• 한국생활과학회지
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• 제5권1호
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• pp.33-42
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• 1996

The purpose of this study is to investigate cosmetic purchasing behaviors among female college students in Cheongju area. Three-hundred female college students who were attending universities in Cheongju area were selected. Questionnaire survey method and SPSS computer program were utilized. The findings of this study were as follow: First, 8.5% of monthly disposible money was spent for cosmetic and this amount of cosmetic expenditure was a little burden to female college students. Second, most female college students began to make up from freshmen or sophomore. And they were making up for self-satisfaction rather than showing off. Third, the purchasing behaviors of female college students were most affected by TV advertisements. Fourth, female college students thought that cosmetic is a necessity rather than luxury for them. And they were considering quality when they buy cosmetic first and price second. Fifth, female college students showed that rather low level of impulse purchasing behaviors.

• 패션비즈니스
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• 제4권4호
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• pp.29-40
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• 2000

Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS $PC^+$ program and analyzed by using frequency, percentage, $x^2$-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.

• 대한가정학회지
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• 제38권12호
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• pp.111-129
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• 2000

The purpose of this study is to investigate the level of consumer instantly impulse buying in cuber market user. Also this study analyzes causal effect on consumer instantly impulse purchasing by demographic and social, place and promotion, consumer emotion state, and consumer internal and psychological variables. The data had been collected from on-line research method with 1,034, as using cuber market. The major statistical methods used for data analysis are frequency, percentile, mean, factor analysis, multiple regression analysis, Pearson's correlation analysis, and path analysis. The result of causal effect analysis were as follows; First, the variables affecting possession oriented materialism were sex and age. Second, the variables affecting self-control were sex, income, account of credit card, and instantly state of mind. Third, variables directly affecting instantly impulse purchasing were serif employed, banner advertisement, experience of cuber shopping, shopping mall pattern, instantly state of mind, purpose of shopping, happiness and success oriented materialism, and self-control. Also sex, income account of credit card, and instantly state of mind emerge to indirectly effect via self-control. Especially, the variables of success oriented materialism and instantly state of mind influenced on the highest of relative variables in consumer instantly impulse purchasing.

• 전기학회논문지
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• 제64권7호
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• pp.1125-1129
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• 2015

Increasing peak load is one of the major concerns about operation of urban railroad systems. Since ESSs (Energy Storage Systems) have a great potential for shaving the peak load, there has been a growing interest in the use of ESS for peak load reduction. Also, ESS can be optimally scheduled to minimize the electricity purchasing cost under a given ToU (Time-of-Use) tariff by taking advantage of electricity price difference between peak and off-peak time. This paper presents a Mixed Integer Programming (MIP)-based ESS scheduling method to minimize the electricity purchasing cost under a ToU tariff for an urban railroad system.

• 한국농공학회지
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• 제11권3호
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• pp.1742-1748
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• 1969

This is a method to determine the boundary line of reservoir flooding area which will be purchased. Until now, flood water level was used as the boundary line. By lowering this line from flood water level, purchasing cost of reservoir flooding area can be cut down. Sometimes, temporary flooding of arable land outside the boundary occurs. During the life of reservoir, flood damage to crop product on of this land must be indemified with net berefit from arable land between the bovndary line and normal water level. Following is the basic formula to determine the line. (Estimated flood damage to crop production of land outside the boundary line $\leqq$ Estimated net beneift from land between the boundary line and normal water level.) Minimum difference between both sides is needed to minimize the purchasing area. Flood damage and net benefit are estimated by hydrologic estimation with rainfall data and crop production estimation.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.100-105
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• 2006

Many corporations will get much mote benefits if they investigate the model deciding to purchasing mobile phone in that cell phone of our country has about 20% of market share in the world market. Considering this situation to divide cell phone market between CDMA and GSM in world market, it is not easy to make cell phone to satisfy the suitable method which each country wants. Through this study, we anticipate that it will offer the measuring method about consumer purchasing decision of each country. The research is to study how it is Effected by any factor when comsumer selects product and make research model. Based on the research model, we is to make a question. The research Is to complete the theoretical system on the basis of records about the cell phone and to study the improvement strategic using AHP and Conjoint Analysis which analyzes the consuming trend to customer's cell phone.

• 통상정보연구
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• 제7권2호
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• pp.25-47
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• 2005

This study wishes to analyze that affect in purchasing decision in Telecommunication operation company's international competitive bidding. When submit a tender laying stress on international competitive bidding of the Telecommunication operation companies among specially various international competitive bidding, I wish to investigate game theory enemy by bid method through access method about bid form affecting in buyer's purchasing decision.

• 대한가정학회지
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• 제43권4호
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• pp.49-63
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• 2005

The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.

• 패션비즈니스
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• 제15권1호
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.509-517
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• 2020

The study seeks to understand the effects of boredom proneness on impulse purchasing and smartphone addiction of young consumers. Moreover, the possible mediating role of smartphone addiction is tested for the effect of boredom proneness on impulse purchasing. Nowadays, the effect of emotions on human behavior is generally accepted, and boredom is one of the important and common problematic feelings or moods at various levels of life due to factors like unemployment, not being able to work in a suitable job, not getting appropriate education matching individual abilities, monotony of tasks, and feeling life is meaningless. Investigating the effect of boredom on specific consumer behavior would increase our knowledge about consumer behavior. For the research, a survey was conducted 313 students from Kirikkale University, Keskin Vocational High School; the data were collected by convenience sampling method. The data were processed through statistical tools like exploratory factor analysis, coefficient alphas, and regression analysis. The results of the study reveal that boredom proneness affects impulse purchasing and smartphone addiction. In addition, it is understood that smartphone addiction plays a mediating role in the effect of boredom proneness on impulse purchasing. These results indicate that boredom can be an important factor affecting certain negative consumer behaviors.