spot for real estate information. Because there is a social problem, due to the change in market size and information asymmetry due to changes in demand. Also, the 5 or 25 districts used by the Seoul Metropolitan Government or the Korean Appraisal Board(hereafter, KAB) were established within the administrative boundaries and used in existing real estate studies. This is not a district classification for real estate researches because it is zoned urban planning. Based on the existing study, this study found that the city needs to reset the Seoul Metropolitan Government's spatial structure in estimating future housing prices. So, This study attempted to classify the area without spatial heterogeneity by the reflected the property price characteristics of row housing and Multiplex housing. In other words, There has been a problem that an inefficient side has arisen due to the simple division by the existing administrative district. Therefore, this study aims to cluster Seoul as a new area for more efficient real estate analysis. This study was applied to the hedonic model based on the real transactions price data of row housing and multiplex housing. And the K-Means Clustering algorithm was used to cluster the spatial structure of Seoul. In this study, data onto real transactions price of the Seoul Row housing and Multiplex Housing from January 2014 to December 2016, and the official land value of 2016 was used and it provided by Ministry of Land, Infrastructure and Transport(hereafter, MOLIT). Data preprocessing was followed by the following processing procedures: Removal of underground transaction, Price standardization per area, Removal of Real transaction case(above 5 and below -5). In this study, we analyzed data from 132,707 cases to 126,759 data through data preprocessing. The data analysis tool used the R program. After data preprocessing, data model was constructed. Priority, the K-means Clustering was performed. In addition, a regression analysis was conducted using Hedonic model and it was conducted a cosine similarity analysis. Based on the constructed data model, we clustered on the basis of the longitude and latitude of Seoul and conducted comparative analysis of existing area. The results of this study indicated that the goodness of fit of the model was above 75 % and the variables used for the Hedonic model were significant. In other words, 5 or 25 districts that is the area of the existing administrative area are divided into 16 districts. So, this study derived a clustering method of row housing and multiplex housing in Seoul using K-Means Clustering algorithm and hedonic model by the reflected the property price characteristics. Moreover, they presented academic and practical implications and presented the limitations of this study and the direction of future research. Academic implication has clustered by reflecting the property price characteristics in order to improve the problems of the areas used in the Seoul Metropolitan Government, KAB, and Existing Real Estate Research. Another academic implications are that apartments were the main study of existing real estate research, and has proposed a method of classifying area in Seoul using public information(i.e., real-data of MOLIT) of government 3.0. Practical implication is that it can be used as a basic data for real estate related research on row housing and multiplex housing. Another practical implications are that is expected the activation of row housing and multiplex housing research and, that is expected to increase the accuracy of the model of the actual transaction. The future research direction of this study involves conducting various analyses to overcome the limitations of the threshold and indicates the need for deeper research.

• The Journal of Information Systems
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• v.26 no.3
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• Korean Journal of Heritage: History & Science
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• v.53 no.1
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• pp.106-125
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• 2020

From 1949 to the present day, many Koguryo sites have been excavated, in North Korea. It can also be said that archaeological surveys and studies in North Korea have triggered Koguryo archaeological studies in South Korea. However, since the 1990s, the excavation of Koguryo sites and archaeological research in North Korea has been carried out as an extension of Daedonggang culture. Therefore, these archaeological surveys focused on the Pyongyang and more general northwestern areas of North Korea, and the conclusion was that Koguryo was a powerful nation with a millennium-long history inherited Gojoseon. Beginning in 1945 in North Korea, the archaeological surveys and related systems were organized, and burial mounds, castles, and city remains were excavated under the idea that Koguryo was a millennium-long, strong nation. In addition, archaeological research has been conducted to validate and confirm this belief. On the notion that Koguryo was founded in 277 BCE, it was insisted that the age of the tombs in Pyongyang was increased and Pyongyang took the position as a Vice Capital in the 4^th Century. Recently an excavation of the castle located in Pyongyang supports the idea that Koguryo inherited Gojoseon on a layered basis. However, the archaeological and conceptual grounds for the founding of Koguryo in the 3^rd Century BCE or the succession of Gojoseon and Koguryo were insufficient. As can be seen from the reconstruction of the royal tombs of the Dongmyung and Dangun, the archaeological surveys in North Korea were criticized for their selective discoveries and arbitrary interpretations. This further supports the necessity for joint excavations and academic exchanges between South and North Korea.

• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.61-118
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• 2008

The purpose of this research is to construct research framework for international franchising based on existing literature and to identify research components in the framework. Franchise can be defined as management styles that allow franchisee use various management assets of franchisor in order to make or sell product or service. It can be divided into product distribution franchise that is designed to sell products and business format franchise that is designed for running it as business whatever its form is. International franchising can be defined as a way of internationalization of franchisor to foreign country by providing its business format or package to franchisee of host country. International franchising is growing fast for last four decades but academic research on this is quite limited. Especially in Korea, research about international franchising is carried out on by case study format with single case or empirical study format with survey based on domestic franchise theory. Therefore, this paper tries to review existing literature on international franchising research, providing research framework, and then stimulating new research on this field. International franchising research components include motives and environmental factors for decision of expanding to international franchising, entrance modes and development plan for international franchising, contracts and management strategy of international franchising, and various performance measures from different perspectives. First, motives of international franchising are fee collection from franchisee. Also it provides easier way to expanding to foreign country. The other motives including increase total sales volume, occupying better strategic position, getting quality resources, and improving efficiency. Environmental factors that facilitating international franchising encompasses economic condition, trend, and legal or political factors in host and/or home countries. In addition, control power and risk management capability of franchisor plays critical role in successful franchising contract. Final decision to enter foreign country via franchising is determined by numerous factors like history, size, growth, competitiveness, management system, bonding capability, industry characteristics of franchisor. After deciding to enter into foreign country, franchisor needs to set entrance modes of international franchising. Within contractual mode, there are master franchising and area developing franchising, licensing, direct franchising, and joint venture. Theories about entrance mode selection contain concepts of efficiency, knowledge-based approach, competence-based approach, agent theory, and governance cost. The next step after entrance decision is operation strategy. Operation strategy starts with selecting a target city and a target country for franchising. In order to finding, screening targets, franchisor needs to collect information about candidates. Critical information includes brand patent, commercial laws, regulations, market conditions, country risk, and industry analysis. After selecting a target city in target country, franchisor needs to select franchisee, in other word, partner. The first important criteria for selecting partners are financial credibility and capability, possession of real estate. And cultural similarity and knowledge about franchisor and/or home country are also recognized as critical criteria. The most important element in operating strategy is legal document between franchisor and franchisee with home and host countries. Terms and conditions in legal documents give objective information about characteristics of franchising agreement for academic research. Legal documents have definitions of terminology, territory and exclusivity, agreement of term, initial fee, continuing fees, clearing currency, and rights about sub-franchising. Also, legal documents could have terms about softer elements like training program and operation manual. And harder elements like law competent court and terms of expiration. Next element in operating strategy is about product and service. Especially for business format franchising, product/service deliverable, benefit communicators, system identifiers (architectural features), and format facilitators are listed for product/service strategic elements. Another important decision on product/service is standardization vs. customization. The rationale behind standardization is cost reduction, efficiency, consistency, image congruence, brand awareness, and competitiveness on price. Also standardization enables large scale R&D and innovative change in management style. Another element in operating strategy is control management. The simple way to control franchise contract is relying on legal terms, contractual control system. There are other control systems, administrative control system and ethical control system. Contractual control system is a coercive source of power, but franchisor usually doesn't want to use legal power since it doesn't help to build up positive relationship. Instead, self-regulation is widely used. Administrative control system uses control mechanism from ordinary work relationship. Its main component is supporting activities to franchisee and communication method. For example, franchisor provides advertising, training, manual, and delivery, then franchisee follows franchisor's direction. Another component is building franchisor's brand power. The last research element is performance factor of international franchising. Performance elements can be divided into franchisor's performance and franchisee's performance. The conceptual performance measures of franchisor are simple but not easy to obtain objectively. They are profit, sale, cost, experience, and brand power. The performance measures of franchisee are mostly about benefits of host country. They contain small business development, promotion of employment, introduction of new business model, and level up technology status. There are indirect benefits, like increase of tax, refinement of corporate citizenship, regional economic clustering, and improvement of international balance. In addition to those, host country gets socio-cultural change other than economic effects. It includes demographic change, social trend, customer value change, social communication, and social globalization. Sometimes it is called as westernization or McDonaldization of society. In addition, the paper reviews on theories that have been frequently applied to international franchising research, such as agent theory, resource-based view, transaction cost theory, organizational learning theory, and international expansion theories. Resource based theory is used in strategic decision based on resources, like decision about entrance and cooperation depending on resources of franchisee and franchisor. Transaction cost theory can be applied in determination of mutual trust or satisfaction of franchising players. Agent theory tries to explain strategic decision for reducing problem caused by utilizing agent, for example research on control system in franchising agreements. Organizational Learning theory is relatively new in franchising research. It assumes organization tries to maximize performance and learning of organization. In addition, Internalization theory advocates strategic decision of direct investment for removing inefficiency of market transaction and is applied in research on terms of contract. And oligopolistic competition theory is used to explain various entry modes for international expansion. Competency theory support strategic decision of utilizing key competitive advantage. Furthermore, research methodologies including qualitative and quantitative methodologies are suggested for more rigorous international franchising research. Quantitative research needs more real data other than survey data which is usually respondent's judgment. In order to verify theory more rigorously, research based on real data is essential. However, real quantitative data is quite hard to get. The qualitative research other than single case study is also highly recommended. Since international franchising has limited number of applications, scientific research based on grounded theory and ethnography study can be used. Scientific case study is differentiated with single case study on its data collection method and analysis method. The key concept is triangulation in measurement, logical coding and comparison. Finally, it provides overall research direction for international franchising after summarizing research trend in Korea. International franchising research in Korea has two different types, one is for studying Korean franchisor going overseas and the other is for Korean franchisee of foreign franchisor. Among research on Korean franchisor, two common patterns are observed. First of all, they usually deal with success story of one franchisor. The other common pattern is that they focus on same industry and country. Therefore, international franchise research needs to extend their focus to broader subjects with scientific research methodology as well as development of new theory.

• Korean Journal of Environment and Ecology
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• v.25 no.4
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• pp.601-613
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• 2011

The purpose of this study is to provide an protected wildlife species and potential habitats in Seoul through the overall present status of the species which live in Seoul. This study was performed in Seoul, the entire area of which is 605.52 $km^2$. We analyzed a total of 57 studies, including academic papers and research reports, for the natural ecology in Seoul. As for the results from the study, it was found that a total 1,907 species from 5 taxa were inhabiting and growing within the area. Among the total, plants of 1,656 species accounted for 86.7%, 197 species of wild birds made up 10.3%, 29 species of amphibians and reptiles consisted of 1.5%, and 27 species of mammalia totaled 1.4%. A total of 440 species except foreign species and species legally preserved by the Ministry of Environment, common species and uncertain species were selected as primary candidates. By taxon, it shows 212 species of plants, 180 species of wild birds, 24 species of mammalia, and 24 species of amphibians and reptiles. For extensive research subjects and research data limited in certain insect family, analysis by literature for discovered insects was excluded. The selection criteria for the second candidate species was based on extinction crisis, rarity, historicity and locality, academic value, habitat specificity, etc. The second candidate species from the primary species were selected through taxon experts' evaluations. As for the results of the selection of the second candidates, a total 77 species were selected through the experts' evaluations. Each species by taxon was 25 species for plants, 21 species for wild birds, 5 for mammalia, 10 for amphibians and reptiles and 16 species for insects. A site investigation for the second candidates was conducted to select the final candidate species. For the target areas, the habitats of the second candidates given by the literature and 46 potential areas in Seoul, which show good natural resistance, were finally selected. From the result of the site investigation, it was found that 14 species of plants, 19 species of wild birds, 2 species of mammalia, 4 species of amphibians and reptiles, and 16 species of insects were actually inhabiting Seoul; thus, the final 55 protected species were selected.

• Korean Parent-Child Health Journal
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• v.8 no.2
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• pp.123-136
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• 2005

This research is to compare the infant's temperament and parenting stress perceived by premature infants' mother and full-term infants' mother. It aims at establishing the healthy relationship between mothers and infants. It investigates the basic data of nursing intervention program to help the mother of premature infant. The period of data collection was from May 1, 2005 to May 30, 2005, and the subjects were total 123 mothers: 44 mothers of premature infants and 79 mothers of full-term infants under 6 months who visited general hospitals, individual pediatrics, and health center located in G city. "What My Baby Is Like(WBL)" developed by Pridham, Chang, and Chiu(1994) and translated by Bang Kyeong Sook(1999) was used as a measuring instrument of infants' temperament, and Parenting Stress Index (PSI) developed by Abidin(1990) and revised and complemented by Kim Dong Hee(1997) was used as a measuring instrument of parenting stress. Collected Data were analyzed through $X^2$-test, t-test, Pearson's correlation with SPSS 12.0 window program. The results are as follows: 1. There was a significant difference in the infant's temperament perceived by premature infants' mothers and full-term infants' mothers (t=-4.08, p=.00). In subcategory, there were significant difference between premature infants' mother and full-term infants' mother in geniality(t=-3.62, p=.00), adaptation(t=-3.43, p=.00) and reaction(t=-2.01, p=.05). 2. There was a significant difference in parenting stress between premature infants' mother and full-term infants' mother(t=6.57, p=.00). The parenting stress of premature infants mothers appeared to be higher than full-term infants' mothers. They showed the higher stress in the mother-child relationship area(t=6.27, p=.00) and child area(t=7.38, p=.00) among 3 areas of parenting stress. 3. There were negative correlation between infants' temperament and parenting stress. As mothers perceived the infant's temperament negatively, the parenting stress. Especially, the negative correlation of infants' temperament and parenting stress of premature infants' mothers(r=-.44) was stronger than that of full-term infants' mothers(r=-37). From the research, as mothers of premature infants receive more stress, their stress can cause the serious problem to the relationship of the mother and the infant. Therefore, the nursing intervention should be carried out in order to change the negative perception of mothers towards their infants into the positive perception reduce the parenting stress.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.187-206
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• 2021

The purpose of this study is to analyze the compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games. A research method was considered the developmental aspects of Cultural Olympics in all-time Olympic Games and the cases of Cultural Olympics in a host country through a documentary research method. The compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games were diversely analyzed. The results are as follows. First, a concept of a cultural program was deepened and developed at the 1992 Barcelona Olympics. In the wake of the 2010 Vancouver Olympics, IOC published the Cultural Olympic Guide. Through the 2012 London Olympics, the Cultural Olympic Guide was revised. Second, the cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games showed the characteristics of image change & status and of the international exchange strengthening in a host country and a holding city. Third, in terms of cultural programs, the 1988 Seoul Olympics comprised the celebrations, performances & exhibitions amid the Culture and Arts Festival, and the International Academic Conference. The 2018 PyeongChang Winter Olympic Games were composed of performances, exhibitions, festivals, humanities & experience, and educational events. Fourth, the 1988 Seoul Olympics included the key element of forming a program that equally has the characteristics with the harmony between tradition and modernity, with the promotion of the excellence in Korean traditional culture & the spread in a bond of sympathy, and with various cultures and arts in each region. Also, the 2018 PyeongChang Winter Olympic Games pushed ahead with the strategy dubbed 'The Olympics in which there is culture day after day, in which provincial residents participate, and in which the cultural heritage is left' in order to systematically expedite the cultural Olympics.

• The Journal of Bigdata
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• v.8 no.2
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• pp.233-248
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• 2023

In the process of building the future of smart cities, innovation in mobility and road infrastructure is one of the most important topics. In particular, with the proliferation of autonomous vehicles and various types of mobility on the road, such as electric bicycles, electric kickboards, and electric wheels, roads have a variety of actors to accommodate, including traditional cars and pedestrians, and conflicts between them need to be resolved. Complete streets, a term coined in the United States in 2003, refers to the design and operation of roads that consider the equitable safety and convenience of all road users, including pedestrians, bicyclists, public transportation users, personal mobility (PM) users, and automobile drivers. Currently, many cities overseas are implementing complete streets, and research is being actively conducted to institutionalize them. However, there is a lack of research and discussion on complete streets in Korea. Therefore, this study aims to formalize the main factors to be considered in the design of complete streets by collecting and analyzing the opinions of academic and practitioner experts through the Delphi method. A total of three Delphi surveys were conducted, collecting free responses from experts through the first open-ended survey and organizing them into keywords to create the second and third closed-ended surveys. The second and third rounds of the survey consisted of a total of 52 questions, and 34 items out of 52 were selected as the final factors.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.7
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• pp.69-78
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• 2017

This study researches and analyses the state of the learning achievement assessment of the basic curriculum of the special education in the viewpoint of the individualized education pursuing for the learning and growing of each person, and discusses the political plan for support on the basis of the results. The object of study was 129 special school teachers working in B metropolitan city applying for the basic curriculum. For the measurement, the tool developed by the examination of FGI and the specialist on the basis of test research related to the evaluation tools of the learning achievement assessment for the special education was used. As the result of analysing the real state, to evaluate the individual learning and growing in the aspect of the plan, criteria, period of the evaluation, the special education teachers were approaching in detailed and precise quality, and guiding and using the evaluation results in the various ways in the prospective of the curriculum. The recognition on the sub-element in the each area of the measurement tools showed the difference by gender, age, career, academic achievement, school class, foundation type. On the basis of the results of the real state, as the political support plan, some advice were proposed, which were the expansion of the autonomy of making the curriculum achievement standard and the evaluation system, improving the field and system of the learning achievement assessment, establishing the support system to strengthen the evaluation competences in accord with the teachers' background variables, etc.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.1-26
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• 2020

The term 'Unicorns' in the corporate ecosystem was firstly introduced by Aileen Lee in 2013. It has been actively discussed in South Korea particularly to compare the level of the 'start-up ecosystem' from a global perspective. Accordingly, the Korean government has recently set a policy goal 'to nurture 20 Korean unicorn companies by 2022'. While the phenomenon of 'Unicorn Club Company' has been brought to the level of policy objectives and spread more widely to the public, existing academic research to understand its substantial and underlying implications has been insufficient. First, in this study, the characteristics of 479 'Unicorn Club' companies in 2019 were analyzed in-depth. Previous research has focused on the general status and trend by analyzing the number of unicorn companies by country and industry classifications. However, this study conducted a qualitative exploratory analysis by investigating descriptive statistics about unicorn companies, including their investors, while providing case studies. Also, cluster analysis, ANOVA, and multi-level regression were employed for quantitative exploration. The characteristics of individual companies were examined based on the "ERIS Model (Entrepreneur - Industry(Market) - Resource - Strategy Model)". Secondly, factors influencing its valuations were examined in connection with the previously analyzed characteristic variables and investor characteristics. Finally, based on these, the future direction of the "Unicorn Phenomenon" from the perspective of "Enterprise Ecosystem" and productively using it from the perspective of the public policy is suggested.