• Title/Summary/Keyword: product aspects

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Dynamic Analysis of the Effect of Network Externality in Vertically Differentiated Market (수직적으로 차별화된 시장 하에서 망외부성이 미치는 영향에 대한 동태적 분석)

  • Cho, Hyung-Rae;Rhee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.2
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    • pp.1-8
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    • 2019
  • Network externalities are essentially dynamic in that the value consumers feel about a product is affected by the size of the existing customer base that uses that product. However, existing studies on network externalities analyzed the effects of network externalities in a static way, not dynamic. In this study, unlike previous studies, the impact of network externalities on price competition in a vertically differentiated market is dynamically analyzed. To this end, a two-period duopoly game model was used to reflect the dynamic aspects of network externalities. Based on the game model, the Nash equilibria for price, sales volume, and revenue were derived and numerically analyzed. The results can be summarized as follows. First, if high-end product has strong market power, the high-end product vendor takes almost all benefits of the network externality. Second, when high-end product has strong market power, the low-end product will take over most of the initial sales volume increase. Third, when market power of high-end product is not strong, it can be seen that the effects of network externalities on the high and low-end products are generally proportional to the difference in quality. Lastly, if there exists a strong network externality, it is shown that the presence of low-end product can be more profitable for high-end product vendor. In other words, high-end product vendor has incentive to disclose some technologies for the market entrance of low-end product, even if it has exclusive rights to the technologies. In that case, however, it is shown that the difference in quality should be maintained significantly.

The Effects of Hedonic Versus Utilitarian Attributes on the Consumer Acceptance of Intelligent Products (지능형제품의 쾌락적 속성과 실용적 속성이 소비자 수용도에 미치는 영향)

  • Kwak, Sonya S.
    • Design Convergence Study
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    • v.15 no.2
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    • pp.333-345
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    • 2016
  • Recently, an intelligent product in which information and robotic technologies are applied to an existing common product, called a mother product has been developed. In order to develop intelligent products which could be accepted by users, various intelligent product design methods have been introduced considering various interaction aspects or intelligent parts to be made. However, as an intelligent product is originated in a mother product, intelligent product design methods based on product attributes need to be explored. In this study, the impact of intelligent product types by product attributes on users' acceptance was investigated by comparing hedonic intelligent products and utilitarian intelligent products. An experiment was executed with child slippers as a case. As a result, participants evaluated utilitarian intelligent products more positively than hedonic intelligent products. They showed higher purchase intention and willingness to pay toward utilitarian intelligent products than hedonic intelligent products. In the case of child slippers, even though the hedonic attributes could be expected as they are child products, utilitarian attributes were perceived as much more important than hedonic attributes as the child slippers are related to the floor noise which is a severe social problem.

An Analysis on the Economic Effects of the Korean Cosmetic Industry (우리나라 화장품산업의 경제적 파급효과 분석)

  • Suh, Jeong-Kyo
    • The Korean Journal of Health Service Management
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    • v.7 no.3
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    • pp.57-69
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    • 2013
  • In these days, the interest on health industry is increasing around the world. This paper attempts to estimate the economic effects of the Cosmetic Industrydusing the Input-Output Analysis. Especially, 78*78 Sector Tables were used as the first analysis tool. So then, 79*79 Sector Tables adjusted were used for that industry. The main analysis tools of this study are comparing and analyzing backward and forward linkage effects, the induced effects of the self industry and other industries and the induced coefficients such as product, value-added, job and employment. According to the result of analysis, the cosmetic industry has great economic impacts which affects the major macroeconomic factors such as product, value added and backward linkage effect. And the induced effects of the self cosmetic industry are significant compared to other industries in aspects of product, value-added, and employment.

A Study on Real-Time Collaborative Design System for powerful interaction performance (상호작용 기능이 강화된 실시간 협업 설계 시스템에 관한 연구)

  • 하영명;김현수;안대건;김호찬;정해도;이석희
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.1266-1269
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    • 2003
  • Many studies have indicated that most of a product's cost is fixed early in its lift cycle, before the original design cycle is complete. This implies that we should consider various aspects of product lift cycle at the design stage. This means the need of collaboration in design stage. Because the Internet provides instant access to a wealth of design information, the Internet is used by the collaborative design team members as a medium to share data, information and knowledge, and in some cases for product data management and project management by integrating the Web with appropriate technologies. This paper presents a real-time collaborative design system for powerful interaction performance, based on the Internet and Web technologies. Using The system use the client/server architecture and the purpose of the system is to provide a method that enables real-time view, review and modification of the 3D model through the Internet.

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Development of Prediction Model for Root Industry Production Process Using Artificial Neural Network (인공신경망을 이용한 뿌리산업 생산공정 예측 모델 개발)

  • Bak, Chanbeom;Son, Hungsun
    • Journal of the Korean Society for Precision Engineering
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    • v.34 no.1
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    • pp.23-27
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    • 2017
  • This paper aims to develop a prediction model for the product quality of a casting process. Prediction of the product quality utilizes an artificial neural network (ANN) in order to renovate the manufacturing technology of the root industry. Various aspects of the research on the prediction algorithm for the casting process using an ANN have been investigated. First, the key process parameters have been selected by means of a statistics analysis of the process data. Then, the optimal number of the layers and neurons in the ANN structure is established. Next, feed-forward back propagation and the Levenberg-Marquardt algorithm are selected to be used for training. Simulation of the predicted product quality shows that the prediction is accurate. Finally, the proposed method shows that use of the ANN can be an effective tool for predicting the results of the casting process.

Epistemological Obstacles on Learning the Product Rule and the Sum Rule of Combinatorics (조합문제에서의 인식론적 장애 -곱의 법칙과 합의 법칙 중심으로-)

  • Kim, Suh-Ryung;Park, Hye-Sook;Kim, Wan-Soon
    • The Mathematical Education
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    • v.46 no.2 s.117
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    • pp.193-205
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    • 2007
  • In this paper, we focus on the product rule and sum rule which are considered as the most fundamental counting tools of Combinatorics. Despite of the importance of these rules in both educational and social aspects, they are taught superficially in class. We take the survey through both internet and questionaire to investigate how thoroughly students understand the rules. Then we discuss about the results of the survey and suggest effective teaching methods to improve students' understanding of these rules.

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Characterization of Dacrotized Bolts (다크로 방식 처리된 볼트의 특성 평가)

  • Yang, Chi-Hoon;Ko, Jeong;Kim, Dae-Yong
    • Journal of Applied Reliability
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    • v.1 no.2
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    • pp.95-108
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    • 2001
  • To enhance the corrosion resistance of a bolt by surface treatment, dacrotization was considered as a substitute for phosphate coating which is widely used for general applications. In this study, comparisons were made among 5 different kinds of surface treatments including dacrotization and phosphate coating with respect to corrosion resistance, adhesion property with painting, and preload when tightened. The result shows that the dacrotized and surface-stabilized bolt is much superior in every aspects studied herein to others. An excellent corrosion resistance and a fairly good adhesion property with painting were achieved in the dacrotized and surface-stabilized bolt. When tightened at the same torque, the amount of preload and its deviation of dacrotized and surface-stabilized bolt were comparable with those of phosphate coated bolt.

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Local Validation of MODIS Global Leaf Area Index (LAI) Product over Temperate Forest

  • Kim, Sun-Hwa;Lee, Kyu-Sung
    • Korean Journal of Remote Sensing
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    • v.19 no.1
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    • pp.1-9
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    • 2003
  • MODIS LAI product has been one of key variable for analyzing the quantitative aspects of terrestrial ecology at global scale. This study was designed to validate MODIS global LAI product for regional application. To examine the quality of MODIS LAI data, we developed a reference LAI surface that was derived by relating the ground LAI measurements to Landsat ETM+ reflectance. The study area, the Kwangneung Experiment Forest in Korea, covers mixed deciduous and coniferous species of temperate forest. Ground measurements of LAI were conducted at 30 sample plots by using a photo-optical instrument during the growing season of 2002. Ground measured LAI data were then related to the ETM+ reflectance to produce a continuous map of LAI surface over the study area. From the comparison between the MODIS LAI and the reference LAI, it was found that the MODIS LAI values were slightly higher at the forestland. Considering the limitations of producing the reference LAI surface and the uncertainty of the input variable for the MODIS LAI algorithm, such small discrepancy mal not be significant.

Analyzing the Effect of Trust in Reviews on Trust in a Product and a Company: Using the Trust Transfer Theory

  • Namjae Cho;Xiaochen Li;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.57-77
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    • 2024
  • The aim of this research is to examine the impact of trust in reviews. Expertise, enjoyment, recency, and usefulness-four aspects of reviews-are designated as independent variables, and trust in reviews has been chosen as the mediating variable. The dependent variables are trust in firms and trust in products. For explaining the flow of trust, this study uses the theory of Trust Transfer. The study's findings demonstrated that customer trust in a product leads to consumer trust in a company, which is derived from trust in reviews. Reviews were found to be important from a practical standpoint. Furthermore, it was discovered that a product's category or features would have an impact on how reviews are trusted.

Scenario-Based Design of The Next Generation Information Appliances (시나리오 기반 차세대 정보가전 신제품 개발)

  • 박지수
    • Archives of design research
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    • v.16 no.2
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    • pp.35-48
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    • 2003
  • Home networking technology connects individual home appliances through a wired or wireless network and makes possible new functions that were impossible when they were used independently. However, the new functions must not simply be confusing arrays of functions that are possible to implement, but those absolutely necessary to the users. To develop innovative information appliances with such functions, scenarios were used and played guiding roles in suggesting new product ideas, making design mockups, and producing videos to show natural situations where the products would be used in home of the future. In the phase of suggesting new product ideas, user action scenarios in the home, generated by a team consisting of experts in the fields of cognitive engineering, user interface, computer science, cultural anthropology, interaction design, and product design, helped the team identify user needs and design factors necessary to fulfill those needs and suggest new product ideas from the design factors. In the phase of making design mockups, the procedures of using the products were described in the scenario format. Based on the scenarios the s쇼les and the user interfaces of them were designed. In the phase of producing videos, the interactions between the user and the product were embodied in the course of professional writers'arranging the scenarios of using the products for the scripts of the videos. Videos were produced to show the actual situations where the design mockups would be used in home of the future and the dynamic aspects of interaction design.

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