• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.155-179
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• 2014

Input-output(I-O) analysis is now widely used to examine the economic impact of tourism. The study aims to demonstrate the impact of agri-tourism development project on local development in terms of income and employment. Based on the I-O transactions tables developed by Bank of Korea (2011), rural tourism related sectoral multipliers were derived with respect to output, income, employment, and value-added tax. The results of the I-O model indicate that in 2011, rural tourism development generated 1,387 billion Won of output impact, 287 billion Won of income impact, 275 billion Won of value-added impact, and 41,127 full-time jobs, respectively throughout direct, indirect, and induced effects. In particular, the restaurant sector had relative higher output and employment multipliers as compared to other industries, whereas they had lower multipliers of income and value-added than any other industries. The findings imply that the restaurant sector was relatively labor-intensive industry, generating high impact of employment effects.

• Journal of Korean Society of Rural Planning
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• v.27 no.3
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• pp.103-116
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• 2021

In this study, the characteristics of rural tourism image perceived by urban residents were analyzed through text analysis of blog data. In order to examine the images related to rural tourism, blog data written with the keyword "Gochang-gun travel" was used. LDA topic analysis, one of the text mining techniques, was used for the analysis. In the tourism image of Gochang-gun, 9 topics were derived, and 112 major places appeared. This was divided into 3 main activities and 5 object spaces through the review of keywords and the original text of blog data. As a result of the analysis, the traditional main resources of the region, Seonun mountain, Seonun temple, and Gochang-eup fortress, formed topic. On the other hand, world heritage such as dolmen and Ungok wetland did not appear as topic. In particular, the farms operated by the private sector form individual topics, and the theme farm can be seen as an important resource for tourism in Gochang-gun. Also, through the distribution of place keywords, it was possible to understand the characteristics of travel by region and the usage behavior of visitors. In the case of Gochang-gun, there was a phenomenon in which visitors were biased by region. This seems to be the result of Gochang-gun seeking to vitalize local tourism focusing on natural, ecological, and scenic resources. It is necessary to establish a plan for balanced regional development and develop other types of tourism resources. This study is different in that it identified the types and characteristics of rural tourism images in the region perceived by visitors, and the status of tourism at the regional level.

• Journal of the Korean association of regional geographers
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• v.10 no.3
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• pp.624-641
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• 2004

Since 1995, when local autonomy policies were enacted in Korea, many local governments have adopted festival-centered place-marketing strategies, in order to develop their regional economies by attracting tourists, as well to provide the general public with information about local comparative advantages. This study assesses the spread effect of the Cheongdo Bull-Fighting Festival upon the regional tourism industry, by analysing questionnaire data obtained from festival visitors and merchants at other major tourist attractions in the area. It is concluded that the Cheongdo Bull-Fighting Festival has been insufficient in attaining the objective of developing the regional economy and the tourism industry, because at present, most of the festival spectators are not tourists as such, but rather residents of the Cheongdo daily community (Daegu metropolitan area), and they do not visit other major tourist attractions in conjunction with attending the festival. It is recommended that planning authorities adopt a strategy explicitly designed to increase the "tourists to local residents" ratio, and to improve tourism services to facilitate intra-regional movement of tourists and visitors alike.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.977-993
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• 2020

Sustainable tourism is the development of tourism activities to meet the current needs of tourists and indigenous peoples while paying attention to the conservation and improvement of resources for the development of tourism activities in the future (World Tourism Organization, 2013). With the aim of identifying factors affecting the development of sustainable tourism in the South Central Coast of Vietnam, the study conducted a typical survey of 160 tourism managers and 240 tourists traveling or have participated in tourism activities of 8 provinces in the South Central Coast of Vietnam, and used the exploratory factor analysis (EFA) analysis and regression analysis for analyzing the data. The research results show that 11 factors impact the development of sustainable tourism in the South Central Coast namely Institutions and policies for tourism development, Infrastructure, Tourism resources, Human resources for tourism, Diversity of tourism services, Relevant support services, Activities of association and cooperation for tourism development, Tourism promotion and encouragement, Tourists' satisfaction, Local community, and Other factors. At the same time, among the above factors, the factors Institutions and policies for tourism development, Infrastructure, Tourism resources, and Local community strongly impact the development of sustainable tourism in the region.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.241-246
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• 2020

In this paper, we propose a user matching app based on hybrid app and a utilization plan to promote sports tourism in line with the growing trend of sports industry scale. The proposed app categorizes sports facilities across the country into regional, sports, private and public sports facilities to support reservations and matching. The proposed app applied a matching system in which matching scores were given according to the preference of events, places, and users by user net matching algorithm. Users can enjoy sports as a team or individual through the suggestion app even if they do not have any clubs or friends to which they belong. It can be used to improve tourism content services and establish tourism industry policies by analyzing data generated while using a user matching system.

• Journal of Environmental Impact Assessment
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• v.19 no.4
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• pp.409-420
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• 2010

Heritage resources have become important social assets as the global interests in heritage tourism increased. Utilization of heritage as unique tourist destination has positive effects on regional economy, which in turn plays an important role in heritage conservation. However, it was found that the essential quality of heritage resources has been degraded and even destroyed when excessive use was permitted. This undesirable side-effects of heritage tourism have led to the growing concern for sustainable tourism that can contribute to both utilization and conservation of heritage. In order for sustainable tourism to be effectively implemented, it is crucial for visitors to be aware of the need for heritage conservation because they are the most important consumers of the heritage. The purpose of this study was to suggest some basic information for sustainable tourism by investigating visitors' evaluation of conservation and use values of heritage resources. The study sites were the two Korean traditional temples(Sokrisan Bubjusa and Naejangsan Naejangsa) and contingent valuation method was used. 390 visitors in Bubjusa and 308 visitors in Naejangsa participated in the questionnaire survey. From the results, sustainable tourism is possible in such heritage areas as traditional temples because the participants had relatively balanced values for heritage conservation and use. The WTP for natural conservation value was found to be highest in both temples; visitors may be more agreeable with the heritage conservation plan if the sustainability of natural resource is emphasized. Also, the use value of heritage could be influenced by the tourism utilization of the area where the heritage was located. If there are no other famous tourist destinations except the heritage in the area, additional plans to develop alternative destinations should be prepared in order to formulate the agreement on the need to protect the heritage among visitors, local communities, and government.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.251-269
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• 2023

Purpose - This study estimated the value of tourists' willingness to pay (WTP) to develop and promote regional tourism and minimize external effects using the contingent valuation method (CVM). Design/methodology/approach - To reduce exaggeration bias, a major issue of CVM, a pilot survey was conducted to categorize bid value. Additionally, the payment method was divided into a tourism fund and tourism taxes, and the respondents' answers were reaffirmed in two stages. Findings - As a result of the analysis, the tourists' WTP was estimated to be 5,132 KRW (3.60 USD) for the tourism fund and 1,036 KRW (0.73 USD) for tourism taxes. Research implications or Originality - The results of this study provide implications for securing financial resources and establishing policies in Gangwon province, which promotes special self-governing.

• Journal of the Korean association of regional geographers
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• v.15 no.2
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• pp.250-260
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• 2009

The purpose of the research is to investigate the possibility of the tourism resources development preference of sport leisure event activity of participation as one use MDS and clustering market character. An empirical research has been undertaken the questionnaire had be distributed to the whole country inline marathon races participation and there were 330 responses. The research was conducted by using statistical packages of SPSS program. As research methods factor analysis and cluster analysis were also employed. Three distinct cluster groups were categorized by their characteristics: 'money acquirement participation', 'self realization moderators', 'self realization enthusiasts', and there was differences among segmented groups in terms of their affecting factors to the tourism resources development preference. These findings suggested that there were need to tourism resources development for different segmented groups of sports leisure event activity selection attributes and each group pursued different satisfaction.

• Journal of the Korean association of regional geographers
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• v.12 no.3
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• pp.408-420
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• 2006

The present study purposed to examine the possibility of developing historicity inherent in places into tourism resources from the view that the history and location of historical cities have the nature of cultural contents. Previous researches on tourism have been focused on tourist facilities, the development of tourist attractions, economic effects, cultural policies, etc. However, the present study makes a cultural approach to historical cities to explore the meaning of places formed through history and the historicity of places, assuming that the temporal and spatial characteristics of Hanseong-bu can be developed into tourism resources. Major places of Hanseong-bu are classified according to their functions and cultural meanings, and these factors are associated with the geographical structure of the area. By landform and cultural characteristics during the Chosun Dynasty, Hanseong-bu is divided into the central part, the boundary area, and the outskirts. In addition, different elements, which can be developed into tourism resources, are found according to the landscape of Hanseong-bu, the character as a dynastic city, the environs inside the wall, and differences among localities reflecting pre-modem lifestyle.