• Culinary science and hospitality research
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• v.14 no.4
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• pp.41-54
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• 2008

Various techniques of business innovation such as MRP, ERP have been introduced, which has offered many advantages to the foodservice industry. However, these techniques optimized only a part not for the whole supply chain. For overcoming this problem, companies introduced SCM(Supply Chain Management). Since SCM research for restaurant business hasn't been widely studied, this research focuses on the relation between purchasers and suppliers in the domestic restaurant business. It divided the types of purchaser-supplier relationships in the foodservice industry and studied the influences that partnership factors have for the results. The SCM achievement was divided into asset management, job efficiency and customer satisfaction sharing, reliance/cooperation, professional technology and relation concentration. Under these factors, it looked into the difference that partnership affects SCM achievement. It made it easy to understand the importance by practically analyzing the relation of partnership factors extracted by SCM achievement and investigation suggested by the previous researches. It was found that the partnership factors such as extracted information sharing, reliance/cooperation, professional technology, and relation concentration positively affect the SCM achievement such as asset management, job efficiency and customer satisfaction.

• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.194-202
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• 2010

There may be some problems in size fitness for ready-made-clothes purchasers with Obese body shape. The purpose of this study was to improve the wearing comfort of Junior-High School Girls' slacks by setting grading points and developing grading rules proper to the obesity. The subjects in this study was over 23 kg/m2 of the BMI. The subjects were 124 Junior-High School Girls of 12 to 14 year-old. The results of this study are as follows: (1) The size intervals of waist girth and hip girth were 3 cm and 4 cm respectively. The sizing system, which had frequencies more than 5%, was classified 8 cases. The majority segment is 76-97 size accounting for the 11.29% of subjects. (2) The measurements on 8 size from two groups after drawing slacks pattern on them revealed that the changed values of slacks front and back on the grading point marked are differ, indicating that it is needed to apply body shape. (3) The evaluation on the appearance for wearing slacks showed relatively high score, indicating that the grading between sizes within each group was effective. The studies on the body size distribution on each obesity pattern and on the setting size system reflecting characteristics of each body shape should be performed continuously.

• Fashion & Textile Research Journal
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• v.11 no.5
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• pp.771-778
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• 2009

There may be some problems in size fitness for ready-made-clothes purchasers with fatty body shape especially for them with abdominal obesity. The purpose of this study was to improve the wearing comfort of Middle-aged women slacks by setting grading points and developing grading rules proper to the abdominal obesity. The subjects in this study was over $25kg/m^2$ of the BMI, over 85cm of waist, and over 0.8 of WHR. A total of 176 Middle-aged women satisfyingthem were enrolled. The results of this study are as follows: (1) The majority segment is 85-94 size accounting for the 11.36% of subjects. (2) The measurements on 11 size from three groups after drawing slacks pattern on them revealed that the changed values of slacks front and back on the grading point marked are differ, indicating that it is needed to apply body shape and age specific grading rule. (3) The evaluation on the appearance for wearing slacks showed relatively high score, indicating that the grading between sizes within each group was effective. The studies on the body size distribution on each obesity pattern and on the setting size system reflecting characteristics of each body shape should be performed continuously.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.216-226
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• 2002

This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as fellows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1817-1827
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• 2009

This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.113-128
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• 2010

The purposes of this study were 1) to divide consumers into segments according to their consumption attitude and subjective knowledge about natural dyed products 2) to develop a profile for each segment with respect to the media types, the preferred media programs, the information sources, the lifestyle activities and the demographics. Data(n = 213) was collected using questionnaires via the internet. By cluster analysis of the consumers' attitude and their subjective knowledge about natural dyed products, four groups were identified 1) the loyal consumption group (20.1%), 2) the conditional/reluctant consumption group(36.6%), 3) the negative/reluctant consumption group(24.2%) and 4) the non purchasers(19.1%). Several characteristics of these four groups were then compared by ANOVA and chi-square statistics. The results indicated that the consumption attitude and subjective knowledge could be the criteria for segmenting the consumers and that the segmented groups had unique consumer characteristics. Implications of this study were discussed.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.617-627
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• 2007

The problems of agriculture and food production in Korea are serious. These problems were brought about by the global food system. In this system, farmers and consumers are disconnected. The distance between food production on the farm to the consumer's table is too long. Farmers can not survive as their food dollar is steadily decreasing. Consumers have to eat old, unclean, and poor-quality foods because the foods do not come from nearby farms. They do not know where their food has come from or by whom their food was grown. In order to solve these problems, the transition from the global food system to a local food system is imperative. In a local food system, farmers and consumers are connected and they can help each other. This study identifies the consumers' role in the local food system. They are the purchasers of local food. They are active participants both in producing and distributing local food, and in taking part in the local food movement. Above all, they are the teachers of the younger generation consumers. While consumers in the global food system are passive, those in the local food system are active. We call the former "food illiterates" and the latter "food citizens." In order to revitalize the local food system, consumers must be food citizens, and therefore, consumer education is necessary. There are several interdependent media forms available for consumer education such as field trips, farm experiences, education for returning to the farm, and food education.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.75-82
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• 2012

Compared to off-line, on-line word-of-mouth has fast dissemination speed and extensive effects based on interactive features. Moreover, in the age of Web 2.0, on-line media has made consumers evolve from simple purchasers to producers, who intervene into product manufacturing through on-line WOM. According to this, this study is conducted to clarify how consumer's prosumer propensity affects WOM in detail when purchasing fashion products on-line through website interactivity and perceived usefulness of WOM. The results are as follows. 1. Consumer's prosumer propensity is classified in four dimensions: the propensity to participate, the propensity to relate, the propensity to amuse and the propensity to create. 2. The sample has shown low prosumer propensity overall, and there were no gender differences. 3. Testing structural equation model, it was clarified that the higher the consumer's prosumer propensity, the higher the consumer's evaluation of website interactivity and thus the greater the WOM effect through its perception of usefulness. 4. There were some differences in the path of structural equation model according to consumer's prosumer propensity. From the results, it can be concluded that consumer's prosumer propensity is a key factor in the on-line WOM. Therefore fashion businesses should actively utilize consumer's prosumer propensity to apply their opinion in the product planning stage or use it as the means of company-friendly viral marketing.

• Textile Coloration and Finishing
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• v.25 no.4
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• pp.337-344
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• 2013

This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

• Journal of the Korean housing association
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• v.14 no.6
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• pp.1-13
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• 2003

Housing supply ratio in Ulsan area has soared up to 91% recently. Therefore, developing a successful marketing strategy is an essential part of apartment sales success in Ulsan area. The purpose of this study is identifying the status of satisfaction level, moving motivation, the level of housing choosing behavior, and housing needs of the apartments for making a marketing strategy. The survey uses questionnaires which are delivered to the 545 housewives who live in 20 pyoung or 30 pyoung apartment in Ulsan area. The research uses a survey questionnaire for gathering a set of statistically-reasonable number of data among one million population of Ulsan metropolitan area. The frequency test and F-test are used for the analysis of the results. The results of empirical analyses provide the following major findings： 1) housing satisfaction of Buk-ku residents is higher than that of the residents of the other area, 2) neighborhood environment improvement and physical environment improvement are important factors of housing moving motivations, 3) view and lighting are important requirements of the housing, 4) the level of housing choosing efforts are more active in the residents of Joong-ku and Dong-ku than those of Nam-ku and Buk-ku.