• 한국식품영양학회지
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• 제22권1호
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• pp.29-40
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• 2009

This study investigates the preferences Chinese have of Korean Kimchi and improvements for Chinese market adaptation of Kimchi through a survey. The questionnaire was conducted on 298 Chinese(108 males, 190 females) residing in Weihai, Yantai and Qingdao in Shandong province. The questionnaire form was developed and used for self-administration. The collected data were analyzed by SAS package. Among the subjects, 88.9% had experienced eating Kimchi and 58.8% liked Kimchi. The preference of Kimchi was significantly higher among males, workers, persons who had visited Korea, and persons interested in Korea compared to females, university students, persons who hadn't visited Korea, and persons with no interest in Korea. The reasons for liking Kimchi, in order of popularity, were for its 'refreshing taste'(64.9%), 'spicy taste'(57.7%), 'chewy texture'(47.2%), and 'sour taste'(35.1%). The reasons for disliking Kimchi were for its 'smell'(19.6%), 'sour taste'(16.2%), 'salty taste'(14.3%), and 'appearance'(8.7%). Of those surveyed, 97.6% had a positive opinion of Kimchi intake in the future. The intention of future consumption of Kimchi was significantly higher in females than males. The type of Kimchi wanted by Chinese was 'less seasoning'(53.4%), 'less spicy'(46.0%), 'sweeter taste'(39.3%), 'less salty'(37.2%), and 'no fish-like smell'(35.6%). Improvements for increasing Chinese Kimchi consumption were 'development of Kimchi according to Chinese preference'(81.2%), 'improvement of sanitation'(73.5%), 'decrease in the sale price of Kimchi'(72.8%), and 'convenient place for the purchase of Kimchi'(63.8%).

• 한국식품조리과학회지
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• 제24권6호
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• pp.771-779
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• 2008

The purpose of the study was assessing Kochujang sauces(BBQ & Chicken) using a Home Use Test(HUT) focused on England food consumer. To achieve of the purpose, 58 England food consumers were selected by CCFRA's customer database. The qualification of the sample was responsible for the households' main grocery shopping, cooking Oriental/ Far Eastern cuisines at home, enjoying hot/spicy chilli based food and would be willing to buy hot chilli based Oriental sauce. 3 times of HUT were accomplished. The test was continued during 3 weeks, and each test was continued during one week. To check the sensory evaluation results on these sauces, 9 point hedonic scale and JAR(Just About Right) were used. The frequency analysis was adopted for the study. The results of a study were as followed. The overall satisfaction(upper 7point) on BBQ sauce was 60%, and the chicken sauce was 55.1%. The sweetness, hot taste, and BBQ aroma were suitable as a upper 40% using JAR scale. On purchase intention, BBQ & Chicken was slightly increased. These sauces were proper lunch & Dinner time. Also, good for dip, stir fry, and marinade. The result of put to use the sauces on food material as followed. BBQ sauce was proper Chicken(45.5%), vegetable(29.9%), and turkey(19%) in the order named. In case of the chicken sauce was ordered chicken(46.2%), vegetable(27.5%), beef(17.5%).

• 복식문화연구
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• 제26권4호
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• pp.598-612
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• 2018

This research aims to shed a light on the benefits and perceived risks to the willingness to use perceived by consumers, centering on design-customizing service catering to individuals' tastes and needs, and to study their impacts on the use of a design-customizing service. The validation of how benefits and perceived risks affect the intention to use showed that only aesthetic and self-expressive benefits had significant impacts on the willingness to use. However, only time/economic loss and self-design risks had negative impacts on the willingness to use a service. By gender, there was no difference in benefits and perceived risks to willingness to use for the benefit factors, whereas in terms of perceived risks to willingness to use factors. By age, there were also differences in the effects of benefits and perceived risks to purchase on the willingness to use a rash guard customizing service. There were variations in the perceived risks to the willingness to use and benefits depending on age. In particular, it was found that there were no perceived risks to the willingness to use for the age group of 10s. As design-customizing services based on individual tastes have drawn more attention recently, this research on the benefits and perceived risks to purchasing a rash guard design customizing service, as well as their effects on service use (particularly backed up by comparative analysis by gender and age), is expected to provide insights into design-customizing service strategy development.

• 보건교육건강증진학회지
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• 제33권5호
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• pp.71-81
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• 2016

Objectives: Tobacco marketing encourages smoking initiation of non-smokers, especially adolescents, and it hinders quit intention of those who smoke or who attempt to quit smoking. Article 13 of the WHO Framework Convention on Tobacco Control(WHO FCTC) requests a comprehensive ban on tobacco advertising, promotion and sponsorship(TAPS). Ratified the Convention in 2005, Korea has partially implemented the provisions. However, online marketing regulations are still insufficient. Methods: Based on relevant national and international regulations, this research designed monitoring mechanism for online tobacco marketing and studied 1,404 websites to identify current situation of online sales and advertisement of tobacco in Korea. Results: This study found that online trade of tobacco products are overtly conducted, while tobacco advertising with flavoring and misleading descriptors are also prevalent. Also, online tobacco marketing facilitate adolescents' access to tobacco product and that advertising and promotion activities lead to tobacco purchase without difficulties. Conclusions: Fundamental solution to prevent online tobacco advertisement and promotion is banning online sales of tobacco and conducting a regular monitoring for compliance. Korean government should consider establishing an official surveillance system for online tobacco advertisement, followed by a comprehensive ban on TAPS to fulfill its obligation as a Party to the FCTC.

• 한국의류산업학회지
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• 제16권5호
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

• 방송공학회논문지
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• 제13권3호
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• pp.319-327
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• 2008

디지털 기술의 발달에 따라 DMB, WiBro 등의 새로운 서비스가 소개되었으며, 이와 같은 서비스는 소비자들의 소비행동 패턴에 많은 영향을 미치고 있다. 특히 국내외 디지털방송기술의 발전으로 소비자에게 새로운 형태의 커머스인 T-Commerce가 주목을 받기 시작했으며 이와 같은 상거래 방식은 현재의 소비 및 구매 패턴과는 아주 다른 새로운 소비환경을 소비자들에게 제공할 것이다. 이에 본 연구에 의한 소비자의 기술혁신 수용유형에 따른 T-Commerce 수요도 분석은 향후 소비자의 소비행위를 예측하고 분석하는데 유용하다고 사료되었다. 본 연구 결과 기술혁신 수용유형은 구매의도에 현저한 차이를 보였으며, T-Commerce 최대 지불의사 가격에는 기술혁신수용 유형, 월평균 인터넷 쇼핑 구매금액, 주간 TV홈쇼핑 이용시간의 순으로 현저한 차이를 보였다. 회귀분석 결과를 토대로 모든 독립변수의 영향력이 통제된 상태에서 기술혁신수용 유형, 인터넷 쇼핑 구매액수, TV홈쇼핑 시청시간에 따른 소비자의 T-Commerce 최대 지불의사 가격(Willingness to pay)을 시뮬레이션 하였다.

• 디지털융복합연구
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• 제15권3호
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• pp.319-333
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• 2017

본 연구에서는 최근 증가하고 있는 인터넷 개인 방송 진행자의 불안정한 수익 환경을 개선하기 위해 수익에 영향을 미치는 요인을 조사하는 것에 목적이 있다. 본 연구의 대상은 대부분의 인터넷 개인 방송의 성격을 종합적으로 갖추고 있는 게임 방송의 시청자로, 매일 1시간 이상 시청하며 지속해서 후원을 하고 있는 50명을 대상으로 설문조사를 하였다. 인터넷 개인 방송의 수익구조를 조사하기 위해 소셜TV에서의 사회적 현존감과 한국의 리얼리티 예능 프로그램에서 시청자와 출연자가 갖는 상호작용, 그리고 인터넷 방송의 선행연구에서 시청 동기 요인을 독립변수로 설정하였고, 미디어의 시청 만족도를 매개변수로 하여 종속변수인 후원을 위한 사이버 캐시 구매 의도에 미치는 영향을 조사하였다. 그중 시청자의 정보 추구 동기와 시청자와 방송 진행자 간의 의사사회 상호작용이 인터넷 개인 방송의 시청 만족도에 유의한 영향을 미쳤고 시청 만족도는 구매 의도에 긍정적인 영향을 미치는 것을 알 수 있었다.

• 패션비즈니스
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• 제16권4호
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• 한국식생활문화학회지
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• 제16권1호
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• pp.1-12
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• 2001

The main purposes of this study are to know the contents and forms of impressions that the general public, and the consumerists and environmentalists have of irradiated food, and to know what information of irradiated food influences their impressions. Other purposes are to know what sources those impressions derive from, to know which media they have recently been exposed to and paid attention to irradiated food through, to know which sources they trust of information regarding irradiated food most greatly, and finally to suggest policies and strategies of communication in order to shed positive impressions of irradiated food on people. This study was conducted through the person-to-person interview survey toward 1,200 adults, and 150 consumerists and environmentalists in 1999. Adults are sampled nationally in South Korea. Only 8.7% of the general public have heard of irradiated food. Impressions of irradiated food that the general public mentioned most frequently are: harmful, insecure, negative, etc. The consumerists and environmentalists were found to have the most inaccurate knowledge of irradiated food. Television and newspaper were the major sources of impressions of, exposure to and focus of attention on irradiated food. Based on these results, we seem to devise methods to enhance impression of irradiated food by disseminating information of advantages and benefits that irradiation provides food with and to promote the fact that irradiation on food is totally irrelevant to being radioactive, danger of a nuclear power plant, genetically modifying food, etc.

• 한국병원경영학회지
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• 제6권2호
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• pp.115-137
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• 2001

The purpose of this study is to find out the successful way of the hospital management focusing on the OCS. More than 40 educational hospitals have OCS. However, only five of them were chosen for the research. Questionnaires are collected from more than 750 persons working in five educational hospitals and some of them were interviewed. The major conclusions of the study can be summarized as follows: o The OCS has simplified the treatment procedure for outpatients, and the outpatients' waiting time has been shortened. o Higher rate of satisfaction was found among the personnel in general. o The number of patients who visited outpatients clinics has increased, so as the hospital profits: the personnel are rescheduled or sent to other departments the number of employees in hospitals have decreased. o The system has the positive effect on large hospitals with over 1000 beds, highly invested hospitals, well computerized hospitals and where the personnel are much interested in the system. o The managers' and the doctors' intention to utilize the OCS is the most important factor influencing the patients' convenience, the simplification of the work and the rate of the employees' satisfaction about their duties. The suggestions for more efficient hospital management through the OCS are as follows ; o The managers and the doctors are need to decide to make active use of the OCS. o The hospital can be run more effective under the clear management purpose. o The work in the hospital must be standardized based on patients' needs. o The OCS must be built and developed mainly for the users' utility. o The education of the personnel and the inspection of the program are necessary before the OCS is introduced. o The hardware should be thoroughly benchmarked before the purchase.