• 제목/요약/키워드: quality attribute

검색결과 575건 처리시간 0.023초

문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구 (A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism)

  • 지대욱;박종우
    • 품질경영학회지
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    • 제46권3호
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    • pp.607-624
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    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

전자해도 품질향상을 위한 검사프로그램(EDAM2)개발 (Development of EDAM2 program for ENC Quality Assurance)

  • 심우성;서상현
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2001년도 춘계종합학술대회
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    • pp.542-545
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    • 2001
  • 우리 나라 전 연안을 포함하는 전자해도 개발이 완료되어 이의 활용에 대한 관심이 증가하는 것과 동시에 전자해도 데이터의 품질을 향상시켜야 하는 과제가 대두되고 있다. 전자해도의 품질 중, 위치 정보의 정확도나 속성정보의 정확도는 전자해도 책임 생산기관이면서 원천자료의 생산자인 각 수로국에 의존할 수밖에 없는 상황이다. 그러나 해도 사물의 정보가 S-57과 같은 국제기준 데이터 규격에 맞게 표현되어야 함에도 불구하고 수로국 간의 해석 차이, 또는 생산에 사용하는 Tool의 불완전, 제작자의 오류나 잘못된 이해에 의해 데이터의 오류가 검출되고 있다. 이러한 배경에서 본 논문의 초점은 데이터의 국제 기준 준수 여부를 검증하는 짓보다는 사용자 측면에서 반드시 검토되어야 할 품질관련 항목을 분석, 정리하는 깃에 있다 그리고 논의된 항목들인 AGEN속성 오류, 메타정보의 수정, 한글 문제의 수정 둥을 해결하는 전자해도 품질 향상용 검사프로그램인 EDAM2의 개발을 설명한다. 개발된 프로그램을 이용하여 국내 전자해도의 품질을 한 단계 향상시킬 수 있을 것으로 기대한다.

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중국인 관광객의 면세점 선택속성과 쇼핑 만족도 분석 : 부산지역 면세점을 중심으로 (Analysis of Duty-Free Shopping Attributes and Shopping Satisfaction of Chinese Tourists : Focusing on duty free shops in Busan)

  • 황성준;김동일
    • 디지털융복합연구
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    • 제15권12호
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    • pp.137-145
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    • 2017
  • 본 연구는 방한 중국인 관광객의 면세점 선택속성을 파악하여 쇼핑만족도를 측정하고 쇼핑만족도를 높이기 위한 방안을 제시하고자 한다. 부산 시내면세점을 방문한 중국인 관광객을 대상으로 직접설문방법으로 설문조사를 수행하고 실증분석을 수행하였다. 본 연구의 분석 결과는 다음과 같다. 첫째, 면세점 선택속성을 세분화하기 위한 요인분석을 수행한 결과 점포속성, 제품속성, 서비스속성으로 분석되었다. 둘째, 이를 바탕으로 각각의 속성이 쇼핑만족도에 미치는 영향 관계를 분석한 결과 모두 통계적으로 유의한 양(+)의 결과를 나타내었다. 셋째, 분석 속성들이 만족도에 미치는 영향의 상대적 크기를 분석한 결과 점포속성이 가장 높은 것으로 나타났다. 즉, 면세점 점포, 서비스, 제품의 품질이 전반적인 쇼핑만족도를 높여주는 것으로 나타났다. 따라서 만족도에 영향을 미치는 속성의 품질 향상을 높이는 전략수행은 경영성과 개선에 기여할 것으로 보이며, 면세점 운영의 활성화 방안에 경영적인 시사점을 제안한다는 점에서 본 연구가 의미 있다고 할 수 있다. 향후 연구에서는 보다 다양한 형태의 쇼핑장소에 대한 연구가 이루어진다면 보다 의미 있을 것으로 생각된다.

서비스 관계품질이 고객행동에 미치는 영향에 관한 실증연구 (The Effects of Service Relationship Quality on Customer's Behaviors)

  • 이덕수
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2013년 춘계학술대회
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    • pp.69-81
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    • 2013
  • It can be said that nowadays, customers don't recognize that only good quality products as selection attribute regarding products quality can satisfy them. The case in service industries is also the same. Service quality is most affected by the criteria that customers themselves evaluate. Customers who are not satisfied with services provided institutions will disregard them. In consequence, this will affect their profitability. Collected questionnaires were analyzed using SPSS v.15 for the concrete proof analysis and the results are as follows. First, Service quality works as an important factors on customer's behavior. Second, Relationship quality serves as a mediated role between service quality and customer's behavior.

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소비자 가치와 스포츠웨어 추구혜택 및 속성평가에 관한 연구 (A Study on Consumer's Value, Sportswear's Benefit Sought and Attribute Evaluation)

  • 이현경;이명희
    • 복식문화연구
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    • 제12권6호
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    • pp.1031-1044
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    • 2004
  • The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

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Evaluation criterion for different methods of multiple-attribute group decision making with interval-valued intuitionistic fuzzy information

  • Qiu, Junda;Li, Lei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권7호
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    • pp.3128-3149
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    • 2018
  • A number of effective methods for multiple-attribute group decision making (MAGDM) with interval-valued intuitionistic fuzzy numbers (IVIFNs) have been proposed in recent years. However, the different methods frequently yield different, even sometimes contradictory, results for the same problem. In this paper a novel criterion to determine the advantages and disadvantages of different methods is proposed. First, the decision-making process is divided into three parts: translation of experts' preferences, aggregation of experts' opinions, and comparison of the alternatives. Experts' preferences aggregation is considered the core step, and the quality of the collective matrix is considered the most important evaluation index for the aggregation methods. Then, methods to calculate the similarity measure, correlation, correlation coefficient, and energy of the intuitionistic fuzzy matrices are proposed, which are employed to evaluate the collective matrix. Thus, the optimal method can be selected by comparing the collective matrices when all the methods yield different results. Finally, a novel approach for aggregating experts' preferences with IVIFN is presented. In this approach, experts' preferences are mapped as points into two-dimensional planes, with the plant growth simulation algorithm (PGSA) being employed to calculate the optimal rally points, which are inversely mapped to IVIFNs to establish the collective matrix. In the study, four different methods are used to address one example problem to illustrate the feasibility and effectiveness of the proposed approach.

COTS 시스템 기반 속성 및 행위 분석에 의한 생명주기에 관한 연구 (A Study of Analysis of Attribute and Operation based on COTS System)

  • 이은서;김중수
    • 정보처리학회논문지D
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    • 제17D권6호
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    • pp.443-452
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    • 2010
  • COTS(Commercial Off The Shelf) 시스템은 점점 더 재사용 개발에 있어서 중요한 일중의 하나로 되어가고 있다. 그것은 개발될 소프트웨어 품질 혹은 프로젝트 일정에 영향을 미칠 수 있는 COTS의 신뢰성을 포함한다. COTS 분석의 결과가 생길 수 있는 위험의 결과와 함께 프로젝트에 문서화되어야 한다. 효율적인 위험관리는 문제에 쉽게 대처할 수 있게 해주며, 그것이 수용할 수 없는 예산이나 일정 지연이 되지 않도록 해준다. 본 연구에서는 COTS 개발 시, 프로세스 이정표와 노력에 관한 위험요소 분석에 대한 기준을 제시한다.

Effects of Consumer's Individual Value on Product Selection Attribute and Re-purchase Intention : Focused on Consumers Who Had Purchased Kimchi

  • KIM, Hey-Sook;SHIN, Choung-Seob;CHOI, Young-Sim
    • 동아시아경상학회지
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    • 제8권4호
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    • pp.1-18
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    • 2020
  • Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

수단-목적 사슬 이론을 이용한 의복품질 평가과정에 잔한 이론적 연구 (Apparel Quality Evaluation Process bused on Means- Bnd Chain Theory: A Theoretical Study)

  • 오현정;이은영
    • 한국의류학회지
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    • 제22권4호
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    • pp.452-459
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    • 1998
  • The purpose of this study was to discover a conceptual framework and evaluation process of apparel quality by means-end chain theory. The theoretical study was conducted to find out a conceptual framework and build a hypothetical evaluation process model of apparel quality. Apparel quality was perceived associative network called a means-end chain and was evaluated in several stages. A conceptual framework of apparel quality evaluation was organized into hierarchical relationships among four different dimensions: physical attribute, physical function, instrumental performance, and expressive performance. The means-end structure linked tangible physical attributes and function to more abstract instrumental and expressive performance. A hypothetical evaluation process model linked dimensions of apparel quality to the selected means-end relationship. Different consumers had different means-end chains for the same apparel. Therefore different subjects are likely to have different evaluation paths. From this study we can suggest an evaluation process model of apparel quality.

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DEA에 의한 다속성 품질의 평가방법에 관한 연구 -전기보온솥의 사례를 중심으로- (Evaluation method of multi-attribute quality using data envelopment analysis)

  • 이진춘
    • 품질경영학회지
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    • 제25권2호
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    • pp.169-188
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    • 1997
  • The purpose of this study is concerned with suggesting a new a, pp.oach to evaluating the overall product quality in the sense of the relative efficiency of products, whose quality is measured with 8-dimensional attributes, suggested by Garvin. The attributes included 8 quality measures, that is, performance, features, reliability, conformance, durability, serviceabilit, aesthetics, and perceived quality. This study, also, introduced DEA(Data Envelopment Analysis) as an evaluation tool to tackle the problem of how to measure one product against another when each product can be measured along a number of dimensions, and given that there exists no a priori satisfactory weighting scheme to combine these dimensions into an overall rating for each products. In order to a, pp.y the DEA to evaluating the products, we must define two concepts, such as DMU(Decision Making Units) and input-output relationship. Finally, the suggested method in this study was validated through a case study of the electric jar, and this DEA a, pp.oach can be used in evaluating the other products with multi-attrribute quality.

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