• The Journal of the Convergence on Culture Technology
• /
• v.4 no.1
• /
• pp.225-230
• /
• 2018

Local brand and local branding is becoming one of fast-growing areas in management. Many local governments participate in local branding project like local festival, local product brand, place marketing. The study identified the characteristics and concepts of local brand and local branding and also suggests some categories of local brand. Empirical study showed low awareness and low trustworthiness for Chungnam local product brand. But brand showed high influence on the consumer's buying intention for the agricultural product. This results suggests the implication that brand is the important for consumer's buying behavior in agriculture industry and local brand has some task for marketing communication for its awareness and trustworthiness.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.403-411
• /
• 2020

The purpose of this study is to explore the construct system and revision emphasis of curriculum for early childhood education and care in japan revised in 2017. First, the construct system of the revised early childcare curriculum and kindergarten curriculum of the three institutions in 2017 is different. However, it is more specific according to its characteristics, and the revision focus is given in the same direction. Second, The revised emphasis of the curriculum establish itself with three qualities and abilities that must be nurtured through infancy and clarifies ten childhood images. Also, Emphasis is placed on the establishment of curriculum and management to implement these. Expert review is needed to ensure that the content presented in childhood images is appropriate and does not emphasize the establishment of curriculum and management without ensuring teacher autonomy.

• International Journal of Advanced Culture Technology
• /
• v.8 no.2
• /
• pp.116-128
• /
• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.4
• /
• pp.429-434
• /
• 2020

Worldwide Electric Vehicle (EV) sales are rapidly increasing. But in many cases, charging locations can be found within or near downtown area of the city which makes EV users living outskirts of the city very difficult to establish their daily EV charging routines. In order to improve this situation, we have come up with a daily EV charge service connected with convenience stores and restaurants within reach of most EV users living in South Korea. We aim to allow users to charge their EVs while they shop and eat, just as if they charge their smartphones at cafes and restaurants. We have gone through user diary research and focus group interview research to figure out current user's concerns regarding charging and maintenance of EVs and applied the findings to our proposed service design.

• Research in Community and Public Health Nursing
• /
• v.12 no.3
• /
• pp.647-660
• /
• 2001

Forming health care management model in small-scale enterprises was the purpose of this study. For the purpose, we tried to investigate the characteristics of small-scale enterprises and analyzed the pattern of their health care management. The results are as follow: 1. The strength of health managing agency and technical supporting program lies in team approach by specialized manpower. However, if the liaison between each part of the organization is not smooth, the overall management will be very difficult. 2. Small scale enterprises are characterized by their short life after the establishment, use of rental building, lack of welfare facilities, weakness in sanitary management and aggregation of factories of similar type of industry. Because of these characteristics, it is very difficult to solve problem basically, such as improvement of working environment. Therefore, it is important to focus on health education and community based approach. 3. Many workers in small-scale factories are in middle and old age. They have health problems mainly related to personal habits. Implementation of an appropriate health promotion program is needed. 4. The number of workplaces, which should be managed by health managing agent. is increasing rapidly. But the number of health managing agent is limited. In the aspect of the requirement of manpower and equipment, training personal agent is more urgent than founding institutional agent. 5. The uniform method of health management hampers the choice of employer and workers. The types of provision of health management should be diversified. 6. For an efficient management, a frequent visit of personal agent and the following referral to a specialist should be done. The specialists in charge of secondary management are from the field of occupational medicine, occupational hygiene, ergonomics, etc. 7. The health management of small-scale facilities should have six components. They are community-based approach, multi-disciplinary cooperative system, program based on the need of recipient, forming partnership of employer and worker, change of lifestyle, and evidence-based program.

• Korean Journal of Community Nutrition
• /
• v.23 no.3
• /
• pp.226-233
• /
• 2018

Objectives: This study was conducted to investigate the current status and to suggest future directions for health management of teenagers who use healthy school tuck shops to improve teenagers' eating habits while reducing and preventing obesity. Methods: A total of 29 students (16 middle school students and 13 high school students) took part in the interview for this study, and the interview was conducted for each school's focus group by using qualitative research methodology. Results: The current status of using healthy school tuck shops and suggested future directions were divided into two categories. Personal barriers such as discrepancies between personal perceptions and behaviors and lack of food choice suitable to individual tastes can be solved by rebuilding the operating system to provide intuitive promotion of behavior and customized products through improvements in existing products and new product development. A lack of consistent management from low utilization convenience and difficulty in maintaining a constant purchase price can be handled by establishing a solution to restricted physical access for products, as well as seeking profit by improving distribution costs via continuous cooperation between the school and community. Conclusions: Continuous funding and a system that reflects the needs and preferences of healthy school tuck shop users should be applied for sustainable operation of healthy school tuck shops to improve teenagers' eating habits.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.663-667
• /
• 2008

This study suggested model that the practical core process of regional city image which are city identity and strategies of the conservation, promotion and development in city development. In this paper compared and suggested city images as the urban culture strategies, its limitation and evolution in Daejeon metropolitan city as regional developmental paradigm. And this paper present the core idea of city brand and guide line for the success strategies of City marketing in Daejeon. We examined the analysis of positioning on differentiation and symbolism as City brand in Daejeon. This paper suggest we understand that city design and city marketing as universal and sustainability design.

• Korean Security Journal
• /
• no.42
• /
• pp.155-178
• /
• 2015

This study surveyed the subject of companies' industrial security on priorities of the government policy for the confidentiality of corporate and the necessity of expanding the government support for the industrial security. In determining the priority, we should consider all opinions of companies, individuals, societies, and governments that associated with the confidentiality. Especially in industrial security, companies are the most significant beneficiaries and consumers of security policy and it would be the basis for supporting on policy-making. As a result, we analyzed the 50 valid questionnaires collected from security personnel of Korean corporations and 'Enhance support for education and promotion of human resource (On/Off-Line)', 'Establish Security management and Security measures', and 'Enhance Security professionals status via qualifications/certifications' are shown as 1st, 2nd, 3rd priority of government policy to protect Corporate confidential information including its customer information. All respondents of the study says that the Government support for Industrial Security should be enlarged.

• Journal of Gifted/Talented Education
• /
• v.23 no.6
• /
• pp.1117-1145
• /
• 2013

Research on entrepreneurial giftedness is in its initial stage and the importance is increasing these days. The purpose of this article is to establish a foundation of entrepreneurial giftedness research by conceptualizing the concept and characteristics of entrepreneurial giftedness. The author reviewed prior research on entrepreneur and entrepreneurship, potential entrepreneur, gifted youth in invention, and entrepreneurial gifted youth, and proposed a new perspective on entrepreneurial gifted youth based on the findings from the review. Entrepreneurial giftedness proposed in this study is someone who is risk-taking to achieve opportunities and innovation and who has potential to be competent in managing resources. The author also proposed that entrepreneurial giftedness study needs to focus on developmental characteristics, management ability, and practical intelligence. Finally, based on the findings from previous research on entrepreneurial giftedness, environmental and personality characteristics, temperament and character, cognitive traits, and vocational interest of entrepreneurial giftedness are discussed. Implications and further research directions were discussed.

• Korean Journal of Community Nutrition
• /
• v.8 no.2
• /
• pp.240-249
• /
• 2003

This study was carried out to investigate the future plan for infant feeding practice and its associated factors among university students so as to develop focus for nutritional education program for the promotion of breastfeeding. The subjects were 301 students (males 130, females 171). The results obtained were as follows. In this survey, the subjects had a basic knowledge of breastfeeding and lactation, especially of the ingredient of breastmilk. However they were not well informed about the physiology and method of breastfeeding and benefits of breastfeeding for mothers. The average scores far attitude toward breastfeeding and lactation were 3.09 points on a 4 point scale, which indicated a slightly positive attitudes toward breastfeeding. However the participants had a negative attitude toward its emotional and practical aspects. Their future plan for infant feeding was breastfeeding 40.3%, formula feeding 3.0% and mixed feeding 56.7%. A concern was that the students showed a high rate with regard to a mixed feeding plan, and Dey decided this based on an incorrect knowledge of breastfeeding. The group who planned to breastfeed in the future (BF) showed higher scores with respect to knowledge and attitudes than those who planned to formula feed or mixed feed (FF + MF). Therefore, to encourage mothers to breastfeed and support breastfeeding, breastfeeding nutritional education is urgently needed among university students. In addition, nutrition education programs should promote the benefits of breastfeeding for mothers and the physiology and practical method of breastfeeding. Also a practical and culturally sensitive course about food and nutrition is recommended to inform participants about breastfeeding. (Korean J Community Nutrition 8(2) : 240∼249, 2003)