• Title/Summary/Keyword: product promotion

Search Result 878, Processing Time 0.035 seconds

Protein Kinase C Receptor Binding Assay for the Detection of Chemopreventive Agents from Natural Products

  • An, Geon-Ho;Suh, Young-Bae;Son, Kun-Ho;Chang, Il-Moo;Mar, Woong-Chon
    • Natural Product Sciences
    • /
    • v.3 no.1
    • /
    • pp.29-37
    • /
    • 1997
  • Protein Kinase C (PKC) is generally believed to play a central role in signal transduction, cellular growth control, gene expression, and tumor promotion. And it has been suggested that inhibitors of PKC might play important roles for the prevention and treatment of cancer. In order to investigate the possible inhibitors of PKC from natural products, PKC receptor binding assay was performed using bovine brain particulate as a source of PKC and the amount of $[^3H]Phorbol$ 12,13-dibutyrate (PDBu) bound to PKC was measured in the presence of test materials. Total methanol extracts from 100 kinds of natural products were partitioned into 3 fractions (n-hexane, ethyl acetate and aqueous layer) and their binding ability to the regulatory domain of PKC was evaluated. The ethyl acetate fractions of Morus alba $(roots,\;IC_{50}:\;156.6\;{\mu}g/ml)$, Rehmannia glutinosa $(roots,\;IC_{50}:\;134.3\;{\mu}g/ml)$, Lysimachia foenum-graecum $(roots,\;IC_{50}:\;167.8\;{\mu}g/ml)$, Polygonum cuspidata $(roots,\;IC_{50}:\;157.3\;{\mu}g/ml)$, Cnidium officinale $(aerial\;parts,\;IC_{50}:\;145.2\;{\mu}g/ml)$, and the hexane $(IC_{50}:\;179.3\;{\mu}g/ml)$ and the EtOAc fraction of Symplocarpus nipponicus $(roots,\;IC_{50}:\;155.9\;{\mu}g/ml)$ showed inhibitory activity of $[^3H]PDBu$ binding to PKC.

  • PDF

Qualitative Study on Consumer Experience of Digestive Enzymes Containing Medicinal Herbs (한약재 함유 소화효소제품 복용에 대한 소비자들의 체험에 관한 질적 연구)

  • Yoon, Sang-Hoon;Leem, Jungtae;Yun, Younghee;Choi, Ye-Yong;Lee, Eunji;Park, Jongseung;Cheong, Moonjoo
    • The Journal of Internal Korean Medicine
    • /
    • v.41 no.1
    • /
    • pp.14-28
    • /
    • 2020
  • Objectives: The aim of this study was to analyze consumer experience with Digestive Enzymes, a digestive enzyme product that includes medicinal herbs (Multi-Zyme®). The goal was to provide basic data on improvements and marketability of future digestive enzyme products containing medicinal herbs. Methods: Qualitative research was conducted to explore the current participants' experience. In-depth interviews with a semi-structured interview guide were conducted to investigate the experience and perception of the participants. The participants were recruited using snowball sampling and purposive sampling, and a qualitative content analysis method was adopted. Credibility was ensured by adopting a member check, triangulation, and peer debriefing method. Results: In-depth interviews were completed with a total of 8 participants. The collected data were classified into 16 codes and then further divided into the following seven categories: direct buying, indirect buying, effects, questions, recommendations, positive perception, and negative perception. The categories were grouped into three themes: 'Experience of purchasing existing health foods', 'Experience of taking Multi-Zyme', and 'Opinions on selling Multi-Zyme at Korean medicine clinics'. Conclusion: The participants experienced effect of the Multi-Zyme® and were willing to recommend it around. However, the Korean medicine doctors need to inform consumers about the dose and duration when taking Multi-Zyme® to prevent abuse. Some consumers may trust Multi-Zyme® sales from Korean medicine clinics, but some held opinions that those sales were not trustworthy, so promotion and improvement are needed.

The Influence of Shopping Orientation and Store Attribute on Store Patronage Intentions (소비자의 쇼핑성향과 소매점속성이 소매점 애고의도에 미치는 영향)

  • Nam Miwoo;Kim Kwangkyung
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.12 s.202
    • /
    • pp.161-174
    • /
    • 2004
  • The primary objective of this study was to employ Darden's store patronage model in order to investigate the role that shopping orientation and store attributes play in store patronage. The study sample consisted of 340 female university students residing in Seoul. The data was analyzed by using path analysis and factor analysis. The recreational shopping orientation played a greater role in influencing the importance of store attributes than did the convenience shopping orientation. Recreational shoppers want a variety of brands and convenience shoppers can be attracted by a convenient location and availability of parking. Six important store attributes(variety of products and price level, proximity, variety of trendy brands, store decor, sales promotion, sales personnel) have a differential influence on store patronage. Shopping orientation was a direct predictor of patronage behavior and mediated the relationship between shopping orientation and store attribute importance. The finding indicated that both the recreational shopping orientation and convenience shopping orientation can be used effectively to position store patronage in such a way as to provide a strong means for shoppers to satisfy their needs. The findings of this study demonstrated that South Korean female shoppers with different shopping orientation have different store attribute preference and store patronage. The results provide a basis for building a successful strategy to attract shoppers and generate sales. The study focused on a specific product category, i.e., women's apparel. To meet the needs of female apparel shoppers, further research is needed to learn more about the distinctive characteristics of Korean consumers that could be applied to a variety of jobs, ages and living areas.

Effects of Shopping Value, Fashionb Shopping Mall Attributes, Emotions and Purchasing Intention on Purchasing Behavior in Internet Fashion Shopping Malls (인터넷 패션 쇼핑몰에서 쇼핑가치, 인터넷 패션 쇼핑몰 속성, 감정 및 구매의도가 구매여부에 미치는 영향)

  • Park, Eun-Joo;Kang, Eun-Mi
    • Journal of the Korean Home Economics Association
    • /
    • v.43 no.7 s.209
    • /
    • pp.117-128
    • /
    • 2005
  • The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

Purple Rice Extract Supplemented Diet Reduces DMH-Induced Aberrant Crypt Foci in the Rat Colon by Inhibition of Bacterial β-Glucuronidase

  • Summart, Ratasark;Chewonarin, Teera
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.15 no.2
    • /
    • pp.749-755
    • /
    • 2014
  • Background: Purple rice has become a natural product of interest which is widely used for health promotion. This study investigated the preventive effect of purple rice extract (PRE) mixed diet on DMH initiation of colon carcinogenesis. Materials and Methods: Rats were fed with PRE mixed diet one week before injection of DMH (40 mg/kg of body weight once a week for 2 weeks). They were killed 12 hrs after a second DMH injection to measure the level of $O^6$-methylguanine and xenobiotic metabolizing enzyme activities. Results: In rats that received PRE, guanine methylation was reduced in the colonic mucosa, but not in the liver, whereas PRE did not affect xenobiotic conjugation, with reference to glutathione-S-transferase or UDP-glucuronyl transferase. After 5 weeks, rats that received PRE with DMH injection had fewer ACF in the colon than those treated with DMH alone. Interestingly, a PRE mixed diet inhibited the activity of bacterial ${\beta}$-glucuronidase in rat feces, a critical enzyme for free methylazoxymethanol (MAM) release in the rat colon. These results indicated that purple rice extract inhibited ${\beta}$-glucuronidase activity in the colonic lumen, causing a reduction of MAM-induced colonic mucosa DNA methylation, leaded to decelerated formation of aberrant crypt foci in the rat colon. Conclusions: The supplemented purple rice extract might thus prevent colon carcinogenesis by the alteration of the colonic environment, and thus could be further developed for neutraceutical products for colon cancer prevention.

Processings and Quality Characteristics of the Oyster Sauce from IQF Oyster Crassostrea gigas (개체동결 굴(Crassostrea gigas)을 이용한 굴소스의 제조 및 품질특성)

  • Hwang, Young-Suk;Kim, Sang-Hyun;Kim, Byeong-Gyun;Kim, Seon-Geun;Cho, Jun-Hyun;Oh, Kwang-Soo
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.48 no.6
    • /
    • pp.833-838
    • /
    • 2015
  • To develop a value-added product from individually quick-frozen oyster Crassostrea gigas extract (IQFOE), we prepared two types of oyster sauce (OS): bottled OS (BOS) and retort pouched OS (ROS). We investigated processing conditions, quality metrics and flavor compounds in each type of sauce. We found that the most appropriate base formular for both BOS and ROS consisted of 40.0% IQFOE (Brix $30^{\circ}$), 15.0% sugar, 6.0% salt, 4.0% monosodium glutamate, 4.0% soy sauce, 3.5% starch, 3.0% yeast extract, 3.5% wheat flour and 21.0% water. The crude protein, salinity and amino-nitrogen contents of the BOS and ROS were 8.2 and 8.3%, 9.3 and 9.2%, and 539.2 and 535.2 mg/100 g, respectively. In commercial oyster sauces (COS), these values were 4.7-6.5%, 9.7-12.0%, and 244.7-504.2 mg/100 g, respectively. The total free amino acids content of ROS was 7,346.9 mg/100 g, and the main free amino acids were glutamic acid, taurine, proline, glycine and alanine. The inosinic monophosphate (IMP) content of the ROS was 131.6 mg/100 g, and the primary inorganic ions were Na, K, S and P. The present BOS and ROS have favorable organoleptic qualities and storage stability compared with COS, and are suitable for commercialization as high-flavor seasoning sauces.

A Study on the 2-stage dry and pyrolysis system for reduction of sewage sludge (하수슬러지 감량화를 위한 one구동 2단형 열풍건조/열분해에 관한 연구)

  • Ha, Sang-An;Kim, Seung-Ho
    • Journal of the Korea Organic Resources Recycling Association
    • /
    • v.12 no.2
    • /
    • pp.52-60
    • /
    • 2004
  • The basic approach to sewage sludge is organic waste minimization, promotion of energy recovery; volume and weight reduction by final treatment, and environmentally final disposal of natural circulation. Dry and pyrolysis of maize was experimentally investigated in full-scale rotary kiln in semi-continuous operation. The operational parameters varied are the operating temperature $160{\sim}175^{\circ}C$ of dry and $450{\sim}800^{\circ}C$ of pyrolysis, the solids residence time 9 min for pyrolysis. Important parameters studied include the running time, water content of sewage sludge, solids amount of sewage sludge(TS%) by the varied temperature. Also, with the increasing of temperature, how the yield of oil and char product change was observed, and the distribution of gas production components was observed. The gas of $C_1{\sim}C_3$ yield increased and oil of $C_4{\sim}C_6$ yield decreased along with pyrolysis temperature of $670^{\circ}C$ by the run time of 9 min.

  • PDF

A Study on the Application of Spatial Information Standards to Existing Technical Regulations (기존 기술기준의 공간정보 표준 적용연구)

  • Ko, Jae-Yong;Kim, Young-Wook;Kim, Eun-Hyung
    • Journal of Cadastre & Land InformatiX
    • /
    • v.47 no.2
    • /
    • pp.121-133
    • /
    • 2017
  • Technical regulations in the spatial information domain have been developed by a variety of independent organizations and raised inconsistent and overlapping problems with spatial information standards. Many research projects have been done to solve these problems but due to the difficulty of changing or modifying existing administrative regulations, almost nothing has happened for the harmonization. As a response to the fundamental problem, KATS (Korean Agency for Technology and Standards) recently switched the existing system to "trans- governmental participatory standard operation system" and the administrative change created an independent and consistent standard system in the Ministry of Land, Infrastructure and Transport. The Ministry, as a part of the effort, established its own KSDI(Korean Spatial Data Infrastructure) Standard system. From this context this paper presents a redefinition of technical regulation for the harmonization with spatial information standards, an association model between the standards and regulations, and a maintenance methodology to solve the fore-mentioned problems.

Microbial Contamination of Seasoned and Dried Squid Dosidicus gigas during Processing (조미오징어(Dosidicus gigas)의 가공 공정 중 미생물 오염도 및 오염원에 관한 연구)

  • Choi, Kyoo-Duck;Park, Uk-Yeon;Shin, Il-Shik
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.45 no.5
    • /
    • pp.445-453
    • /
    • 2012
  • This study examined microbial contamination during seasoned and dried squid Dosidicus gigas processing, including the apparatus, machines, and employee's gloves at each step in processing at two companies. The numbers of bacteria floating in air in each processing area were also examined. The numbers of Staphylococcus aureus (3.6-6.0 log CFU/g) and Escherichia coli (1.3-1.4 log MPN/100 g) in domestic and imported daruma (a semi-processed product of seasoned and dried squid) at companies A and B exceeded the regulatory limits of the Food Sanitary Law of Korea (S. aureus, ${\leq}2.0$ log CFU/g; E. coli, negative). S. aureus in both daruma was reduced to below the detection limit or 3.6 log CFU/g after the roasting step, but increased again to 3.3 and 5.5 log CFU/g after the mechanical tearing step at companies A and B, respectively. E. coli showed similar tendencies at both companies. The surfaces of the apparatus, machines, and employee's gloves that contacted daruma were also contaminated with S. aureus (1.0-5.5 log CFU/$m^2$) and E. coli (negative-to 3.5 log MPN/$m^2$). The numbers of bacteria floating in air were high (1.7-5.1 log CFU/$m^3$) at both companies. These results suggest that sanitation standard operating procedures (SSOP) must be developed to control of microbial cintamination in seasoned and dried squid.

Determination of Strategic Business Units in the Health Promotion Service Adreas of Health Center (보건소 건강증진사업에서의 전략적 사업영역 결정)

  • 이선희;조희숙;박혜숙;박영숙;김한중;손명세;이지전;이상욱
    • Health Policy and Management
    • /
    • v.8 no.2
    • /
    • pp.110-124
    • /
    • 1998
  • Determining of Strategic Business Units in the organization is a major critical process for improving the organizational performance. On increasing the demands for extension in function of health center, many health centers are trying to provide the various services. But most health center determined the kind and level of service without scientific considerations. The purposes of this study are to develope the model for determination of strategic business units in health center and to test the availability of implementation for it. Our model is rooted from the McKinsey matrix analysis of Product Portfolio Analysis which used widely in marketing field. We modified the evaluation criteria of the McKinsey matrix analysis for health care field appropriately. Our evaluation criteria are categorized into two concepts; contribution of service, availability of service. At first, in terms of contribution of service, market size, market growth rate, needs and demands of regional people, existences of alternative services in that region, correspondence with health policy. The other component, availability of service are included the availability of manpower, financial availability, the level of knowhow on service, acceptance of health care manpower. In the result of analysis, we could conclude that antismoking and antialcoholics education programs, health screening program are important strategically in that aspects of contributions and availability of services. Also, vaccination program is important in that aspect of service availability and diet and exercise program, health library are meaningful in the aspect of service contribution. Therefore, we think that efforts to investigate the evaluation criteria for priority setting or determination of service area in health center are useful challenges.

  • PDF