• 대한인간공학회지
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• 제14권2호
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• pp.63-73
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• 1995

An approach to quantitative evaluation of product usability during the design and implementation phases of the product life cycle is presented. The evaluation starts by defining a set of usability characteristics, viz. physical, cognitive and affective characteristic. Each of these characteristics is assessed by a set of usability criteria, such as functionality, visual clarity, learmability, etc. The usability criterion is then evaluated by a checklist consisting of a detailed questionnaire. The fuzzy weighted-checklist method with linguistic variables is used for quantitative analysis. Also, the method for quantifying usability improve- ments in iterative design processes is considered. This analysis procides a quantit- ative measure, which reflects the degree of excellence of product usability during the design and development phases.

• 유통과학연구
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• 제13권5호
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• pp.61-70
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• 2015

Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

• 디자인학연구
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• 제16권3호
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• pp.273-280
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• 2003

점화효과(Priming Effect)라 함은 상황효과(Contextual Effect)의 일부로서 "앞서 본 정보에 의해 뒤에 나오는 제품정보의 해석이 영향을 받게되어 제품평가가 달라지는 현상"을 말한다. 점화효과가 다른 상황효과와 구별되는 점은 앞서나온 정보가 제품의 평가에 직접적인 영향을 미치는 것이 아니라 제품정보의 해석에 영향을 미침으로 인해 제품평가에 간접적인 영향을 미친다는 점이다. 위와 같은 이론적 배경을 바탕으로 본 연구에서는 점화효과의 개념을 디자인 분야에 적극적으로 도입하여 온라인 쇼핑몰 디자인에 있어 시각적 이미지들이 제품의 선호도와 선택에 어떠한 영향력을 행사하는지 파악하였다. 디지털카메라를 대상제품으로 '가격과 '크기'에 관한 속성을 점화시킨 웹 페이지를 각각 설계하여 제품에 대한 선호도 차이를 실증분석 하였으며 그 결과 점화된 속성에 따른 제품의 선호도 차이가 유의한 것으로 판명되었다. 따라서 상업용 웹 페이지의 배경화면이 제품의 선택에 영향을 미칠 수 있는 요인이라는 점을 인지하고 이러한 점화효과를 디자인과 접목시켜 온라인상의 광고에도 적극적으로 활용할 수 있기를 기대해본다.있기를 기대해본다.

• 공학교육연구
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• 제24권4호
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• pp.21-29
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• 2021

The objective of this research is to devise a BARS evaluation system as a performance evaluation plan for non-face-to-face capstone design and to verify the validity through the expert FGI as the remote education is highlighted as a new normal standard in the post corona epoch. The conclusion of this research is as follows. First, the non-face-to-face capstone design is a competency centered subject that allows you to develop the engineering and majoring knowledge and its function and attitude, and the achievement of program outcome is the objective competency, and the researcher proposes the BARS method evaluation, one of competency evaluation method, as a new performance evaluation plan. Second, for the evaluation of PO achievement of non-face-to-face capstone design, the researcher deduced 20 behavior identification standard(anchor) of BARS evaluation system, and developed the achievement standard per 4 levels. Third, as the evaluation tool of non-face-to-face capstone design, the presentation data(PPT), presentation video, product such as trial product(model), non-face-to-face class participation video, discussion participating video, team activity report, and result report for the evidential data of BARS evaluation were appeared as proper. Finally, the BARS evaluation plan of non-face-to-face capstone design would be efficiently made through the establishment of evaluation plan, the establishment of grading standard of BARS evaluation scale, the determination of evaluation subject and online BARS evaluation site.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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• pp.373-376
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• 1996

The design development, and production of a product is one of the greatest challenges which flexible manufacturing systems face today. No matter how a company refines and controls the manufacturing process, if the product is not properly designed, it will not operate correctly or performed well. Therefore the focus on quality of design must be balanced. One such strategy certain to address the managerial and manufacturing of the future is concurrent engineering. Concurrent engineering calls for the consideration and inclusion of product design attributes satisfying all the design constraints such as customer requirements. Furthermore, concurrent engineering has been recently promoted in many industries as a response to competitive marketing pressures. Viewed as a systematic approach of creating high quality products and bringing them to market at lower cost and in significantly less time, it also attracts the attention of quality designers. In this paperm a methodology and model for optimizing the product design, especially selection of optimal design alternative, is developed. The focus of this paper is on product design as the most critical activity of concurrent engineering. The model is based on the customer requirements for quality. Customer requirements for a certain product can be grouped based on the various design attributes. The design attributes have the priorities. The number of design functions. Design attributes value are calculated, however these values are applied to the optimization method. Numerical example will be illustrated.

• 한국과학예술포럼
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• 제20권
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• pp.159-171
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• 2015

Service elements are added to the product to improve the company it its sales and innovation. The servitization process could take many different routes reflecting various properties of the manufacturing firm and its business contexts. Product-service systems (PSS) design method developed at Sungkyunkwan Universty, Service Design Institute, has been applied to a small furniture manufacturing company to demonstrate the utility of the method and to devise improvements. First, the business context of the company has been analyzed and key values have been identified. A co-creative session has been conducted to develop initial service concepts to drive those key values. The diverse positioning of those service concepts on the scale of service supporting product and service support customer is then developed to plan servitization phases. The specific service concepts are about company-customer relationship building as well as customization and personalization in this case. Initial service concepts are detailed with service blueprint so that prototyping and customer experience evaluation can be done. Business models in different servitization phases are designed. Further prototyping and customer experience evaluation has been done with business strategy improvements. In this paper, the proudct-service systems design method has been reviewed and the specific and real processes of the servitization using design will be described with discussion on the improvement of the method and the enhancement of the business.

• 산업경영시스템학회지
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• 제39권3호
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• pp.139-146
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• 2016

This study proposes a methodology to analyse social networks among participating design engineers during product development projects. The proposed methodology enables product development managers or the participating design engineers to make a proper decision on product development considering the performance of participating design engineers. It considers a product development environment where an integrated product data management (PDM) system manages the product development data and associated product development processes consistently in its database, and all the design engineers share the product development data in the PDM database for their activities in the product development project. It provides a novel approach to build social networks among design engineers from an operational product development data in the PDM database without surveys or monitoring participating engineers. It automatically generates social networks among the design engineers from the product data and relationships specified by the participants during the design activities. It allows analysts to gather operational data for their analysis without additional efforts for understanding complex and unstructured product development processes. This study also provides a set of measures to evaluate the social networks. It will show the role and efficiency of each design engineers in the social network. To show the feasibility of the approach, it suggests an architecture of social network analysis (SNA) system and implemented it with a research-purpose PDM system and R, a statistical software system. A product configuration management process with synthetical example data is applied to the SNA system and it shows that the approach enables analysts to evaluate current position of design engineers in their social networks.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.877-880
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• 2003

In a competitive and globalized business environment, the need for the green products becomes stronger. To meet these trends, the environmental assessment besides delivery, cost and quality of products should be considered as an important factor in new product development phase. In this paper. a knowledge-based approximate life cycle assessment system (KALCAS) for the collaborative design environment is developed to assess the environmental impacts in context of product concept development. It aims at improving the environmental efficiency of the product using artificial neural networks consisting of high-level product attributes and LCA results. The overall framework of the collaborative environment including KALCAS is proposed. This architecture uses the CO environment to allow users on a wide variety of platforms to access the product data and other related information. It enables us to trade-off the evaluation results between the objectives of the product development including the approximate environmental assessment in the collaborative design environment.

• 한국신뢰성학회:학술대회논문집
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• 한국신뢰성학회 2004년도 정기학술대회
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• pp.262-267
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• 2004

In designing and evaluating a new product, the company needs to give thought to the entire spectrum of produceability, usability, and ultimate reliability, as well as safety of users. For each design review(DR) stage, a formal, systematic, documented review and evaluation of a product design is conducted to assure that the product is safe and reliable, that costs and materials have been optimized, and that the design complies with its specifications and requirements. This paper presents how to improve development process for product's safety and reliability. The process requires gathering the appropriate information, determining the limits of the product, estimating risk associated with the task-hazard combinations, and reducing risk according to a prioritized procedure.

• 한국의상디자인학회지
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• 제18권2호
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.