• 디지털산업정보학회논문지
• /
• 제9권1호
• /
• pp.177-188
• /
• 2013

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, micro-blog, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. The purpose of this study is to investigate the usage motivation and satisfaction of enterprise twitter based on use and gratifications perspectives comparing with Korea and China. Based on prior studies on use and gratifications of internet-related media, information seeking, pleasure/entertainment, relationship, communication, and incentives were identified as usage motivations of enterprise Micro-blog. This study contributes to provide the base of activation strategies and practical implications for micro-blog as a marketing tool.

• 복식문화연구
• /
• 제19권5호
• /
• pp.945-956
• /
• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• 한국전자통신학회논문지
• /
• 제11권8호
• /
• pp.801-806
• /
• 2016

본 연구는 대학생들을 대상으로 소셜TV 혁신저항 결정요인과 이용의도의 관계를 살펴보았다. 주요 결과를 제시하면 다음과 같다. 첫째, 소셜TV 이용에 대한 적합성과 시험가능성, 관찰가능성은 혁신저항에 통계적으로 유의한 부적 영향을 미치는 것으로 나타난 반면에 복잡성은 혁신저항에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 소셜TV 이용에 대한 적합성, 복잡성, 시험가능성, 관찰가능성 중 관찰가능성만이 이용의도에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 셋째, 소셜TV에 대한 혁신저항은 이용의도에 통계적으로 유의한 부적 영향을 미치는 것으로 나타났다.

• 유통과학연구
• /
• 제22권8호
• /
• pp.1-15
• /
• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• 한국IT서비스학회지
• /
• 제11권1호
• /
• pp.247-272
• /
• 2012

Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.499-512
• /
• 2022

본 연구는 포스트 코로나 시대에 대비해 안양시 공공도서관이 온라인 미디어를 효과적으로 활용할 수 있는 방안을 제안하고자 하는 목적에서 수행되었다. 이를 위해 2021년 전국 도서관 운영 평가에서 정부 포상을 받은 우수 도서관 5곳의 운영 사례를 분석해 주요 시사점들을 정리하고, 분석 내용들을 바탕으로 안양시 도서관이 온라인 미디어를 활용해 도서관 운영을 활성화 하는 데 도움이 될 수 있는 방안들을 도출하였다. 본 연구는 코로나19 시기 성과들을 바탕으로 우수 도서관으로 선정된 도서관들의 실제 사례를 토대로, 포스트 코로나 시대에 대비해 안양시 도서관의 온라인 미디어 활용 전략을 정리해 제안한 실증적이고 경험적인 연구라는 점에서 의의를 찾을 수 있다.

• 한국콘텐츠학회논문지
• /
• 제20권9호
• /
• pp.448-460
• /
• 2020

이 연구는 소셜미디어상에서의 부정적 경험이 소셜미디어 사용을 통한 사회자본의 증진에 미칠 수 있는 영향을 살펴보고자 한다. 이를 위하여 소셜미디어에서의 피해경험과 가해경험이 소셜미디어로부터의 지각된 성과가 사회자본에 미치는 긍정적 역할에 어떻게 영향을 미치는지 살펴볼 것이다. 온라인 설문조사는 2019년 11월에 실시되었으며, 총 846명의 응답 자료가 최종 분석에 사용되었다. 평균중심화 기법을 활용한 2단계 회귀분석 결과, 첫째, 피해경험은 교량적 사회자본에의 의미 있는 효과가 없는 것으로 나타났으나 지각된 성과와 피해경험이 교량적 사회자본에의 부적인 조절효과를 보였다. 둘째, 피해경험은 결속적 사회자본에 지각된 성과와의 부적인 조절 효과를 보여주어 지각된 성과가 가지는 결속적 사회자본에의 정적 영향력이 피해경험으로 인해서 감소될 수 있음을 보여 주었다. 셋째, 가해경험은 교량적 사회자본 및 결속적 사회자본에의 조절효과가 유의하지 않는 것으로 나타나 피해경험과 다르게 소셜미디어를 통한 사회적 자본증진에 부적인 영향을 주지 않는 것으로 나타났다. 이에 소셜미디어 사용자들을 대상으로 피해예방을 위한 교육이 필수적이며, 신뢰 위해 요소들을 완화하기 위한 법제화가 요구된다.

• Journal of Information Technology Applications and Management
• /
• 제23권1호
• /
• pp.1-23
• /
• 2016

Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and late refunds. In order for s-commerce to continuously grow, s-commerce firms need to build consumer-trust in their transaction process to minimize their consumers' uncertainty. The purpose of this study is to examine the relationships between the multidimensional trust (ability, integrity, benevolence) and the intention of continuous use of s-commerce. Moreover, this study presents antecedent factors needed for trust-building by applying the characteristics of s-commerce, and verifies the relations between the variables. We test and validate the research model and related hypotheses using structural equation modeling based on a survey done on 428 people who have previous experience with s-commerce. The result shows that trust has positive effect on the intention of continuous use, and verifies the necessity of the antecedent factors (social presence, assurance, informativeness, economic feasibility, and seller reputation) for trust-building. This study provides strategy for the continuous growth of s-commerce, and suggests theoretical implication that explains the relationship between the characteristics of s-commerce and consumers.

• 경영과정보연구
• /
• 제35권2호
• /
• pp.255-271
• /
• 2016

창의적인 사업모델, 제품, 아이디어는 창업기업에게 중요한 자원이다. 이러한 창의성은 문서화 되지 않은 암묵적 지식, 즉 개인의 경험, 노하우, 감각 등에 의해 영향을 받고, 특히 대기업에 비해 상대적으로 자원이 부족한 초기 창업기업에서는 이러한 지식의 활용이 경쟁우위를 차지할 수 있는 주요요인으로 인식되고 있다. 따라서 본 연구의 목적은 창업기업에서 창업자의 암묵적 지식이 창의성에 미치는 영향을 알아보고, 소셜미디어의 조절효과를 조사하여 소셜미디어의 활용이 암묵적지식과 창의성 간의 관계에 어떠한 영향을 미치는지 알아보는 것이다. 연구결과 창업자의 암묵적 지식은 창의성에 유의적인 영향을 미치며, 소셜미디어 활용은 암묵적지식과 창의성의 관계에 부정적인 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 창업초기 기업에서 창업자의 암묵적 지식의 효과적인 활용과 소셜미디어 활용의 효율성을 재고하여 지식 활용에 대한 시사점을 제시하고자 한다.

• 대한간호학회지
• /
• 제47권6호
• /
• pp.806-816
• /
• 2017

Purpose: As comprehensive nursing care service has gradually expanded, it has become necessary to explore the various opinions about it. The purpose of this study is to explore the large amount of text data regarding comprehensive nursing care service extracted from online news and social media by applying a semantic network analysis. Methods: The web pages of the Korean Nurses Association (KNA) News, major daily newspapers, and Twitter were crawled by searching the keyword 'comprehensive nursing care service' using Python. A morphological analysis was performed using KoNLPy. Nodes on a 'comprehensive nursing care service' cluster were selected, and frequency, edge weight, and degree centrality were calculated and visualized with Gephi for the semantic network. Results: A total of 536 news pages and 464 tweets were analyzed. In the KNA News and major daily newspapers, 'nursing workforce' and 'nursing service' were highly rated in frequency, edge weight, and degree centrality. On Twitter, the most frequent nodes were 'National Health Insurance Service' and 'comprehensive nursing care service hospital.' The nodes with the highest edge weight were 'national health insurance,' 'wards without caregiver presence,' and 'caregiving costs.' 'National Health Insurance Service' was highest in degree centrality. Conclusion: This study provides an example of how to use atypical big data for a nursing issue through semantic network analysis to explore diverse perspectives surrounding the nursing community through various media sources. Applying semantic network analysis to online big data to gather information regarding various nursing issues would help to explore opinions for formulating and implementing nursing policies.