• Korean Journal of Human Ecology
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• v.24 no.2
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• pp.237-253
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• 2015

The purpose of this study was to examine the relative deprivation of the households in poverty, comparing with the households in non-poverty, and to find out the characteristics of household groups by the level of relative deprivation. The data for this study was from the 6th Korea Welfare Panel Survey(KOWEPS), consisting of total 5,552 households. The results are as follows: There were statistically significant differences in the objective cost of living, the subjective minimum cost of living, and the subjective adequate cost of living between households in poverty and households in non-poverty. There was statistically significant difference in the relative deprivation between households in poverty and households in non-poverty. Poverty was the factor for the relative deprivation of households.

• Journal of Distribution Science
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• v.14 no.10
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• Journal of The Korean Society of Integrative Medicine
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• v.7 no.3
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• pp.41-50
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• 2019

Purpose : The goal of this descriptive research study was to identify the relationship between t relative deprivation, absolute deprivation, self-esteem, self-efficacy, and social support of university students and their show-off behavior on social network services (SNSs), as well as to identify the influencing factors. Methods : The research tools consisted of 8 items for general characteristics, a measure of deprivation (9 items for relative deprivation and 8 items for absolute deprivation), 15 items for show-off behavior on SNSs, 10 items for self-esteem, 25 items for social support, and 20 items for self-efficacy. Data analysis was performed using the SPSS 22.0 program for the descriptive statistics, t-test, ANOVA, Pearson's correlation, and stepwise multiple regression. Results : The results showed relative deprivation (B=.102, t=4.060, p<.001) was the most important factor in show-off behavior on SNSs for university students. Furthermore, social support (B=-.178, t=-3.099, p=.002), absolute deprivation (B=-.175, t=-4.284, p<.001), and self-esteem (B=-.212, t=-2.490, p=.014) accounted for 21.5% of the explanatory power (F=14.215, p<.001). Conclusion : The study findings revealed that relative deprivation is the most important factor in the show-off behavior of university students on SNSs. Social support, absolute deprivation, and self-esteem were also identified as factors that affect their show-off behavior on such services. This study aims to contribute to the effective program progress by providing basic data for the development of the show-off behavior on SNSs intervention and prevention programs to reduce the side effects of various the show-off behaviors on SNSs of university students.

• Human Ecology Research
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• v.57 no.3
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• pp.329-340
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• 2019

The 'Sliver-Spoon-Discourse' is currently witnessing growing complaints about the polarization and a sense of despair among many young people in Korean society. The 'Sliver-Spoon-Discourse' that compares one's subjective socioeconomic status to a spoon implies a sense of psychological superiority or deprivation. The present study empirically tested the current popular 'Sliver-Spoon-Discourse' based belongingness and explored how subjective socioeconomic status may affect the psychology of young people. This study examined the effects of subjective socioeconomic status on individual relative deprivation and subjective well-being. Data were collected from 307 undergraduate students enrolled at universities located in Seoul with both parents alive. The findings of this study were as follows. First, student respondents reported moderate levels of subjective socioeconomic status, relative deprivation, and subjective well-being. Second, after controlling for respondents' gender, age and family income, the students' subjective socioeconomic status was negatively associated with their level of relative deprivation. Finally, after controlling for respondents' sociodemographic characteristics, the students' subjective socioeconomic status was not significantly related to all the three sub-factors of life satisfaction, positive emotion and negative emotion as well as total subjective well-being. The results indicate that 'Sliver-Spoon-Discourse' based belongingness may instigate relative deprivation of young people without affecting their subjective well-being. The implications of the results are discussed for youth programs and policies.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.749-763
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• 2020

This study examined how viewers perceived luxury haul videos, what factors made them experience vicarious pleasure and gain relative deprivation when watching them. This study conducted an interview with 20 viewers of luxury haul videos. The content obtained from the interview was analyzed by classifying it into academic terms. Cases of vicarious pleasure arose when viewers had sufficient empathy when watching videos, which was intensified by YouTubers' behavior and visual stimulation in videos. A person's relative deprivation due to her financial capabilities or appearance occurred when she compared herself with YouTubers. The more viewers perceived luxury haul as a source of information, the more they felt relative deprivation; in addition, the more they perceived it as entertainment, the more they felt vicarious pleasure. Viewers who had a high level of involvement in luxury goods tended to feel vicarious pleasure; however, viewers with a high level of involvement in YouTubers tended to feel relative deprivation. This study helps luxury brands and YouTubers understand viewers' perception of their products and programs as well as helps in the development of fashion haul videos that are beneficial to viewers.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.157-171
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• 2024

The term 'Nepo-baby' refers to someone whose career benefits from family connections. Criticism of the so-called Nepo-baby issue is growing, especially among the MZ generation, who highly value fairness. In this study, we explored how fashion consumers perceive the Nepo-baby issue and its impact on fashion brands. Consumers are more likely to compare themselves to Nepo babies and may experience feelings of powerlessness, unfairness, relative deprivation, and loneliness. These perceptions can lead to negative feelings toward the brand, resulting in disappointment. Our research hypotheses were tested using SPSS 26.0 and AMOS 23.0. Fashion brands promoting Nepo babies affect consumers' self-perceptions of powerlessness, unfairness, relative deprivation, loneliness, and negative feelings. Brand disappointment was tested using a structural equation model. Using a multi-group path analysis, we investigated consumers' perceptions of the Nepo-baby issue and general brand stories. Our research results reveal the significant impact of controversial Nepo babies on negative feelings toward fashion brands and brand disappointment.

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.52-52
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• 1997

• Journal of the Korean Home Economics Association
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• v.32 no.3
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• pp.27-44
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• 1994

Despite the rapid economic growth since the 1960s the economic inequality has been exacerbated in Korea. This study analyzed the variables influencing the level of objective deprivation. For empirical analysis this study used the data on 602 households in the city of Inchon collected by the researcher through interviews. The major method used in this study was the four stepwise multiple regression. The findings were as follows : the residential class was the most critical variable in determining the level of deprivation. For the entire sample assets had stronger effect on the deprivation than nonasset income but two variables had different effects depending on residential class. For the poor residential class two variables had the effect These results imply that the household consumption in Korea shows remarkable difference according to residential class and that the inequality of wealth compared to that of nonasset income had much more serious effects.

• Journal of Preventive Medicine and Public Health
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• v.42 no.6
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• pp.392-402
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• 2009

Objectives : The aims of this paper were to develop the composite deprivation index (CDI) for the sub-district (Eup-Myen-Dong) levels based on the theory of social exclusion and to explore the relationship between the CDI and the standardized mortality ratio (SMR). Methods : The paper calculated the age adjusted SMR and we included five dimensions of social exclusion for CDI; unemployment, poverty, housing, labor and social network. The proxy variables of the five dimensions were the proportion of unemployed males, the percent of recipients receiving National Basic Livelihood Security Act benefits, the proportion of households under the minimum housing standard, the proportion of people with a low social class and the proportion of single-parent household. All the variables were standardized using geometric transformation and then we summed up them for a single index. The paper utilized the 2004-2006 National Death Registry data, the 2003-2006 national residents' registration data, the 2005 Population Census data and the 2005-2006 means-tested benefit recipients' data. Results : The figures were 115.6, 105.8 and 105.1 for the CDI of metropolitan areas (big cities), middle size cities and rural areas, respectively. The distributional variation of the CDI was the highest in metropolitan areas (8.9 - 353.7) and the lowest was in the rural areas (26.8 - 209.7). The extent and relative differences of deprivation increased with urbanization. Compared to the Townsend and Carstairs index, the CDI better represented the characteristics of rural deprivation. The correlation with the SMR was statistically significant and the direction of the CDI effects on the SMR was in accordance with that of the previous studies. Conclusions : The study findings indicated mortality inequalities due to the difference in the CDI. Despite the attempt to improve deprivation measures, further research is warranted for the consensus development of a deprivation index.

• Journal of Preventive Medicine and Public Health
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• v.44 no.6
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• pp.242-248
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• 2011

Objectives: Busan is reported to have the highest mortality rate among 16 provinces in Korea, as well as considerable health inequality across its districts. This study sought to examine overall and cause-specific mortality and deprivation at the town level in Busan, thereby identifying towns and causes of deaths to be targeted for improving overall health and alleviating health inequality. Methods: Standardized mortality ratios (SMRs) for all-cause and four specific leading causes of death were calculated at the town level in Busan for the years 2005 through 2008. To construct a deprivation index, principal components and factor analysis were adopted, using 10% sample data from the 2005 census. Geographic information system (GIS) mapping techniques were applied to compare spatial distributions between the deprivation index and SMRs. We fitted the Gaussian conditional autoregressive model (CAR) to estimate the relative risks of mortality by deprivation level, controlling for both the heterogeneity effect and spatial autocorrelation. Results: The SMRs of towns in Busan averaged 100.3, ranging from 70.7 to 139.8. In old inner cities and towns reclaimed for replaced households, the deprivation index and SMRs were relatively high. CAR modeling showed that gaps in SMRs for heart disease, cerebrovascular disease, and physical injury were particularly high. Conclusions: Our findings indicate that more deprived towns are likely to have higher mortality, in particular from cardiovascular disease and physical injury. To improve overall health status and address health inequality, such deprived towns should be targeted.