Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Convergence Study on the Perception and Purchasing Behavior of Environmentally Friendly Consumers: A Case Study on the Consumer Activities in Gwangju Metropolitan CityThe Korea Convergence Society

친환경소비자의 인식도 및 구매행동에 대한 융합적 연구: 광주광역시에서 소비활동을 하는 사람을 대상으로

  • Received : 2020.10.30
  • Accepted : 2021.05.20
  • Published : 2021.05.28
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Abstract

This study is a convergent study on the awareness and purchasing behavior of eco-friendly consumers who engage in consumer activities in Gwangju Metropolitan City. A survey was conducted on 151 persons engaged in consumption activities in Gwangju Metropolitan City to analyze frequency, technical statistical analysis, principal components analysis, and correlation analysis. The convergence of awareness, interest, and satisfaction can be used as a supply forecast for the eco-friendly consumer market, including the convergence of eco-friendly consumer awareness and purchasing behavior.

본 연구는 광주광역시에서 소비활동을 하는 친환경 소비자의 인식도 및 구매행동에 대한 융합적 연구이다. 광주광역시에서 소비활동을 하는 사람 151명을 대상으로 설문조사를 실시하여 빈도분석, 기술통계분석, 주성분분석, 상관관계분석을 실시하였다. 인지도, 관심도, 만족도에 대한 융합적 연구로 친환경 소비자의 인식도 및 구매행동이 융합적 친환경 농산물 소비까지 친환경 소비시장에 대한 공급적인 측면의 미래예측 자료로 사용할 수 있으며, 친환경 소비시장의 흐름 및 전체를 추론해 보는 소비자의 소중한 자료의 일부로 사용될 수 있을 것이다.

Keywords

References

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