• Asia Marketing Journal
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• v.9 no.3
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• pp.1-32
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• 2007

In this study, we investigate the relative effectiveness of the two types of brand extensions (sequential extensions vs. direct extensions) in dissimilar extensions and examine the moderating role of two key variables - brand concept(functional brand vs. symbolic brand) and price of target extension product(low vs. high). The results from two experiments show that consumers evaluate the target extension product more favorably when brand is extended sequentially to dissimilar categories than when it is extended directly. However, the difference of target extension product evaluation between sequential extensions and direct extensions decrease when brand is symbolic and price of target extension product is high. Theoretical and managerial implications of the finding are discussed and inplications for future research are suggested.

• Archives of design research
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• v.14 no.1
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• pp.93-101
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• 2001

This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

• Korean Journal of Computational Design and Engineering
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• v.13 no.2
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• pp.121-130
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• 2008

The concept of integrated product information has been universalized so that many manufacturing industries have applied the concept to their production system. The field of PDM (Product Data Management), which is one of the core components of the integrated product information, is not an exception. Therefore, various PLM (Product Lifecycle Management) software providers are in process of suggesting the PDM solutions. As the PDM solution is widely adopted in the manufacturing industries, the successful application of the solution has been gathering more strength in manipulation of the product information. However, the standardized implementation methodology is stuck in the basic level contrast with the enhanced PDM's functionality and capability. Present study refers to the application of UML (Unified Modeling Language), which is an object oriented modeling description, to PDM system development procedure. The advantage of UML is its efficiency and effectiveness in handling complex requirement often found in PDM implementation works. This paper shows the integration of PDM and UML proposes a philosophy for the support of requirement analysis throughout the full implementation of PDM system.

• Journal of Korea Multimedia Society
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• v.25 no.2
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• pp.390-397
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• 2022

Affordance is a kind of mental physiology, used by psychologist Donald A. Norman as a design idea, defined as "the property that something can directly and essentially provide something to a person or animal". This idea of returning to the essence and providing properties intuitively has a new guiding effect on product design. The purpose of this thesis is to take the theory of affordance as the basis of design concept, and redesign the shape of desktop lamps in small home appliances, so as to optimize the product shape. A product styling design method based on the concept of affordance is established through four major classifications of affordance, and a styling design scheme is completed using a tabletop luminaire in small home appliances as an example, and then a product styling design evaluation system is used to evaluate the new tabletop luminaire styling design scheme and the existing styling, and the evaluation results are analyzed. Finally, it is concluded that a new product styling design method based on affordance is constructed, and the feasibility and effectiveness of this method are verified, which provides ideas and theoretical basis for product styling design.

• Journal of the Korean Mathematical Society
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• v.38 no.1
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• pp.61-76
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• 2001

In this paper we define the concept of a conditional Fourier-Feynman transform and a conditional convolution product and obtain several interesting relationships between them. In particular we show that the conditional transform of the conditional convolution product is the product of conditional transforms, and that the conditional convolution product of conditional transforms is the conditional transform of the product of the functionals.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.3
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• pp.82-88
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• 2007

Service engineering is a new discipline which aims at basically understanding of service and a concrete methodology using engineering approach for service design. In this paper is introduced the serviset graph [7] which is a comprehensive concept to represent service products, processes, and operation activities. The proposed concept is a degree of commonality index in a service product in order to deal with service mass customization using the input-output analysis in economic model.

• Journal of Fashion Business
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• v.21 no.2
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• pp.1-15
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• 2017

This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.

• 시스템엔지니어링워크숍
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• s.4
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• pp.175-178
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• 2004

This paper introduces the concept and market status of PLM, then analyses PLM with an SEview I focus on relations beween SE and PLM. I propose some research topics about integration of SE and PLM and I expect growth of PLM market be a good chance of SE territorial expansion and marketing.

• Journal of the Korean Society for Precision Engineering
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• v.20 no.9
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• pp.27-31
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• 2003

• Journal of Korean Society of Industrial and Systems Engineering
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• v.19 no.38
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• pp.207-215
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• 1996

Concurrent Engineering is a concept to aim at product development lead-time in order to satisfy customer's changing tastes in n timely manner. This approach is concurrently integrating all participants and aspects of product design, development and manufacture. In this paper the concepts, framework, and success factor-teamwork- of concurrent engineering is presented.