• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1-10
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• 2013

With the help of information technology, PVR has been evaluated as an innovative device that brings epochal changes for program selection and convenience of receivers with the convergence between broadcasting and telecommunication. Satellite broadcasters introduced PVR service to strengthen its interactive function. This study analyzed PVR user behavior and how it changed the existing TV viewing behavior through satellite subscribers. The results revealed that PVR subscribers mainly used it for time shifting like VCR use. FUrthermore, heavy PVR users watched TV more than on average and enjoyed a divers genre of programs. This study provides scholarly implication for PVR using behavior and its effects and its useful information for contents and marketing strategy to help PVR service popularization.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.37-48
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• 2020

This study aimed at understanding trends of living lab studies and deriving implications for directions of the studies by utilizing text mining. The study included network analysis and topic modelling based on keywords and abstracts from total 166 thesis published between 2011 and November 2019. Centrality analysis showed that living lab studies had been conducted focusing on keywords like innovation, society, technology, development, user and so on. From the topic modelling, 5 topics such as "regional innovation and user support", "social policy program of government", "smart city platform building", "technology innovation model of company" and "participation in system transformation" were extracted. Since the foundation of KNoLL in 2017, the diversification of living lab study subjects has been made. Quantitative analysis using text mining provides useful results for development of living lab studies.

• Journal of the Korean Institute of Gas
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• v.16 no.2
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• pp.60-66
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• 2012

With diversification of research and development activity according to fusion of state-of-the-art technology, potential hazard and risk factors in new forms have been increased in the laboratories. Also, as there are many cases where the experimental condition is extremely high/low temperature and pressure, many many accidents producing loss of life and/or injuries occur due to the extreme condition. In this study, The common fact questionnaire as the survey tool for the establishment of the accident prevention countermeasure in laboratory have been developed to safety security of the laboratory workers. The current status of chemical materials and the realization of important on laboratory safety management using the questionnaire investigated by an electronic mail and visiting survey in the laboratories and universities. The collected data was analyzed with Excel program and it can be utilized as basic data for accident prevention in laboratories.

• Korean Journal of Community Nutrition
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• v.14 no.6
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• pp.807-816
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• 2009

This day's research analyzed the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants in order to suggest a plan which would induce researcher's interest as well as influencing diversification of management strategies toward dining-out business. The purpose of this research is to analyse the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants. The survey questionnaires were distributed to 300 employees of family restaurants in Seoul from August 1th until August 30th 2009, and 257 of them were used for analysis. The top seven company's were chosen by base on data from 2009 Annual Dinner of the Korea. Statistics handling of this research used SPSS WIN 17.0 statistics package program, which performed frequency analysis, factor analysis, regrssion anlysis. The research result shows, first of all, the relationship between company's brand personality and personal self - image congruity, it shows that the company's brand personality has higher on 'ability/capability, loyalty/fidelity, and strong' the personal self - image congruity appeared higher. The relationship between company's brand personality and social self-image congruity, it shows that the company's brand personality has higher on 'ability/capability and loyalty/fidelity' the social self-image congruity appeared higher. Second of all, in a relation between the self-image congruity and job satisfaction, the personal self-image congruity has shown positive impact on job satisfaction. Third of all, in a relationship between the company's brand personality and job satisfaction, if 'interest or loyalty/fidelity' shows higher on brand personality, than job satisfaction has shown higher.

• Journal of the Institute of Convergence Signal Processing
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• v.11 no.4
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• pp.255-262
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• 2010

Recently, we are living in the world of information and ubiquitous technology strayed away from the fixed network systems resulting in an increase of using mobile terminals which is convenient for mobility and functionality. Because the diversification of mobile devices to communicate between disparate mobile terminals is difficult, the two kinds of operating systems and hardware for data communication between the terminals is needed to convert the data. The proposed instant messenger design in MRP-S3C2440A (Windows CE 5.0) and Nexio XP30 (Windows CE .NET 4.1) were tested and applied. Usually the mobile terminal has an information on a central server. Sender terminal receives the message according to the characteristics of the terminal after converting was sent to the receiving terminal. Receiving-side terminal without a separate conversion process, it was the output terminals. This paper deals with the proposal and implementation of designing an instant messenger application program between the two different mobile terminals and network systems.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.469-479
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• 2021

This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.123-133
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• 2019

This research empirically investigated halo effect in evaluating culture and art performance program. We diagnosed halo effect by using correlation analysis, factor analysis, and regression model on results and scores of fifteen evaluation indicators within three categories for the 107 Local Representative Performance Art Festivals in 2014 and 2015. The results indicates strong possibility of halo effect in culture and art performance evaluation. The correlation coefficients between evaluation indicators is higher than 0.5 and factor structure does not match with evaluation categories in both years. Scores in categories and standard deviations also are also significantly correlated with each other. The results implies that more sophisticated standard, diversification of evaluator, education, and meta-anlysis are need to control halo effect.

• Journal of Korean society of Dental Hygiene
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• v.21 no.1
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• pp.41-51
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• 2021

Objectives: This study analyzes the demands of dental hygiene college students for English courses and proposes ways to improve English courses for college students majoring in dental hygiene that would take advantage of English for specific purposes (ESP) in the future. Methods: Using a structured questionnaire, four universities by region with departments of dental hygiene were selected at random, and out of a total of 260 college students majoring in dental hygiene, data of 258 students, excluding data with missing values, were considered for investigating the needs of English curriculum development using the SPSS program. Results: Total 82.1% of the students expected English programs, and they said that English was important, The proposal for English curriculum development indicated that although the number of English programs was sufficient, diversification of English programs or changes in methods of managing classes were required. As for the need for English programs (66.4%), they required more ESP, such as practical English for dental or dental terminology, which can be used clinically and more than English for general purposes (EGP). Conclusions: Students in dental hygiene showed a higher demand for more professional ESP that can use clinically as dental hygienists in the future. It is necessary to consider the reorganization of the curriculum or changes in the method of managing English classes by reflecting one demands of dental hygiene students.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.91-97
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• 2022

The purpose of this study is to investigate the meaning and essence of nursing students' experience of handwashing education volunteer program. There were 10 students who participated in the handwashing education service, and data collection was conducted for two months from October to November 2021, and three focus groups were formed and interviewed. Data were analyzed by Colaizz's phenomenological research method. As a result of the study, 3 themes and 10 sub-themes were derived. The three themes were 'personal development', 'self-esteem as a pre-nursing nurse', and 'knowing the meaning of service'. Nursing students learned the meaning of service through handwashing education service, and it was found that they could experience their own inner maturity. Nursing students could see that it was a time to learn the true meaning of service through handwashing education volunteering. The results of this study provided an understanding of the educational service of nursing college students, which can be applied to the diversification of educational service programs.