• Journal of the Korean Home Economics Association
• /
• v.40 no.1
• /
• pp.99-112
• /
• 2002

The purpose of this study was to examine characteristics of online consumer groups by information seeking type and to identify the variables influencing consumers'purchase intention of internet fashion product shopping by consumer groups. A questionnaire was administered to 456 adults who had purchasing experience at fashion outline shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, ${\chi}^2$-test, t-test, frequency, percentage, one-way ANOVA and stepwise regression analysis were utilized. The online store attribute dimensions of fashion online shopping main were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. The online store attributes had directly different influences in the purchase intention of Internet fashion product shopping by online consumer groups. Outline information seeking type who had higher variety and reputation perceptions had more positively affected on the purchase intention of internet fashion product shopping. Offline information seeking type who had higher tangibility and variety perceptions had significantly positive influence on the purchase intention of it. Combination(online+offline) information seeking type who had higher price and responsiveness perceptions had positive impact on purchase intention of it.

• Fashion & Textile Research Journal
• /
• v.1 no.4
• /
• pp.397-405
• /
• 1999

For proper communication among manufacturers in many countries and for consumer's convenience in purchasing garments imported from foreign countries, the ISO revised the size designation system in 1969. Since 1970's many countries have revised their standard sizing system by adopting the ISO system. The purpose of this study is to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean men in their twenties, and to contribute to entering the international fashion market by manufacturing high quality apparel products. The results were as follows: By measuring and analyzing of men in their twenties, average height is 172 cm, average chest girth is 92.8 em, average hip girth is 93.4cm and average drop is 15.8. According to the result to analyzing body type of this study, athletic type(drop 18) is 47.8%, regular type (drop 12) is 37.3%, the 2 types covers 85%.

• Journal of the Korean Society of Costume
• /
• v.66 no.2
• /
• pp.1-14
• /
• 2016

This study was intended to investigate the influences that consumer's price sensitivity, bundle discount type, and price level of the male cosmetics have on consumer attitude. The design of this research was comprised of $2{\times}2{\times}2$ mixed design studies. The first element was high price sensitivity vs. low sensitivity, the second element was the bundle discount type (mixed leader vs. mixed-joint), and the third element was the price level of male cosmetics (high-price brand vs. low-price brand). The results of this study showed that price sensitivity, bundle discount type and price level of male cosmetic had a statistically significant interaction effect on the consumer's quality perception. The quality perception of low-cost brands for high price sensitivity/mixed-joint bundle group was low. The quality perception of low-cost brands for mixed-leader bundled groups did not change significantly even when the price sensitivity became higher. However, it can be seen as the same result that the overall value is higher when suggested the price information in Mixed-leader bundle than Mixed-joint bundle. In particular, this study suggests that price information should be presented in mixed-leader bundles for high price sensitivity and low cast brands.

• Fashion & Textile Research Journal
• /
• v.18 no.6
• /
• pp.825-832
• /
• 2016

The purposes of this study was to investigate effects of fashion brand apps on smartphones flow and consumer satisfaction in mobile shopping. These findings provide new information to marketers for the marketing strategy for dealing with mobile shopping mall. A total of 233 usable questionnaires were obtained from men and women ages 20-30 who have mobile shopping purchasing experience. Data were analyzed by frequency analysis, factor analysis using SPSS for Window 22.0 and confirmatory factor analysis and structural equation model analysis by AMOS 22.0. The results were as follows. First, the analysis of fashion brand apps factors showed that it consist of 2 kinds of dimensions of basic information type and additional information type. Second, basic information type of fashion brand apps have had a direct impact on consumer satisfaction and did not affect the smartphones flow. Additional information type influence consumer satisfaction through a smartphones flow. Basic information type of fashion brand apps showed a greater impact on consumer satisfaction than a smartphone flow. A managerial implication was discussed for fashion brand marketers to develop strategies on fashion brand apps that could stimulate and increase the consumer flow and satisfaction.

• Journal of Korea Multimedia Society
• /
• v.18 no.7
• /
• pp.895-900
• /
• 2015

This study is to identify the elements, the types and the degrees of intimacy for animation character by the intimacy process through viewer. Firstly it is identified the element of intimacy by 1)Viewing, 2)Purchasing, and 3)Visiting. And secondly utilizing the psychological theory that is the Sternberg's triangular theory of love and then classifying the types and the degrees with the love to animation character in order to establishing the intimacy process. Finally it is considered mainly the type and the degree of intimacy by concept of completion and existence, the elements of intimacy are applied to 8 types of Sternberg's triangular theory of love. Those 8 types were compounded by those three elements of love. The results of study said that type 1.2.3 are uncompleted and low of the intimacy level, and type 4.5.6 are also uncompleted and average of the intimacy level, type 7 is completed and high of the intimacy level, and finally type 8 is nothing and no level. And the degree of intimacy is to be revealed by the relative comparison. It was concluded that the three elements have to be equally effects to animation character for establishing the high level of intimacy.

• Korean journal of food and cookery science
• /
• v.14 no.1
• /
• pp.57-67
• /
• 1998

The main purpose of this study was to provide a basic information for the efficient foodservice management in elementary schools. A survey was conducted to get the information on the cost management and centralization needs of dietitians working for school foodservice in Kyungki-do. Detail information was collected from 85 dietitians. Statistical data analysis was completed using the SPSS/PC/sup/＋ package for descriptive analysis, t-test, $\chi$$^2$test and ANOVA. The results of this study were as follows: 1. Meal costs per one person evaluated on the standards of monthly budget basis in May and June, 1996 did not show any significant differance between commisary foodservice schools and conventional ones. Labor costs of island type and rural type were significantly higher than those of urban type. The schools with less than 1,000 feeding numbers spent more labor costs than those with over 1,001-feeding numbers did. 2. In island type and rural type, total meal costs increased according as the scale of the schools decreased. 3. Results of the survey on dietitians' centralization noeds showed that the aspects of common-purchasing and common solid waste management marked the highest ratings, whereas the aspects of commissary foodserice system got the lowest rating.

• The Journal of Economics, Marketing and Management
• /
• v.8 no.2
• /
• pp.19-26
• /
• 2020

Purpose: The goal of this study is to comprehensively grasp the current status of ecommerce and to use as basic data for information-related policies. In this work, we understand recent ecommerce utilization, purchasing business by main factors, and look over the association between business type on sales orders (BTSO) and three variables: region, occupation and group type. Research design, data and methodology: The resource of this research is obtained by Ministry of Science and Technology Information and Communication in 2017, and investigated about 14,000 national business samples. Two statistical methods are used to analyze the association between the three variables: chi-square test and correspondence analysis. Results: The findings show that BTSO is pairwise associated with thee categorical variables, and the association between the categories of the two variables can be visually examined on two dimensional plane. Conclusions: This study suggests 'household & individual consumers' among BTSO are closely connected with 'Chungbuk' and 'Kyungnam' for region, 'others', 'finance & insurance' and 'association, repairing & other personal service' for occupation, and 'national & local government' for group type. Additionally, 'other companies' among BTSO are, particularly, related to 'Chunnam' for region, 'manufacturing industry' for occupation, and 'company corporations' for group type.

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.263-272
• /
• 2006

People's values as well as their behavioral form of using a product are changing due to the rapid introduction of diverse cultures and the Five-day workweek system. The single and the married are the subjects of this study: it is aimed to evaluate and analyze, thus grasping their difference in behavioral form of using a washing machine, the main factors they consider to be important when purchasing one, and the level of satisfaction they get from their own washers. A questionnaire was used as a tool for a better Factor Analysis and Frequency Analysis research. There were 6 essential factors which unmarried people take into consideration when purchasing a washer: economical efficiency, measure of capacity, design, type, brand and advertising, function. On the other hand, economical efficiency, convenience, measure of capacity, function, and type was what the married thought would be the 6 central factors.

• The Research Journal of the Costume Culture
• /
• v.7 no.6
• /
• pp.68-84
• /
• 1999

The purpose of this study was analyze how korean adult women\`s swimming suit buying behavior varied according to consumer characteristics. Especially, it was intended to provide basic materials for swimming suit product development and quality improvement appropriate to consumer characteristics with a focus on product evaluation criteria. Questionnaire research was conducted for 850 adult women resident in Seoul, to whom questionnaire were distributed and who were asked to complete their questionnaires. 1. As for buying motive, of swimming suit buying behavior, it was shown that the highest proportion of adult women bought their new swimming suit because their old swimming suit was wornout and most adult women tended to buy their new swimming suit or their own will rather than at others\` suggestion. 2. As for the source of information at a time. of swimming suit purchase, adult women collected information from the product on display most and bought their swimming suit in a planned way in relation to the degree of purchase planning. 3. As for product evaluation criteria, adult women showed the high scores in order of the type and quality of material, activity and functionalism, dimensions and fitness. 4. In many cases actual swimming suit purchasers were the adult women who bought their swimming suit, and they used the department store or the large shopping center as the place of purchasing the swimming suit. Its reason was that the department store or the large shopping center had a diverse assortment of products. As for the degree of their travelling companion\`s influence, it was found that most adult women were influenced by their travelling companions when purchasing their swimming suits. 5. As for the level of satisfaction with swimming suit purchase, it was shown that adult women were generally satisfied with their swimming suit purchase. It was found that their level of satisfaction was higher in order of activity and functionalism, the type and quality of swimming suit materials, and ease in washing management while they showed the low level of satisfaction with price, the fastness of color to washing, light and detergents and durability.

• The Korean Journal of Community Living Science
• /
• v.25 no.2
• /
• pp.163-173
• /
• 2014

This study investigates the dietary risk factors in elderly individuals in rural Korea by focusing on the development of service programs that can improve their health. The sample included 1,000 free-living elderly individuals aged 65 and over in rural Korea. A three-stage stratified random sampling method based on 2010 Korean census data was employed. Data on the dietary status and the need for assistance in meal management were collected through face-to-face interviews. The dietary status was evaluated based on the Nutrition Screening Initiative (NSI) checklist, and the outcomes for three groups classified base on their family type were examined. According to NSI scores, more than 70% of the subjects faced some nutritional risk. The activities most requiring assistance in meal management included preparing meals (18.3%) and purchasing food items (11.7%). More than half of the subjects reported that having meals at community senior centers at least once a week. The results indicate that those subjects from single-individual households were most likely to face some nutritional risk and require, assistance in purchasing food items and preparing meals. In addition, these subjects were least likely to be satisfied with their health and dietary management. To improve the dietary status of elderly individuals in rural Korea, any service programs should facilitate their daily activities by focusing on improving their diet, particularly that of those from low-income, single-individual households.