• 제목/요약/키워드: psychological theory

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가상 인플루언서에 대한 소비자의 유사성 지각이 정서적 유대감을 통해 구매의도에 미치는 영향 (The Effect of Consumers' Perception of Similarity Toward Virtual Influencer on Purchase Intention Through Emotional Bond)

  • 이지현;김한구
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.89-110
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    • 2022
  • Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

가상공간에서의 사회적 교류가 가상공동체 몰입에 미치는 영향에 관한 연구: 한국과 인도를 비교하여 (A Comparative Study on the Factors Affecting the Loyalty to Cyber Communities: Focusing on Korea and India)

  • 김봉준;정창미;조남재
    • Asia pacific journal of information systems
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    • 제14권2호
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    • pp.21-36
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    • 2004
  • Since IT industry has changed very rapidly in technology, market environments, the cyber communities raise new social space. In spite of such growth of cyber communities, academic discussion is relatively limited. This Paper suggested several factors that affect the level of participator's loyalty on cyber communities. Participator's loyalty was classified into two categories, the psychological loyalty, which measure the psychological responses, and the behavior loyalty, which measure the absorption of time, the volume and frequency of visit to cyber communities. Consequently, this research has showed social awareness about cyber community culture and suggested the strategy directions for customer-oriented cyber Community Company.

복식의 도해적 분석 -언어학 이론을 적용하여- (A Diagrammatic Analysis of Dress)

  • 한명숙
    • 복식문화연구
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    • 제2권2호
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    • pp.317-335
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    • 1994
  • The purpose of this thesis is to analyze the relation of the mentalistics linguistics and costume, and to clarify the relationship between language as psychological expressions and costume to understand the phenomena of human costume behavior more deeply and comprehensively. As for the analysis of he costume phenomena, Noam Chomsky's psychological linguistic theory were applied to costume system. In this respect, particularly, by means of Chomsky's later theory(1965), the costume behavior were analyzed. The followings are the findings of the analysis : 1. The Syntactic Component: (※ See Full-Text) 2. The Semantic Component. The costme behavior is similar to a language system. Just as one morpheme or a phrase and phrases make different sentences, so various methods wearing costume make different sentences, so various methods wearing costume make different forms is costume. Language and costume have dictionary entry showing the meaning of vocabulary, and rules combining the individual meaning of the dictionary entry to complete the sentence.

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Living for the Children: Immigrant Korean Mothers' Re-creation of Family after Marital Dissolution

  • Oh, Seieun
    • 성인간호학회지
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    • 제26권4호
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    • pp.479-487
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    • 2014
  • Purpose: This study was a grounded theory research aimed at generating a substantive theory that accounts for the explanatory social processes in which immigrant Korean single-mother families were engaged in the United States. Methods: In-depth interviews were conducted with 15 immigrant Korean single mothers who were living with children under 18 years of age at the time of the interviews. Data collection guided by theoretical sampling and concurrent constant comparative analysis of the transcribed data was conducted to identify the core social process. Results: The emerged core social process was "living for the children," which represented the driving process by which these women made transition to their new lives as single-mother families. The major task throughout the entire transition was re-creating their families. The women's transition involved practical and psychological transitions. The practical transition involved three stages: assuring family survival, struggling between the father role and the mother role, and stabilizing. The psychological transition involved becoming strong and settling in with a new supportive network. Conclusion: Study results added to the literature by elaborating the women's emphasis on maternal identity and the resilience-provoking nature of the women's transitions.

한계효용이론 모델을 이용한 북한산국립공원 사회.심리적 수용력 평가 (The Evaluation of Socio-Psychological Carrying Capacity based on Marginal Utility Theory Model : The Case Study of Bukhansan National Park)

  • 한상열;권헌교
    • 한국산림과학회지
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    • 제98권3호
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    • pp.297-304
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    • 2009
  • 본 연구는 국립공원 입장료 폐지 후 탐방수요가 급증한 북한산국립공원의 사회 심리적 수용력을 평가하고 생태적 수용력 관리를 위한 단계별 관리전략 마련을 위해 수행되었다. 현지 설문조사는 2008년 10월 북한산국립공원 탐방객 512명을 대상으로 이루어졌다. 한계효용이론 모델을 이용하여 분석한 결과 북한산국립공원의 1일 사회 심리적 수용력은 약 65,000명으로 추정되었다.

환경친화적 해안지역 건축물 경관계획 지표개발에 관한 연구 (A Study of the Environmentally Friendly Design Indicators of Building Landscape in Coastal Area)

  • 이광영
    • 한국농촌건축학회논문집
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    • 제8권1호
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    • pp.62-69
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    • 2006
  • This study is based on the ecological design method related with the Building Landscape in Coastal Area, basically Building Landscape design theories are affected the visual distance and visual area. The results derived of this study are as follows. First, We established design method of Building Landscape in Coastal Area in consideration of Ecological Environment that is purposed by means of the Normative theory study analysis and contents analysis related with Landscape and Architecture planning theory. Second, We can define 'Micro Landscape', 'Urban Landscape', and 'Wide Landscape'. 'Micro Landscape' are 'Near view'. 'Urban Landscape' are related 'Middle-distance view' and 'Long-distance view'. 'Wide Landscape' are related 'High & Long-distance view'. Third, We can also define 'Ecological Mode', 'Formal Aesthetic Mode', 'Psychological Mode', and 'Semiotical Mode' by the dimensions of macro scale. finally, we define 48 detailed factors types of 3 visual Area of Building Landscape in Coastal Area by the dimensions of micro scale.

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사상체질이론의 간호학적 접근 (Nusing Approach of Four Conastitutional Theory)

  • 문희자;정숙자
    • 한국보건간호학회지
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    • 제10권1호
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    • pp.139-154
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    • 1996
  • In nursing, diet considering client's health condition is very important interention to maintin and improve client's health. The purpose of this stude is to verify the effect of dict considering four constituional theory. The sample of this study was the professors and instructors and assistant teacher of department of nusing in K university, The sample was randomized two groups. Both groups was taken pretest. And the one group(experimentl group)' s memberes ate four consitutional foods for 2 monthes which everyone maches his four constitutional theory, After 2 monthes, both groups was taken prottest. In this study, two tools were used, One was C.M.I(Conell Medical Index) checking preson's health state. The other was four consitntional dict tabal which was using the four constitutional department in Kyung Hee Oritental Hospital. Data was analyzed by SPSS. The result was that as follows 1. Both groups was very similary in general characteristics. except marital status. 2. Both groups's physical psychological healthy state were significantly different. especially digestive system, skin. fatigue, past illness part. 3. Physical. psychological health state of experimental group was significantly improved more than that of the control group So I suggest that this study should be repeatly taken on the other groups.

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유방암 환자의 외모 관리 경험에 대한 근거이론적 접근 (Appearance Management Experiences of Breast Cancer Patients -A Grounded Theory Approach-)

  • 김선우;손형진
    • 한국의류학회지
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    • 제41권3호
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    • pp.556-574
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    • 2017
  • This study explored the appearance management experiences of breast cancer patients undergoing mastectomy. For data collection, one-on-one interviews were held with 18 Korean females diagnosed with breast cancer from the first stage to the third stage from 2008 to 2015. The data was analyzed through a three-step analysis of grounded theory. QSR NVivo 11.0 for Mac was applied in order to avoid biased results according to the subjective viewpoint of researchers. From open coding results, six paradigms and 15 categories were drawn. The results of axial coding showed that the psychological changes category was the central phenomenon. Additionally, three categories (skin changes, scalp/hair changes, and general reactions) were found to be causal conditions, and five paradigms (clothing behavior, skin care behavior, makeup behavior, scalp/hair-care behavior, and shopping behavior) were found to be action/interaction strategies. Last, selective coding integrated fragmented qualitative data through open coding and axial coding in order to derive explanatory narratives. A comprehensive examination of the appearance management behaviors of breast cancer patients suffering from extreme stress due to physical/psychological changes enables this study to provide a foundation for related studies to be activated in the clothing and textiles discipline.

자기결정성 이론 기반 만성폐쇄성폐질환 환자를 위한 동기면담 호흡재활 프로그램의 개발 및 평가 (Development and Evaluation of Motivational Interviewing Pulmonary Rehabilitation Program Based on Self-Determination Theory for Patients with Chronic Obstructive Pulmonary Disease)

  • 장준희;민혜숙
    • 대한간호학회지
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    • 제53권2호
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    • pp.191-207
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    • 2023
  • Purpose: This study aimed to develop a motivational interviewing pulmonary rehabilitation program based on self-determination theory to maintain pulmonary rehabilitation-related health behaviors in patients with chronic obstructive pulmonary disease. The program was developed by reviewing the literature on pulmonary rehabilitation guidelines, drawing on the self-determinism theory to establish its contents, recruiting experts to test its validity, and conducting a preliminary survey. Methods: A quasi-experimental design was used to confirm the effect of the program. The participants were outpatients diagnosed with chronic obstructive pulmonary disease at three general hospitals in Busan. There were 33 subjects: 15 in the experimental group and 18 in the control group. The experimental group performed a motivational interviewing pulmonary rehabilitation program which comprised 11 sessions delivered over 10 weeks. The outcomes were measured using basic psychological needs, dyspnea, 6-minute walking distance, and functional status. Intervention effects were analyzed using repeated-measures ANOVA. Results: The analysis revealed significant differences between the experimental and control groups in competence among the subdomains of basic psychological needs, dyspnea during exercise, and functional status. Conclusion: The developed program affects physical conditions and can be applied as an effective clinical nursing intervention to continuously improve the pulmonary rehabilitation behavior of patients with chronic obstructive pulmonary disease.

How Well Do We Understand Autistic Savant Artists: A Review of Various Hypotheses and Research Findings to Date

  • Seungwon Chung;Jung-Woo Son
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제34권2호
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    • pp.93-111
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    • 2023
  • The authors investigated the artistic characteristics of autistic savant artists, hypotheses on the proximate and ultimate causes of their emergence, recent psychological and other studies about them, and psychological and neuroaesthetic studies about non-savant autistic individuals. The artistic features of autistic savant artists were significantly similar to those of outsider artists. Furthermore, the authors investigated the explanatory power of the paradoxical functional facilitation theory, the superior visual perception hypothesis, the "Hmmmmm" hypothesis, and the Neanderthal theory of autism regarding the emergence of autistic savant artists. In addition, we investigated whether an increase in savant characteristics was related to a decrease in the ability for social communication. The authors suggested that in studies on the aesthetic experience of non-savant autistic individuals, their aesthetic experience ability is never lower than that of neurotypical individuals and that some non-savant autistic individuals may potentially have artistic talent. Finally, the authors reviewed the effectiveness of the "autism savant spectrum syndromic disorder" proposed by some researchers. More scientific and systematic studies on autistic savant artists from a multidisciplinary perspective are warranted.