• 한국정보시스템학회지:정보시스템연구
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• 제32권1호
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• pp.201-221
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• 2023

Purpose Customers consider the overall experience with the company as important as the quality of the product, and companies are also paying attention to creating long-term relationships with customers through optimal customer experiences. In this study, we propose a customer experience management process called 'CX-Q', which combines customer journey map and Q-methodology to understand the importance of customer experience based on the overall customer experience. Design/methodology/approach. CX-Q is a process that combines Q-methodology and customer journey maps, allowing stakeholders to explore and improve customer experiences at each contact point while engaging with brands, products, and services. It also enables them to derive customer experience insights and important management points for each segment. To demonstrate the usefulness of the proposed CX-Q, this study analyzed the experience of customers who used the Airbnb travel platform service as an example, applying the CX-Q process. Findings A total of four customer segments were derived, and it was found that each segment valued different attributes during the customer journey stage. The customer experience analysis using the CX-Q process proposed in this study is expected to help understand customers in more detail and assist in managing and improving customer experience.

• 한국산학기술학회논문지
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• 제17권10호
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• pp.46-53
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• 2016

본 연구는 Q방법론을 통하여 에이즈에 대한 인식을 분석하여, 향후 에이즈 예방캠페인 개발에 기초자료를 제공하는데 그 목적이 있다. 연구의 분석과정은 문헌자료 및 심층면담을 실시하여 Q모집단을 수집하였다. 2014년 10월 20일부터 27일까지 진술문으로 구성된 Q표본을 가지고, 이를 연구 대상자인 P표본이 자가 참조에 따라 분류하는 방식으로 진행되었다. 27개의 Q 표본을 선정하여 20명에게 분류토록 한 결과 모두 3개의 에이즈에 인식에 대한 유형이 도출되었다. 분석된 결과 총 3가지의 유형 즉 제1유형(N=9) : 부정형, 제2유형[(N=6) : 사회적 지지형, 제3유형(N=5) : 이기적 사고형으로 분류되었다. 부정형은 에이즈에 대하여 부정적 견해가 강했고, 사회적 지지형은 우호적 의견을 보였고, 이기적 사고형은 중립적 견해를 보였다. 그리고 각 유형의 특징과 함께 유형별 공통점과 차이점을 살펴보았다. 본 연구의 의미는 인간의 내면을 이해하는데 유용한 Q 방법론을 이용한 연구라는 점과 함께 에이즈 예방 및 관리정책의 효율적 전략을 제안한 점이라 하겠다.

• 패션비즈니스
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• 제20권5호
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• pp.30-44
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• 2016

In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

• 간호행정학회지
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• 제22권1호
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• pp.57-66
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• 2016

Purpose: This exploratory study was done to categorize medical personnel's perceptions of burnout and analyzed the characteristics. Methods: Q methodology was applied using a 45 Q-sample categorized on an 11-point scale which was completed by nurses and doctors working at a university hospital in Seoul, Korea. Collected data were analyzed using the PC-QUANL program. Results: Medical personnel's perceptions of burnout were categorized into three types; 33.83% of the total variance was explained. The first type was 'functionally deteriorating pressure' the second type was 'daily powerlessness' and the third was 'achievement-oriented re-energization'. Conclusion: There is a need to establish and apply intervention strategies for each type to alleviate medical personnel burnout and increase work efficiency to qualitatively improve medical services.

• 여성건강간호학회지
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• 제21권4호
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• pp.272-283
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• 2015

Purpose: The purpose of this study was to identify the type of sexual assertiveness of female adolescents. Methods: A Q methodology which provided a method of analyzing the subjectivity of each type was used. Thirty-three female high school students classified 40 selected Q statements into 9 points standard. The collected data was analyzed by using the PC-QUNAL program. Results: Four types of sexual assertiveness manifested by female adolescents were identified: Type 1: Self-normative line-drawing type, Type 2: Pleasure-seeking negotiation type, Type 3: Passive relationship maintenance type, Type 4: future-oriented satisfaction-delay type. Conclusion: This study is meaningful because it provides empirical information necessary for the development of theories by verifying integrated attributes related to the female adolescents' sexual assertiveness. Results also induced the measuring tools and succeeding studies, and presented educational material for sex education that is tailored to the developmental level and characteristics of female adolescents.

• 아동학회지
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• 제37권3호
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• pp.69-82
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• 2016

Objective: This study aimed to explore early childhood educators' anxiety regarding science education via Q-methodology. Methods: As the first step, 268 Q samples were collected from resources such as books and research papers related to science education for young children. Through five stages of excluding and modifying, a set of 33 Q statements was finalized. The P sample consisted of 40 early childhood educators and was based on educational levels, years of teaching experiences and types of centers. The collected data were analyzed using QUANL statistical program. Results: The results of this study indicate that science anxiety among early childhood educators are classified into four types, explaining 45.13% of the total variance. Conclusion: We conclude that early childhood educators' science anxiety stems from "preparing educational environment and materials," "instructional methods focused on process and scientific inquiry skills," "lack of understanding regarding early childhood science education," and "simple science avoidance."

• 수산해양교육연구
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• 제27권3호
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• pp.682-695
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• 2015

The purpose of this study was to identify subjective perception types on anger expression among female nursing students and to investigate characteristics according to the subjective perception types. In order to achieve this purpose, the study used Q-methodology. There were 30 study participants and they completed the Q-sort activity, rating each statement relative to the others using 32 Q statements. The data were analyzed using the QUANL PC program. There were three types of forms extracted from anger expressions among female nursing students; a type on 'embracive soothing', a type on 'reasonable expression', and a type on 'ambivalence over emotional expression'. The commonality of the three types were: talking about their anger emotions with others, asking for help in religion and pushing their opponent. Therefore, Adequate strategies based on anger expression types need to be developed to resolve anger among female nursing students.

• 한국생활과학회지
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• 제22권6호
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• pp.615-631
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• 2013

In this study, we attempt to explore various possible types of unmarried single women. Main purpose of the work is to find out possible types of unmarried single women in terms of their subjective views on single life based on Q methodology. Q methodology is a research method to study and understand people's "subjectivity" or their points of view. Here, we applied Q methodology to unmarried single women's subjective evaluation of their own lives. Thirty-one Q-questions were prepared through literature review, and were offered to eighteen unmarried single women. As a result, the subjects could be classified into the following five different types: (Type 1) 'I love my work but I hate pressure (for marriage) from others', (Type 2) 'I feel anxiety and stress (on marriage) but I am still waiting for a true love of mine', (Type 3) 'My life is most important and I'd rather enjoy my single life without restraint from others', (Type 4) 'I am weary of continuing my single life, and now I really want to get married and form a family', (Type 5) 'I don't feel comfortable with dating, marriage life etc, I'd rather continue my single life with less stress'.

• Journal of Multimedia Information System
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• 제6권4호
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• pp.251-258
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• 2019

In the image methodology, cinemagraphs are needed to find out how to think through the empirical studies of the audiences in actual empirical theory. Therefore, this study analyzes what cinemagraph images represent and what groups are inclined to see them. The analytical study aims to reveal the grouping categorized as a preference survey according to the subjectivity study by Q methodology. Research reveals how images should be read and how disparities tend to differ from or agree with those in understanding images. Therefore, four types categorized into Q analysis through 1: 1 interview using a sample group and using samples showed that human interpretation and cinemagraph images were represented in understanding cinemagraphs.

• 인터넷정보학회논문지
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• 제19권4호
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• pp.107-121
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• 2018

본 연구의 목적은 비교문화적 관점에서 공유경제 거래 및 공유자원에 대한 미국 소비자의 주관성 가치체계 유형을 탐색하는 것이다. Q방법론을 적용하여 미국 공유경제 소비자의 심리적 세분화 유형과 유형별 차별화된 특성을 발견하고 이론적 개념을 정의한다. 분석결과를 통해 응답자(P표본)의 심리적 세분화의 과정 및 가치구조(스키마타)의 특성을 해석하고 논의하는데 연구주제의 초점을 맞춘다. 연구의 과정은 공유경제 서비스 관련 40개의 Q표본을 구성하고, 이어 QUANL 분석 도구를 사용하여 수집된 24명의 P표본 Q소팅 데이터를 분석하여 유형화하였다. 결과적으로 3개의 P표본 유형을 발견하였고, 제1유형(소셜슈머 형), 제2유형(스마슈머 형), 제3유형(리서슈머 형)으로 구분하여 소비자 세분시장의 특성을 심도 있게 고찰하였다.