• 패션비즈니스
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• 제16권1호
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.173-185
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• 2013

In this study, the relationships of factors influencing the ways alternative types of new digital products are accepted into the market will be structuralized. On the basis of previous research, it is assumed that customers intend to use alternative types of new digital products when they have a higher value than existing products. The consumer's feeling of attraction toward the product is another factor included in the evaluation of its quality. And the attraction of the products that the consumers feel is also included in the evaluation of the qualities of the product. The results of the study indicate first that a product's value affects its attraction, but not the usage intention of the customer. Second, the benefits of the product affect the customer's recognition of its value, while cost does not. Third, environment affects recognition by the customer of the product's attraction, while knowledge of the product does not. By structuralizing the factors that influence the customer's usage intention about alternative types of new digital devices, the causal relationships of the factors involved in the acceptance of new products into the market and their success can be comprehended.

• 아태비즈니스연구
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• 제13권3호
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• pp.1-18
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• 2022

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

• 복식문화연구
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• 제22권1호
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• 품질경영학회지
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• 제37권1호
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• pp.40-55
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• 2009

This research is an empirical study to analyze the factors that affect users' acceptance & diffusion of online product message. Today many people use the product message/information on the internet, before they make decision to buy something in online/offline environment. This paper proposes the site design look, enjoyment, and usefulness as message perception factors. And we examine the relationship among the perception factors, message credibility, acceptance & diffusion. The purpose of this paper is threefold. First, we examine the relationship between as perception factors and the credibility assessment of the message by customers. Second, we will show the effect of message credibility on the message acceptance & diffusion. Third, we try to present some theoretical and empirical implication through the result of our studies.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1995년도 춘계학술대회논문집
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• pp.25-29
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• 1995

When we design a product, we need to consider human sensibility for the product. In this study, we developed a technique to measure human sensibility for a product. Because human sensibility for a product is very subjective and fuzzy, it is hard to measure easily. To deal with this difficulty effectively, we used fuzzy-weighted checklist to this problem. The fuzzy- weighted checklist presents a fuzzy version of the weighted checklist technique computerized for evaluating or comparing complex system (or subjects). In this technique, we used pairwise comparison to get the relative weights of wensibility factors. Also, we used linguistic ratings to get the scores of sensibility factors for a product. Then, we synthesize the scores of sensi- bility factors to get fuzzy composite score (and linguistic approximation). If there are several alternatives, we can conduct alternative comparison. Finally, we wrote the program of this technique by Quick Basic software. As an example, this technique applied to car. The results show that we can use this technique effectively to the quantitative evaluation of human sensibility

• Journal of Biosystems Engineering
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• 제20권4호
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• pp.343-350
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• 1995

In order to design efficient and effective pressure cooling system for fruits and vegetables, a numerical model for temperature prediction of fruits was developed. This model was extended to study the various factors affecting product cooling time, such as product depth, approach air temperature, entering air velocity and initial product temperature. Also, selection of these factors were examined with respect to the efficiency of the pressure cooling system, the overall precooling cost and the final quality of the product. When designing a pressure cooling system for a particular product, the range of the factors must be selected carefully according to the thermal and physiological properties.

• 산업경영시스템학회지
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• 제33권2호
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• pp.148-153
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• 2010

Nowadays, customers have increasing needs, so more and more enterprises are selling their products with additional services and or contents. The emergence of service added to the product leads to the emergence of the Product-Service Systems(PSS). Many researches related to PSS are mainly concerned with general PSS and PSS modeling, which can not readily assist manufactures of consumer products to implement and realize PSS solution. We have wondered whether customers can distinguish service functions from product functions. Through the case studies on Apple and Nintendo and the survey on the representative 5 IT products, we propose the design factors of products and services for PSS.

• 대한인간공학회지
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• 제15권1호
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• pp.15-26
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• 1996

When a product is designed, it is important to consider its image on consumers. In this study, we developed a technique to measure product image. Because human image of a product is very subjective and fuzzy, it is difficult to measure easily. To deal with this difficulty effectively, we used fuzzy- weighted checklist. The fuzzy-weighted checklist presents a fuzzy version of the weighted checklist technique for evaluating or comparing complex systems or subjects. In this technique, we used a pairwise comparison method to obtain the relative importance weights of image factors. Also, we used linguistic ratings to obtain the scores of image factors for a product. Then, we synthesized the scores of image factors to obtain a fuzzy composite score and its linguistic approximation. The entire procedure of this technique was written in quick Basic. As an example, this techinque is applied to car evaluation. The results show that this technique can be effectively used to the quqntitative evaluation of huamn image.

• 지식경영연구
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• 제21권2호
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• pp.59-75
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• 2020

In this paper, we investigate the influence of factors on the firm, industry, and country levels on the new product development performance (NPD) of manufacturing firms in advanced economies. The resource-based view, industrial organization theory and institutional theory have established that firm-, industry- and country-level factors are all relevant for the NPD of firms. However, little is known about the relative importance of factors at the three different levels across countries, as prior studies on firms' NPD have focused on specific countries and levels of analysis. Our analysis of survey data from 1,437 manufacturing firms in nine advanced OECD countries shows that while firm-level factors are generally better predictors of firms' innovativeness than either industry- or country-level factors, the results strongly differ across countries, indicating that the relative importance of antecedents of innovativeness is country-specific rather than universal.