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A Study on E-mail Campaigns and Feedback Analysis as Marketing Tools of Internet Fashion Shopping Malls - With Focus on Specialized Fashion Shopping Malls - (인터넷 패션쇼핑몰의 이메일 마케팅 활용과 반응 - 패션 전문몰을 중심으로 -)

  • Han, Ji-Sook
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.53-62
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    • 2006
  • E-mail has indeed developed from 'a means of instant communication' to an indispensable part of online marketing. Therefore, companies need to implement consistent customer management. Communication with customers and marketing through e-mail is a powerful way of communication and adapting one-to-one marketing strategies to customer trends, habits and taste preferences. Since setting accurate targets is especially important in the fashion industry, e-mail marketing is the most effective way to communicate with customers and one-to-one marketing constitutes a very important strategy. In this study, I will analyze this powerful one-on-one marketing tool, particularly actual e-mail messages sent by an Internet Shopping Mall from June 12 to July 30, 2005, examine the effect of these messages on sales growth and analyze actual feedback received. Regarding e-mail read rates broken down by age and gender, 1 found that females in their late twenties recorded the highest rate at 21.66% and their contribution to sales growth was recorded at 3.5% From actual sales records, found that 28.10% of total sales were attributable to people in their late twenties, showing that the age group that reads e-mails the most also buys the most. Regarding feedback by e-mail title, e-mails from the 'Casual' category seemed to be the most effective, in that most of these e-mails were read. Also, messages sent on Tuesdays were read the most, according to the feedback analysis by weekday. Section e-mails were read more often than regular e-mails. Regarding the view rate according to the time e-mails were sent, messages sent to females in their late twenties at two o'clock in the afternoon were read by 20.93% of recipients, recording the highest read rate. By offering informative content and practical tips, visitors will be attracted to the site and generate site traffic. Therefore, we can conclude that sending e-mail messages can greatly contribute to sales growth and e-mail marketing is very effective. Also, in order to make e-mail campaigns more effective and improve marketing results, we need to analyze actual results and apply our findings in future e-mail campaigns. With this, we get successful marketing results.

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Unit Loadings of Heavy Metals by Non-point Sources - Case Study in a Valley Watershed - (비점원에 의한 중금속 원단위 부하량 - 곡간지 유역을 중심으로 -)

  • Kim, Jin-Ho;Han, Kuk-Heon;Lee, Jong-Sik
    • Korean Journal of Environmental Agriculture
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    • v.27 no.1
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    • pp.35-43
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    • 2008
  • The study was carried out to estimate runoff loads of heavy metals in the valley watershed at the middle of South Korea, during farming season. There were no other pollution sources except agricultural activity. From 27 April 2006 to 31 October 2007, water samples were collected using two methods. The first method was regular sampling wherein water samples were taken every two weeks; and the other method was through regular sampling when water were collected during each rainfall event. Results showed that heavy metals were found in the water from the regular samples, and were highest during May and June. It was presumed that this might have been contributed by farming activities. Heavy metal concentration of the irregular samples was lower than regular samples. The correlation coefficient between each heavy metal of the regular samples were as follows: Fe-Al>Cr-Al>Fe-Cr>Mn-Fe. The correlation coefficient of the irregular samples were the following: Fe-Al>Fe-Cu is positive; and Pb-Cu>Ni-Al is negative. Measured pollutant loads of heavy metals in the valley watershed were : 2.047 kg $day^{-1}$ of Al, 0.008 kg $day^{-1}$ of Cd, 0.034 kg $day^{-1}$ of Cr, 0.311 kg $day^{-1}$ of Cu, 0.601 kg $day^{-1}$ of Fe, and 0.282 kg $day^{-1}$ of Zn in 2006; while in 2007, the following were observed: 2.535 kg $day^{-1}$ of Al, 0.026 kg $day^{-1}$ of Cd, 0.055 kg $day^{-1}$ of Cu, 0.727 kg $day^{-1}$ of Fe, and 0.317 kg $day^{-1}$ of Zn. In the analysis of data gathered, the loading rates of effluents from the valley watershed during the rainy season were : 79.8% of Al, 69.1% of Cu, 82.5% of Fe, and 69.1% of Zn in 2006; while 69.9% of Al, 67.5% of Cu, 70.4% of Fe, and 67.5% of Zn in 2007.

Effects of Electric Stimulation Conditions on In Vitro Fusion and Developmental Rates of Nuclear Transplanted Porcine Embryos (전기적 융합조건이 돼지 핵이식 수정란의 융합 및 체외발달에 미치는 영향)

  • 박준규;박희성
    • Korean Journal of Animal Reproduction
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    • v.26 no.2
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    • pp.125-132
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    • 2002
  • This study was conducted to examine the effects of electric stimulation conditions on in vitro developmental ability of procine embryos after somatic cell nuclear transfer, The porcine ear cell was cultured in vifro for confluency in serum-starvation condition (TCM-199+0.5% FBS) for cell confluency. The zona pellucida of IVM oocytes were partially drilled using laser system. Single somatic cell was individually transferred into the enucleated oocyte. The reconstructed embryos were electrically fused with 0.3M mannitol. After electric fusion, the embryos were activated and cultured in NCSU-23 medium containing 10% FBS at 39$^{\circ}C$, 5% $CO_2$ in air for 6 to 8 days. Nuclear transferred(NT) oocytes which fused at a field strength of 1.90kv/cm showed a higher (P<0.05) fusion rate(49.5%, 50/101) compared to 2.10 kv/cm(25.8%, 24/93) or 2.50kv/cm(30.3%, 27/89). After electric activation, the cleavage rate of NT embryos was 48.0(24/50), 66.6(16/24) and 70.3% (19/27), respectively and these were not different. There was no significant difference in fusion rate by duration and pulse of electric stimulation. In cleavage rate, however, more NT embryos(76.3%, 45/59) cleaved at 60 $\mu$sec twice than other embryos(49.1 to 56.5%) with different conditions of electric stimulation(P<0.05). NT embryos activated at a field strength of 1.50kv/cm showed a higher developmental rate(9.8%, 5/51) than those embryos activated at 1.25kv/cm(0%) or parthenotes(6.4%, 7/109). These results suggest that some factors such as field strength, duration and pulse of electric stimulation could be affected to in vitro developmental ability of nuclear transplanted porcine embryos.

Effects of Antioxidants on Porcine IVM/IVF Embryos (돼지 체외수정란의 체외발육에 있어 항산화제의 효과)

  • 장현용;오진영;김종택;박춘근;정희태;김정익;이학교;최강덕;양부근
    • Reproductive and Developmental Biology
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    • v.28 no.2
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    • pp.77-82
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    • 2004
  • The purpose of this study was performed to establish the in vitro culture system of porcine in vitro maturation and in vitro fertilization(IVM/IVF) embryo. These studies was to determine the effects of antioxidants(aesculetin, taurine and melatonin) in porcine IVM/IVF embryos. In routine porcine IVM/IVF procedure, oocytes were cultured for 40∼44h incubation in NCSU 23 mediumand matured oocytes were inseminated with frozen semen. Then 2 to 8 cell embryos were removed cumulus cell and were allotted randomly to NCSU 23 containing different concentration of antioxidants in 5% $O_2$ and 5% $CO_2$ at 38.5$^{\circ}C$. Cell numbers of blastocyst were also counted using double fluorescence stain method. Aesculetin were added to NCSU 23 medium at concentration of 1 ug, 5 ug, and 10 ug, when treated with 10 ug(35.7%) of aesucletin at the rate of embryos of the morula plus blatocsyts were higher than those of any other groups (30.2%, 29.5% and 29.2%)(P<0.05). The developmental rates beyond morula stage of porcine embryos in NCSU 23 medium supplemented with taurine 0, 2.5 and 5.0 mM were 26.1%, 26.9% and 31.7%, respectively. The addition of 5.0 mM taurine was higher the developmental rate beyond morula stage than in any other groups. In NCSU 23 medium treated with melatonin 0, 1, 5 and 10 nM, the developmental rate of morula plus blastocysts were 33.3%, 39.1%, 33.3% and 27.9%, respectively. The developmental rate of morula and blascytocys treated with 1nM melatonin was higher than in any other groups(P<0.05). Cell numbers of blastocyst in NCSU 23 treated with melatonin 0, 1, 5 and 10nM were 41.0, 42.6, 39.6 and 33.0, respectively. These results indicate that aesculetin, taurine and melation can increase the developmental rate beyond the morulae and blastocysts in porcine embryos.

Study on the Optimum Age of Physiological Reproduction in Korean Native Cattle (한우의 생리적인 최적 번식적령기에 관한 연구)

  • 성환후;이연근;최선호;장원경;이장형
    • Korean Journal of Animal Reproduction
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    • v.26 no.2
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    • pp.193-199
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    • 2002
  • This study was conducted to investigate the optimal physiologic mating time in Hanwoo for protection to decrease of reproductivity and improvement of production of offspring. We observed 32 cows that were devide into 4 parts of treatment : T1(12 months of age and 0.5kg daily gain), T2(12 months of age and 0.8kg daily gain), T3(15 months of age and 0.5kg daily gain) and T4(18 months and 0.5kg daily gain). The first heat of treated cows was 263.3$\pm$6.4 days and average weight was 181.1$\pm$11.3kg. It was revealed the conception rates of first insemination were 25%(T1), 75%(T4) and number of insemination of T3 and T4(both 1.5) was lower than T1 and T2(2.3 and 2.4). In return of estrus after heifer's first parturition, they(T1, T2, T3 and T4) showed 66.2 days, 76.7 days, 62.4 days and 68.5 days respectively and the average was 65.7 days. Plasma progesterone(P4) concentration was nearly the same during the observation periods of treated cows and P4 was released just after 12 months. Only 5 cows (15.6%) in 32 were showed normal estrus cycle and ovulation before 12 months. Before and after parturition, P4 concentration was decreased fastly and then there was no detection of P4 from after parturition to 40 days after milking. P4 would be released again on 45 day after parturition. The results were summarized as that the optimal mating time of Hanwoo heifers was decided by the 14 months of age, 110 cm height and 265kg weight.

Estimation of Genetic Parameters for Economic Traits and Profit by Milk Production of Holstein Dairy Cattle in Korea (국내 Holstein종 젖소의 경제형질과 착유량에 따른 소득의 유전모수 추정)

  • Noh, Jae-Kwang;Choi, Yun-Ho;Cho, Kwang-Hyun;Choi, Tae-Jeong;Na, Seung-Hwan;Cho, Ju-Hyun;Kim, Jin-Hyung;Shin, Ji-Sub;Do, Chang-Hee
    • Journal of Animal Science and Technology
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    • v.54 no.4
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    • pp.275-282
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    • 2012
  • The data including milk yields, fat and protein percent for 628,395 heads collected by National Agricultural Cooperative Federation, 15 type traits and final score for 62,262 heads collected by Korea Animal Improvement Association, which were born in 1998 to 2004, and net profits calculated from milk price and raising expenses of individuals were used to estimate genetic parameters. The highest positive genetic correlation, 0.81, was shown between body depth (BD) and loin strength (SR). Genetic correlations between body depth (BD) and udder depth (UD), front teat placement (TP) and front teat length (TL) were -0.23, which were lowest among the linear type traits. Furthermore, medium level of negative genetic correlations were shown the milk yield with milk contents rate traits. Mostly low level of positive genetic correlations were shown between the milk traits and linear score traits except milk yield and stature. Most of the genetic correlations of between the linear score traits and net profit were low level of positive or negative genetic correlations. Among the genetic correlations, body depth (BD), angularity (DF) and rear attachment width (UW), and final score (FS) with net profit were high as 0.17, 0.17, 0.18 and 0.18, respectively. Finally all of the genetic correlations between net profit and milk traits were positive and higher than the linear traits with positive genetic correlations. The results of this study suggest that net profit has been related with the linear traits, such as body depth (BD), angularity (DF) and rear attachment width (UW) traits, and furthermore, milk traits including yield and contents rates influence positively and greatly on net profit.

Effect of Nonwoven Fabrics Weight on the Growth, Quality and Yield of Oriental Melon (Cucumis melo L. var makuwa Mak.) (보온부직포 무게가 참외의 생육, 품질 및 수량에 미치는 영향)

  • Shin, Yong-Seub;Yeon, Il-Kweon;Kim, Jwoo-Hwan;Park, So-Deuk;Kim, Byung-Soo
    • Journal of Bio-Environment Control
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    • v.14 no.2
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    • pp.89-94
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    • 2005
  • This study was conducted to investigate the effect of nonwoven fabrics weight(Ounce) on growth, quality and yield of oriental melon (Cucumis melo L. var. makwa Mak.). Seedling of 'Gumssaragi-Eunchun' was grafted on 'Shinthozoa' root stock. In this study, The minimum air temperature in 6 ounce at night was $4.8^{\circ}C,\;6.9^{\circ}C$ in 9 ounce, $7.9^{\circ}C$ in 12 ounce and $8.0^{\circ}C$ in 15 ounce, respectively. Leaf length, stem diameter, leaf numbers, leaf area, fresh weight and dry weight for 30 days after planting were better in high minimum air temperature at night than in low minimum air temperature, particularly leaf areas of the plant in 9 ounce was $370cm^2$ at 30 days after planting, $116\%$ in 12 ounce, $129\%$ in 15 ounce. The xylem exudates amount in 9 ounce for 24 hours just after basal stem abscission was 10.1mg. It was 1.2 times much in 12 ounce and 1.9times much in 15 ounce than in 9 ounce at 30 days after planting. The blooming of female was faster by 6 days in 15 and 12 ounce but was delayed by 3 days in 6 ounce than 9 ounce, and the days of blooming to harvesting were shorter by 3 days in 15 ounce and 4 days in 12 ounce but was delayed by 3 days in 6 ounce than in 9 ounce. Fruit weight, fruit length, fruit diameter, flesh thickness, soluble solids, and total yield was the highest in 15 ounce followed by 12 ounce,9 ounce and 6 ounce. Fermented fruit rate was the highest in 6 ounce followed by 9 ounce, 12 ounce and 15 ounce, and marketable fruit rates were 15, 12, 9 and 6 ounce in order. Compared to 1,781kg yield per 10a of 9 ounce, $19\%\;and\;49\%$ was increased under 12 ounce and 15 ounce but $47\%$ were decreased 6 ounce.

Persistence of Fungicide Pencycuron in Soils (토양 중 살균제 Pencycuron의 잔류 특성)

  • An, Xue-Hua;An, Wen-Hao;Im, Il-Bin;Lee, Sang-Bok;Kang, Jong-Gook
    • The Korean Journal of Pesticide Science
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    • v.10 no.4
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    • pp.296-305
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    • 2006
  • The adsorption and persistence of pencycuron {1-(4-chlorobenzyl) cyclopentyl-3-phenylurea} in soils were investigated under laboratory and field conditions to in order to assess the safety use and environmental impact. In the adsorption rate experiments, a significant power function of relation was found between the adsorbed amount of pencycuron and the shaking time. Within one hour following the shaking, the adsorption amounts in the SCL and the SiCL were 60 and 65% of the maximum adsorption amounts, respectively. The adsorption reached a quasi-equilibrium 12 hours after shaking. The adsorption isotherms followed the Freundlich equation. The coefficient (1/n) indicating adsorption strength and degree of nonlinearity was 1.45 for SCL and 1.68 to SiCL. The adsorption coefficients ($K_d$) were 2.31 for SCL and 2.92 to SiCL, and the organic carbon partition coefficient, $K_{oc}$, was 292.9 in SCL and 200.5 inSiCL. In the laboratory study, the degradation rate of pencycuron in soils followed a first-order kinetic model. The degradation rate was greatly affected by soil temperature. As soil incubation temperature was increased from 12 to $28^{\circ}C$, the residual half life was decreased from 95 to 20 days. Arrhenius activation energy was 57.8 kJ $mol^{-1}$. Furthermore, the soil moisture content affected the degradation rate. The half life in soil with 30 to 70% of field moisture capacity was ranged from 21 to 38 days. The moisture dependence coefficient, B value in the empirical equation was 0.65. In field experiments, the half-life were 26 and 23 days, respectively. The duration for period of 90% degradation was 57 days. The difference between SCL and SiCL soils varied to pencycuron degradation rates were very limited, particularly under the field conditions, even though the characteristics of both soils are varied.

Runoff of Diazinon and Metolachlor by Rainfall Simulation and from Soybean Field Lysimeter (인공강우와 콩재배 포장 라이시메타를 이용한 diazinon과 metolachlor의 유출량 평가)

  • Kim, Chan-Sub;Lee, Byung-Moo;Park, Byung-Jun;Jung, Pil-Kyun;Choi, Ju-Hyeon;Ryu, Gab-Hee
    • The Korean Journal of Pesticide Science
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    • v.10 no.4
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    • pp.279-288
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    • 2006
  • Three different experiments were undertaken to investigate the runoff and erosion loss of diazinon and metolachlor from sloped-field by rainfall. The mobility of two pesticides and which phase they were transported by were examined in adsorption study, the influence of rainfall pattern and slope degree on the pesticide losses were evaluated in simulated rainfall study, and the pesticide losses from soybean field comparing with bare soil were measured in field lysimeter study. Freundlich adsorption parameter (K) ranged $1.6{\sim}2.0$ for metolachlor and $4.0{\sim}5.5$ for diazinon. The K values of pesticides by the desorption method were higher than those ones by the adsorption method. Another parameter (1/n) in Freundlich equation for the pesticides tested ranged $0.96{\sim}1.02$ by desorption method and $0.87{\sim}1.02$ by adsorption method. By the SSLRC's classification for pesticide mobility of diazinon and metolachlor were classified as moderately mobile ($75{\leq}Koc$ <500). Runoff and erosion losses of pesticides by three rainfall scenarios were $0.5{\sim}1.0%$ and $0.1{\sim}0.7%$ for metolachlor and $0.1{\sim}0.6%$ and $0.1{\sim}0.2%$ for diazinon. Distribution of pesticides in soil polite were investigated after the simulated rainfall events. Metolachlor was leached to $10{\sim}15$ cm soil layer and diazinon was leached to $5{\sim}10$ cm soil layer. Losses of each pesticide in the 30% of sloping degree treatment were $0.2{\sim}1.9$ times higher than those ones in the 10% of sloping degree treatment. Pesticide losses from a series of lysimeter plots in sloped land by rainfall ranged $1.0{\sim}3.1%$ for metolachlor and $0.23{\sim}0.50%$ for diazinon, and were $1/3{\sim}2.5$ times to the ones in the simulated rainfall study. The erosion rates of pesticides from soybean-plots were $21{\sim}75%$ lower than the ones from bare soil plots. The peak runoff concentration in soybean-plots and bare soil plots were $1{\sim}9{\mu}gL^{-1}$ and $3{\sim}16{\mu}gL^{-1}$ for diazinon, $7{\sim}31{\mu}gL^{-1}$ and $5{\sim}40{\mu}gL^{-1}$ for metolachlor, respectively.

The Characteristics of an Oxidative Dissolution of Simulated Fission Product Oxides in $(NH_4)_2CO_3$ Solution Containing $H_2O_2$ ($H_2O_2$ 함유 $(NH_4)_2CO_3$ 용액에서 모의 FP-산화물의 산화용해 특성)

  • Lee, Eil-Hee;Lim, Jae-Gwan;Chung, Dong-Yong;Yang, Han-Beum;Kim, Kwang-Wook
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.7 no.2
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    • pp.93-100
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    • 2009
  • This study has been carried out to look into the characteristics of an oxidative-dissolution of fission products (FP) co-dissolved with uranium (U) in a $(NH_4)_2CO_3$ carbonate solution. Simulated FP-oxides which contained 12 components have been added to the solution to examine their dissolution characteristics. It is found that $H_2O_2$ is an effective oxidant to minimize the oxidative-dissolution of FP. In the 0.5 M $(NH_4)_2CO_3$-0.5 M $H_2O_2$ solution, some elements such as Re, Te, Cs and Mo seem to be dissolved together with U, while 98${\pm}$2% for Re and Te, 94${\pm}$2% for Cs, and 29${\pm}$2 % for Mo are dissolved for 2 hours. It is revealed that dissolution rates of Re, Te and Cs are high (completely dissolved within 10${\sim}$20 minutes) due to their high solubility in the $(NH_4)_2CO_3$ solution regardless of the addition of $H_2O_2$, and independent of the concentrations of $Na_2CO_3$ and $H_2O_2$. However, the dissolution ratio of Mo seems to be slightly increased with time and about 33 % for 4 hours, indicating a very slow dissolution rate and also independent of the $(NH_4)_2CO_3$ concentration. It is found that the most important factor for the oxidative-dissolution of FP is the pH of the solution and an effective dissolution is achieved at a pH between 9${\sim}$10 in order to minimize the dissolution of FP.

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