• Title/Summary/Keyword: product promotion

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Study of the Factors of a Submarine Crews' Turnover Intention Based on Kano Model and Suggestion of the Policy Measures (잠수함 승조원의 이직의도 요인 분석을 통한 정책방안제시- Kano모델을 이용하여 -)

  • Bae, Dae Suk;Chae, Myungsin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.4950-4960
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    • 2014
  • This study examined the factors affecting submarine crews' turnover intention. This study reviewed previous research-related turnover in military organizations. The measurement was designed based on the Kano model, which was originally used to survey the customers' satisfaction with a service or a product. The authors conducted a questionnaire survey of 408 submarine crew, from 1, Nov to 30, Nov, 2013. The results showed that the factors that impact the submarine crews' turnover were the sense of insecurity due to the a poor working environment of the submarine, physical risks due to the water pressure, anxiety due to the closed space, and insecure rank-limited promotion system. The paper discusses the implications of the results from the perspective of military social welfare and provides recommendations for setting up the policy for submarine crews' welfare based on the study result.

Current CRM Adoption in Korean Apparel Industry (국내 의류업체의 CRM 도입현황)

  • Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.1-11
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    • 2006
  • The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

A Study on the Current Trend of Special Exhibition Home and Abroad (국내.외 전문전시 동향에 관한 고찰)

  • 손유찬
    • Archives of design research
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    • v.4 no.1
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    • pp.61-73
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    • 1991
  • The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

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Genetic Relationship Based on RAPD Analysis of Yeosu Dolsan Leaf Mustard(Brassica juncea) (RAPD 분석에 의한 여수 돌산갓의 유연관계 분석)

  • Lee, In-Ho;Park, Jong-In;Jeong, Oon-Sup;Jung, Hyo-Jin;Jung, Gun-Ho;Nou, Ill-Sup
    • Journal of Life Science
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    • v.20 no.1
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    • pp.66-70
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    • 2010
  • The genetic relationships of 14 Dolsan leaf mustard (Brassica juncea) lines were analysed using random amplified polymorphic DNA (RAPD) analysis. Thirty nine random primers were tested and seven primers which showed polymorphism were selected. The amplified fragments ranged from 0.2 to 3.5 kb in size. The number of bands amplified in each primer showed the variations ranging from 2 to 27, with an average of 8.7. Based on the UPGMA cluster analysis, 14 lines were separated into three groups. The results showed that RAPD analysis was useful in the genetic diversity and in the cross combination of the $F_1$ hybrid of leaf mustard.

The Spatial Change of Agglomerated Location and the Characteristics of Firm Movement in Korean Software Industry (소프트웨어 산업의 집적지 변화와 기업이동의 특성)

  • Hong, Il-Young
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.2
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    • pp.175-191
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    • 2008
  • In the early stage of industrial development, most of software companies were agglomerated at the CBD(Central Business Districts) in Seoul. However, the spatial distribution pattern of Korean Software industry has been changed according to the propagation of broadband, the change in rents, the governmental policy for industrial districts. In this research, using the software year book at 1997 and 2007, the emerging new pattern was analyzed using spatial clustering analysis. As a results of research, the spatial distribution was expanded in morphological changes. However, it was found that there was not a significant difference in a degree of accumulation. In the aspect of behavioral movement of companies, they tend to be relocated from the CBD to urban fringes and their movement is related to the product life cycle in selecting the clustered place.

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Analysis of Investment Effect on the Outdoor Swimming Pool Utilizing Reservoir's Amenity Resources (저수지 경관자원을 활용한 야외수영장 개발사업의 투자효과 분석)

  • Kwon, Yong-Dae;Hwang, Jun-Woo
    • Korean Journal of Agricultural Science
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    • v.34 no.1
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    • pp.85-97
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    • 2007
  • This study aimed at analyzing the economic effect of outdoor swimming pool investment using the reservoir's amenity resources. We focused on the identification of the amenity value of reservoir in the rural area and the economic evaluation for establishing This study aimed at analyzing the economic effect of outdoor swimming pool investment using the reservoir's amenity resources. We focused on the identification of the amenity value of reservoir in the rural area and the economic evaluation for establishing infrastructure such as swimming pool based on the reservoir's landscape value. To this end, we have conducted the case study on the outdoor swimming pool in connection with Go-Bok reservoir in Yeon-Gi county, Chungnam Province and estimated its income effect on the rural community by cost-benefit analysis method. The research results are as follows; 1) Outdoor swimming pool participants, with 11,581 visitors totaled to Yeon-gi county every year, was estimated to spend the worth of 58,446 thousand won paid for the agricultural product purchase and etc. 2) Internal rate return of the outdoor swimming pool project was estimated to 16.19%, which considered to be economically feasible comparing with 10% of current capital opportunity cost. Based on the results of this study, we suggest the following strategies for development of amenity value of swimming pool in connected with the reservoir; 1) Reservoir amenities should be well preserved even after construction of swimming pool lest losing amenity values while managing the facilities. 2) Measures to increase the marketing value of intangible reservoir's amenities through promotion should be established. 3) Effective program for more visitors with longer staying and more agricultural products sales should be designed.

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Characterization of Edible Pork By-products by Means of Yield and Nutritional Composition

  • Seong, Pil Nam;Park, Kuyng Mi;Cho, Soo Hyun;Kang, Sun Moon;Kang, Geun Ho;Park, Beom Young;Moon, Sung Sil;Ba, Hoa Van
    • Food Science of Animal Resources
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    • v.34 no.3
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    • pp.297-306
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    • 2014
  • Basic information regarding the yield and nutritional composition of edible pork by-products, namely heart, liver, lung, stomach, spleen, uterus, pancreas, and small and large intestines, was studied. Our results revealed that the yields varied widely among the pork by-products examined; in particular, liver had the highest yield (1.35%); whereas, spleen had the lowest yield (0.16%). The approximate composition range (minimum to maximum) of these by-products was found to be: moisture 71.59-82.48%; fat 0.28-19.54%; ash 0.155-1.34%, and protein 8.45-22.05%. The highest protein, vitamin A, B2, B6, and total essential amino acid (EAA) contents were found in liver. Large intestine had the highest fat content and lowest EAA content. Heart had the highest vitamin B1 content, whereas pancreas had the highest niacin and vitamin B3 contents. The concentrations of Fe and Zn were highest in liver and pancreas. Total saturated fatty acids (SFA) levels and polyunsaturated fatty acids (PUFA) levels between the by-products ranged from 43.15-50.48%, and 14.92-30.16%, respectively. Furthermore, with the exception of large intestine, all the by-products showed favorable PUFA/SFA ratios. The study indicated that almost all of the pork by-products examined were good sources of important nutrients, and that these data will be of great importance in the promotion of the consumption of edible pork by-products, as well as their utilization in meat processing.

Processings and Quality Characteristics of the Oyster Crassostrea gigas Granular Flavor Seasoning from IQF Oyster Extract (개체동결 굴(Crassostrea gigas) 엑스분을 이용한 굴 풍미계 과립조미료의 제조 및 품질특성)

  • Hwang, Seok-Min;Cho, Jun-Hyun;Kim, Sang-Hyun;Lee, In-Seok;Oh, Kwang-Soo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.49 no.6
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    • pp.766-771
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    • 2016
  • The pacific oyster Crassostrea gigas has a desirable taste and flavor that differs from those of other fish and shellfish. In order to develop a high value-added product from individually quick-frozen oyster extract (IQFOE), we prepared an oyster granular flavor seasoning (OGS) from IQFOE and characterized its qualities. The OGS was prepared by granular molding and fluidized bed drying with inosine monophosphate (IMP, 0.1%), yeast extract powder (1.4%), tangle extract powder (0.6%), monosodium glutamate (MSG, 5.0%), microcrystalline cellulose (0.6%), lactose (27.5%), salt (33.0%), spray-dried IQFOE (22.5%) as a powdered materials, and IQFOE ($Brix\;25^{\circ}$, 7.0%), soy sauce (0.4%) and water (1.7%) as a liquid materials. The moisture, crude protein, pH and salinity of the OGS were 3.4%, 12.5%, 6.50 and 32.0%, respectively. Especially, the OGS revealed very higher amino-N content (1,856.0 mg/100 g) than that (1,291.2-1,610.2 mg/100 g) of other commercial flavor seasonings. In taste-active compounds, free amino acid contents was 1,359.0 mg/100 g, and major ones were glutamic acid, taurine, hydroxyproline, glycine, lysine, phosphoserine, proline in order. And OGS showed good organoleptic qualities for taste, odor and general preference compared with commercial flavor seasonings on a local market.

Processing and Quality Characteristics of Retort Pouched Oyster Soup from IQF Oyster Crassostrea gigas (개체동결 굴(Crassostrea gigas)을 이용한 레토르트파우치 굴국의 제조 및 품질특성)

  • Hwang, Young-Sook;Cho, Jun-Hyun;Hwang, Seok-Min;Kim, Sang-Hyun;Kim, Byeong-Gyun;Oh, Kwang-Soo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.49 no.6
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    • pp.772-778
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    • 2016
  • To develop a value-added product from individually quick-frozen oysters Crassostrea gigas (IQFO), we prepared a retort pouched oyster soup (RPOS) from IQFOs and characterized its processing conditions and quality metrics. We found that the most appropriate manufacturing process for the RPOS consisted of half-thawing and washing raw IQF oysters, blanching, adding them to the retort pouch along with other ingredients (base soup stock, IQF oyster extract, radish, bean sprouts, garlic, and red pepper), sealing, retort sterilization ($120^{\circ}$, F0-value 10 min.), cooling, and packaging inspection. The moisture, crude protein, pH and salinity of the RPOS were 91.0%, 2.8%, 6.20 and 0.9%, respectively. The total amino acid content of the RPOS was 2,163.8 mg/100 g, and the main amino acids were glutamic acid, aspartic acid, leucine, proline, lysine and arginine. The primary inorganic ions were Na, K, S and Zn. In taste compounds, total free amino acid content was 313.4 mg/100 g, and the main free amino acids were glutamic acid, taurine, proline, hydroxyproline, aspartic acid, glycine, alanine, valine, lysine and arginine. This RPOS has good storage stability and organoleptic qualities compared with commercial retort pouched shellfish soup, and is suitable for commercialization as a value-added instant seafood soup.

Study on activation of job creation in Pyeongtaek area through natural dyeing education (천연염색 교육을 통한 평택지역 일자리창출 활성화 연구)

  • Park, HyeSook
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.117-122
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    • 2020
  • In this study, among the new industries that are attracting attention as a new industry to lead the 4th Industrial Revolution era, Korean traditional culture and arts are being promoted in the context of local community efforts and collaboration between industry and academia. It aims to create jobs through local traditional culture, arts, tourism events and design product development, while seeking ways to secure labor force that can save and revitalize high value-added industries in the community. In particular, in the current situation where the era of change and the education of traditional techniques are increasingly ignored and neglected, this study is a traditional cultural art through natural dyeing education and cultural and art events conducted by industry, regional universities, and research institutes in Pyeongtaek for many years. It is expected to be used as a basic data for the transmission and creation of high value-added jobs.