• Asia Marketing Journal
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• v.15 no.4
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• pp.103-129
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• 2014

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

• The Journal of Korean Academic Society of Nursing Education
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• v.7 no.1
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• pp.157-169
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• 2001

The purposes of this study were to investigate stress responses of senior high school students(examines) preparing for college entrance examination and to identify the relationship between stress responses and self-esteem. The subjects of this study were 261 senior high school students from three high schools located in three different Gu Seoul Korea. Data were collected from 19th to 27th march, 1998. Stress responses were measured by SOS (symptoms of stress) inventory and self- esteem was measured by Rosenberg's self-esteem scale. The data were analyzed with descriptive statistics, t-test, ANOVA and Pearson's correlation coefficient. The results were as follows : 1. The mean SOS score of subjects was 1.22 and that showed statistically significant according to gender difference (t=-6.00, P<0.0001) and father's occupations (F=3.10, P=0.006). 2. The mean self-esteem score was 2.77 and that showed statistically significant difference according to economic status(F=3.96, P=0.02) and father's occupations (F=2.71, P=0.01). 3. There was significant negative correlation between the mean SOS score and the mean self-esteem score(r=-0.31, P=0.0001). In conclusion, the examines had very high physiological and psychological stress responses and especially female showed higher stress responses than male. For this reason, school nurses are recommended (1)to develop appropriate stress management technique, (2) to provide more intensive care for health of female examines Nursing intervention should be developed for enhancing self-esteem of examines because self-esteem is negatively correlated with SOS.

• Journal of the Korea Safety Management & Science
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• v.10 no.2
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• pp.25-31
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• 2008

The purpose of this paper is to review the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. However, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

• Proceedings of the Acoustical Society of Korea Conference
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• 1998.06c
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• pp.291-296
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• 1998

In the experiment carried out on 20 college students, recorded were frontal, temporal and occipital EEG, skin conductance response, skin conductance level, heart rate and respiration rate during listening to two music fragments with different affective valences and white noise administered immediately after negative visual stimulation. Analysis of physiological patterns observed during the experiment suggests that affective auditory stimulation with music is able to selectively modulate autonomic and cortical activity evoked by preceding aversive visual stimulation and to restore initial baseline levels. On other hand, physiological responses to white noise, which does not possess emotion-eliciting capabilities, evokes response typical for orienting reaction after the onset of a stimulus and is rapidly followed by habituation. Observed responses to white noise were similar to those specific to attention only and had no evidence for any emotion-related processes. Interpretation of the obtained data is considered in terms of the role of emotional and orienting significance of stimuli, dependence of effects on the background physiological activation level and time courses of attention and emotion processes. Physiological parameters are summarized with regard to their potential utility in differentiation of psychological processes induced by auditory stimuli.

• Korean Journal of Human Ecology
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• v.21 no.5
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• pp.889-901
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• 2012

This study examined acculturation stress resulting from socio-demographic characteristics and psychological and social status of married immigrant women residing in the Jeonbuk region. Data were gathered from married immigrant women who were participating in non-profit agencies offering multi-cultural services and those who worked for business offices and stores in the Jeonbuk area. A structured self-administered questionnaire was used. A total of 280 questionnaires were distributed, and 210 were returned. Twenty three questionnaires were excluded from the study because of invalid responses, providing a final data pool of 187 responses. Hierarchical multiple regression analyses revealed that Korean language ability and levels of depression were significantly associated with acculturation stress among married immigrant women. Based on the findings of this study, interventions for reducing acculturation stress among married immigrant women and implications for future studies are discussed.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.3
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• pp.502-509
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• 2007

This study evaluates thermal comfort by air conditioner temperature raising at the point of time that human body begins to adapt. Thermal comfort according to change of time enters by uncomfortable area gradually at general cold room temperature that magnetic pole is in human body. However, can know that keep continuous thermal comfort in case raise temperature in human body adaptation visual point. Experiments were performed in environmental chamber. Subjects were selected 4 men and 4 women whose life cycle were proved that are similar. The subjects stay in the pretesting room during the 30 minutes and enter the testing room under each experiment conditions. During the experiment, brain wave, electrocardiogram, blood pressure and thermal comfort and sensation responses were measured. In this study, physiological and psychological responses correspond under temperature raising at human body adaptation.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.12-24
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• 2017

The purpose of this study was to examine the effects of consumption experience on customer satisfaction and customer happiness for dessert cafe. The survey was conducted with those who have visited dessert cafes in Seoul and Kyonggi area, using a convenience sampling method. After a total of 200 responses was collected, 172 responses were included for the multiple regression analyses in order to test the hypotheses. The results are as follows. First, it was found that consumption experience did not have an effect on customer satisfaction for dessert cafes. Second, the consumption experience (diversity, symbolism, sociality, and playfulness) of dessert cafe significantly impacted customer happiness. As a conclusion, consumption experience at dessert cafes has increased customer happiness by improving the psychological gratification rather than cognitive satisfaction.

• Journal of Korean Academy of Nursing
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• v.34 no.2
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• pp.344-351
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• 2004

Purpose: The purpose of this study is to identify the effect of aroma inhalation on stress responses (physical symptoms, levels of anxiety, perceived stresses)of nursing students. Method: This study was a quasi-experimental research using anon-equivalent pre-post design and was conducted from June 1 to June 5, 2002. The subjects consisted of 77 junior nursing students who were divided into 39 experimental group members and 38 control group members. A pretest and Post-test were conducted to measure body symptoms, the level of anxiety, and the level of perceived stress. In the experimental group, aromas were given using an aroma lamp, lavender, peppermint, rosemary and Clary-Sage. In the control group, the treatment was not administered. Result: As a result of administering aroma inhalation to nursing students, their physical symptoms decreased, their anxiety scores were low, and their perceived stress scores were low, showing that aroma inhalation could be a very effective stress management method. Conclusion: Nursing educators should play an important role in contributing to college students' physical and psychological health by helping enhance their recognition of stress management and effectively relieving their stress using essential oils.

• Journal of the Korea Safety Management & Science
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• v.13 no.4
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• pp.53-60
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• 2011

Job stress weakens physical ability causing the diseases related to working condition, decreases a production level, and increases mistakes and accidents. This study examined the relationship between job stress and human error, and focused on the moderating effect of age and maintenance type on the relationship between job stress and human error. The study used a quantitative design based on the 450 questionnaires of maintenance personnel in the Air force. The results of multiple regression analysis showed that physiological and psychological stress responses have positively related with human error. In moderating effect test, age appeared to impact on the relationship between physiological/behavioral stress and human error.

• Journal of Sport and Applied Science
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• v.8 no.1
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• pp.1-10
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• 2024

The purpose of this study was to examine the structural relationship among organizational justice, athlete satisfaction, team commitment, and organizational citizenship behavior toward college athletes. To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 285 responses were collected from college athletes. Among those, 21 responses were excluded as they were not completed, leaving 264 usable data. The data was computed in SPSS 28.0 and AMOS 28.0, and analyzed with correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Overall, organizational justice had a positive influence on athlete satisfaction, team commitment, and organizational citizenship behavior. Athlete satisfaction had a positive influence on team commitment and organizational citizenship behavior. However, there was no relationship between team commitment and organizational citizenship behavior. These findings provided empirical foundational data on the impact of organizational justice on psychological and behavioral outcomes and the overall efficiency and effectiveness of organizations, with a focus on college athletes who played a central role in the context of college sports setting.