• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.25-37
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• 2017

The aim of this study is to analyze the effect of the growing activities of large purchasing enterprises on the trust of small and medium size contractors, which is mediated by 'purchase accompany activity'. This subject study includes the first and second contractor companies in Korea. The results of this study are as follow. First, the knowledge and cost price sharing activities of major purchase vendor with cooperative company had a positive effect on the trust of cooperative company, however this was not so with the information sharing activities in that case. Second, the trust of contractors on large purchasing enterprises was positively influenced by sharing activities with purchasing activities of major company. Third, the knowledge and cost price sharing activities of purchasing enterprise with contractors on the sharing activities were mediated by the trust of contracting company on the large purchase enterprise. According to this study, the mediated effect of trust relationship can influence a contracting company. Whereas preceding studies of sharing activities were conducted about unidirectional instruct of large purchase enterprises to small and medium size contracting companies, this study was conducted on bidirectional effects, which included knowledge, cost price, information sharing activities between contracting companies and large purchasing enterprises. Conclusively, this study showed the possibility of spreading cognitive and change about mutual benefits strategy between small and medium size contracting company and large purchasing enterprise.

• 한국생활과학회지
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• 제20권2호
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• pp.365-376
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• 2011

This paper measured elderly consumers' perceptions of purchasing problems, and classified elderly consumers into 5 categories of purchasing problems using cluster analysis, and analyzed the relationships between the elderly consumers' perception type, socio economic variables, activities of daily living, and activities of healthy living. The data was collected from 500 elderly consumers in Ulsan Metropolitan City. Three clusters were extracted. 56.4% of the sample was included in 'redress and contract problems group', and 22.6% of the sample was included in 'less perception of purchasing problems group, and 21.0% of the sample was included in 'the perception of strong purchasing problems group. The elderly consumers' perception type of purchasing problems were related with socio-economic variables such as sex, existence of a spouse, the number of family living together, the number of children, education, the average monthly household income and allowance, activities of daily living, and activities of healthy living. The redress and contract problems group was found to be of midium level in socio-economic and health status, and included more females and less spouselessness. The perception of less purchasing problems group was found to be the highest level in socio-economic status, and included more males and less spouselessness. The perception of strong purchasing problems group was found to be at the lowest level of socio-economic status.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.249-257
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• 2020

본 연구는 화장품을 판매하는 공급자와 화장품을 구입한 경험이 있는 구매자의 화장품 관련 소셜미디어를 접한 고객을 대상으로 두 집단의 소셜미디어 활동이 화장품 제품 속성과 구매자들의 구매 만족도 사이에서 매개역할을 하는지 알아보고자 하였다. 이를 위해 소셜미디어를 접한 후 화장품을 구입한 구매자 321명이 참여했으며 온라인 설문지를 활용해 자료를 수집했다. 데이터 분석에는 기술통계 분석과 구조방정식 모델링(SEM)이 적용되었다. 구체적인 연구결과는 다음과 같다. 첫째, 화장품의 구매특성은 직접적인 구매의도에 영향을 주지 못하였다. 둘째, 구매의 특성은 공급자의 소셜미디어 활동과 구매자의 소셜미디어 활동에 정적으로 영향을 미쳤으나, 공급자의 소셜미디어활동 영향력이 다소 더 크게 확인되었다. 셋째, 화장품 구매 속성과 구매 만족도 사이에서 공급자와 구매자의 소셜미디어 활동은 완전 매개하는 것으로 나타났으며, 최종 화장품 구매에 있어서, 구매자들의 소셜미디어 활동의 영향력이 공급자의 소셜미디어 활동보다 더 강하게 나타났다. 결과적으로 구매자가 최종 화장품을 구매할 때는 공급자의 소셜미디어 활동보다는 구매자의 실제 사용 후기나 그 제품을 쓰는 모습들과 같은 오프라인에서 느낄 수 있는 것을 화면이나 후기로 보았을 때 더욱 고객들이 제품을 구매하고자 하는 의향이 강함을 알게 되었으며, 소셜미디어 활동은 공급자의 소셜미디어 활동보다는 실제 구매자의 사용 후기의 공헌도가 높은 것을 알 수 있다.

• 유통과학연구
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• 제15권3호
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• pp.5-15
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• 2017

Purpose - This study verifies the relationship of the authenticity and the fit of CSV activities on brand equity, brand attitude, and purchase intention. The moderating effect by the ethical consumerism was also verified. Research design, data, and methodology - In order to carry out the purpose of this study, 388 survey data were used. Statistic programs, SPSS 18.0 and AMOS 20.0 were used to analyze the data. Results - It was found that the authenticity and the fit of CSV activities had a positive effect on brand equity. However, the fit of CSV activities did not have any positive effect on brand attitude directly. To bring out the optimal brand attitude and purchasing intention from operating the CSV activities, the corporation must recognize the consumers who possess high ethical consumerism and perform suitable marketing strategies. Conclusions - The results of this study show that when establishing positive brand attitude by operating CSV activities, the corporation must put an effort to show the authenticity of the activity. Additionally, to establish brand equity, brand attitude and purchasing intention, corporation must recognize the consumers with high/low ethical consumerism in order to bring out the optimal brand attitude and purchasing intention by operating the CSV activities.

• 유통과학연구
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• 제17권10호
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• pp.49-59
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• 2019

Purpose - This study aims to verify the effect of sports sponsorship recognition on corporate image and the relationship between image and identification, corporate image and purchasing intention, brand identification and purchasing intention Research design, data, and methodology - To carry out the purpose of this study, a set of data was collected from 320 surveys and 305 of them were used. Statistic programs, SPSS 18.0 and AMOS 20.0, were used to analyze the data. Results - It was found that emotional sports sponsorship recognition and social sponsorship sports sponsorship recognition had positive effects on corporate image and brand identification. Corporate image also had a positive effect on brand identification. Besides, it was analyzed that corporate image and brand identification had positive effects on purchasing intention. Conclusions - The results show that sports sponsorship recognition can influence brand identification and purchasing intention, and contribute to the enhancement of corporate image. Since brand personality that matches the self-image of the targeted customer will have a more positive effect on the relationship with the consumer, marketing activities should be carried out so that the brand image can be identified with the company image of sports sponsorship activities.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.494-499
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• 2007

Recently, owing to the rapid development of Internet and information technology in China, the growth of consumers' purchasing activities in the Internet Shopping Mall has been truly phenomenal. Thus, it is considered essential to understand what affects Chinese consumer's intention to purchase in the Internet Shopping Mall. Based on prior studies, trust is thought as a key factor affecting on Chinese consumers' purchasing intention. Hence, the purpose of the study is to investigate the effects of Chinese consumer's trust on purchasing intention of Internet Shopping Mall. In order to accomplish the purpose of this study, a research model has been established and it suggests that there are significant relationships between trust and purchasing intention, e-commerce knowledge and trust, perceived reputation and trust, perceived risk and trust, perceived ease of use and purchasing intention. The results of the study show that the relationships between these variables are all significant. This research confirms the important effect of Chinese consumer's trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners.

• 한국식생활문화학회지
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• 제11권5호
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• pp.673-681
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• 1996

The purposes of this study were to: a) investigate the percentage distribution and the time spent of dietetic activities and b) estimate dietitian's staffing needs in employee foodservices. In 6 employee foodservices, the dietetic activities were analyzed by work sampling methodology. The results of this study were as follows: 1. The percentage distributions of dietetic activities, delay and non-dietetic activities were 79.06, 20.39, and 1.55%, respectively; 2. The major activities of dietitians in employee foodservice were production management 21.00%, purchasing management 16.73%, record keepig 14.40%, and menu management 6.30%, 3. The total labor time per week was 3,310 min (55.16 hr) and specially the time spent on 13 dietetic activities was 2,626 min (43.77 hr). 4. The time spent per week on major activities of dietitians such as production management, purchasing management record keeping, and menu management were 693.93, 554.83, 483.99, and 205.22 min, respectively.

• 융합경영연구
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• 제7권4호
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• pp.10-19
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• 2019

Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.

• 한국융합학회논문지
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• 제12권5호
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• pp.173-183
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• 2021

본 연구는 광주광역시에서 소비활동을 하는 친환경 소비자의 인식도 및 구매행동에 대한 융합적 연구이다. 광주광역시에서 소비활동을 하는 사람 151명을 대상으로 설문조사를 실시하여 빈도분석, 기술통계분석, 주성분분석, 상관관계분석을 실시하였다. 인지도, 관심도, 만족도에 대한 융합적 연구로 친환경 소비자의 인식도 및 구매행동이 융합적 친환경 농산물 소비까지 친환경 소비시장에 대한 공급적인 측면의 미래예측 자료로 사용할 수 있으며, 친환경 소비시장의 흐름 및 전체를 추론해 보는 소비자의 소중한 자료의 일부로 사용될 수 있을 것이다.

• 산업경영시스템학회지
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• 제2권2호
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• pp.11-18
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• 1979

The purpose of this study is to establish a purchasing cost reduction program for the management practical use. The research method of this study is a bibliographical search of the materials available in the library at Keimyung University and the writer's private study, and the case analysis. The body of this study is divided into three sections. The first section deals with the purchasing management systems in terms of the nature and characters of purchasing management and purchasing cost in total management system. The second section includes purchasing cost reduction program through value analysis technique and the third section covers summary and the following conclusions : 1) Top management should be aware of the important position of purchasing activities from the cost point of view, and they should be aware that a good purchasing cost reduction program could be established through value analysis technique. 2) For such a purchasing cost reduction program to be carried out. effectively the management should support and back up the program. 3) There should be a training program to educate and develop the personnel who can manage and operate the purchasing cost reduction program through valuean analysis technique. 4) And cooperative system should be established in management and operative organization system from the total management systems, view for the effective use of the program.