• Journal of the Korean Society for Library and Information Science
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• v.45 no.4
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• pp.179-207
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• 2011

This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropriate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' experience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, were reported to have no experience in public relations. Second, the library public relations media which PWDs utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the other hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and public libraries in that order. However, the usage rate of services and users' satisfaction with them were very low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this study. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.

• Journal of Digital Contents Society
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• v.9 no.2
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• pp.213-223
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• 2008

This study attempted to analyze background and industrial difference of RO and SO. RO was launched for solving a problem of terrestrial broadcasting. After solving a problem of terrestrial broadcasting system, RO has played a roll as a local media. On the other hand, SO was launched by government's policy so SO has been protected and brought up by government. Because market of RO and SO is overlap and competitive, RO has been restricted by government for issuing new license and renewal of permission. Presently, environment of media has been changed very dramatically, so various niche media are needed for various customer's needs. In addition, local media are in trouble of playing a role as a public broadcasting service in Korea. Therefore, RO might be a good solution. In this study for the analysis of the user's needs a survey was conducted. This study shows possibility of RO's roll and function as a local media.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.270-277
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• 2019

These days, with the advent of digital broadcasting, media environment offers users an opportunity to enjoy differentiated contents in a more aggressive fashion through user-media interactions based on computer technology. In fact, the development of contents which can induce spontaneous acts from users such as outdoor ads which use certain sensors and devices and exhibition halls has been active. With the development of low-price motion recognition devices, people have been able to enjoy diverse interaction-applied media by recognizing users' motion data without body contact. In this paper, we developed an interactive media player that can recognize the user's motion and control the video in the web service environment without installing a specific program. In addition, we set user motion recognition range and developed a user motion recognition algorithm suitable for the Leap Motion equipment installed in the kiosk. The results of this study can be experienced by various interactive media such as interactive tourism, education, and movie contents in kiosks that can be installed in public places.

• Journal of Broadcast Engineering
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• v.19 no.3
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• pp.385-395
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• 2014

This study analyzes empirically main factors of willingness-to-pay for mobile IPTV emphasized as a key service in mobile environment. By structure equation analysis, the results shows that service diversity has influence on usefulness and service quality influences both usefulness and ease-to-use. Secondly, usability has positive impact on attitude and satisfaction. Thirdly, attitude and satisfaction influence willingness-to-pay. These result mean that quality assurance(ex, QoS) and improvement of usability are essential for revenue improvement revenue in mobile IPTV. And also this study can give empirical implications for service portfolio, pricing and bundling strategy as a leading study for mobile IPTV.

• International Journal of Knowledge Content Development & Technology
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• v.10 no.4
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• pp.7-27
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• 2020

With accommodation of a population of many young people and families due to Hangang River New Town Housing Project and development of railway station spheres, a need is increasing to improve the quality of public libraries service for Gimpo citizens and to establish more libraries. This study thus analyzed the book lending data of Gimpo City libraries, and the city's libraries-related social media big data in an effort to forecast the users, and thus to propose four library service improvement measures. First, in terms of book gathering and book development policy plans, a proposal was made to expand good books for children and youth, and to expand general original-language books related to learning of English, and English books for children. Second, in terms of the establishment of additional libraries or specialization strategy, a proposal was made to establish exclusive children's libraries or English libraries, and to establish library specialization strategy with a focus on children and English themes. Third, in terms of library culture programs, a proposal was made to provide library culture programs in relation to children education and to expand weekend library culture programs. Fourth, in terms of library facilities, considering the convenience of parking facilities, a proposal was made to establish libraries near apartment complexes.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1998.06b
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• pp.111-115
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• 1998

The Internet today is teemed with not only text data but also other media such as sound, still and moving images in a variety of formats. Unlike text, however, that can be retrieved easily with the help of numerous search engines, there has been few way to access data of other media unless the exact location or the URL is known. Multimedia data in the WWW are contained in or linked via anchors in the hyper-documents. They can most reliably be retrieved by analyzing the binary data content, which is far from being practical yet by the current state of the art. Instead we present another technique of searching based on textual descriptions which are found at or around the multimedia objects. The textual description used in this research includes file name (URL), anchor text and its context, alternative descriptions found in ALT HTML tage. These are actually the clues assumedly relevant to the contents. Although not without a possibility of missing or misinterpreting images and sounds, the description-based search is highly practical in terms of computation. The prototype search engine will soon be deployed to the public service through the prestige search engine, InfoDetective, in Korea.

• Korean journal of communication and information
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• v.52
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• pp.69-89
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• 2010

We investigated the frames represented in the news media coverage in Korean daily newspapers during dismissal procedure of the director-general of the public service broadcaster, KBS. We analyzed 470 newspaper stories in the period surrounding the dismissal. The use of news frames in newspapers depended on the disposition of outlets, conservative or progressive. Conservative newspapers, ChoSun and DongA, described the dismissal of the director -general with a generally favorable or supportive view, but progressive outlets, Hankyoreh and KyeongHyang, reported more and non-favorable for the issue. Our results showed that conservative newspapers more often used episodic and cause for dismissal frame in the presentation of news, whereas progressive more often used thematic and media independence frames. Main frames commonly used in the news are the cause for dismissal, conflict, media independence, and regime maintenance, respectively, which are formed by 9 minor news frames. Conservative newspapers concentered on the cause attribution; management responsibility, conflicts, and dismissal procedures, but progressive focused on media independence and dismissal procedures. All newspapers selectively quoted groups, institutions and actors to enhance their messages and frames. Finally, there was significant difference between stories in each newspapers and the court's ruling for the dismissal.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.220-229
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• 2013

Recently, the volume of knowledge information in the form of electronic media is quickly increasing in the library field along with the advancement of electronic communication technology. Libraries have both printed data and electronic data and are faced with the issue of corresponding with the access and use of knowledge information in terms of the space. This study is for building the layout of a sustainable knowledge information space based on the view that the library is the official infrastructure of the knowledge information based society. It is intended to analyze the meaning of knowledge information in the modern society, characteristics in the spatial organization and the transmission of knowledge information. The goal of this study is to understand and forecast the spatial structure where users access knowledge information and exchange with one another and developing the direction and guidelines for the spatial plan that today's libraries prefer through this analysis. For this, this study firstly prepared the base for the research on library space which can be considered as the physical realization of such concepts, through the theoretical review about the knowledge information and social concepts as well as characteristics of modern society. Also, it seized the characteristics in the transmission of knowledge information by conducting a structural analysis of the information service such as knowledge information and space, space and information media, space and space through the cases of 10 public libraries. The analysis resulted in basic data including the system of organizing knowledge information, system of knowledge information transferring elements and structure, and layout pattern of each library. These results are deemed meaningful for the promotion of communication with the user through the exchange, creation, and experience of knowledge information, the social role of today's public library.

• Smart Media Journal
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• v.9 no.2
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• pp.99-109
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• 2020

This paper proposes a platform construction plan for the use of spectrum big data, collects and analyzes the big data in the radio wave field, establishes a linkage plan, and presents a support system scheme for linking and using the spectrum and public sector big data. It presented a plan to build a big data platform in connection with the spectrum public sector. In a situation where there is a lack of a support system for systematic analysis and utilization of big data in the field of radio waves, by establishing a platform construction plan for the use of big data by radio-related industries, the preemptive response to realize the 4th Industrial Revolution and the status and state of the domestic radio field. The company intends to contribute to enhancing the convenience of users of the big data platform in the public sector by securing the innovation growth engine of the company and contributing to the fair competition of the radio wave industry and the improvement of service quality. In addition, it intends to contribute to raising the social awareness of the value of spectrum management data utilization and establishing a collaboration system that uses spectrum big data through joint use of the platform.