• Title/Summary/Keyword: reliability factors

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The Effects of Physical Environment in Coffee Shops on Customer Brand Loyalty: With a Focus on the Comparison between Mediating Effects of Customer Satisfaction and Emotional Responses (커피전문점의 물리적 환경이 브랜드 충성도에 미치는 영향: 고객만족과 감정 반응의 매개 효과 비교를 중심으로)

  • Kim, Su-Jin;Lee, Hyung-Ryong
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.4
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    • pp.609-624
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    • 2011
  • The purpose of this study was to examine the physical environmental factors in coffee shops which determine customer brand loyalty, and to investigate the mediated effects of customer satisfaction and emotional responses on the causal relationship between the physical environmental factors and brand loyalty. A sample of 400 coffee shop customers was collected from Seoul and Gyeonggi in March, 2011 through a self-administered questionnaire. 351 of 400 subjects were used for validity and reliability analysis. 12 outliers were removed from the analysis, and 339 subjects were used to derive the results. Multiple linear regression and stepwise regression were conducted after the construct validity and reliability. The results can be summarized as follows: (1) Physical environmental factors in coffee shops consists of 5 dimensions such as facility aesthetics, cleanliness, ambiance, layout, and internet environment. (2) Facility aesthetics, ambiance, and internet environment had an influence on brand loyalty. (3) The effects of cleanliness and layout on brand loyalty, were not significant on multivariate analysis. However, the relationship between cleanliness and brand loyalty was mediated by emotional responses and also the relationship between layout and brand loyalty was mediated by customer satisfaction. (4) The mediating effects of customer satisfaction were higher than those of emotional responses.

An Analysis on the Satisfaction Level of Specialty Shops for Environment-Friendly Agricultural Products (친환경농산물 전문매장의 서비스품질만족도 분석)

  • Seo, Dong-Woo;Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.18 no.3
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    • pp.315-329
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    • 2010
  • This study focused on analysis of the satisfaction level of specialty shops for environment-friendly agricultural products (EFAP). To analyze the satisfaction level of EF AP, a series of household surveys were conducted. Questionnaire was prepared on the basis of the SERVQUAL model and the structural equation modeling was made on the basis of the contents surveyed. The main results of this study are summarized as follows. Firstly, tangibles structured with store clearance, neat uniform, information and others is the factor of service quality satisfaction. Secondly, reliability structured with service practice, problem solving, and service in accurate time is the factor of service quality satisfaction. Thirdly, assurance structured with the reliability of employees, sufficient knowledge of employees, courteous and good manner is the factor of service quality satisfaction. Fourthly, responsiveness structured with prompt service, voluntary help, customer response service and the like is the factor of service quality satisfaction. Fifthly, the sympathy structured in interest for each customer, provision of service in time convenient to use, encountering the customers with genuine feeling are the factors of service quality satisfaction. And sixthly, the service satisfaction factors would influence on the consumer behavior factors.

Validity test of the Health Self-Determinism Index for Korean Children (아동의 건강 자기 결정 지표에 대한 타당성 조사)

  • Hong, Kyung-Ja;Lee, Eun-Ju;Shin, Hee-Sun
    • 모자간호학회지
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    • v.3 no.2
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    • pp.85-94
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    • 1993
  • The purpose of this study was to test the construct validity and reliability of the Health Self-Determinism Index for Children (HSDI-C), an instrument designed to measure intrinsic motivation in health behavior. An convenience sample of 558,7 to 13 years old children completed the Korean version of HSDI-C. The findings were as follows : 1. Construct validity was supported through factorial isolation of four theory-consistent subscales ; Internal-external cue responsive ness, Self-determinism in health judgement, Competency in health matters, and Self-determinism in health behavior /goal. The total percent of variance explained by 4 factors was 2 percent. 2. The correlations between the four factors were ranged from -.06 to .29 indicating that factors are not redundant and each factor contributes uniquely to the total construct. 3. Cronbach alpha coefficient for internal consistency was .96 for the total, and .72, .56, .69, and .75 on the respective subscales. Test-retest reliability for the total scale was .85 at 2 weeks. 4. The Analysis of variance for the HSDI-C total scale and subscales according to grades revealed that there were significant differences in means for the total and factor one and two, indicating younger children were more extrinsically motivated.

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The Development and Validity of the Children's Playfulness Rating Scale (유아용 놀이성 평정 척도 개발 및 타당화 연구)

  • Kim, Myoung-Soon;Kim, Gil-Sook;Park, Chan-Hwa
    • Korean Journal of Child Studies
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    • v.33 no.2
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    • pp.69-89
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    • 2012
  • This study was conducted in order to develop a Children's Playfulness Rating Scale(CPRS) and to analyze it in terms of item discrimination, validity, and reliability. The participants in this study consisted of 861 parents whose children were aged from three to six years old. The item discrimination, determined by comparing the highest and lowest group using ${\chi}^2$, Cramer's V, was found to be satisfactory. The reliability of factors, as measured by Cronbach's ${\alpha}$, ranged from .85 to .95. The results of factor analysis identified 4 factors and 35 items were then selected from the 45 items in the original scale. The four factors identified were as follows; (1) leading participation (2) cognitive flexibility (3) expression of joy (4) voluntary full immersion. Concurrent validity was also established by using correlations between the CPRS and CPS(Children's Playfulness Scale). In conclusion, these results demonstrated that the Children's Playfulness Rating Scale is both reliable and valid.

Development of a Happiness Scale for School-aged Korean Children(HSSKC) (한국 아동의 행복감척도 개발연구)

  • Choi, Hye-Yeong;Shin, Hae-Young;Choi, Mi-Sook;Cho, Song-Yon
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.1-11
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    • 2009
  • The purpose of this study was to develop a "Happiness Scale for School-aged Korean Children" (HSSKC). Participants consisted of 2,528 children who were chosen from six places, namely: Seoul, Gyeonggi, Chungnam, Jeonnam, Gyeongnam, and Gangwon. The province of Jeju-do was not included. The study assessed children's perception of happiness in six areas of life. For data analysis, the study employed the following methods: descriptive statistics, factor analysis, correlation, and Cronbach's $\alpha$. Initially, the study used an original scale composed of 32 items, but these were later reduced to 29 through exploratory factor analysis. The study identified six factors which influenced the happiness of school-aged children: (1) self-esteem, (2) parent-child relationship, (3) school life, (4) after-school activities, (5) general living environment, and (6) satisfaction of needs. Validity was determined through correlating the sub-factors. Using Cronbach' $\alpha$ to measure the reliability of factors, the result ranged from .60 to 81.

Development of Needs Assessment Instrument for Hospice Care in Families of the Patients with Cancer (암 환자 가족의 호스피스 요구 조사 도구개발)

  • Kang, Kyung-Ah;Kim, Sin-Jeong
    • Journal of Korean Biological Nursing Science
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    • v.7 no.1
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    • pp.57-68
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    • 2005
  • Purpose : The purpose of this study was to develop a tool to assess the need for hospice care in families of patients with cancer. Method : Research design was a methodological study. The tool was developed in 3 stages : first, preliminary items were developed based on a questionnaire about the needs for hospice care that was given to 8 families of patients with cancer; second, a panel of specialists reduced the number of preliminary items using 2 validity tests on the contents. Finally, reliability and validity were tested by a sample of 98 families who have a patient with cancer from April 2003 to July 2004. Result: Cronbach's alpha coefficient for internal consistency was .94 for the final total 22 items. Using the factor analysis, 4 factors with eigenvalue of more than 1.0 were extracted and these factors explained 65% of the total variance. The four factors were labeled as 'control of terminal physical problems', 'emotional care', 'spiritual care for preparing for death', and 'family support'. The final items of the tool developed on the need of hospice care consisted of 22 items. Conclusion : The instrument, for accessing the need for hospice care in families of patients with cancer, developed in this study was identified as a tool with a high degree of reliability and validity. In this sense, this tool can be effectively utilized for implementing and improving hospice care for patients with terminal cancer.

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Development of Medical Service Scale (의료서비스 척도 개발)

  • Nam, Seung-Kyu;Woo, Hoon-Shik;Kim, Young-Il;Cho, Chung-Sik
    • Journal of Haehwa Medicine
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    • v.22 no.2
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    • pp.143-154
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    • 2014
  • Objective : The purpose of this study is to establish a concept called as 'medical service' newly and to develop an reliable and valid scale that measures medical service. Methods : In order to accomplish these objectives, both conceptual study and empirical study were performed. In a conceptual study, 5 core factors(doctor, medical team, medical facilities, medical process, and hospital) and 24 sub factors were extracted with assistant by 7 experts, based on antecedent studies about components of medical service. In an empirical study, data was taken from 244 adults living in Seoul and Daejeon with the conceptually founded medical service scale. Results : Results of empirical study showed reliability and validity of the medical service scale. Internal consistency coefficient showed high score of .97 and, in accordance with the conceptual study, "medical treatment factor", "appearance factor", "personal factor", "trust factor" and "dissatisfaction factor" were extracted from the data as the five main factors. Conclusions : Finally, limitations of this study and directions for further studies are discussed. Acknowledgement : This work was supported by the Daejeon University Research Grant.

An Exploring Study on the Evaluation Strategies of the Extra-Curricula Area for Admission to a University using SWOT Analysis (SWOT 분석을 통한 대학 입학 전형에서 비교과 영역 평가 전략 탐색)

  • Heo, Gyun;Sung, Eun-Mo
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.2
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    • pp.234-245
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    • 2012
  • This study aims to analyze the factors of the extra-curricula area in personal school performance record and propose the practical strategies for entrance examination affairs on this area. To address this goal, we have applied a SWOT analysis with related documents and research results. We found out five strengths: (S1) Link the students' experience to right people for the university, (S2) Quantitative Indicators, (S3) Qualitative Indicators, (S4) Link to other evaluation factors, and (S5) Analysis of Human Resource. The weakness included: (W1) Fairness, (W2) Reliability, (W3) Difficulties to set standards, (W4) Difficulties to set environments, and (W5) Lack of systemic experience of an evaluation. We also discovered five opportunities (O1) Recognition of public education, (O2) The need of national support, (O3) The importance of autonomy, (O4) Specialization, and (O5) Networks. Finally, threat factors consisted of: (T1) Frequent change of educational policy, (T2) Increasing of private education, (T3) Lack of information and preparation time, and (T4) The accuracy and reliability of personal school records. Based on these results, we suggested practical strategies with these four dimensions: S-O, W-O, S-T, and W-T.

The Development of a Basic Life Habit Parents Rating Scale for Infant Early Childhood (영유아 기본생활습관 부모 평정척도 개발 연구)

  • Kim, Myoung-Soon;Byun, Hye-Weon;Kim, Gil-Sook
    • Korean Journal of Child Studies
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    • v.32 no.2
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    • pp.87-104
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    • 2011
  • The purpose of this study was to develop a basic life habit scale for infant early childhood. The participants of this study were composed of 1,000 parents of children aged from two to five years old in the Seoul, Gyeong-gi, and In-cheon areas. For the purposes of data analysis, the study made use of the following methods : descriptive statistics for SES variables, item-analysis, factor analysis for validity, and Cronbach's a for reliability. Most items were acceptable in terms of item response rates, and item discrimination. The results of factor analysis uncovered six factors, and 46 items were selected from a total of 69 items in the original scale. The six factors were (1) safety and rules (2) neatness (3) manners (4) self-help (5) eating habits (6) cleanliness. Cronbach's a value for the reliability of the factors ranged from .76 to .94.of Cooperative Learning. Methods. Westport, CT : Greenwood Press.

Development of Korean Elderly Life Quality Scale (한국노인의 '삶의 질'에 관한 측정도구 개발)

  • Choi, Soo-Jeong
    • Korean Journal of Adult Nursing
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    • v.14 no.3
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    • pp.401-410
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    • 2002
  • Purpose: This research was designed to develop an instrument that can be used for measuring of the quality of life for the elderly in Korea. Method: Subjects were 2,110 aged people, residing in Seoul and Kyeungi-Do. In developing this instrument, the researcher first established a conceptual framework based on the literature review and interview and open questionnaire. The collected data were analyzed using the SPSS-WIN program. For the component factors of the measuring instrument, a factor analysis method and item analysis was used. The reliability of the scale was tested by Cronbach's alpha. Result: 1) The results of the analysis of the 32 items making up the instrument were classified into the following 4 factors: life stability, easy of resource utility, health and affection in family, establishment of supportbase. 2) The reliability of the instrument for the quality of life was 0.952 (Cronbach's alpha). In the factor analysis Cronbach's alpha correlations for the 4 factors ranged from 0.736 to 0.949. Conclusion: This scale could be adequately applied in assessing the quality of life for the elderly in Korea. And the results of this scale in a study can contribute to the promotion of quality of life for the elderly.

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