• 정보화정책
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• 제26권3호
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• pp.36-52
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• 2019

최근 공공기관에서 다양한 목적으로 소셜미디어를 활용하는 사례들이 나타나고 있다. 우리나라의 경우 대부분의 지방정부에서 소셜미디어를 사용하고 있지만 소셜미디어 사용에 대한 실증적 연구는 충분하지 않다. 현재 우리나라의 지방정부들은 소셜미디어에 사용에 대해 대체로 긍정적인 평가를 하고 있지만 실제 활용에서는 일관된 모습을 확인하기 어렵다. 이러한 상황에서 본 연구는 지방정부의 활용 현황을 확인하고 활용에 영향을 주는 요인은 무엇인지를 판단 하고자 하였다. 이를 위하여 한국지역정보개발원에서 2015년 조사한 설문조사 결과와 각 지방자치단체들의 페이스북 활용 현황 자료를 토대로 분석을 진행하였다. 조사결과 지방자치단체는 대부분 홍보 목적으로 페이스북을 활용하고 있었으며, 자신들이 페이스북을 잘 활용하고 있다고 평가했다. 그러나 실제 활용에는 지방자치단체마다 큰 차이를 보였다. 한편 이렇게 지방자치단체의 활용에 차이를 가져오는 영향요인은 인구, 재정자립도, 단위, 전담 조직, 연령, 그리고 소셜미디어 활용 목적이 소통 및 의견수렴일 경우 로 확인되었다.

• 한국컴퓨터정보학회논문지
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• 제19권10호
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• pp.207-219
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• 2014

본 논문은 소셜미디어인 페이스북을 이용하고 있는 대학생 집단을 중심으로 소셜미디어 이용 동기와 신뢰성을 파악하고, 소셜미디어 이용 동기와 신뢰성이 사회자본 형성에 미치는 영향을 살펴보았다. 주요 결과를 제시하면, 첫째, 소셜미디어 이용 동기가 사회 자본에 미치는 영향을 살펴본 결과, 소셜미디어 이용 동기는 사회 자본에 통계적으로 유의미한 정적 영향을 미치는 것으로 나타났다. 둘째, 소셜미디어 신뢰성이 사회 자본에 미치는 영향을 규명한 결과, 소셜미디어 신뢰성은 사회 자본에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다.

• 아태비즈니스연구
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• 제12권1호
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• pp.41-56
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• 2021

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.

• Journal of Korea Trade
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• 제26권3호
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• pp.1-22
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• 2022

Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.159-168
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• 2024

Social media sites like as twitter, Facebook and flicker widely used by people, not only as a source of distributing information but also as for communication purpose, with the advancement of technology today. Now a day's one of the most frequently used communication methods are social networks. In various research studies, their use in different fields and the effects of social media on student's behaviors, chat sites and blogs caused by Facebook has been analyzed. In order to obtain the basic data, a general scanning model that is public opinion and views of parents and comments that are openly available across social media sites, used to perceive attitude of graduate students, instead of traditional methods like questionnaires and survey's conduction. A dataset of nearly 20000 reviews of parents was collected from different social media networks about their children's, while in another dataset in which 362 graduate school teachers who observe the students to use social media during classes, labs and in campus during free times, their comments about those students were chosen. As per this study, through different positive and negative factors the detailed analysis has been performed to show effect of social media on student's behavior.

• International journal of advanced smart convergence
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• 제10권1호
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• pp.38-55
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• 2021

Recently, the use of media has become a daily life due to Covid-19, and education using media has expanded for teenagers. The purpose of this study is to empirically verify how media usage characteristics affect social relationships and school adaptation through the self-efficiency and immersion of teenagers at the youth education site. This study was collected and distributed questionnaires to 250 high school students in Seoul from November 14 to November 21, 2020. The results of the study were derived with a total of 249 questionnaires, excluding one missing questionnaire, and the hypothesis was verified using a Covariance Structure Analysis. Research has shown that, first, the existing, individual, and utility among the characteristics of using youth media have a significant effect on self-efficiency, respectively. Second, only entertainment among the characteristics of youth media use was found to have a significant effect on immersion. Third, immersion has a significant definition effect on school adaptation, and self-efficiency has been shown to have a definition impact on social relationships. Based on this study, we believe that it will be used as a fundamental resource for the development of youth media usage and policy direction in the age of the ever-changing Covid-19.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.293-311
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• 2019

목적 본 연구는 2011년부터 8년간의 영문문헌에 대해 메타분석법을 이용하여 소셜미디어의 사용과 학습성과간의 관계를 규명하고자 하였다. 또한 소셜미디어 사용 상황과 연구분석방법론 변인의 조절효과 여부를 분석하였다. 연구방법론 주요 연구방법으로 유사한 연구 의문점이 제시된 선행의 실증연구들에 대해 메타분석기법을 사용하였으며, 문헌분석을 통해 정량적 데이터를 도출하고, 이를 실증 분석하였다. 연구결과 연구결과로 소셜미디어의 사용과 학습성과간에는 정의 상관을 보였으며, 상황변수와 연구방법론 변수가 조절효과를 보였다. 상황변수의 구성개념으로는 소셜미디어형태, 사용자 집단, 플랫폼 종류 등으로 하였고, 분석을 위한 측정방법 변수에는 측정모형, 데이터속성 등의 개념으로 구성하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.165-181
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• 2023

Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

• 산경연구논집
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• 제9권11호
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• pp.25-38
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• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.