• Title/Summary/Keyword: relationship-making factors

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Relationship between Psychological Characteristics of YouTube Viewers and Purchase Intention after Watching Videos: Effect of Product Type (유튜브 시청자의 심리적 특성과 영상 시청 후 구매 의도의 관계 : 제품 유형의 영향)

  • Go, Sa-Rang;Lee, Seul-Ah
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.273-283
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    • 2022
  • This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.

The Effect of eWOM Information Characteristics and Brand Community Experience Value on Brand Trust, Conversion

  • HAN, Sang-Seol
    • The Journal of Industrial Distribution & Business
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    • v.13 no.4
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    • pp.35-49
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    • 2022
  • Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

A Study on the Impact of Chinese Online Customer Reviews on Consumer Purchase Behavior in Online Education Platforms

  • Shuang Guo;Yumi Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.139-148
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    • 2024
  • In the post-pandemic era, the demand for online education platforms has surged, leading to increased consumer reliance on online reviews for decision-making. This study investigates the impact of Chinese online customer reviews on consumer purchase behavior in online education. By examining the role of trust, review sentiment, and the quantity and timeliness of reviews, the research aims to understand how these factors influence consumer decisions. By using regression model, findings reveal that negative reviews, timely feedback, and a higher volume of reviews positively affect consumer purchase decisions, while course pricing demonstrates an inverse relationship. Furthermore, cognitive and affective trust mediate the relationship between reviews and purchase behavior, highlighting a reverse U-shaped effect on consumer decision inclination. These insights provide valuable implications for online education providers, emphasizing the need to manage and leverage online reviews to foster consumer trust and improve sales performance.

The Effect of PL Leadership and Characteristics of Project on Project Participants' Satisfaction and Performance (PL 리더십 성향과 프로젝트 특성요인이 프로젝트 참여 만족 및 성과에 미치는 영향)

  • Yang, Hee-Dong;Kim, Myung-Jin;Kang, So-Ra
    • Asia pacific journal of information systems
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    • v.20 no.4
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    • pp.53-79
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    • 2010
  • The study was originated from recognition that project participants' satisfaction should be Improved to raise project performance and to make progress of a successful project since the above dissatisfaction was operated as a danger factor of the project. The study selected one large-scale sample project and attempted measuring characteristics of the project, participants' satisfaction and project performance with the whole project participants. The study analyzed correlations between individual level (team members) and group level (development team), and examined what effect a sub project manager under complicated hierarchical organization of the large-scale project, namely PL (project leader)'s leadership style had on each individual project participant's satisfaction and what effect project uncertainty in organization/technology environment had on project participants' satisfaction and project performance. The study verified that development team (group) had an effect on team member (individual)-level project participants' satisfaction by disclosing that there was a significant dispersion among groups within project participants' satisfaction by each individual. It is analyzed that it is necessary to make improvement through approach by each pertinent team to raise individual-level project participants' satisfaction. The study also verified PL's ideal leadership under strict methodology and hierarchical control of the large-scale project. Based on the verification of the hypotheses, the results of the analysis were produced as follows. First, the development team affects the satisfaction level that an individual has when he/she participates in a project. This suggests that the satisfaction with project participation should be improved at the team level. In addition, the project management style and leadership orientation of the manager of a sub project who is mostly affected by the team proved to have a direct influence on the satisfaction with project participation and project performances. Second, both the performance-oriented leadership and the relationship-oriented leadership of the PL of the development team were verified to have a significant effect on the satisfaction of the team members associated with project participation. In other words, when the team members recognize that the PL of the development team shows both the performance-oriented leadership and the relationship-oriented leadership, their satisfaction with project participation increases accordingly. Third, it was verified that the uncertainty of the organizational environment significantly affects the satisfaction level when the PL of the development team exerts a relationship-oriented and performance-oriented leadership. The higher the uncertainty of the organizational environment is, the more the satisfaction with project participation decreases whereas the relationship-oriented leadership has a more positive effect on the satisfaction than the performance-oriented leadership style. Fourth, when the PL of the development team exerts the relationship-related and performance-related leadership, the uncertainty of the technological environment has a significant influence on the satisfaction level. The higher the uncertainty of the technological environment is, the more the satisfaction with project participation decreases whereas the performance-oriented leadership has a more positive effect on the satisfaction than the relationship-oriented leadership style. The result of the research on the uncertainty of the project environment suggests that when the development team leader exerts a relationship-oriented and performance-oriented leadership style, the uncertainty of the organizational environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the organizational environment, the more the satisfaction level decreases, and the relationship-oriented leadership style affects the satisfaction level more positively than the performance-oriented leadership style. In addition, when the development team leader displays a relationship-oriented and performance-oriented leadership style, the uncertainty of the technological environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the technological environment. the more the satisfaction level decreases. The performance-oriented leadership style as well affects the satisfaction level more positively than the relationship-oriented leadership style. Based on the above results, the research provides the following implications when handling multiple concurrent projects. First, the satisfaction with the participation in the multiple concurrent projects needs to be enhanced at the team (group) level. Second. the manager of the project team, particularly the middle managers should have both a performance-oriented and relationship (task and human)-oriented attitude and exert a consolidated leadership in order to improve the satisfaction of team members with project participation and their performances. Third, as the uncertainty factor of the technological and organizational environment among the characteristics factors of the project has room for methodological improvement depending on one's effort even though there are some complications, we need to continuously prevent and control the risks resulting from the uncertainties of the technological and organizational environment of the project in order to enhance the satisfaction of project participation and project performances. Fourth, the performance (task)-oriented leadership is required when there is uncertainty in a technological environment while the relationship (human)-oriented leadership is required when there is uncertainty in an organizational environment. This research has the following limitations. First, this research intended to select one large-sized sample project and measure the project characteristics, the satisfaction of all the participants associated with project participation, and their performances. Therefore, it is inappropriate to generalize and apply the result of this result onto other numerous projects. Second, as this case study entailed a survey to measure the characteristics factors and performance of the project, since the result value was based on the perception of project team members, the data may have insufficient objectivity. Third, though this research targeted on all the project participants, some development teams did not provide sufficient data and questionnaires were collected from some specific development teams among the 23 development teams, causing a significant deviation in the response rate among the development teams. Therefore, we need to continuously conduct the follow-up researches making comparisons among the multiple projects, and centering on the characteristics factors of the project and its satisfaction level.

The Effects of Perfectionism on Career Decision-making of Self-Efficacy of University Students: The Moderating Effects of Extracurricular Clubactivity Satisfaction (융복합 시대에 대학생의 완벽주의가 진로결정 자기효능감에 미치는 영향: 동아리활동만족도의 매개효과)

  • Kim, Kyung-Suk;Jang, In-Ja
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.243-251
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    • 2018
  • This research verified the mediated effect between the level of satisfactory from extracurricular activities and the influence of perfectionism on self efficacy of career decisions. In order to test the theory, a total of 271 students were surveyed from Seoul, Gyeonggi-do, and Chungcheongnam-do. SPSS 21.0 was utilized to study the frequency analysis and technical statistics and a correlation analysis was performed to understand the relationship between major factors. Also, to test the mediated effect we used a recurrent analysis to perform a career analysis. The first result showed adoptable perfectionism affecting the students self efficacy in deciding a career by collecting information on jobs, setting a goal, planning and solving problems. Second, perfectionism influenced the satisfactory level of extracurricular activities. Third, the satisfaction of extracurricular activities acted as a partially mediated effect between the relationship of perfectionism and students self efficacy in deciding their career by collecting information on jobs, setting a goal, planning and solving problems. Therefore, this study indicates to be used as founding material and theoretical implications in order to develop programs to improve self efficacy in career choices for students.

Construction of Management Performance Data-Mining System for CEO′s Efficient/Effective Decision Making (CEO의 효율적/유효적 의사결정을 위한 경영성과 데이터마이닝 시스템의 구축)

  • 조성훈;안동규;김제홍
    • Journal of the Korea Society of Computer and Information
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    • v.5 no.4
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    • pp.41-47
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    • 2000
  • In modern dynamic management environment, there is growing recognition that information & knowledge management systems are essential for CEO's efficient/effective decision making. As a key component to cope with this current, we suggest the management performance data-mining system based on IT(Information Technology). This system measures management performance that is considered with both VA(Value-Added), which represents stakeholder's point of view and EVA(Economic Value-Added), which represents shareholder's point of view. The relationship between management performance and 85 financial ratios is analyzed, and then important financial ratios are drawn out. In analyzing the relationship, we applied the explanation-based Gas(Genetic Algorithms) that consider predictability, understanability (lucidity) and reasonability factors simultaneously. To demonstrate the performance of the system, we conducted a case study using financial data over the 16-years from 1981 to 1996 of Korean automobile industry which is taken from database of KISFAS(Korea Investors Services Financial Analysis System).

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Relationship between Social Work Self-efficacy and Career Decision Level and Career Preparation Behavior of University Students Majoring in Social Welfare (사회복지학 전공 대학생의 사회복지 자기효능감과 진로결정수준 및 진로준비행동과의 관계)

  • Jeong, Jin-Hee;Won, Mi-Soon;Lee, Soo-Jin
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.228-237
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    • 2013
  • This study was conducted to contribute to career counseling and career guidance for universities students majoring in social welfare by examining how the career decision level and the career preparation behavior of the students are and the relationship between social work self-efficacy and the career decision level and the career preparation behavior of the respondents. For this study, the social work self-efficacy, the levels of career decision making and career preparation-related behavior of 502 students of social welfare in five universities were measured. The frequency analysis, correlation analysis, multiple regression analysis were used for collected data analysis. The research findings are as follows. Firstly, the levels of career decision making and career preparation-related behavior were slightly lower than mid-point on 5 point scale respectively. Secondly, social work self-efficacy was not correlated to their career decision levels while social work self-efficacy positively affected to the career-related behavioral levels. In particular, the client support self-efficacy of the three sub-factors in social work efficacy had a negative influence on the levels of career preparation behavior. Consequently, social work self-efficacy of the participants intensively was correlated with their career preparation-related behavioral levels.

A study of Airport ground Service staffs on behavior factors turnover of the organization -Focusing on the mediating effect of organizational commitment- (공항 지상직 서비스 근무자의 이직행동 요인에 관한 연구 -조직헌신의 매개효과를 중심으로-)

  • Lee, Young-Suk;Lee, Jung-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.147-157
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    • 2016
  • The opening of a second new airport is urgently needed to meet the growing number of visitors to Incheon International Airport. This study focused on effectiveness of mediating effects on the dedication to organization in order to determine why manpower resources of the airport service sector should take job-changing into account and to focus on staff who provide service to customers visiting Incheon International Airport management of airport service quality by providing a better service and preventing them from leaving their job. The results show that, first, only obligation conflicts and heavy workload affect the dedication to organization in terms of task-related causes. Second, compensation and relationships with seniors also affect the dedication to organization in terms of organization-related causes. Third, if more dedication is required, more employees will leave their job. Fourth, role conflict is the only reason to leave the job related to task. Fifth, only compensation and decision making affect the cause of the dedication to organization. The employer urgently needs to make a system to develop a relationship with colleagues and seniors, make a better work environment so that employees can work for a longer period and monetary or valuable compensation should be provided as indicated above in order to keep them employed.

A Study of Precedence and Result Factors on Team Commitment on Distribution and Hotel Employees (유통·호텔 종사원의 팀에 대한 몰입의 선행요인과 결과요인에 관한 연구)

  • Ryu, Baek-Hyun;Lee, Seung-Il
    • Journal of Distribution Science
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    • v.14 no.2
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    • pp.113-121
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    • 2016
  • Purpose - The purpose of this study is to identify team commitment affecting employees' innovative activities and factors affecting team commitment including empowerment by leaders and job enrichment factors. In other words, so as to explain outcome variables of innovative activities, this study aims to emphasize employees' attachment roles towards their groups within nomological network, and identify the motives encouraging employees' innovative activities. The research purpose is significant due to the realistic situation of hotel industry. The reason why innovative activities are important can be found in recent changes of business environment. Also, unlike other various studies on precedence factors encouraging employees' innovative activities, this study classified those precedence factors into job and leader characteristics, and it emphasized the importance of team commitment as the process that job and leader characteristics are connected to innovative activities. Research design, data and methodology - The survey for this study was conducted during October 6th ~ November 10th in 2014 to the employees who are working in 5-star hotels in Korea. As for the selection of hotels and sampling method, convenience sampling method was used to the employees in 5-star hotels. Self-report method was used in the survey, judging that the employees' characteristics would be relatively homogeneous. 311 questionnaires were distributed in total, and 275 reponses were collected. After excluding the missing and unreliable responses, 245 questionnaires were used in the research. SPSS and AMOS programs were used for the analysis. Results - First, empowering leadership had positive effects on hotel employees' team commitment. It indicates that hotel employees are more committed to their team when their leaders set examples, provide information, and involve employees in decision-making process. Second, as a result of the relationship analysis in task diversity, task significance, task identity and team commitment, task diversity and task significance had significant effect on team commitment, while task identity had no significant effect on team commitment. It indicates that team commitment is enhanced when the employees can conduct diverse types of jobs and get more opportunities to talk with the guests. Also, the repetition for the same jobs in hotel rooms and the space for preparing food and beverage do not lead to team commitment, even though the employees fulfill their duties to the end. Third, hotel employees' team commitment has positive effect on their innovative activities. It indicates that employees voluntarily conduct innovative activities when they are attached to their team and identifies themselves with the team. Conclusions - There are theoretical and practical implications in this study. First, in terms of the theoretical perspective, this study proposes structural framework in team commitment, and it identifies the psychological mechanism in team commitment from the aspect of social exchange, which resulted in identification of precedence factors related to team commitment. In addition, this study presents new possibilities for relevant studies about team commitment by examining the effect on team commitment when the importance of innovative activities is emphasized in recent business environment.

Determinants of Service Quality on Customer Loyalty of Financial Agency -Focused on Suhyup Bank- (금융기관 서비스품질의 고객충성도 결정요인 -수협은행을 중심으로-)

  • Lee, Sang-Jun;Lee, Sang-Yup
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.193-200
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    • 2014
  • The purpose of this research is to explore ways to raise the quality of the financial services of Suhyup Bank, to secure its customers' loyalty, and to help it achieve sustainable growth. The results of this research showed that the ways to improve the service quality of Suhyup Bank are as follows: establish a relationship between its customers' satisfaction with the usefulness, creativity, reliability, and safety of its services and its customer management based on its customers' decision-making factors; establish service improvement schemes that consider new customer needs and desires; and improve its service quality and raise its internal quality factors, which are the keys to its expansion to customized services.