• Korean journal of food and cookery science
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• v.31 no.5
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• pp.635-641
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• 2015

This study considers the influence of the job satisfaction of employees at deluxe hotels and family restaurants on turnover intent, and seeks to analyze the moderating effects of company type (deluxe hotel and family restaurant) on the relationship between job dissatisfaction and turnover intent. Based on a total of 408 employees, this study reviewed the reliability and validity of the results obtained from empirical research using the Amos program. The hypothesized relationships in the model were tested simultaneously using structural equation modeling (SEM). The major findings are as follows. Job dissatisfaction was separated into five factors: the work itself, promotion, pay and benefits, supervision, and co-workers. The empirical results indicate that job dissatisfaction positively influences the turnover intent of employees. More specifically, the work itself (${\beta}=0.346$, p<0.001), and supervision (${\beta}=0.281$, p<0.001) significantly affects employees' turnover intent, whereas promotion, pay and benefits, and co-workers did not. Therefore, the turnover intent of employees at hotels and family restaurants decreased when they were motivated by strategies related to job dissatisfaction. In addition, the findings demonstrated that the company type moderated the effect of job dissatisfaction (e.g., co-worker) on turnover intent. Limitations and future research directions are also discussed.

• Steel and Composite Structures
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• v.25 no.2
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• pp.245-255
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• 2017

The performance of an Industrialised Building System (IBS) consists of prefabricated reinforced concrete components, is greatly affected by the behaviour of the connection between beam and columns. The structural characteristics parameters of a beam-to-column connection like rotational stiffness, strength and ductility can be explained by load-rotation relationship of a full scale H-subframe under gravitational load. Furthermore, the connection's degree of rigidity directly influences the behaviour of the whole frame. In this research, rotational behaviour of a patented innovative beam-to-column connection with unique benefits like easy installation, no wet work, no welding work at assembly site, using a hybrid behaviour of steel and concrete, easy replacement ability, and compatibility with architecture was investigated. The proposed IBS beam-to-column connection includes precast concrete components with embedded steel end connectors. Two full-scale H-subframes constructed with a new IBS and conventional cast in-situ reinforced concrete system beam-to-column connections were tested under incremental static loading. In this paper, load-rotation relationship and ratio of the rigidity of IBS beam-to-column connection are studied and compared with conventional monolithic reinforced concrete connection. It is concluded that this new IBS beam-to-column connection benefits from more rotational ductility than the conventional reinforced concrete connection. Furthermore, the semi-rigid IBS connection rigidity ratio is about 44% of a full rigid connection.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.2
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• pp.19-30
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• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.202-216
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• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• Journal of KIBIM
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• v.5 no.4
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• pp.30-36
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• 2015

The Leadership in Energy and Environmental Design (LEED) has provided abundant resources and guidelines for a new project to become a sustainable anchor in the neighborhood. Paired with a range of checklist, LEED has strong influence on the standards for a sustainable building, and it also has played an iconic role in energy-efficient architecture. However, it is still unclear as to whether or not an LEED certified building enhances environmental benefits to its surroundings. If an LEED certification promises a baseline for an eco-friendly building, then a group of these structures should ensure significant environmental benefits to the society. This is the main question of this study, and the authors answer this hypothesis by examining the relationship of LEED certificates and their influence on outdoor temperature, especially in terms of urban heat island effect. The goal of this paper is to analyze the influence of the LEED certification on urban temperature as an indicator of sustainable architecture's regional interactions. If an LEED certificate is regarded as a strong contributor to a sustainable built environment, then a group of these certificates should result in greater benefits to society. To this extent, the authors question if there is any possible relationship between a large concentration of LEED certified sites and the temperature of their surroundings. To properly assess the research direction, Global Moran's I analysis, Local Moran's I analysis, and Hot Spot analysis are implemented to find the clustered areas of LEED certified buildings. For examining relationships between clustered area and its temperature, correlation efficients are calculated.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.682-691
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• 2011

The purpose of this research was to identify not only the effect of what consumers want from their brand identification and brand attachment, but also the effect of their perceived brand identification on their perceived brand attachment in the family restaurant setting. This research also investigated the causal relationship between a consumer's perceived brand attachment and brand loyalty. A total of 332 questionnaires were collected from customers who visited one of 4 nationallybranded family restaurants in Daegu. With the consent of the store managers of each family restaurant brand, students of Dongguk University helped respondents fill out questionnaires and collected the data. There were three major findings of this research. First, the benefits that consumers wanted were found to have a significant effect on their perceived brand identification and brand attachment. Second, the perceived brand identification of customers was found to have a significant effect on their perceived brand attachment. And third, the perceived brand attachment of customers was found to have a significant effect on their perceived brand loyalty. Also, consumer's benefits sought affected their perceived brand attachment through their perceived brand identification, and consumer's benefits sought and brand identification respectively influenced their perceived brand loyalty through their perceived brand attachment. Therefore, marketing managers or general managers of family restaurants should identify consumer benefits in order to increase sales and profits.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.131-143
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• 2009

There are increasingly interests among researchers to focus on the relations between core benefits and situational variation of hotel restaurants, and make coordination of customer satisfaction and customer loyalty to be more profitable of hotels. This study has investigated how much core benefits were effected by situational variation on customer satisfaction and customer loyalty for hotel restaurants. The result is suggested as follows as explained to test this study. First, core benefits were effected on customer satisfaction and loyalty as significant relationship. Second, situational variation was significantly effected on customer satisfaction and loyalty. Third, customer satisfaction was influenced customer loyalty to be positive relations with satisfaction and loyalty for restaurants.

• Journal of Fashion Business
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• v.16 no.3
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• pp.107-124
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• 2012

The purpose of this study was to classify types in sense of gender role identity and to figure out the difference among sociocultural attitude, benefits of clothing pursuit, and appearance management behaviors by sense of gender role identity types. Questionnaires were administered to 455 people in their twenties and thirties living in Daegu and Kyoungbuk area. Data were analyzed by using frequency, factor analysis, credibility, $X^2$-test, ANOVA, Duncan-test, and t-test. The findings are as follows. First, Men of androgyny group showed the highest rate of 38.5% followed by undifferentiation(22.9%), masculineness(21.0%), and feminineness(17.6%). Women of undifferentiation group showed the highest rate of 33.2% followed by feminineness (25.2%), androgyny(22.0%), and masculineness(19.6%). Second, factors of sociocultural attitude were internalization and recognition. Benefits of clothing pursuit consists of the factors such as consciousness of others, personality, and vogue pursuit. Factors of appearance management behaviors were dressing, skin management, plastic surgery management, weight management, health management, and hair management. Third, the result from the difference between sociocultural attitude and benefits of clothing pursuit by sense of gender role identity types, men of androgyny and feminineness showed highest in recognition while women of androgyny showed highest in internalization and recognition. The result of the difference in benefits of clothing pursuit by sense of gender role identity shows that both men and women of androgyny group have high tendency for being conscious of others, personality pursuit, and vogue pursuit while men of undifferentiation and masculineness have low interest in dressing in relationship with others. Fourth, the examination of the difference in appearance management behavior by sense of gender role identity types found men of androgyny group managed dressing, skin, weight, health and hair most while women dress and health most. Men of undifferentiation group managed dressing and weight least, while men of masculineness health, and men of feminineness hair least.

• Korean Journal of Health Education and Promotion
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• v.35 no.5
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• pp.17-24
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• 2018

Objectives: After many national physical activity guidelines have established, recent changes are deep and rapid. So the major features and implication to reverse worsening Korean physical activity indicator is desprate but related knowledge and informations are few. So review of recent features and implications of new physical activity guidelines have made. Methods: National physical activity guidelines of advanced countries were searched through snowballing methods. Major features were described according to the nation. Implication were drew through discussion for Korean realitiy. Results: New Australian physical activity and sedentary behaviour guideline explicitly included sedentary behaviour. The age in the guideline expanded to early years. Canada also presented 24-hour movement guidelines to early years. The second generation of the physical activity guidelines reflects the extensive amount of new knowledge. New aspects include discussions of additional health benefits related to brain health, additional cancer sites, and fall-related injuries; immediate and longer term benefits for how people feel, function, and sleep; further benefits among older adults and people with additional chronic conditions; risks of sedentary behavior and their relationship with physical activity; elimination of the requirement for physical activity benefits to occur in bouts of at least 10 minutes; and tested strategies that can be used to get the population more active. Conclusions: The most important message from the new guidelines is that the greatest health benefits accrue by moving from no, to even small amounts of, physical activity. Multiple studies demonstrate that the steepest reduction in disease risk occurs at the lowest levels of physical activity. People need to understand that even small amounts of physical activity are beneficial and that reductions in the risk of disease and disability occur by simply getting moving. So various evidence based proven strstegies are needed in Korea including workforce training.