• Title/Summary/Keyword: public attitude

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Necessity of Marketing and Public Policy for Better Establishment of the Sharing Economy in a Society

  • Yooncheong CHO
    • 산경연구논집
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    • 제14권4호
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    • pp.11-21
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    • 2023
  • Purpose: The purpose of this study is to explore how to apply marketing and foster public policy for better establishment of the sharing economy in a society. In particular, this study investigates the following: i) how citizens understand definition and scope of the sharing economy; ii) how citizens actually use and perceive sustainability of the sharing accommodation? iii) how factors such as policy preparation for marketing to the public, policy preparation for regulations, and perceived sustainable growth affect overall attitude to accommodation sharing?; iv) how does overall attitude affect satisfaction and intention to use? Research design, data and methodology: This study conducted an online survey with the assistance of a well-known research firm and applied secondary data. This study applied t-test, factor, ANOVA, and regression analysis for analysis. Results: The results found that policy preparation for marketing to the public, policy preparation for regulation, and perceived sustainable growth of the accommodation sharing significantly affect overall attitude toward accommodation sharing. Conclusions: The results provide managerial and policy implications. The sharing economy will be established in a society with better understanding of the meanings and scopes by citizens. Better policies should be prepared and promoted to the public to increase awareness for sustainable growth of accommodation sharing.

식품취급자의 식품안전에 대한 지식, 인식 및 행태의 융합적 평가 (Convergence Evaluating Food Safety Knowledge, Attitude, and Practice regarding Food handler)

  • 김정현;조영태
    • 한국융합학회논문지
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    • 제10권6호
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    • pp.73-78
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    • 2019
  • 본 연구는 국내 의료기관 500명의 식품 취급자들의 식품안전에 관한 지식, 인식 및 행태 수준을 평가하고 지식, 인식, 행태와 사회인구학적 특성과의 연관성을 분석하였다. 자가보고 설문지는 식품안전에 관한 지식 15문항, 인식 15문항, 행태 20문항 등 총 50문항으로 구성되었으며 연령별, 교육수준별, 경력별에 따른 지식, 인식, 행태와 KAP과의 관련성분석은 t 또는 ANOVA test를 실시하였다. 분석 결과 식품안전에 관한 평균 지식점수는 3.25, 인식 3.65, 행태 3.36으로 나타났다. 연령그룹별 식품안전에 관한 지식, 인식, KAP score는 차이가 나타났으며, KAP과 교육수준과의 관련성은 교육수준이 증가할수록 KAP score가 증가하는 것을 확인하였다(P < 0.05). 식품위해를 최소화하기 위해서 식품 취급자에게 공중보건학적차원의 지속적인 식품안전 예방교육 및 프로그램을 제공해야 할 것으로 사료된다.

보건소 방문보건 담당자의 아내학대에 대한 지식, 태도 및 실무 (Knowledge, Attitude and Practice of Home Visitors in Public Health Centers toward Wife Abuse)

  • 한영란
    • 지역사회간호학회지
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    • 제16권3호
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    • pp.308-319
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    • 2005
  • Purpose: This study investigated knowledge and attitude of home visitors in public health centers toward wife abuse and the actual status of how they were detecting wife abuse and providing interventions. Method: Data were collected using questionnaires from October 2003 to December 2004. The subjects were 403 home visitors at Public Health Centers around Korea. The data were analyzed using SPSS program. Results: The correction rate of knowledge related to wife abuse was 51.9%. The mean score of attitude toward wife abuse was 3.09 (SD=.40) out of 4. showing that their attitude is right. There was a significant difference in attitude according to age (F=3.27, p=.008). One hundred twenty six visitors (31.3%) detected wife abuses and each visitor confirmed 2.3 cases on the average. Forty eight respondents (38.1%) answered that they had provided interventions. Conclusion: This result implies that health visitors have difficulties in detecting wife abuse, and even for identified cases, the rate of providing interventions was low. It was because health visitors' educational experience in wife abuse is insufficient and they do not regard this work as their duty. These findings suggest the necessity for developing nursing in-service programs teaching health visitors their duties and knowledge related to wife abuse.

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민간의료보험 활성화에 대한 인식과 그에 영향을 미치는 요인 (Attitude toward the Increasing Role of Private Health Insurance)

  • 박기홍;권순만
    • 보건행정학회지
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    • 제19권1호
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    • pp.62-80
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    • 2009
  • The purpose of this study was to examine the factors influencing the attitude toward the increasing role of private health insurance(PHI). In the Korea Welfare Panel Data 2007, a sample of 1,675 (adjusted by weight value: 1,607) respondents on an opinion on promoting PHI was used in the study. With independent variables including socio-demographic characteristics, health status, health-related behavior, and opinions on welfare service, ordered-probit model was used to analyze the attitude toward PHI. Negative opinion on the increasing role of PHI were responded by 54.6%(n=877) of the respondents, whereas 22.2%(n=373) were positive and 23.2%(n=357) were neutral. Old people, the better off, those with worse self-assessed health status, and those having an experience of health examination tend to have the positive attitude toward the increasing role of PHI. Women, those with chronic diseases or disorders and those who do not agree that comprehensive welfare benefits reduce work incentive showed negative attitude toward PHI. When comparing the needs for PHI before and after medical utilization, ex-ante need tends to strengthen the tendency to support private health insurance. This study will contribute to the discussion on the optimal mix of public and private health insurance in Korea by a better recognition of attitude toward PHI and health care system.

수동교통제어에 대한 여론에 관한 퍼지측도분석 (Fussy Measure Analysis of Public Attitude towards The Use of Manual control of Traffic)

  • 진현수
    • 한국지능시스템학회:학술대회논문집
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    • 한국지능시스템학회 2008년도 춘계학술대회 학술발표회 논문집
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    • pp.403-410
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    • 2008
  • 본 논문은 교통을 수동 조작하는점에 대한 사람들의 반응을 분석하기 위해서 퍼지측도와 퍼지적분의 응용에 관련된 것이다. 이같은 목적을 위해 수동 교통조작에 대한 설문조사가 이루어지고 데이터는 전문가와 비전문가를 사이에 두고 이루어져 있다. 사람들의 반응의 기본구조를 파악하기 위해 요소분석을 수행하였다. 전문가와 비전문가 그굽들사이의 설문조사의 반응에 대한 태도가 퍼지측도분석에 의한 계층적 구저로서 잘 설명되어진다.

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유치원 아동의 흡연태도 및 흡연의도에 미치는 영향요인 (Factors Affecting Smoking Attitude and Intention among Preschool Children)

  • 이홍자;백선복;김현철;최경희
    • 한국보건간호학회지
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    • 제18권2호
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    • pp.330-341
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    • 2004
  • Parental smoking status and smoking environment do not only affect children's health through exposure to nicotine, but are also related to children's smoking attitude, intention and knowledge of smoking. Since this study was conducted to examine a relationship between family members smoking and smoking attitude, intention and knowledge of their children, little is known about psychosocial factors influencing smoking among Korean preschool children. This study aimed to determine the psychosocial factors (sociodemographic factors, education for smoking cigarette, knowledge about smoke cigarette) influencing smoking attitude and smoking intention, with a purpose of providing directions for future education programs for Korean preschool children. A cross sectional sample of 840 children, ages 4-7 years, living in a rural district were interviewed during August 6 - November 14, 2003. Among them, 834 children whose missing data were less than $10\%$ were included the analysis. The independent variables included sociodemographic characteristics and education for smoking cigarette, while the dependent variables were knowledge about smoking, the children's smoking attitude and their intention of smoking. The data on sociodemographic characteristics were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. The correlations between the independent variables and attitude and intention of smoking were analyzed using chi-square test, t-test, and logistic regression. The results of this study were s follows. The factors that were found to be significantly correlated to smoking attitude include mother's smoking $(x^2=4.86,\;p=.03)$, grandmother's smoking $(x^2=5.56,\;p=.02)$, and knowledge of smoking cigarette $(x^2=-5.13 p<.01)$. The factors that were significantly correlated to the intention of smoking include gender $(x^2=.08,\; p=.02)$, education for smoking$(x^2=17.65,\;p<.01)$, mother's smoking $(x^2=19.05,\; p<.01)$, grandmother's smoking $(x^2=17.67,\; p<.01)$, and knowledge$(x^2=-2.17,\;p=.03)$. The children who had non smoking mother were more likely to have negative attitude (OR=2.29). The children who had a higher knowledge about smoking were more likely to have negative attitude (OR=1.58). The findings suggest that a smoking prevention program specific for preschool children is necessary to prevent early onset of smoking. The findings also suggest that the program should involve children's family members who influence their smoking attitude and intention.

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기본 심폐소생술 교육이 초·중등 교사의 심폐소생술에 대한 지식, 태도 및 자기효능감에 미치는 효과 (Effect of Cardiopulmonary Resuscitation Education on the knowledge, attitude and self-efficacy of elementary and middle school teachers)

  • 최순희
    • 한국보건간호학회지
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    • 제29권1호
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    • pp.18-28
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    • 2015
  • Purpose: This study was conducted to evaluate the effect of CPR education on the knowledge, attitude and self-efficacy of elementary and middle school teachers. Methods: After obtaining informed consent from participants, data were collected from 75 teachers receiving training in emergency care using questionnaires before and after education. Data were analyzed using percentage, paired t-test, and correlation. Results: The knowledge and self-efficacy scores were the middle level and the scores for attitude were the upper middle level. The knowledge, attitude, and self-efficacy scores at posttest were significantly higher than those at pretest. Conclusion: Teachers should receive CPR education regularly, so that they can acquire the knowledge, attitude, and practical ability of CPR.

Insights into Ergonomics Among Dental Professionals of a Dental Institute and Private Practitioners in Hubli-Dharwad Twin Cities, India

  • Kalghatgi, Shrivardhan;Prasad, Kakarla Veera Venkata;Chhabra, Kumar Gaurav;Deolia, Shravani;Chhabra, Chaya
    • Safety and Health at Work
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    • 제5권4호
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    • pp.181-185
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    • 2014
  • Background: To assess the knowledge, attitude, and practice of ergonomics among dental professionals of Hubli-Dharwad twin cities, India. Methods: Investigator-developed, self-administered, closed-ended questionnaire assessing knowledge, attitude, and practices regarding ergonomics during dental practice was filled in by undergraduates, house surgeons, postgraduates, and faculty members of dental institutions and private practitioners from Hubli-Dharwad twin cities. Results: Data were collected from a total of 250 participants, 50 belonging to each academic group. Overall mean knowledge, attitude, and practice scores were 52%, 75%, and 55%, respectively. Significant correlation was found for age with attitude (${\chi}^2=10.734$, p=0.030) and behavior (${\chi}^2=12.984$, p=0.011). Marital status was significantly associated with all the three domains; knowledge (${\chi}^2=29.369$, p=0.000), attitude (${\chi}^2=29.023$, p=0.000), and practices (${\chi}^2=13.648$, p=0.009). Conclusion: Participants had considerable awareness and behavior toward ergonomics in dental practice. The high attitude score indicates stronger acceptance of ergonomics principles and guidelines during routine dental procedures. The current study highlights the situation of ergonomics in dental practice in the form of knowledge, attitude, and practices.

대중교통의 안전요인이 고객만족에 미치는 영향 (Effect of Safety Factors of Public Transportation on Customer Satisfaction)

  • 우태희;엄기수
    • 대한안전경영과학회지
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    • 제13권4호
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    • pp.81-89
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    • 2011
  • The purpose of this study is to understand the safety factors of the public transportation and recommend the experimental factors of customer satisfaction. The survey consist of 28 questions of 5 factors about users characteristics on roads, railways, ships, and flights. As a result of multiple regression analysis, we knew that there are three potential factors affecting customer satisfaction. The Factors are named 'expected', 'attitude', 'management', and the variable of factors affect customer satisfaction significantly. Therefore, it is good strategy for effective working to improve customer satisfaction that maintain attitude with safety minds, try to specialized management, and creating expectation for safety considering the difference by the type of public transportation. After considering the meaningful result, for the development of policies for customer satisfaction for safety, we have to consider expected, attitude, and management factors of workers and officials that influence customer safety and try to improve the managerial factors considering the characteristics of their own.

지방공무원 핵심자기평가가 고객지향성에 미치는 영향 (Effects of Self Core Evaluation on the Customer Oriented Public Service: Mediating Effect of Job Engagement)

  • 김정숙;김성종
    • 한국콘텐츠학회논문지
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    • 제15권8호
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    • pp.209-217
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    • 2015
  • 본 연구는 지방공무원들의 핵심자기평가가 직무열의와 고객지향성에 미치는 영향을 경험적으로 파악하여 정책적 시사점을 도출할 목적으로 수행되었다. 그동안 고객지향 행정서비스 제공하기 위한 다양한 제도적 방법이 도입되어 왔지만 만족할 만한 얻지 못했다. 제도적 접근만으로는 관료들이 직무수행 행태를 고객지향적 행동으로 바꾸는데 한계가 있기 때문이다. 공무원들의 서비스 공급자 중심의 역할인식과 직무수행방식을 수요자 중심으로 바뀌는 데는 다양한 접근이 필요한 것이다. 이론적 관점에서 볼 때 핵심자기평가는 조직심리학에서 나온 개념으로 조직구성원이 자신의 업무수행 능력이나 외부환경 대처 역량에 대한 잠재의식적 평가로 조직구성원의 직무열의에 긍정적 영향을 미치는 요인으로 알려져 있다. 심리적 개념인 핵심 자기평가와 고객지향성이라는 직무수행 태도와 이론적 차원의 관련성도 의의가 있다. 본 연구의 분석 결과 핵심자기평가가 공무원의 고객지향성에 긍정적으로 영향을 미치는 것으로 확인되었으며 직무열의가 매개적 역할을 수행하고 있음도 제시하였다. 행정서비스의 고객지향성을 강화하기 위해서는 제도적 통제와는 별도로 자신감과 외적 환경 변화 대응능력을 높이는 교육훈련을 강화하는 정책적 접근을 제안하였다.