• The Korean Journal of Food And Nutrition
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• v.32 no.3
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• pp.267-274
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• 2019

This study was performed to provide fundamental data on the dietary habits and food purchase types according to the stress patterns. The subject was 312 Chinese students in Gyeonggi region through a self-administered questionnaire. According to the results of the reliability analysis, the stress items showed an average of 2.91 and 0.846 for Cronbach alpha coefficient. The results of ANOVA analysis on the difference of dietary habits according to stress are as follows; There were significant differences for the meal frequency per day according to schoolwork, economic, general living, and dietary habits (p<0.05). Also, the general living pattern showed significant differences for the meal outside frequency and Chinese food intake (p<0.05). The results of ANOVA analysis on the difference of food purchase type according to stress are as follows; There was significant differences in degree of use of convenience foods according to interpersonal relationship, cooking method of convenience foods according to economics, the selection criteria of convenience foods according to schoolwork (p<0.05). The correlation coefficient of dietary habits and convenience food intake are 0.223, -0.147 in stress degree and dietary habits. In conclusion, I would like to provide the basic data necessary for the right choice of Chinese students' dietary habits and food purchases.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.107-120
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• 2017

The purpose of this study was to investigate the effects of fashion shopping orientation and mobile shopping characteristics on consumer's perceived value. In addition, mobile purchase experiences of male consumers in their 20s~30s were analyzed. Questionnaires were carried out from November 10, 2015 to November 20, 2015 and 230 useful data were analyzed by descriptive statistics, exploratory factor analysis, reliability analysis, ANOVA, duncan test, multiple regression using Spss 21. The results of this study were as follows: First, fashion shopping orientation of male consumers was composed of five factors, which were 'brand ostentatious orientation', 'pleasure/trend orientation', 'economic orientation', 'impulse orientation' and 'time-saving orientation'. Second, mobile shopping characteristics were divided into three factors including 'ease of use', 'personalization', and 'security'. Third, fashion shopping orientation factors such as 'pleasure/trend orientation', 'economic orientation', and 'time-saving orientation' had a significant influence on the perceived value, while all the factors of mobile shopping characteristics affected the perceived value significantly. Fourth, there were significant differences among the classsified groups based on the level of purchase frequency and the period of using mobile shopping mall in fashion shopping orientation factors. Fourth, there were significant differences among the group classified by the level of purchase frequency in mobile shopping characteristics factors. These results suggested the differenciated strategies for customer management to make male consumers lead to mobile purchase.

• Human Ecology Research
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• v.55 no.6
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• pp.593-607
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• 2017

Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.1-15
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• 2005

This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.131-144
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• 2015

The object of this study was to find out the influence of female consumers' cosmetics purchase experience on image-making efficacy and cosmetics pursuit benefits. Total 405 surveys of women working at the industrial complex in Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2$-test were used for data analysis. Our findings are as follows. Cosmetics purchase experience of female consumers had factors as recognition experience, relationship experience, emotional experience, visit experience, and sensual experience. The factors of image-making efficacy were self-confidence in displaying, ability of facial expression and display ability while those of cosmetics purchase experience turned out to be trend/brand pursuit, appearance improvement pursuit, functionality pursuit and economic feasibility pursuit. Cosmetics purchase experience was found to have significant effects on the factors of image-making efficacy, and cosmetics purchase experience on factors of cosmetics pursuit benefits. The differences by ages variable was examined with relation to the level of make-up and how they chose products when buying.

• Journal of the Korean Home Economics Association
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• v.38 no.2
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• pp.1-19
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• 2000

The purpose of this study was to examine the correlation between intergenerational Self-Monitoring and the purchase behaviors of clothing product, and the differences between the purchase behaviors of clothing product and demographic variables(mother's job, clothing expenditure for 3 monthes, income). For data analysis, Cronbach's $\alpha$, Correlation, ANOVA(one-way), Duncan-test, frequency, percentage, mean were used. The results of this study were as follows: 1) In the female students of university, Self-Monitoring was found to be correlative with the status symbolism, fashionability, and the aesthetic in the outerwear. And Self-Monitoring in the female students of university was not found to be correlative with mothers'Self-Monitoring and the purchase behavior standard of mother'outerwear. In their mothers, Self-Monitoring was found to be correlative with the aesthetic in the purchase behavior standard of outerwear. And Self-Monitoring was found to be correlative with the status symbolism, fashionability, aesthetic, and economy in the outerwear. 2) Generally, it was found to be correlative among the status symbolism, fashionability, and aesthetic or between the practicality and economy in the purchase behavior standard of outerwear or an ordinary dress. On the other hand, it was found to be correlative between variables of the status symbolism, fashionability, and aesthetic and variables of the practicality and economy in outerwear or an ordinary dress. 3) Mother's job, clothing expenditure for 3 monthes, and income were proven to haute the significant differences in the purchase behavior standard partially.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.316-321
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• 2008

The purpose of this study is to find what male consumers value in their clothing behaviors, as well as to investigate how the consumers' shopping values and store VM impact on their clothing purchase behaviors. For data collection, research questionnaires were responded by 202 male students living in Busan. The collected data were analyzed according to the frequency-factor analysis using SPSS for win 10.1 Package, the factor analysis using Varimax, reliability analysis, and multi-regression analysis. The results of this study are as follows; First, the shopping values were composed of hedonic, utilitarian, and economic value, and VM was divided into store facility, store image, layout, and fashion information. Second, multi-regression analysis was conducted to find the impact of consumers' shopping values on their clothing purchase behaviors. The result showed that the hedonic shopping value and utilitarian shopping value significantly affected the consumers' clothing purchase behaviors, while economics shopping value did not show any statistical significance. Third, multi-regression analysis was conducted to find the impact of store VM on consumers' clothing purchase behaviors. The result showed that store image, layout, and fashion information had a significant impact on consumers' clothing purchase behaviors.

• The Korean Journal of Food And Nutrition
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• v.20 no.3
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• pp.334-340
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• 2007

The purpose of this study is to analyze silver consumers' life style, and whether silver consumers ’ life style have an effect on purchase satisfaction and repurchase intention of the health functional foods. To this end, a survey was conducted from May 28 to June 20 in 2007, among silver consumer aged in over 50s, on their purchase experience of the health functional foods. The survey was conducted with 326 subjects, and the statistical analysis methods were frequency analysis, factor analysis, and multiple regression analysis. According to the result of this study, First, the silver consumers' life style factors were determined to be health and leisure pursuit, material pursuit, family pursuit, and outgoing challenge pursuit. And purchase satisfaction factors of the health functional foods were determined to be taking after dosage and service, function and purchase, appearance of health functional foods. Second, silver consumers' family pursuit life style and outgoing challenge life style had an effect on taking and service satisfaction, appearance and products satisfaction of the health functional foods. Third, purchase satisfaction had an effect on repurchase intention of the health functional foods. Therefore, this study is significant in that it clarifies the relation of silver consumers' life style and purchase satisfaction and repurchase intention of the health functional foods.