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A Study on the State of Fashion Marketing Using the SNS -Focused on the Facebook- (SNS를 이용한 패션업체의 마케팅 실태 연구 -Facebook을 중심으로-)

  • Kim, Tae-Jin;Chin, Seong-Ah
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.5
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    • pp.2305-2312
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    • 2012
  • Rapid evolutions in recent years related to IT (information technology) which has been exceedingly developed make it possible to utilize its application in broad fields as providing a convenient way to gather and to reuse information. As smart phones have been sporadic nowadays which boost increase of SNS in real-time making more dynamic, it is becoming more worthful as a marketing tool in the field of fashion area. In this study, we have explored some case studies in which they are actively using Facebook. We have selected 10 fashion brands to compare their activities in boards containing 'notice', 'like this', 'people talking about this' and 'event'. We also conduct the correlation analysis between the indicators above, using Spearman's rank correlation coefficient. As a consequence, we can confirm that 'notice' highly correlates with 'like this', but we cannot find any other correlations between the other factors. As a reasult, marketing in Facebook is more efficient communication way between the companies and customers than using other current mass media, it shows that SNS in fashion marketing could be an innovative solution to overcome current limitations caused probably by lack of communications.

The Analysis of Costume Role in Shakespeare`s History Plays (셰익스피어의 史劇作品에 나타난 服飾役割의 分析)

  • 정현숙;김진구
    • The Research Journal of the Costume Culture
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    • v.7 no.5
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    • pp.1-18
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    • 1999
  • This study concerns the role of costume in Shakespeare\`s history plays from the viewpoint of the role theory. The term “role” has been used to represent the behavior expected of the occupant of a given position or status. A specific role can not be successfully performed without the aid of the costumes. Costumes are adopted in relation with a specific role. The term ‘role’ had been borrowed from the drama. The similarity between the role on the stage and the role of the social man had been recognized. The similarity between the role on the stage and the role of the social man had been recognized. The typical examples in which the costume help to make access to a specific role and can be effectively exploited for the performance of the role are manifested in the history plays of Shakespeare. Thus, our goal in this study is to analyze the role of costume which appears in Shakespeare\`s history plays from the viewpoint of the role theory. The role of social status and position reflects sex, age, occupation, class, economic position of the characters. In his works, the crown and the mace represented not only the throne but also a previllege and supreme position. The situation role of costume could be widely used for visualizing the psychological situation and external environments of the characters on the stage. The disguise role hided one\`s status, thereby makes possible acting other\`s position. The costume also could symbolize the social status, position, rank, occupation, and the situation, and functioned as a media fo delivering messages to others. The costume performed the role of the physical and psychic protection, and provided its wearer with consolation and peaceful mind. The costume reflected the custom of a society through its wearing configuration. The costume (or a uniform) adopted by a group notified the characteristics and the expectation of action of the group to others. The results obtained from this study can provide useful cues for understanding the role action in the social structure. This kind of understanding reveals the costume phenomena in real life, allows one to perform roles properly and efficiently, and opens our insight on the overall aspects of the costume culture.

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The Analysis of Costume Role in Shakespearean Comedy (셰익스피어의 喜劇作品에 나타난 服飾役割의 分析)

  • 정현숙;김진구
    • The Research Journal of the Costume Culture
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    • v.7 no.4
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    • pp.14-37
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    • 1999
  • This study concerns the role of costume in Shakespearean comedy from the viewpoint of the role theory. The term “role” has been used to represent the behavior expected of the occupant of a given position or status. A specific role can not be successfully performed without the aid of the costumes. Costumes are adopted in relation with a specific role. The term ‘role’ had been borrowed from the drama. The similarity between the role on the stage and the role of the social man had been recognized. The typical examples in which the costume help to make access to a specific role and can be effectively exploited for the performance of the role are manifested in the comedies of Shakespeare. Thus, our goal in this study is to analyze the role of costume which appears in Shakespearean comedy from the viewpoint of the role theory. The role of social status and position reflects sex, age, occupation, class, economic position of the characters. In his works, the crown and the mace represented not only the throne but also a previllege and supreme position. The situation role of costume could be widely used for visualizing the psychological situation and external environments of the characters on the stage. The disguise role hided one\`s status, thereby makes possible acting other\`s position. And the disguise role can bring about the change of status, age, sex, occupation, and atmosphere. The costume also could symbolize the social status, position, rank, occupation, and the situation, and functioned as a media for delivering messages to others. The costume performed the role of the physical and psychic protection, and provided its wearer with consolation and peaceful mind. The costume reflected the costume of a society through its wearing condition and wearing configuration. The results obtained from this study can provide useful cues for understanding the role action in the social structure. This kind of understanding reveals the costume phenomena in real life, allows one to perform roles properly and efficiently, and opens our insight on the overall aspects of the costume culture.

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Effect of recombinant human bone morphogenetic protein-2 on bisphosphonate-treated osteoblasts

  • Kwon, Taek-Kyun;Song, Jae-Min;Kim, In-Ryoung;Park, Bong-Soo;Kim, Chul-Hoon;Cheong, In-Kyo;Shin, Sang-Hun
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.40 no.6
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    • pp.291-296
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    • 2014
  • Objectives: Bisphosphonate-related osteonecrosis of the jaw (BRONJ) is a side effect of bisphophonate therapy that has been reported in recent years. Osteoclastic inactivity by bisphosphonate is the known cause of BRONJ. Bone morphogenetic protein-2 (BMP-2) plays an important role in the development of bone. Recombinant human BMP-2 (rhBMP-2) is potentially useful as an activation factor for bone repair. We hypothesized that rhBMP-2 would enhance the osteoclast-osteoblast interaction related to bone remodeling. Materials and Methods: Human fetal osteoblast cells (hFOB 1.19) were treated with $100{\mu}M$ alendronate, and 100 ng/mL rhBMP-2 was added. Cells were incubated for a further 48 hours, and cell viability was measured using an MTT assay. Expression of the three cytokines from osteoblasts, receptor activator of nuclear factor-${\kappa}B$ ligand (RANKL), osteoprotegerin (OPG), and macrophage colony-stimulating factor (M-CSF), were analyzed by real-time polymerase chain reaction and enzyme-linked immunosorbent assay. Results: Cell viability was decreased to $82.75%{\pm}1.00%$ by alendronate and then increased to $110.43%{\pm}1.35%$ after treatment with rhBMP-2 (P<0.05, respectively). OPG, RANKL, and M-CSF expression were all decreased by alendronate treatment. RANKL and M-CSF expression were increased, but OPG was not significantly affected by rhBMP-2. Conclusion: rhBMP2 does not affect OPG gene expression in hFOB, but it may increase RANKL and M-CSF gene expression.

Study of Educational Insect Robot that Utilizes Mobile Augmented Reality Digilog Book (모바일 증강현실 Digilog Book을 활용한 교육용 곤충로봇 콘텐츠)

  • Park, Young-Sook;Park, Dea-Woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.6
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    • pp.1355-1360
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    • 2014
  • In this paper, we apply the learning of the mobile robot insect augmented reality Digilog Book. In the era of electronic, book written in paper space just have moved to virtual reality space. The virtual reality, constraints spatial and physical, in the real world, it is a technique that enables to experience indirectly situation not experienced directly as user immersive experience type interface. Applied to the learning robot Digilog Book that allows the fusion of paper analog and digital content, using the augmented reality technology, to experience various interactions. Apply critical elements moving, three-dimensional images and animation to enrich the learning, for easier block assembly, designed to grasp more easily rank order between the blocks. Anywhere at any time, is capable of learning of the robot in Digilog Book to be executed by the mobile phone in particular.

The Evaluation of Web Contents by User 'Likes' Count: An Usefulness of hT-index for Topic Preference Measurement

  • Song, Yeseul;Park, Ji-Hong;Shim, Jiyoung
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.27-49
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    • 2015
  • The purpose of this study is to suggest an appropriate index for evaluating preferences of Web contents by examining the h-index and its variants. It focuses on how successfully each index represents relative user preference towards topical subjects. Based on data obtained from a popular IT blog (engadget.com), subject values of the h-index and its variants were calculated using 53 subject categories, article counts and the 'Likes' counts aggregated in each category. These values were compared through critical analysis of the indices and Spearman rank correlation analysis. A PFNet (Pathfinder Network) of subjects weighted by $h_T$ values was drawn and cluster analysis was conducted. Based on the four criteria suggested for the evaluation of Web contents, we concluded that the $h_T$-index is a relatively appropriate tool for the Web contents preference evaluation. The $h_T$-index was applied to visually represent the relative weight (topic preference by user 'Likes' count) for each subject category of the real online contents after suggesting the relative appropriateness of the $h_T$-index. Applying scientometric indicators to Web information could provide new insights into, and potential methods for, Web contents evaluation. In addition, information on the focus of users' attention would help online informants to plan more effective content strategies. The study tries to expand the application area of the h-type indices to non-academic online environments. The research procedure enables examination of the appropriateness of the index and highlights considerations for applying the indicators to Web contents.

Fusion of Evolutionary Neural Networks Speciated by Fitness Sharing (적합도 공유에 의해 종분화된 진화 신경망의 결합)

  • Ahn, Joon-Hyun;Cho, Sung-Bae
    • Journal of KIISE:Software and Applications
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    • v.29 no.1_2
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    • pp.1-9
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    • 2002
  • Evolutionary artificial neural networks (EANNs) are towards the near optimal ANN using the global search of evolutionary instead of trial-and-error process. However, many real-world problems are too hard to be solved by only one ANN. Recently there has been plenty of interest on combining ANNs in the last generation to improve the performance and reliability. This paper proposes a new approach of constructing multiple ANNs which complement each other by speciation. Also, we develop a multiple ANN to combine the results in abstract, rank, and measurement levels. The experimental results on Australian credit approval data from UCI benchmark data set have shown that combining of the speciated EANNs have better recognition ability than EANNs which are not speciated, and the average error rate of 0.105 proves the superiority of the proposed EANNs.

Determination of Optimal Reservoir Locations Using Multi-Objective Genetic Algorithm (다목적 최적화 알고리즘의 적용을 통한 우수저류조 최적 설치지점 선정기법의 제안)

  • Park, Cheong-Hoon;Hoa, Ho Van;Lee, Seung-Yub;Kim, Joong-Hoon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.637-637
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    • 2012
  • 본 연구에서는 내수침수 저감을 위하여 효율적(effective)인 우수저류조 설치에 따른 침수저감효과 극대화 방안을 제시하고자 한다. 여기서 효율성(effectiveness)은 침수저감량의 극대화 측면과 비용의 최소화 측면 두 가지로 구분된다. 최적 방재 시설물의 설치는 단순 설치비용 대비 저감량이 가장 큰 안을 제시하는 것은 의미가 없으며 일정 기준 이상의 방재성능을 발휘하면서 주어진 예산안에서 최적안을 찾아야 하므로 비용의 최소화 측면과 침수 저감량, 즉 맨홀에서의 월류 저감량을 최대화 하는 두 가지의 목적을 동시에 달성해야 한다. 따라서 본 연구에서는 다목적 최적화 알고리즘의 적용을 통하여 우수저류조 최적 설치지점을 선정하는 기법을 제안하였다. 본 연구에 적용한 다목적 최적화 방법으로는 목적함수의 최적해 탐색 효용성 측면에서 우수하다고 평가되고 있는 유전자 알고리즘을 적용하였다. 다목적 최적화의 경우 해의 우열을 판단하기 위한 적합도 함수는 실제 각 목적함수의 적합도 값(real fitness value)이 아닌 해의 상대적인 우열(dominance or non-dominance)에 따라 부여되는 등급(rank)에 의해서 해의 우열이 결정되며 여기서는 Fonseca and Fleming(1993)이 제안한 Ranking method를 적용하여 적합도를 결정하였다. 한편 도시 우수관망의 해석 및 우수저류조 설치에 따른 월류량 분석을 위하여 미 환경청(US Environmental Protection Agency; EPA)에서 제공하고 있는 EPA-SWMM 5.0 engine을 사용하였으며 최적화 알고리즘의 구성을 위하여 Visual C++와 SWMM DLL을 연동하여 사용하였다. 연구 대상유역은 인천 청라지구(3공구)를 대상으로 기법의 적용성을 검토하였으며 저류지 설치에 따른 비용함수는 EPA(2002)에서 제안한 저류지 체적대비 공사비용을 원화로 환산한 후 청라지구의 공시지가를 고려하여 결정하였다. 최적화 기법의 적용 결과 저류지 설치비용에 따라 최대로 월류량을 저감시킬 수 있는 우수저류조 최적 설치위치의 조합(Pareto-front)을 결정할 수 있었다.

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Estimation Problem of Design Hour Factor (K) on Urban Expressways and its Improved Direction (도시부 고속도로 설계시간계수(K) 추정방법의 문제점 및 개선방향 제시)

  • Kim, Sang-Gu;Gang, Seon-Uk;Kim, Yeong-Chun;Go, Seung-Yeong
    • Journal of Korean Society of Transportation
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    • v.28 no.2
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    • pp.111-121
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    • 2010
  • DHV (Design-Hour Volume) for the estimation of number of lanes is determined by design-hour factor (K). The design-hour factor is defined as the proportion between the 30th highest hourly volume and AADT and determines the level of road planning. However, the K-factor estimated by an existing method has a problem because the hourly volumes on holiday and weekend appear in the relatively low rank in real world in spite of expected high volumes. To improve this problem, this study make use of the concept of traffic demand in estimating the design-hour factor. After the congested hourly volumes transfer to traffic hourly demand, the K-factors are estimated on urban expressways and are compared to the existing K-factors. It is perceived that the new K-factors have more realistic values due to utilizing the traffic demand. reflecting the congested flow.

Study of Educational Insect Robot that Utilizes Mobile Augmented Reality Digilog Book (모바일 증강현실 Digilog Book을 활용한 교육용 곤충로봇 콘텐츠)

  • Park, Young-sook;Park, Dea-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.241-244
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    • 2014
  • In this paper, we apply the learning of the mobile robot insect augmented reality Digilog Book. In the era of electronic, book written in paper space just have moved to virtual reality space. The virtual reality, constraints spatial and physical, in the real world, it is a technique that enables to experience indirectly situation not experienced directly as user immersive experience type interface. Applied to the learning robot Digilog Book that allows the fusion of paper analog and digital content, using the augmented reality technology, to experience various interactions. Apply critical elements moving, three-dimensional images and animation to enrich the learning, for easier block assembly, designed to grasp more easily rank order between the blocks. Anywhere at any time, is capable of learning of the robot in Digilog Book to be executed by the mobile phone in particular.

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