• 산업진흥연구
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• 제5권3호
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• pp.45-51
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• 2020

본 연구는 빅데이터를 활용하여 투자 및 육성지원이 지역내총생산에 미치는 영향력을 다중회귀분석을 이용하여 분석하였다. 지역내총생산(GRDP)은 각 지역의 생산규모·지출수준·소득수준·산업구조 등을 집약적으로 내포하고 있는 지수로써, 지역경제 분석 및 국가의 정책수립에 활용하는 중요한 자료이다. 국가의 주요 국정과제를 올바르게 수행하기 위해서는 지역경제를 정확히 파악하는 것이 선행되어야 하는데, 이로 인해 최근 지역내총생산에 대한 관심이 급격히 증가하고 있다. 특히 해외투자는 투자유치국의 경제에 미치는 영향력이 상당하여, 이에 대한 많은 실증분석이 이루어지고 있다. 본 연구에서는 해외투자 및 국내육성지원이 지역내총생산에 미치는 영향력을 상관분석과 다중회귀분석을 실시하였으며, 그 결과 전체적으로 투자와 지원이 지역내총생산에 긍정적인 영향을 미친다는 결론을 도출하였다.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.247-258
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• 2019

The paper aims to examine the factors affecting brand and student decision in buying fresh milk. Combining qualitative and quantitative research methods, this study used self-completed questionnaires to investigate 520 students in Ho Chi Minh City. The results of the study show that that there are five key determinants affecting the dairy brand and student decision in buying fresh milk, including: (1) product quality, (2) fair price, (3) product promotion and customer services, (4) product convenience, and (5) reference group's attitude to the brand. In addition, it is also found that product brand has a direct and positive impact on the student decision. The finding in this study is quite different from other existing literatures in terms of the importance level of the determinants of the student decision in buying fresh milk; specifically, in deciding to buy their fresh milk, students are often interested in the promotion and customer service, the product convenience, and the reference group for the purchase, more than in the quality and price of the product. From these findings, some managerial implications are proposed for policy-makers and relevant enterprises to have appropriate policies and strategies for their business development.

• 산업진흥연구
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• 제2권1호
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• pp.1-7
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• 2017

제조기업의 경우 여러 종류의 데이터가 수집된다. 이 중 많은 데이터는 약간만 변형하면 제품의 신뢰성 평가에 유용한 정보로 활용될 수 있다. 이 연구에서는 우선 제조기업에서 수집될 수 있는 데이터로 제품, 기술, 재무, 고객 등과 관련된 데이터는 어떤 것이 있는지 살펴본다. 다음으로 데이터가 발생할 수 있는 근원으로서 회사의 비즈니스 매니지먼트 시스템, 과학저널, 시험 및 마케팅조사 데이터 등에 대해 알아본다. 다음으로 제품의 신뢰성평가를 위해 제품수명주기에 걸쳐 어떤 종류의 데이터가 수집되는지 알아본다. 우선 제품의 개발단계에서는 구성요소별로 신뢰성시험을 실시하고, 서브시스템 및 시스템 차원에서도 신뢰성시험을 실시하여 신뢰성 관련 데이터를 수집한다. 한편, 제조단계에서는 제품의 기능시험 및 설계변경시험 등에 관한 데이터를 수집하고, 필드단계에서는 제품의 필드에서 어떤 문제가 일어나는지 파악하여 데이터의 형태로 수집한다. 마지막으로 데이터 수집 시 추후의 합리적인 분석을 위해 들어가야 할 내용이 무엇인지 살펴본다.

• International Journal of Advanced Culture Technology
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• 제6권3호
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• pp.88-97
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• 2018

As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

• 광고학연구
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• 제27권3호
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• pp.7-25
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• 2016

최근까지 수행되어 온 연구들에 따르면 정보의 제시위치가 해당 정보에 대한 해석과 판단에 의미 있는 영향력을 가진다고 한다. 특히 수직적 위치의 경우, 무게에 대한 해석과 관련성을 가지며, 결과적으로 정보가 위쪽에 위치하는 것보다 아래쪽에 위치할 때 더 무겁다고 판단하는 경향이 있다. 이것은 가벼운 것은 위로 떠오르며 무거운 것은 아래로 가라앉는다는 사람들이 가지고 있는 객관적 지식과 경험에 기인한 것이다. 본 연구는 이러한 연구결과를 증정 제품을 제공하는 부가가치 촉진 상황에 적용하여, 증정량 정보의 위치가 판매촉진 평가 및 증정량 지각에 미치는 영향력을 고찰하였다. 본 연구에서는 연구 가설로 증정량 정보가 위쪽에 제시될 때보다 아래쪽에 제시될 때 무겁다는 연상을 가지며 결과적으로 증정량이 더 많다고 지각하고, 판매촉진에 대한 평가가 더 호의적일 것임을 제안하였다. 이를 검증하기 위해 두 개의 실험을 진행하였다. 실험 1은 포스트잇의 2+1 증정 행사 맥락에서 증정 정보 '1'의 제시 위치가 판매촉진 평가에 미치는 주효과를 확인하고자 하였다. 그 결과, 증정량 정보가 구매 제품 정보 대비 위쪽에 제시되는 것보다 아래쪽에 제시될 때, 해당 판매촉진에 대하여 더 호의적으로 평가하였다. 실험 2는 실험 1의 결과를 다양한 방법으로 일반화하였다. 구체적으로 첫째, 자극물로 비타민 알약을 사용하였다. 둘째, 실험 1에서는 2+1의 정보를 제공할 때 문자(숫자) 정보를 사용하였던 것을 실험 2에서는 시각적 제품 사진으로 변경하였다. 마지막으로 종속 변수를 증정량 지각으로 확대하여 소비자의 반응을 보다 직접적으로 측정할 수 있도록 하였다. 또한 양에 대한 명시적 메시지의 유무에 따라 증정량 정보의 위치가 증정략 지각에 미치는 영향력이 달라지는지를 고찰함으로써 앞서 제안한 효과의 경계 조건을 밝히고자 하였다. 연구 결과, 양에 대한 명시적 메시지가 없는 경우에는 증정량 정보가 아래쪽(vs. 위쪽)에 제시될 때 증정량이 더 많다고 지각하여 실험 1과 유사하게 위치 효과가 나타났다. 반면에, 양에 대한 명시적 메시지가 있는 경우에는 증정량 정보의 위치 효과가 나타나지 않아 양에 대한 명시적 메시지 유무의 조절효과를 확인하였다. 본 연구는 다양한 문헌에서 중요하게 연구되어 온 정보의 제시 위치가 판매촉진 매력도 평가 및 증정량 지각에 미치는 영향력을 부가가치 촉진 맥락에 적용하고 그 영향력을 고찰하였다는데 학문적인 의의가 있다. 본 연구는 마케터가 증정량의 제시 위치라는 요소를 잘 통제하여 다양한 판매촉진 상황에서 세부적 전략을 수립하는 데 활용할 수 있을 것이다.

• Bulletin of the Korean Chemical Society
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• 제29권12호
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• pp.2434-2440
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• 2008

The effect of sodium (Na) promotion was studied in the biphenol (BP) hydrogenation using various Pd/C catalysts. Different amounts of sodium metal were used for promotion with Pd/C and their effects on BP hydrogenation were observed. The promotion order was changed to compare the effect of the position of the promoter in relation to the palladium (Pd) metal on the catalytic activity and yield of the final product, bicyclohexyl-4,4'-diol (BHD). Pd/C catalysts prepared from different methods were also sodium-promoted and the changes of the reaction pathway according to the type of promoted Pd/C catalyst were compared.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.229-234
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• 2024

A smart factory is defined as a cutting-edge, intelligent factory that integrates all production processes from product planning to sales with information and communication technology. Through these factories, each company produces customized products with minimal cost and time. The smart factory promotion project in Korea has produced positive results even in difficult environments such as the COVID-19 situation. Through the transition to a smart manufacturing production system, the competitiveness of small and medium-sized businesses has been greatly strengthened, including increased productivity and reduced costs. This study was based on surveyed data conducted by organizations related to smart factory promotion in 2020. Significant contents and major characteristics that emerged from the surveyed data were inferred and described. Since the meaningful contents reflect the reality of the company, more efficient promotion of smart factories will be possible in the future.

• Asian Journal of Business Environment
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• 제4권3호
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• pp.27-37
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• 2014

Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.48-57
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• 2004

The purpose of this study is to investigate how three factors--designer's capability, product market strategy, and product organization--supposed to determine the design process are related to each other. These factors influence Korean knitwear companies' market performances. For this purpose, we did not only library research on relevant theories such as the transaction cost economics but also empirical research largely based on a questionnaire. The respondents of the questionnaire were 59 designers, merchandisers(MDs), and top managers of knitwear companies located in Seoul. We analyzed the collected questionnaire data by using such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. While there was a significant relation between organization form and designer's capability, no significant difference in designer's capability was found between trust enhanced network and unenhanced network. No significant relation was found between organization form and product market strategy, in discordance with Carney's arguments. Also, it appeared that there was no significant relationship between knitwear companies' product market strategies and their designers' capabilities.

• 복식
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• 제55권5호
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• pp.43-54
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• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.