• 한국의류산업학회지
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• 제26권2호
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• pp.179-189
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• 2024

This study aims to explore the influence of product popularity signals on purchase intention in China's open market, with a focus on understanding the interaction effect of fashion product types. The popularity signals were measured through sales volume and review volume. For the experiment, a 2 (sales volume: high vs low) × 2 (review volume: high vs low) × 2 (fashion product type: trend vs basic) factorial design was employed. The findings of this study are summarized as follows. First, sales volume and review volume, as signals of the popularity of fashion products, did not appear to have a direct effect on purchase intention. Second, the impact of fashion product popularity on purchase intention was found to be contingent on the type of fashion product. When purchasing trendy fashion products, purchase intention was found to be higher under low popularity conditions compared to high popularity conditions. When purchasing basic fashion products, purchase intention was found to be higher under high popularity conditions compared to low popularity conditions. These findings contribute valuable insights for developing marketing strategies that leverage popularity signals for fashion products in China's open markets. Furthermore, the study improves understanding of online fashion product purchasing behavior among Chinese consumers.

• 한국생활과학회지
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• 제18권1호
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• pp.247-257
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• 2009

The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

• 대한가정학회지
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• 제18권1호
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• pp.25-33
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• 1980

Effect of various batter ingredients o acid value, peroxide value, darkening of oil, and changes in volume after frying at 180- $190^{\circ}C$ for 3 times were determined. Organoleptic evaluation was also performed on the fried products. Fried product wit egg yolk raised the acid value, absorbed volume and darkening of frying oil than the control but the peroxide value was the lowest. on the contrary, fried product without egg lowered the acid value, absorbed volume and darkening of frying oil than the control but the peroxide value was high, and the sensory evaluation scores were generally higher in fried product without egg than in the product with egg yolk. In genera, fired products with potato, or potato plus ascorbic acid or carrot lowered the acid value, peroxide value, absorbed volume, and the darkening of frying oil. fried potato 0products were also favorable to the taste panel.

• 대한수학회보
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• 제38권4호
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• pp.735-740
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• 2001

Let K be a convex body of constant relative breadth and let $K^*$ be its polar dual with respect to the Euclidean unit circle. In this paper we obtain the lower bound for the volume of the pedal body $PK^*P $K^{*}$ of K^*.$ Using this, we also obtain the lower bound for the volume product V$(PK^*)$V(PK) for planar bodies.s.

• 한국식품영양학회지
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• 제30권5호
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• pp.1096-1104
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• 2017

This study was carried out to investigate the characteristics of the quality of bread containing Red Ginseng Jung Kwa by-product, added in ratios of 0, 10, 20 and 30% of flour. It was found in dough and bread containing red ginseng Jung Kwa by-product that dough and loaf volume, specific loaf volume, baking loss, and pH decreased with an increasing amount of red ginseng Jung Kwa by-product. In addition, loaf weight and hardness were also reduced. In particular, hardness appeared to be 2.18 times higher for bread containing 30% Red Ginseng Jung Kwa by-product as compared to the amounts found in the control. For color, increasing the amount of Red Ginseng Jung Kwa by-product reduced the L value, whereas the a and b values were increased. In the sensory evaluation, the highest overall preference score was observed in the bread containing 20% red ginseng Jung Kwa by-product, whereas the lowest score was found in the control (no red ginseng Jung Kwa by-product added). It was concluded that pan bread containing red ginseng Jung Kwa by-product could be prepared with good acceptability, and that its optimum concentrate was found to be 20% of flour.

• 한국의상디자인학회지
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• 제17권2호
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• pp.1-10
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• 2015

The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

• 호남수학학술지
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• 제34권3호
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• pp.403-408
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• 2012

In this paper, we prove that if K is a convex body in $E^n$ and $E_i$ and $E_o$ are inscribed ellipsoid and circumscribed ellipsoid of K respectively with ${\alpha}E_i=E_o$, then $\[({\alpha})^{\frac{n}{p}+1}\]^n{\omega}^2_n{\geq}V(K)V({\Gamma}^{\ast}_pK){\geq}\[(\frac{1}{\alpha})^{\frac{n}{p}+1}\]^n{\omega}^2_n$. Lutwak and Zhang[6] proved that if K is a convex body, ${\omega}^2_n=V(K)V({\Gamma}_pK)$ if and only if K is an ellipsoid. Our inequality provides very elementary proof for their result and this in turn gives a lower bound of the volume product for the sets of constant width.

• 산업공학
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• 제18권3호
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• pp.234-246
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• 2005

A silicon wafer is a highly customized product made to the individual order varying its electrical and physical characteristics. Therefore, it has distinctive supply chain structure that is different from highly standardized commodity product. For high-volume/high-standardization product, it is general that a main stream of information flow initiated by the production planning of the manufacturers is usually directed to push both ways in a supply chain: upstream to the suppliers and downstream to the customers. Contrastingly, for low-volume/high-customization product, the information flow triggered by the fluctuating customer demand usually propagates upward to the suppliers through the manufacturers. Furthermore, for R &D based hi-technology product like silicon wafer, the interactive information feedback mechanism between manufacturer and customer, which is essential to the new product development process, is to be embedded in the supply chain. This article is a case study of supply chain management system of LG Siltron, a major Korean silicon wafer manufacturer. The SCM system entails special information structure fitting well typical high-variety/high-customization product, and also gives application possibilities to the R&D based high-technology product made to the individual customer order.

• 한국콘텐츠학회논문지
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• 제11권3호
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• pp.389-402
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• 2011

의료조직 경영에 대한 기존의 연구들은 의료서비스의 품질 혹은 운영의 효율성을 위한 연구에 집중된 반면에 본 연구는 조직운영의 중요한 전략적 요소인 유연성이 의료조직의 경영에 어떠한 영향이 있는지를 연구하였다. 특히 의료조직의 수량유연성과 제품유연성을 대상으로 이들 유연성의 원천이 되는 내부 및 외부 자원의 활용이 조직의 재무적 성과에 미치는 영향을 분석하였다. 국내 병원들을 대상으로 표본을 추출하였고, 설계된 설문지를 이용하여 연구변수들의 측정 자료를 수집하였다. 연구변수들의 관계를 가정한 가설을 검정하기 위하여 회귀모형을 수립하고 분석한 결과 내부자원에 기반한 수량유연성이 성과에 직접적으로 영향을 줄 뿐 아니라 제품유연성의 내부자원 및 외부자원의 활용과 상호작용을 통해서도 성과에 영향을 주는 것으로 나타났다. 반면에 외부자원에 의한 수량유연성은 조직성과에 유의적인 영향이 없는 것으로 나타났다. 이들 분석결과에 대한 설명과 관리적 시사점을 논의하였다.

• 기술혁신연구
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• 제26권4호
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• pp.1-28
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• 2018

자동차 부품기업들은 플랫폼 기반 대량맞춤형 제품개발과 생산을 통해 비용절감과 아시아 신흥시장 수주 확대를 목표로 하고 있다. 그러나 신흥시장은 수주량이 적고, 변동성이 높아 목표 달성이 어렵다. 본 연구는 부품기업 관점에서 신흥시장의 수주량 변동성 위험을 적정 수준으로 관리하면서, 영업이익을 극대화할 수 있는 제품 포트폴리오 최적화 방법을 제안한다. 기존 제품 포트폴리오 최적화 접근법과의 차별점은 세가지다. 첫째, 플랫폼 기반 대량맞춤형 생산에 의한 비용 절감효과를 반영한다. 둘째, 수주량 변동성을 고려한다. 셋째, 최소 영업이익률 유지라는 강건성 조건을 반영한다. 실무적으로는 신흥시장 개척의 재무 위험을 최소한도로 유지하면서, 점진적으로 시장점유율을 높여가는 동적 제품개발 전략 수립의 토대를 제공한다. 북미, 유럽, 아시아 18개 업체에 납품하는 다국적 부품제조기업의 파워리프트게이트 제품을 대상으로 실증연구를 수행했다.