• Title/Summary/Keyword: product judgment

Search Result 96, Processing Time 0.02 seconds

Effects of Network Externality on Perceived Value and Adoption of High-tech Products : Focusing on Convergence Products (네트워크 외부성이 첨단기술제품에 대한 가치와 채택의도에 미치는 영향: 컨버전스제품을 중심으로)

  • Park, Kyung Ja
    • The Journal of Information Systems
    • /
    • v.24 no.4
    • /
    • pp.21-42
    • /
    • 2015
  • Purpose The high-technology market shows characteristics of a highly interdependent network market in both supply-side and demand-side, compared to other markets. Particularly, for convergence products, connectivity with related elements, as well as characteristics of innovation itself, is relatively important to the extent that they combine functions provided by several devices into a single device. Therefore, this study aims to identify whether network externality exists in value and adoption of a convergence product and discover a source of network externality, if any. Design/methodology/approach: Through a preceding research analysis and a literature review, 'social influence' and 'network size' have been drawn as direct network elements. On the other hand, general (comprehensive) concept compatibilities including 'intra-technology compatibility', 'inter-technology compatibility' and 'complementary-technology compatibility' are regarded as indirect network elements. Findings: Major findings are as followed;- First, it is shown that the factors influencing on perceived value of a convergence products are 'social influence' and 'network size' as the direct network elements and 'complementary-compatibility' among indirect network elements. Second, it is also found that 'intra-technology compatibility', 'inter-technology compatibility', 'complementary-compatibility' and 'perceived value' have significant effects on adoption of a convergence product. Particularly, it is known that 'complementary-compatibility' is an important source of network externality as it plays a decisive role in value judgment and has significant effects on perceived value. It is worthwhile to notice that this study comprehensively explains effects of network on high-tech products by structuring comparability as a multi-dimensional concept, as well as direct network elements.

Criteria of Evaluating Clothing and Web Service on Internal Shopping Mall Related to Purchase Experience (인터넷 쇼핑몰 이용자의 의류제품 구매경험에 따른 의류제품 및 웹 서비스 평가기준에 관한 연구)

  • 이경훈;박재옥
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.5
    • /
    • pp.603-614
    • /
    • 2004
  • The purpose of this study was to investigate the criteria of evaluating clothing and web service on internet shopping malls related to consumers' shopping behavior, This study surveyed consumers who have an experience of buying products on the internet shopping mall and the questionnaire and judgment sampling was used. The subjects were 305 men and women living in the metropolitan area. Method of data analysis were factor analysis, t-test, ANOVA, Duncan test and descriptive statistics. The results were as follows: the items buy from the internet were t-shirts, blouses, knits, skirts and pants. The reasons for buying clothing on the internet were good prices, time saving, door-to-door delivery, while the reasons for not buying on the internet were worries about differences between the product shown on the screen and the actual one, quality guarantee, delivery accident and inconvenience in exchange and refund. Among the differences of clothing evaluation criteria according to internet shopping behavior, significant differences were found in the esthetic criteria and the quality performance criteria according to internet using hours, and in the esthetic criteria according to buying experiences. Among the differences of web service evaluation criteria according to internet shopping behavior, the differences among the groups were found in the reliance criteria, the product reference criteria, the order processing criteria and the handling after purchase criteria according to internet using hours. The significant differences were found in the handling after purchase criteria and the promotion$.$policy criteria according to buying experience, and in the promotion$.$policy criteria according to times of purchase.

Study on the Identification of Packaging Design as a Trademark by Analyzing so-called Honey Butter Almond case (허니버터아몬드 사건으로 본 포장디자인의 상표로서의 식별력 - 대법원 2020.5.14. 선고 2019후11787 판결)

  • Ham, Sun Hea
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.3
    • /
    • pp.645-652
    • /
    • 2021
  • This paper analyzed the so-called 'Honey Butter Almond case', which became a hot topic by showing that the packaging design of a product can be distinguished as a recognizable trademark, not just a pattern. In the judgment, the issue was whether the discrimination power of the registered trademark and the similarity to the previously used trademark. First of all, with respect to the discrimination power of the registered trademark, the court said that the package front figure functions as an identification mark of the source, as long as the specificity of the expression method and overall composition are distinct from the commonly used. And the court said that it is difficult to say that the dominant impression is similar to the previously used trademark (the snack 'Honey Butter Chip') in terms of its name and idea. This case is acknowledging the function of the packaging design as a product label, and also acknowledging it can acquire identification as a distinctive trademark through the uniqueness of its composition and expression method.

A Study on the Comparison of Similarity between Master Manuals of Appraisal Program (감정대상 프로그램의 마스터 매뉴얼 유사성 비교에 관한 연구)

  • Chun, Byung-Tae;Lee, Chang-Hoon
    • Journal of Software Assessment and Valuation
    • /
    • v.15 no.2
    • /
    • pp.1-7
    • /
    • 2019
  • Program similarity analysis consists of substantial similarity and access. Substantial similarity is a judgment of how similarly the program source code is quantitatively. Access determines the degree of similarity by analyzing comments in the program or other contextual evidence. In the case of manuals, it may be the subject of legitimacy analysis. Manuals can be divided into three types as follows. First, a master manual is a document created during the development stage of a product. It is a user manual that contains all the functionality of the product and its derivatives. Second, the customer manual is a manual that is open only to the primary customer and orderer. Third, the user manual is a document that is applied to the final OEM production stage and is open to the end purchaser. In this paper, we compare the master manual seized from the suspect and the master manual provided by the suspect on the Internet. It then determines how similar this master manual is and includes the victim company's original and property values.

The Inspection and Physiognomy on the Viewpoint in Aesthetic (미학으로 본 망진과 동서양의 관상학)

  • SaGong, Hee-Chan;Hwang, Chi-Hyuk;Kim, Byoung-Soo;Kim, Kyoung-Shin
    • Journal of Haehwa Medicine
    • /
    • v.21 no.2
    • /
    • pp.49-61
    • /
    • 2013
  • The humans has tried to investigate the fundamental relationship of all phenomena through the eyes. In oriental medicine, inspection is a one way of diagnosing by observing outer shape of patients. Physiognomy is the study which infers characteristics, constitutions, predestinations of one man from his appearance. In other words, the study is about how inner spirit is expressed in the appearance and how we could understand the inner side from appearance. According to it, shapes, proportions and balances of human appearance also reflect the unrecognized characteristics of human. Esthetical beauty is product of seeing, it is considered with judgment of human just like beauty or ugliness, right or wrong, good and bad. In the east, they consider that the beauty is balance of nature, and that balance and harmony is important at human's face. For such a reason, the highest beauty has ideal as agreement ethical and aesthetic level through the harmony of ethical and physical beauty. And Physiognomy and inspection are the same as it.

Analysis of Start-up Success Factors by AER Case (AER(Asan Entrepreneur Review)사례를 통한 스타트업 기업의 성공요인 분석)

  • Lee, Sangjo;Nam, Jungmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.2
    • /
    • pp.39-50
    • /
    • 2018
  • A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

THE EFFECTIVENESS AND CHARACTERISTICS OF 3 POINT TASK ANALYSIS AS A NEW ERGONOMIC AND KANSEI DESIGN METHOD

  • Yamaoka, Toshiki;Matsunobe, Takuo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2001.05a
    • /
    • pp.15-19
    • /
    • 2001
  • This paper describes effectiveness and characteristics of 3 P(point) task analysis as a new Ergonomic and Kansei design method for extracting user demand especially. The key point in 3 P task analysis is to describe the flow of tasks and extract any problems in each task. A solution of a problem means a user demand. 3 P task analysis cal eliminate an oversight of check items by examining the users' information processing level. The suers' information processing level was divided into the following three stages for problem extraction: acquirement of information ---> understanding and judgment ---> operation. Three stages has fourteenth cues such as difficulty of seeing, no emphasis, mapping for extracting problems. To link analysis results to the formulation of a product concept. I added a column on the right side of the table for writing the requirements (user demand) to resolve the problems extracted from each task. The requirements are extracted by using seventh cues. Finally 3 P task analysis was compared with group interview to make the characteristics of 3 P task analysis, especially extracting user demand, clear.

  • PDF

The Estimation of Economic Service Life on Manufacturing Equipments Which It Follows in Technological Obsolescence (제조설비의 기술진부화에 따른 경제적 내용연수 추정)

  • Cho, Jin-Hyung;Oh, Hyun-Seung;Lim, Taek;Jung, Su-Il;Lee, Jung-Youp;Kim, Byung-Keug
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.34 no.1
    • /
    • pp.74-79
    • /
    • 2011
  • Engineering valuation is a specialized discipline requiring expert knowledge and judgment, which scientifically estimates the economic value of industrial properties. By industrial properties, we mean engineering structures such as mines, factories, buildings, machines, and other industrial facilities as well as facilities of public enterprises. Particular industrial properties can have longer economic life if their performance is excellent and they are still suitable for current manufacturing needs. If not, its economic life will be shorter. As speed of technological progress becomes rapid, life-cycle and development period of a product is becoming shorter. In an industry characterized by rapid development of technology, industrial properties can become obsolescent faster. Even if they are in good working order, they could be no longer suitable for manufacturing new products based on radically different technology. In our research, we apply engineering approach to estimating functional economic life by factoring in technological obsolescence in such an industry.

Fashion savvy II: The influences of fear of negative evaluation by others, self esteem, and consumer confidence in fashion decisions on fashion savvy (Fashion savvy II: 타인의 부정적 평가에 대한 두려움, 자아존중감과 의복구매 자신감이 fashion savvy에 미치는 영향)

  • Park, Hye-Jung;Jeon, Kyung Sook
    • The Research Journal of the Costume Culture
    • /
    • v.21 no.4
    • /
    • pp.562-575
    • /
    • 2013
  • The purpose of this study was to test the determinants of fashion savvy. As determinants, this study examined fear of negative evaluation by others and self esteem as subject-related variables and consumer confidence in fashion decisions as the product-related variable. It was hypothesized that fear of negative evaluation and self esteem influence fashion savvy both directly and indirectly through consumer confidence in fashion decisions. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and path analysis were conducted. Tests of the hypothesized path show that one factor of fear of negative evaluation and self esteem influence fashion savvy directly and indirectly through consumer confidence in fashion decisions. More specifically, 'fear of negative impression and judgment' factor negatively influences 'marketing literacy' and 'consumer selfefficacy' of fashion savvy, whereas self-esteem positively influences 'consumer self-efficacy' of fashion savvy. In addition, consumer confidence in fashion decisions influences all six factors of fashion savvy. The implications of these findings and suggestions for future study are also discussed.

The Effects of the Socially Responsible Clothing Consumption Attitude on the Clothing Disposition Behavior (Part I) (사회 책임적 의류 소비 태도가 의류 처분 행동에 미치는 영향(제 1보))

  • 장경혜;박재옥
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.21 no.4
    • /
    • pp.795-805
    • /
    • 1997
  • The purpose of this study is to clearly understand the Korean consumer's socially responsible consumption attitude and disposition behavior through revealing by use Fishbein's Multi-Attributes Model as a conceptual frame, the relationship between the socially responsible clothing consumption attitude factors and disposition behavior pattern, and relations of demographic variables. Data were collected from the adult females residing in Seoul. Judgment Sampling were. performed twice during March of 1996 and total 549 sets of answers were used for final analysis. The result are following. First, by looking at the relationship between intrinsic side of socially responsible consumption attitude and disposition behavior, the attitude shows more economical disposition when consumers are in considerate about preservation of natural resources and clothing consumption and when consumers favor purchasing a second hand product, On the other hand, consumers' behavior shows more altruistic disposition, when they favor recycling and acquisition of second hand clothing and when not favor fashion. The result of analysis of relationship between the socially responsible clothing consumption attitude and demographic variables shows that income, age and education level relates to some intrinsic side of socially responsible clothing consumption attitude. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.

  • PDF