• Management & Information Systems Review
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• v.36 no.3
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• pp.1-16
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• 2017

As purchasing power of Chinese consumers has increased and their purchase channels have become more various, Chinese consumers are paying more attention to foreign products and purchasing more of them as well as the domestic goods. With great expectations, many companies in different nations are scrambling into the Chinese market. In this situation, Chinese consumers have a wider range of choices when selecting and purchasing goods, thereby trying to take several factors into account in order to choose the best one in a limited time. This study is about how much country-of-origin image, brand attitude and corporate social responsibility influence Chinese consumers' quality perception and their purchase decisions. The study result shows that country-of-origin image, brand attitude and corporate social responsibility all have a positive effect on perceived quality of the consumers, and among those three, the brand attitude is found to be the most influential factor. It also shows that perceived quality brings a positive effect on purchase intention. Also, in terms of difference in product categories, the influence of corporate social responsibility on perceived quality and the influence of perceived quality on purchase intention are shown greater in dairy products than in PC. This study has academic significance as it has investigated consumer behavior, considering each different factor above. Also it has practical significance since it offers an implication on the marketing strategies of the companies that are planning to advance into the Chinese market in the future.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.389-395
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• 2020

Female empowerment advertising campaigns are easily observed in the United States and European countries whereas it is rarely found in Korea. Thus, this study is designed to analyze female empowerment advertising campaigns so-called femvertising through a case analysis method. The case analysis is often employed in the field of advertising and other social sciences, especially is helpful in finding current trends. Study results found that themes of global femvertising campaigns could be categorized into 'redefining women's beauty', 'gender equality', 'education', and 'leadership'. The objective of these femvertising campaigns is to change perspectives of the society on women and change men's perspective. In terms of product category by global femvertising campaign companies, it varies from consumer goods, IT & electronics, automotive, finance, toy, non-profit organization to press. In general, femvertising targets women, but some femvertising campaigns also target men. This study also provides implications in regards with media usage strategy and advertising planning strategy.

• Journal of Agricultural Extension & Community Development
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• v.20 no.1
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• pp.105-141
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• 2013

This study focuses on the vision-sharing practices, actual management capabilities and marketing competence for management which are supposed to be associated with the performance of village-based agricultural production sector. For this, vast literatures related to this issues were reviewed and analyzed. and which were used to establishment of research model. And then questionnaire were developed along the research model, survey were implemented using the questionnaire. In survey both of questionnaire and interview were used to obtain proper opinion. Total of 51 completed questionnaires were obtained and used to empirical analysis. The correlation method was used to investigate the relationships between factors affecting performance of agricultural production unit and performance. Major findings are as follows: (1) in overall, factors related to the vision-sharing or communication are not so important or even negative effects on the performance (2) in overall, factors of management competences are relatively associated with the performances positively (3) in overall, general management capabilities like planning or analyzing were positively related to the performance (4)significant factors which were related to the positive effects on the performances were alternatives considering risk of depreciation, securing stable customers, retention of professional personnels.

• Journal of KIISE:Software and Applications
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• v.33 no.7
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• pp.605-614
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• 2006

The success of a software development project can be determined by the use of QCD. And as a software's size and complexity increase, the importance of early quality assurance rises. Therefore, more effort should be given to prevention, as opposed to correction. In order to provide a framework for the prevention of defects, defect detection activities such as peer review and testing, along with analysis of previous defects, is required. This entails a systematization and use of quality data from previous development efforts. FMEA, which is utilized for system safety assurance, can be applied as a means of software defect prevention. SW-FMEA (Software Failure Mode Effect Analysis) attempts to prevent defects by predicting likely defects. Presently, it has been applied to requirement analysis and design. SW-FMEA utilizes measured data from development activities, and can be used for defect prevention on both the development and management sides, for example, in planning, analysis, design, peer reviews, testing, risk management, and so forth. This research discusses about related methodology and proposes defect prevention model based on SW-FMEA. Proposed model is extended SW-FMEA that focuses on system analysis and design. The model not only supports verification and validation effectively, but is useful for reducing defect detection.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3491-3498
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• 2015

The purpose of this study is to identify demand of fusion education in the field of architecture and urban, according to architecture and urban market changing, product changing, increasing fusion education demand. We conducted online surveys targeting construction and non construction field practitioners so that we want to identify consumer's needs about fusion education in the field of architecture and urban. Research findings can be summarized in three parts. First, practitioners need to fuse business-related majors (Frequency changing ratio : financing(716.7%), management(633.3%), planning(454.5%) etc.) and traditional majors. Second, the survey results show that 79 percent of those questioned were in favor of switching the cyber and off-line operation methods for fusion education. They require the complementary education system between off-line and cyber education based on education accessability. Third, the survey results show that 70.9 percent of those questioned were in favor of limited freestyle(Freedom of choices without required subjects). The curriculum should be arranged according to the flow of construction business process including fusion subjects.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.215-224
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• 2012

This study performs an exploratory investigation of the needs of the customers who use academic information service from a research institute, K, that provides information services for domestic academic institutions of natural science and technology. K institute is planning customized services in order to improve customer satisfaction on the academic information service And therefore, the institute begins the research on customer needs analysis and customer segmentation. The research is regarded as well-timed, because CRM implementation in public organizations has been activated recently. Data mining and data warehousing techniques were used for pilot analyses. For the purpose of customer segmentation, a mixed segmentation model, which adds product life cycle concept to the 'balanced customer segmentation' model, which in turn considers the value of customers from the organizational viewpoint and the value of organizations from the customer's viewpoint, simultaneously, was applied. The result of investigation indicated that, in the case of K, 'balanced customer segmentation' and 'contents reach approach' which uses data warehouse/OLAP, rather than those customer segmentation techniques that are often used within the industry, are the more potent ways of approach. This exploratory case study is expected to provide a useful guideline for 'deriving an organizationally unique CRM model' that recently is one of the hot topics in the CRM area.

• Journal of Sericultural and Entomological Science
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• v.45 no.2
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• pp.112-115
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• 2003

NIAST has developed the artificial cultivation technique of entomopathogenic fungus, Isaria sinclairii by using the silkworm. NIAST is planning to provide the silkworm farmers the guidance of the technique. Screening of pharmacologically active principles of I. sinclairii is needed to register the fungal breeding, attain the approval of food materials, and ultimately position the fungus as a high value-added product. The result of investigating the characteristics of Isaria sinclairii was showed that conidia were irregularly long oval-shaped and measured 6.33$\times$3.33 $\mu\textrm{m}$ in average The optimal condition of cultivating hyphae was pH 5.0 in acidity and 21- $25^{\circ}C$ in temperature. And the best condition of producing conidia was pH 6.0 in acidity and 16-$20^{\circ}C$ in temperature.

• International Journal of Computer Science & Network Security
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• v.21 no.3
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• pp.245-256
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• 2021

Poor logistical infrastructure and agri-food supply chain management leads to significant food waste in logistic system. The concept of the sustainable value added agri-food chains requires defined approach to the analysis of the existing situation, possible improving strategies and also assessment of these changes impact on further development. The purpose of research is to provide scientific substantiation of theoretical and methodological principles and develop practical recommendations for the improvement of the agri-food logistics distribution system. A case study methodology is used in this article. The research framework is based on 4 steps: Value Stream Mapping (VSM), Gap and Process Analysis, Validation and Improvement Areas Definition and Imitation Modelling. This paper presents the appropriateness of LEAN logistics tools using, in particular, Value Stream Mapping (VSM) for minimizing logistic losses and Simulation Modeling of possible logistics distribution system improvement results. The algorithm of VSM analysis of the agri-food supply chain, which involves its optimization by implementing the principles of sustainable development at each stage, is proposed. The methodical approach to the analysis of possible ways for optimizing the operation of the logistics system of the agri-food distribution is developed. It involves the application of Value Stream Mapping, i.e. designing of stream maps of the creation of the added value in the agri-food supply chain for the current and future state based on the minimization of logistic losses. Simulation modeling of the investment project on time optimization in the agri-food supply chain and economic effect of proposed improvements in logistics product distribution system functioning at the level of the investigated agricultural enterprise has been determined. Improvement of logistics planning and coordination of operations in the supply chain and the innovative pre-cooling system proposed to be introduced have a 3-year payback period and almost 75-80% probability. Based on the conducted VSM analysis of losses in the agri-food supply chain, there have been determined the main points, where it is advisable to conduct optimization changes for the achievement of positive results and the significant economic effect from the proposed measures has been confirmed. In further studies, it is recommended to focus on identifying the synergistic effect of the agri-food supply chain optimization on the basis of sustainable development.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.27-38
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• 2018

The purpose of this study is to find out common investment decision factors for CVC's invested technology-based startups and analyze them. We examined 17 CVCs that invested in technology startups for three years and six months from 2015 to June 2018. As a result, the final 9 CVCs that can be used in this study were confirmed and 188 companies were analyzed. This study was conducted as a case study to propose and demonstrate CVC investment objectives and investment decision factors analysis model. The results of this study are as follows. First, CVC focused on strengthening investment. Second, In 2015, Invested in an average of 19 months of technology-based startups. In recent years, we invested in 36 months of proven technology-based startups. Thirdly, ICT service was the main business type of the invested startups. Fourth, the investors were concentrated on the stage of Series A~B. It is observed that CVC investment determinants have a significant impact on product or service and parent company relations. In addition, it was found that factors such as innovation, business planning competency, enterprising, strategic competency, leadership, and opportunity recognition competency were influential factors for the startups of invested companies and it was found that these factors are important for CVC investment decision. Understanding of CVC investment determinants presented in this study is based on the establishment of the investment process of the investee, entrepreneurship and management education program. The results of this study can be applied to the selection of excellent startups, entrepreneurship education programs, mentoring, development of coaching guidelines, and establishment of investment process of other investment institutions when investing in CVC.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.76-84
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• 2021

The quality assurance activities can detect the factors that affect the quality based on risk identification in the course of mass production. Risk identification is conducted with risk analysis, and the risk analysis method for the rotorcraft landing system is selected by failure mode effects analysis (FMEA). FMEA is a method that detects the factors that can affect the product quality by combining severity, occurrence, and detectability. The results of FMEA were prioritized using the risk priority number. On the other hand, these methods have certain shortcomings because the severity, occurrence, detectability are weighted equally. Dempster-Shafer evidence theory can conduct uncertainty analysis for the opinions with personal reflections and subjectivity. Based on the theory, the belief function and the plausibility function can be formed. Moreover, the functions can be utilized to evaluate the belief rate and credibility. The system is exposed to impact during take-off and landing. Therefore, experts should manage failure modes in the course of mass production. In this paper, FMEA based on the Dempster-Shafer evidence theory is discussed to perform risk analysis regarding the failure mode of the rotorcraft landing system. The failure priority was evaluated depending on the factor values. The results were derived using belief and plausibility function graphs.