• International Commerce and Information Review
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• v.18 no.3
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• pp.101-130
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• 2016

Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

• International Commerce and Information Review
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• v.19 no.2
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• pp.109-141
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• 2017

Recently, by increasing the importance of the western China as consumer market, the need for a systematic and scientific study of the western Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence the western Chinese consumers' selection of Korean products. This study used the data which were collected through survey of adult consumers residing at six city of western China on Korean products' selection. Then the results are used for statistical analysis. The empirical findings are as follows: country image and product attributes as well as brand personality influence on the western Chinese consumers' selection of Korean products although there exist difference. Among three factors, the western Chinese consumers have most influences by product attributes. And brand personality in relation to its symbolic aspect has an important influence on the western Chinese consumer's Korean products selection. This study has presented the main implications of the preferred marketing strategies for Korean enterprises in the western China on the basis of these research results.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.40 no.3
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• pp.187-193
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• 2022

In the Yeongdong region of Gangwon-do, coastal areas are important resources in terms of cultural, social and economic aspects. However, the coast of Gangwon-do is experiencing severe erosion, and it is concerned that its adverse effects will gradually increase. In this study, coastline changes of Yangyang and Gangneung in Gangwon-do were tracked and analyzed over a long period of time. In order to build time series image data, aerial photos from the 1940s to the present were mainly used, and data from CORONA satellite, which operated from the 1960s to the early 1970s, were collected and used together. Using 51cm resolution ortho image and 2m resolution Digital Elevation Model(DEM) as reference, ground control points were selected to perform geometric correction on the aerial photos and CORONA images. Subsequently, Canny edge detector applied to these images to extract the coastlines. As a result of analyzing the extracted and vectorized coastlines by overlaying them in chronological order, erosion and deposition occurring around the artificial structures and on the nearby beaches were observed. In this study, the effect of seasonal variation, tide, and various coastal management including the beach filling were not considered. Because coastal erosion is greatly affected by geographic factors, each local government must find its own solution. Continuous research and local data accumulation are required.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.280-288
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• 2012

The purpose of this study is to deduct influence factors by analyzing preferences for public design that can increase user satisfaction through differentiated identity of regions. The study methods are as follows. First, consider a concept and semantic change of public design through the relevant literatures and precedent studies and then understand application status of domestic and overseas public design. Second, extract design elements for regional differentiation through precedent studies and reclassify regional resources that have an effect. Third, understand the necessity level of public design for regional differentiation by targeting experts and research the extracted design element and the degree of reflection about regionality. Lastly, understand a correlation between design elements and influence factors about territorial regionality of public design based on the researched contents, and analyze the degree of reflection between each other. As a result of this study, a plan that used 'material' and 'color' had high preference on the aspect of design elements and this is an important element that can show regional differentiation of regions. public design of showing regional differentiation. Thus, it is considered that various methods of using 'material' and 'color' must be planned. 'Public space' among design territories was most effective, and the following was 'public facility'. In particular, 'public space' has high preference of using 'natural resources' and 'industrial resources', and therefore an effect of a plan that uses these is judged to be positive. This study can use these results as basic data that suggested the standard for utilization of regional factors for regional differentiation of public design.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.10
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• pp.63-70
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• 2018

Biomedical signal measurement technology using images has been developed, and researches on respiration signal measurement technology for maintaining life have been continuously carried out. The existing technology measured respiratory signals through a thermal imaging camera that measures heat emitted from a person's body. In addition, research was conducted to measure respiration rate by analyzing human chest movement in real time. However, the image processing using the infrared thermal image may be difficult to detect the respiratory organ due to the external environmental factors (temperature change, noise, etc.), and thus the accuracy of the measurement of the respiration rate is low.In this study, the images were acquired using visible light and infrared thermal camera to enhance the area of the respiratory tract. Then, based on the two images, features of the respiratory tract region are extracted through processes such as face recognition and image matching. The pattern of the respiratory signal is classified through the k-nearest neighbor classifier, which is one of the statistical classification methods. The respiration rate was calculated according to the characteristics of the classified patterns and the possibility of breathing rate measurement was verified by analyzing the measured respiration rate with the actual respiration rate.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.208-222
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• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• Nuclear Engineering and Technology
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• v.55 no.7
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• pp.2380-2387
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• 2023

Hyperspectral data and its ability to explore the minerals and their associated rocks have a remarkable application in mineral exploration and lithological characterization. The present study aims to explore the radiation shielding aspects of the iron ore in Kerala with the aid of the Hyperion hyperspectral dataset. The reflectance-spectra obtained from the laboratory conditions as well as from the image show various absorptions. The results from the spectra are validated with geochemical data and GPS points. The Monte Carlo simulation employed to evaluate the radiation shielding ability. Raising the oxygen ions caused a noteworthy decrease in the µ values of the studied rocks which is accompanied by an increase in Δ_0.5 and Δ_eq values. The Δ_0.5 and Δ_eq values increased by factors of approximately 77 % with raising the oxygen ions between 44.32 and 47.57 wt.%. The µ values varies with the oxygen concentrations, where the µ values decreased from 2.531 to 0.925 cm^-1 (at 0.059 MeV), from 0.381to 0.215 cm^-1 (at 0.662 MeV), and from 0.279 to 0.158 cm^-1 (at 1.25 MeV) with raising the oxygen ions from 44.32 to 47.43 wt.%.

• Journal of the East Asian Society of Dietary Life
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• v.26 no.4
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• pp.346-358
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• 2016

Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ￦45,000 and ￦105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.201-211
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• 2009

Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.

• Journal of Biosystems Engineering
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• v.26 no.6
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• pp.571-578
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• 2001

Production of green pepper has increased for ten years in Korea, as customer's preference of a pepper tuned to fiesta one. This study was conducted to develop an on-line fading algorithm of green pepper using machine vision and aimed to develop the automatic on-line grading and sorting system. The machine vision system was composed of a professive scan R7B CCD camera, a frame grabber and sets of 3-wave fluorescent lamps. The length and curvature, which were main quality factors of a green pepper were measured while removing the stem region. The first derivative of the thickness profile was used to remove the stem area of the segmented image of the pepper. A new boundary was generated after the stem was removed and a baseline of a pepper which was used for the curvature determination was also generated. The developed algorithm showed that the accuracy of the size measurement was 86.6% and the accuracy of the bent was 91.9%. Processing time spent far grading was around 0.17 sec per pepper.