• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3700-3706
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• 2010

As the number of the elderly increases, concerns about senile dementia and serious game for dementia are growing. The purpose of this study is to explore the types of attitude toward senile dementia. To identify public attitudes toward senile dementia, we conducted Q methodology. A Q set of potential public attitudes toward senile dementia was identified through literature review. From this, 52 potential public attitudes toward senile dementia were identified. Twenty subjects ranked these explanations as possible public attitudes. The attitudes toward senile dementia were classified as 4 types : 'type1 : idealistic & expectant', 'type 2 : aversive & defensive', 'type 3 : active & realistic', and 'type 4 : responsible & compensatory'. This study revealed that people have different explanatory frameworks for the attitude toward senile dementia.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.27-39
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• 2010

In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.505-514
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• 2014

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about food preference of an expressway resting place customer. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=7) : Cleanliness-selection Type], 2[(N=13) : Economy Type], 3[(N=9) : Selling-area Goodwill Type], 4[(N=10) : Self-satisfaction Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on food-preference of an expressway-resting-place-customer ; to offer a developmental suggestion about it.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.522-534
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• 2020

The purpose of this study is to suggest practical ways to improve the 5th Government Employees Pension System(GEPS) in the near future. This article surveyed the civil servants cognition in three different levels(validity, feasibility, efficiency) by Q methodology. The value and mean of GEPS in the validity level, procedure and participants of GEPS reform process in the feasibility level, and contribution rates, benefit rate, replacement rate of GEPS in the efficiency level were analyzed. There is no successful policy without securing compliance and acceptance of implementation organization and target group. So next 5th GEPS reform could proceed successfully when it took into account civil servant's-who is the implementation group and target group- thought about variances of the 3 levels of GEPS.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.236-246
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• 2017

As a research on culinary staffs' subjective perception of star chefs' appearance in cooking broadcast, this study analyzed the subjective tendency targeting culinary staffs in hotels & restaurants by applying Q methodology. Three research questions of this study were set up like below. First, what are the culinary staffs' acceptance types of subjective perception of star chefs' appearance in cooking broadcast? Second, what are the characteristics of homogeneous type of culinary staffs' subjective perception of star chefs' appearance in cooking broadcast? Third, what are the things in common and differences of culinary staffs' each subjective perception type of star chefs' appearance in cooking broadcast? In the results of typological analysis based on such research questions, total four types were drawn such as Acquiring expertise through cooking broadcast type(Type1, N=8), New broadcast genre recognition type(Type2, N=10), The profession of the chef reality recognition type(Type3, N=2), and Profession image of chef synergy type(Type4, N=2). Each type showed its own distinctive characteristics.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.85-93
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• 2016

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about acceptance effect of health public advertising. The perception pattern come out in this study were divided into three types in Q-methodology. The result is as follows ; it is that divided '1[(N=9) : Profit & truth type], 2[(N=9) : Profit & Sympathy type], 3[(N=7) : Profit & Prevent education type] '. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on acceptance effect of health public advertising ; to offer a developmental suggestion about it.

• Korean Journal of Social Welfare
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• v.61 no.4
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• pp.109-136
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• 2009

This study started with concerns for corporate philanthropy that is emerging as an alternative for resource development of social work field in Korea. However, corporate philanthropy is not operating as an accomplished conception yet, but as a type of the practical discourse. Therefore corporate philanthropy is interpreted a multiplicity of meanings is used ambiguously in social work practice field. This is because theoretical reviews on the conceptual thinking of corporate philanthropy are scant and is in need of empirical inquires into conceptual perception of social workers who uses this concept as a stakeholder to corporate philanthropy. After analyzing the data using Q methodology, the result shows that social workers' major perception patterns on corporate philanthropy perspective consists of three patterns; Win-Win Partnership, Social-obligation, Strategic Materialism. These patterns are classified by the dimension of 'classical view', 'socio-economic view', 'modern view' and 'philanthrophic view'. This result will attribute to develop theories, social work practice program and social worker' training program related corporate philanthropy. And to give facilities for lucid communication among practice and theory in social work field as it materializes the explicit conception of corporate philanthropy that is understood ambiguously in Korea.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.199-204
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• 2018

Smart phones that have lost their existing physical home buttons are being released at the same time, and the flow of users is also changing. The flow is highly subjective and can vary depending on the individual's tendencies. Therefore, this study investigated the change of the flow of smart phone users by Q methodology which is a method of subjectivity research. As a result, the proficiency level of how to turn on the power to start the screen showed a tendency to decrease the flow, and the playability, which is a result of curiosity about the new thing, The results were very positive in the continuity of navigation due to the use of software buttons instead of buttons. Therefore, it can be seen that the change in the hardware smartphone has a positive effect on the flow.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.125-133
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• 2018

The purpose of this study was to explore college students' subjective perception on physical education using Q-methodology. Thirty college students participated in this study. This study found four types of college students' perception for physical education. Type I is named 'the type of Emphasizing Expertise.' The subjects of type I emphasize the importance of practicing professional motor skills and basic physical education knowledge in physical education classes. Type II is named 'the type of Emphasizing Instructional Strategy.' The subjects of type II emphasize the importance of developing effective teaching methods for students to participate actively. Type III is named 'the type of Making Physical Education Mandatory.' The subjects of type III emphasize the needing to make physical education and to increase physical education classes in school. Type IV is named 'the type of Emphasizing Sports for All.' The subjects of type IV emphasize to improve students' fitness and social-skill and connect between physical education and sports for all. These findings will contribute to plan the effective school curriculum.

• Journal of the Korean Home Economics Association
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• v.44 no.4 s.218
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• pp.49-63
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• 2006

The purpose of this study was to understand the character of career attitude according to the group type which was identified and measured by Q methodology. The subjects were 38 junior students attending hotel & food service culinary management at Kyungnam College of Information & Technology. For the study, 88 variances of Lee's career attitude were used. In the career attitude items, 26 variances of career attitude were selected by factor analysis. The 26 variances explained 70.44% of all variances. Twenty-six variances were used on Q sorting from which 9 group types were identified by SPSS window program, and these 9 occupied 75.627%n of all variance. The groups were classified into two parts extroversion and introversion. Four groups(1, 3, 6, and 9) were identified as extroversion, and 5 groups(2, 4, 5, 7, and 8) as introversion. Group 1 was explained 10.270% of all groups, group 2(14.352%), group 3(10.270%), group 4(7.527%), group 5(6.314%), group 6(5.726%), group 7(5.469%), group 8(5.006%), and group 9(4.145%). Group 1 was named as "active challenge type", group 2 as "passive consideration type", group 3 as "realistic leader type", group 4 as "conservative challenge oriented type", group 5 as "conservative harmony type", group 6 as "arbitrary plan oriented type", group 7 as "realistic stability type", group 8 as "conservative creation type" and group 9 as "conservative reality type".