• Title/Summary/Keyword: product character

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Analysis of Expression Types of Character Animation TV Advertisements (캐릭터애니메이션 TV광고의 표현유형 분석 연구)

  • Lee, Yong-Woo
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.85-94
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    • 2006
  • In the 2000s, character animation technique is used at domestic TV character animation ads of diverse items displaying new character patterns and expression techniques of a high level. This study intends to identify the characteristics of TV character animation ads based ell character aesthetic theory and advertising rhetoric theory, and based on these findings, analyze trend and stream of expression in TV character animation ads by examining and classifying advertisements released in the past four years by items, character patterns and expression techniques. The results showed that TV character animation ads have been concentrated on confectionery, beverages and foods in the past, but the items have been diversified through the years. With reference to character patterns, personal and animal characters had made the main pattern, but recently product, virtual and composite characters are on the increase. In expression techniques, cell animation technique was found to be the most frequently used technique, which was followed by full-3D, cell and live action, cell and 3D and the clay animation technique. A trend like this suggests that TV character animation advertising items will continue to increase in line with the participation level of targets. In the meantime, personal and animal characters will continue to make the leading character pattern, while virtual and composite character patterns emerge in new forms. In expression techniques, live action combined with 30 technique and techniques using new expression materials will appear with cell animation technique as a central figure. As a whole, Korean character animation advertisement is expected to keep on growing to a new dimension in the aspect of items, character patterns and expression technique.

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EIC(Evolutional Intelligent Character) 모델을 이용한 지능적인 실시간 게임 캐릭터의 구현

  • Kwang, Seung-Gwan;Ahn, Tae-Hong;Kim, Kook-Song;Kim, Jong-Hyuck;Kim, Hong-Ki
    • Journal of Korea Game Society
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    • v.2 no.2
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    • pp.60-65
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    • 2002
  • In the majority of today's computer games, the behaviour of characters are controlled by pre-defined game logic or pre-generated motion. As game developers strive for richer and more interactive games, they often encounter limitations with this approach. This paper attempts to construct a game model using Genetic Algorithms (GAs) in order to produce more intelligent and compelling computer games. Based on teaming ability, the use of GAs will enable the characters to continually evolve, providing a changing and dynamic game environment. A real-time game was implemented to investigate the performance and limitations of the system.

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A Study of Fashion Sensibility and Consumer Sensibility of Men's Casual Brand's Patterned Woven Shirts (남성복 캐쥬얼 브랜드 무늬셔츠에 대한 패션감성과 소비감성 분석)

  • Lee, Seung-Hyun;Lee, Kyung-Hi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.444-456
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    • 2009
  • The purpose of this study is to understand consumer needs through Fashion Sensibilities and Consumer Sensibilities on Men's Casual Brand's Patterned Shirts. This study suggests the basis of planning effective design of Men's Casual Brand's Patterned Shirts by categorizing. The product from 2005 S/S to 2007 F/W is divided into the following sector: years, seasons, and product zones(adult, character, traditional), focusing on the design property of Men's Casual Brand's Patterned Shirts. An evaluation tool is composed of 19 pairs of image adjectives and 3 questionnaire as consumer need tool. Data were collected on March 3th to 31th in 2008 over Busan area. The data were sorted by using the SPSS statistics package program. Fashion sensibility of Men's Casual Brand's Patterned Shirts were expressed with 4 factors of attractivity, visibility, sensibility, hardness occupied 58.6% of the total. Therefore as attractivity, visibility, sensibility, hardness are important for product planning, it would be effective to consider these 4 factors before product planning.

Formative Characteristics of Magazine Advertisement in Eco-friendly Cosmetics (친환경 화장품 잡지 광고의 조형적 특성에 관한 연구)

  • Kim, Myoung-Lee;Je, Gi-Yeon;Lee, Kyoung-Hee
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.150-162
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    • 2011
  • Personal health and environment is being aimed recently to show increase in preferences of eco-friendly cosmetics with longing of clean nature, and environment on pure plant ingredients. This study has the purpose of inquiring components and types of magazine advertisement in eco-friendly cosmetics and to analyze the model characteristics. The standards of analysis were classified as product, face, background, article, arrangement of colors, image, and eco-friendly factors. The results of this study are as follow. First, in inquiring the general characteristics of the magazine advertisement in eco-friendly cosmetics, the results were shown as the order of attention on product, face, background, article, arrangement of colors, image and eco-friendly factors. Second, in inquiring the components and types of magazine advertisement in eco-friendly cosmetics, the results showed an attentive difference in product, face, background, article, arrangement of colors and eco-friendly factors. Third, in inquiring relationships of model characteristics between domestic and foreign eco-friendly cosmetics, the results showed lots of domestic cosmetics advertising direct advertising, product type emerged was a lot of character type emerged. International cosmetics advertising, indirect advertising and highlighting the many articles that appeared prominently type is characterized.

Analysis on the Fashion Cultural Product Design Applying on an Optical Fiber

  • Choi, Kyung-Hee
    • Journal of Fashion Business
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    • v.14 no.6
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    • pp.118-133
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    • 2010
  • This study aimed to seek character and design of fashion cultural product using an optical fiber, and inquire element to be able to apply when an optic-fiber design differentiation develop into craft art and design. At present, optical fibers are commercialized with the brands of Luminex, Lumitex, Lumigram, etc., and the products are developed diversely in cloths, fashion articles, and interior products. When electronic technology becomes confused not visually in the technology of textile, the characteristics of fashion designs applied with optical fiber can be approximately classified for amusement, sensitivity direction, interaction, and protective performances. Sensitive design is taken a serious view as a new expression method to be interesting and attractive as well as a kind of amusement method to make people feel fortuity they do not experience in normal fashion. Also, it pursues function of body protection as a medium of communication to convey message to wearer and observer on the basis of reciprocal action between clothes and wearer. Fashion cultural product using an optical fiber is a kind of amusement to be interesting and attractive as well as it pursues function of body protection as a medium of communication to convey message and sensitive design which is attractive.

Development of character culture products that are fused with local culture resources (지역 문화자원과 융합한 캐릭터 문화상품 개발)

  • Park, Seon-Gyeong;Chang, Seok-Joo
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.8-13
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    • 2019
  • In this paper, based on the production technology and infrastructure of local cultural contents, it is determined that reconstruction and commercialization of local culture resources are necessary due to absence of character brand products centered on storytelling. It is expected to contribute to the expansion of the supply of advanced ceramic products along with the foundation of various contents production as it becomes the foundation to establish the developed business base through the differentiation strategy of the character product development based on the storytelling. In addition, due to the manual production, only a small amount of production can be produced and the production period is lengthened. On the other hand, the production period of gypsum mold is shortened by making mock-up through 3D program and 3D printing, It was effective in developing a wide variety of pottery products.

A Comparative Analysis of Cognitive Thinking Process for Character Design Between Korea and China (한국과 중국의 캐릭터 디자인과정 인지적 사고특성 비교분석)

  • Zhang, Xiao Bo;Kim, KieSu
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.672-680
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    • 2017
  • Today the distribution of characters in the consumer market based on digital smart phones is expanding, and the characters themselves are sold with independent merchandise, also various application researches about character are being activated. However, depending on the style of worker 's work on the design process of Korea and China regarding characters, there are differences in design characteristics and the diversity of work. In this study, we attempted to investigate the implications of these designers on the development of creative character design through in-depth research and experiment. Therefore, previous researches of cognitive science were investigated and cognitive experiments were conducted on design process for experts. For this research experiment, the initial sketch stage in the character work of Korea and China was recorded by the method of the designer by the subject through the protocol analysis method which is the qualitative research method. We coded the collected language based on this recording experiment and analyzed the problem behavior. We examined how the cognitive acts are done by the designer to develop the characters. The behavior characteristics and the accidental characteristics. The differences of the behavioral characteristics and the accidental characteristics in each step of the character design process were identified. Through these cognitive experiments, we could examine the behavior analysis of the design thinking process in Korea and China. In the field of design practice, we can set the direction of the design work process of the two countries and help us to produce creative and individual results. I think. These studies are expected to contribute to practical application of product marketing and new cooperation development methods in terms of activation of character industry in the future.

Research about environment and change of style influenced upon the black and white TV (흑백TV 시대에 영향을 미친 환경 및 스타일 변화에 관한 연구)

  • Shin, Myung-Chul
    • Archives of design research
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    • v.17 no.4
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    • pp.5-14
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    • 2004
  • Black and white TV design process at early electronics industry can help greatly in strategy of forward product development or production and marketing. Because, there is history about existed all product to precess that progress. Past information make good use that estimate of new design. According to character of product, advertisement and business strategies are available some extension of life cycle or preservation. But, it is need the data accumulated with correct analysis for ability that competitive power of the product. Data of Past information take advantage of well information is essential. Information about past products arranged pamphlet and newspaper advertisement. At this study emphasized on console model TV and portable style TV design change process of technology ability from 1960s to 1980s about product selling point. Creation and extinction about products can get into iteration to other household electric appliance. Design process of past product design has a history with our international location or influence power of household electric appliance. Therefore, such past flowing can important role as basis of forward product design.

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Classification of Li(黎族) traditional brocade patterns of Chinese textile and its application for modern fashion product design

  • Zhang, Shunai;Wu, Simin
    • The Research Journal of the Costume Culture
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    • v.20 no.5
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    • pp.775-781
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    • 2012
  • There are various kinds of patterns on Li brocade textile of Hainan province in China. Those patterns are rich and colorful. Li (黎族) traditional brocade is an ancient exquisite craftsmanship and a world cultural heritage. This study analyzed and categorized Li brocade pattern of traditional Chinese textiles. Li (黎族) traditional brocade is an ancient exquisite craftsmanship. Based on the research of classifications of Li brocade patterns, expound the application of women's costume. The patterns of Li brocade textile of Hainan province analyzed through three levels: design transforming, meaning prolongation, and refining spirit. The patterns were explored the feasibility way to inherit the patterns of Li brocade for the modern fashion product design. The results showed that Li brocade textile pattern of Hainan province were images sourced from local environment and geographical terrain. They contained the nation's history memory, religion, hope for life of the Li nationality. Those patterns can be categorized as human figure pattern, animal pattern, geometric pattern, appliance or architecture pattern, and Chinese character pattern.

Integral Formulas Involving Product of Srivastava's Polynomials and Galué type Struve Functions

  • Suthar, Daya Lal;Andualem, Mitku
    • Kyungpook Mathematical Journal
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    • v.59 no.4
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    • pp.725-734
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    • 2019
  • The aim of this paper is to establish two general finite integral formulas involving the product of Galué type Struve functions and Srivastava's polynomials. The results are given in terms of generalized (Wright's) hypergeometric functions. These results are obtained with the help of finite integrals due to Oberhettinger and Lavoie-Trottier. Some interesting special cases of the main results are also considered. The results presented here are of general character and easily reducible to new and known integral formulae.