• Title/Summary/Keyword: recommendation techniques

Search Result 211, Processing Time 0.026 seconds

Shilling Attacks Against Memory-Based Privacy-Preserving Recommendation Algorithms

  • Gunes, Ihsan;Bilge, Alper;Polat, Huseyin
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.7 no.5
    • /
    • pp.1272-1290
    • /
    • 2013
  • Privacy-preserving collaborative filtering schemes are becoming increasingly popular because they handle the information overload problem without jeopardizing privacy. However, they may be susceptible to shilling or profile injection attacks, similar to traditional recommender systems without privacy measures. Although researchers have proposed various privacy-preserving recommendation frameworks, it has not been shown that such schemes are resistant to profile injection attacks. In this study, we investigate two memory-based privacy-preserving collaborative filtering algorithms and analyze their robustness against several shilling attack strategies. We first design and apply formerly proposed shilling attack techniques to privately collected databases. We analyze their effectiveness in manipulating predicted recommendations by experimenting on real data-based benchmark data sets. We show that it is still possible to manipulate the predictions significantly on databases consisting of masked preferences even though a few of the attack strategies are not effective in a privacy-preserving environment.

Application of Multidimensional Scaling Method for E-Commerce Personalized Recommendation (전자상거래 개인화 추천을 위한 다차원척도법의 활용)

  • Kim Jong U;Yu Gi Hyeon;Easley Robert F.
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2002.05a
    • /
    • pp.93-97
    • /
    • 2002
  • In this paper, we propose personalized recommendation techniques based on multidimensional scaling (MDS) method for Business to Consumer Electronic Commerce. The multidimensional scaling method is traditionally used in marketing domain for analyzing customers' perceptional differences about brands and products. In this study, using purchase history data, customers in learning dataset are assigned to specific product categories, and after then using MDS a positioning map is generated to map product categories and alternative advertisements. The positioning map will be used to select personalized advertisement in real time situation. In this paper, we suggest the detail design of personalized recommendation method using MDS and compare with other approaches (random approach, collaborative filtering, and TOP3 approach)

  • PDF

Developing a recommendation system for e-newspaper articles through personalizing digital contents

  • Ha Sung Ho;Yi Jae-Shin
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2004.10a
    • /
    • pp.430-460
    • /
    • 2004
  • This study presented a personalization system that adopted a methodology which is applicable for digital content recommendation and executed by the Internet service providers. The system made a recommendation to the users on the basis of their preferences, while most techniques for recommending digital content have focused on considering the similarity of content. In addition, it developed a method of evaluation to determine the priority of recommendations and adopted measures when selecting a set of recommendations. To experiment the feasibility and effectiveness of the presented methodology, a prototype system was developed and was applied to an English newspaper on the Internet.

  • PDF

Hybrid Product Recommendation for e-Commerce : A Clustering-based CF Algorithm

  • Ahn, Do-Hyun;Kim, Jae-Sik;Kim, Jae-Kyeong;Cho, Yoon-Ho
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2003.05a
    • /
    • pp.416-425
    • /
    • 2003
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering (CF) has been known to be the most successful recommendation technology. However its widespread use in e-commerce has exposed two research issues, sparsity and scalability. In this paper, we propose several hybrid recommender procedures based on web usage mining, clustering techniques and collaborative filtering to address these issues. Experimental evaluation of suggested procedures on real e-commerce data shows interesting relation between characteristics of procedures and diverse situations.

  • PDF

Related Works for an Input String Recommendation and Modification on Mobile Environment (모바일 기기의 입력 문자열 추천 및 오타수정 모델을 위한 주요 기술)

  • Lee, Song-Wook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2011.05a
    • /
    • pp.602-604
    • /
    • 2011
  • Due to wide usage of smartphones and mobile internet, mobile devices are used in various fields such as sending SMS, participating SNS, retrieving information and the number of users taking advantage of them are growing. The keypads of a mobile device are relatively smaller than those of desktop computers. Thus, the user has a difficulty in input sentences quickly and correctly. In this study, we introduce some string recommendation and modification techniques which can be used for helping a user input in mobile devices quickly and correctly. We describe a TRIE dictionary and n-gram language model which are the main technologies of the keyword recommendation applied to the online search engines.

  • PDF

A study on development method for practical use of Big Data related to recommendation to financial item (금융 상품 추천에 관련된 빅 데이터 활용을 위한 개발 방법)

  • Kim, Seok-Soo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.19 no.8
    • /
    • pp.73-81
    • /
    • 2014
  • This study proposed development method for practical use techniques compromise data storage layer, data processing layer, data analysis layer, visualization layer. Data of storage, process, analysis of each phase can see visualization. After data process through Hadoop, the result visualize from Mahout. According to this course, we can capture several features of customer, we can choose recommendation of financial item on time. This study introduce background and problem of big data and discuss development method and case study that how to create big data has new business opportunity through financial item recommendation case.

Creating a Smartphone User Recommendation System Using Clustering (클러스터링을 이용한 스마트폰 사용자 추천 시스템 만들기)

  • Jin Hyoung AN
    • Journal of Korea Artificial Intelligence Association
    • /
    • v.2 no.1
    • /
    • pp.1-6
    • /
    • 2024
  • In this paper, we develop an AI-based recommendation system that matches the specifications of smartphones from company 'S'. The system aims to simplify the complex decision-making process of consumers and guide them to choose the smartphone that best suits their daily needs. The recommendation system analyzes five specifications of smartphones (price, battery capacity, weight, camera quality, capacity) to help users make informed decisions without searching for extensive information. This approach not only saves time but also improves user satisfaction by ensuring that the selected smartphone closely matches the user's lifestyle and needs. The system utilizes unsupervised learning, i.e. clustering (K-MEANS, DBSCAN, Hierarchical Clustering), and provides personalized recommendations by evaluating them with silhouette scores, ensuring accurate and reliable grouping of similar smartphone models. By leveraging advanced data analysis techniques, the system can identify subtle patterns and preferences that might not be immediately apparent to consumers, enhancing the overall user experience. The ultimate goal of this AI recommendation system is to simplify the smartphone selection process, making it more accessible and user-friendly for all consumers. This paper discusses the data collection, preprocessing, development, implementation, and potential impact of the system using Pandas, crawling, scikit-learn, etc., and highlights the benefits of helping consumers explore the various options available and confidently choose the smartphone that best suits their daily lives.

A Literature Review and Classification of Recommender Systems on Academic Journals (추천시스템관련 학술논문 분석 및 분류)

  • Park, Deuk-Hee;Kim, Hyea-Kyeong;Choi, Il-Young;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
    • /
    • v.17 no.1
    • /
    • pp.139-152
    • /
    • 2011
  • Recommender systems have become an important research field since the emergence of the first paper on collaborative filtering in the mid-1990s. In general, recommender systems are defined as the supporting systems which help users to find information, products, or services (such as books, movies, music, digital products, web sites, and TV programs) by aggregating and analyzing suggestions from other users, which mean reviews from various authorities, and user attributes. However, as academic researches on recommender systems have increased significantly over the last ten years, more researches are required to be applicable in the real world situation. Because research field on recommender systems is still wide and less mature than other research fields. Accordingly, the existing articles on recommender systems need to be reviewed toward the next generation of recommender systems. However, it would be not easy to confine the recommender system researches to specific disciplines, considering the nature of the recommender system researches. So, we reviewed all articles on recommender systems from 37 journals which were published from 2001 to 2010. The 37 journals are selected from top 125 journals of the MIS Journal Rankings. Also, the literature search was based on the descriptors "Recommender system", "Recommendation system", "Personalization system", "Collaborative filtering" and "Contents filtering". The full text of each article was reviewed to eliminate the article that was not actually related to recommender systems. Many of articles were excluded because the articles such as Conference papers, master's and doctoral dissertations, textbook, unpublished working papers, non-English publication papers and news were unfit for our research. We classified articles by year of publication, journals, recommendation fields, and data mining techniques. The recommendation fields and data mining techniques of 187 articles are reviewed and classified into eight recommendation fields (book, document, image, movie, music, shopping, TV program, and others) and eight data mining techniques (association rule, clustering, decision tree, k-nearest neighbor, link analysis, neural network, regression, and other heuristic methods). The results represented in this paper have several significant implications. First, based on previous publication rates, the interest in the recommender system related research will grow significantly in the future. Second, 49 articles are related to movie recommendation whereas image and TV program recommendation are identified in only 6 articles. This result has been caused by the easy use of MovieLens data set. So, it is necessary to prepare data set of other fields. Third, recently social network analysis has been used in the various applications. However studies on recommender systems using social network analysis are deficient. Henceforth, we expect that new recommendation approaches using social network analysis will be developed in the recommender systems. So, it will be an interesting and further research area to evaluate the recommendation system researches using social method analysis. This result provides trend of recommender system researches by examining the published literature, and provides practitioners and researchers with insight and future direction on recommender systems. We hope that this research helps anyone who is interested in recommender systems research to gain insight for future research.

Conditional Generative Adversarial Network based Collaborative Filtering Recommendation System (Conditional Generative Adversarial Network(CGAN) 기반 협업 필터링 추천 시스템)

  • Kang, Soyi;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
    • /
    • v.27 no.3
    • /
    • pp.157-173
    • /
    • 2021
  • With the development of information technology, the amount of available information increases daily. However, having access to so much information makes it difficult for users to easily find the information they seek. Users want a visualized system that reduces information retrieval and learning time, saving them from personally reading and judging all available information. As a result, recommendation systems are an increasingly important technologies that are essential to the business. Collaborative filtering is used in various fields with excellent performance because recommendations are made based on similar user interests and preferences. However, limitations do exist. Sparsity occurs when user-item preference information is insufficient, and is the main limitation of collaborative filtering. The evaluation value of the user item matrix may be distorted by the data depending on the popularity of the product, or there may be new users who have not yet evaluated the value. The lack of historical data to identify consumer preferences is referred to as data sparsity, and various methods have been studied to address these problems. However, most attempts to solve the sparsity problem are not optimal because they can only be applied when additional data such as users' personal information, social networks, or characteristics of items are included. Another problem is that real-world score data are mostly biased to high scores, resulting in severe imbalances. One cause of this imbalance distribution is the purchasing bias, in which only users with high product ratings purchase products, so those with low ratings are less likely to purchase products and thus do not leave negative product reviews. Due to these characteristics, unlike most users' actual preferences, reviews by users who purchase products are more likely to be positive. Therefore, the actual rating data is over-learned in many classes with high incidence due to its biased characteristics, distorting the market. Applying collaborative filtering to these imbalanced data leads to poor recommendation performance due to excessive learning of biased classes. Traditional oversampling techniques to address this problem are likely to cause overfitting because they repeat the same data, which acts as noise in learning, reducing recommendation performance. In addition, pre-processing methods for most existing data imbalance problems are designed and used for binary classes. Binary class imbalance techniques are difficult to apply to multi-class problems because they cannot model multi-class problems, such as objects at cross-class boundaries or objects overlapping multiple classes. To solve this problem, research has been conducted to convert and apply multi-class problems to binary class problems. However, simplification of multi-class problems can cause potential classification errors when combined with the results of classifiers learned from other sub-problems, resulting in loss of important information about relationships beyond the selected items. Therefore, it is necessary to develop more effective methods to address multi-class imbalance problems. We propose a collaborative filtering model using CGAN to generate realistic virtual data to populate the empty user-item matrix. Conditional vector y identify distributions for minority classes and generate data reflecting their characteristics. Collaborative filtering then maximizes the performance of the recommendation system via hyperparameter tuning. This process should improve the accuracy of the model by addressing the sparsity problem of collaborative filtering implementations while mitigating data imbalances arising from real data. Our model has superior recommendation performance over existing oversampling techniques and existing real-world data with data sparsity. SMOTE, Borderline SMOTE, SVM-SMOTE, ADASYN, and GAN were used as comparative models and we demonstrate the highest prediction accuracy on the RMSE and MAE evaluation scales. Through this study, oversampling based on deep learning will be able to further refine the performance of recommendation systems using actual data and be used to build business recommendation systems.

Resume Classification System using Natural Language Processing & Machine Learning Techniques

  • Irfan Ali;Nimra;Ghulam Mujtaba;Zahid Hussain Khand;Zafar Ali;Sajid Khan
    • International Journal of Computer Science & Network Security
    • /
    • v.24 no.7
    • /
    • pp.108-117
    • /
    • 2024
  • The selection and recommendation of a suitable job applicant from the pool of thousands of applications are often daunting jobs for an employer. The recommendation and selection process significantly increases the workload of the concerned department of an employer. Thus, Resume Classification System using the Natural Language Processing (NLP) and Machine Learning (ML) techniques could automate this tedious process and ease the job of an employer. Moreover, the automation of this process can significantly expedite and transparent the applicants' selection process with mere human involvement. Nevertheless, various Machine Learning approaches have been proposed to develop Resume Classification Systems. However, this study presents an automated NLP and ML-based system that classifies the Resumes according to job categories with performance guarantees. This study employs various ML algorithms and NLP techniques to measure the accuracy of Resume Classification Systems and proposes a solution with better accuracy and reliability in different settings. To demonstrate the significance of NLP & ML techniques for processing & classification of Resumes, the extracted features were tested on nine machine learning models Support Vector Machine - SVM (Linear, SGD, SVC & NuSVC), Naïve Bayes (Bernoulli, Multinomial & Gaussian), K-Nearest Neighbor (KNN) and Logistic Regression (LR). The Term-Frequency Inverse Document (TF-IDF) feature representation scheme proven suitable for Resume Classification Task. The developed models were evaluated using F-ScoreM, RecallM, PrecissionM, and overall Accuracy. The experimental results indicate that using the One-Vs-Rest-Classification strategy for this multi-class Resume Classification task, the SVM class of Machine Learning algorithms performed better on the study dataset with over 96% overall accuracy. The promising results suggest that NLP & ML techniques employed in this study could be used for the Resume Classification task.