• 응용통계연구
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• 제25권2호
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• pp.363-376
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• 2012

순서적 다항 반응변수의 경우 종종 과도하게 많은 수의 관측치가 0 범주에서 발생하는 영 과잉 특성을 지닌다. 이러한 영 과잉 자료에서 0범주를 발생시키는 요인이 여러 개 존재할 때 일반적인 순서적 프로빗 모형은 자료를 설명함에 있어서 한계를 지닌다. 본 논문에서는 영 과잉 특성을 반영한 이 단계 영 과잉 순서적 프로빗 모형의 베이지안 분석기법을 제시하고 이를 2008년도 통계청에서 조사한 한국인의 음주소비 자료에 적용시킨다. 첫 번째 단계에서는 음주소비가 하나도 없다고 답한 0 범주에 속하는 비음주자들을 신념 또는 영구적 건강상의 문제 등으로 상황에 관계없이 음주를 하지 않는 절대적 비음주자(genuine non-drinker, non-participant)와 현재 소비가 없지만 상황에 따라 음주자가 될 가능성이 있는 잠재적 음주자(zero consumption potential drinker)로 구분하는 프로빗 모형을 적용시켜 분석한다. 두 번째 단계에서는 잠재적 음주자와 1 이상의 범주에 속하는 실제적 음주자를 합하여 음주자 집단으로 보고 이에 대하여 순서적 프로빗 모형을 적용하여 분석한다. 분석결과, 비음주자 중 약 30%가 절대적 비음주자로 음주자료가 일반적 순서적 자료에 비하여 뚜렷한 영 과잉 특성을 가짐을 알 수 있었다. 각 변수의 한계효과를 분석함으로써 같은 설명변수가 절대적 비음주자와 잠재적 음주자에 미치는 영향이 서로 반대로 나타날 수 있음을 발견하였고, 따라서 한국인의 음주자료에 대하여 제안된 영 과잉 순서적 프로빗 모형이 유용함을 보여주었다.

• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• 기술혁신학회지
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• 제2권2호
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• pp.169-186
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• 1999

This study empirically investigates innovative behaviors of the firm. In so doing, a Probit was employed and estimated. We used the raw data of the "corporate innovation survey"(CIS), which, in consent with OECD efforts, is regularly undertaken by the Science and Technology Policy Institute(SIEPI). The data set includes more than 3400 firms in the manufacturing sector. Three types of innovation, i.e., new product, product improvement and process innovation, are studied, assuming that determinants of innovation are firm′s age. number of employees as the size of firm, ratio of foreign ownership and innovation costs. To investigate the relationship between firm′s innovation behavior and the size, we estimate the Probit including the quadratic term of the firm size. Empirical findings showed that the sign of the quadratic term of the firm size turned out to be negative. It means that the probability of firm's making innovation shows the inversed-U relationship with the firm size. Such an empirical result may have a significant implication for the industrial policy.

• 한국추진공학회:학술대회논문집
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• 한국추진공학회 2011년도 제37회 추계학술대회논문집
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• pp.400-403
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• 2011

직경 22 mm 정도의 케이블 절단을 위한 케이블커터의 화약량 예측을 위하여 인스트론을 사용한 정적 절단 시험과 Impact test machine을 이용한 낙하충격 시험을 실시하였다. 인스트론 시험 결과 케이블 절단에 필요한 에너지는 21.3 J로 측정되었다. Impact test는 5종류의 에너지 레벨에서 각각 8번씩 시험하였다. Impact test 시험 결과를 Probit 방법으로 분석한 결과, 99% 신뢰도에서 99.99% 절단하는 에너지는 37.7 J 로 예측되었다. 이 에너지는 ZPP 230 mg 이면 발생 가능할 것으로 판단 된다.

• 농촌계획
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• 제23권3호
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• pp.53-60
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• 2017

In order to export Korean spray roses to the China, it is needed to analyse chinese preferences, rose attributes, and purchase intentions. The purpose of this study is to present the implications on the production and distribution of roses for export by analyzing the quality preference attributes and purchase intention of Korean rose for Chinese flower experts. A survey on the preference and purchase intention of Korean flower roses by Chinese flower experts was conducted through face - to - face interviews with flower show participants in China. Approximately 100 Chinese flower experts who participated in the Flower Show in 2016 received the questionnaire, and 86 survey results could be used for analysis. Survey data were analyzed using ordered probit and bivariate probit models. As a result of an analysis, it was found that Chinese flower experts were more likely to buy Korean roses than Chinese roses even if they consider flower color, leaf shape and size and color diversity. The probability of purchasing more than twice the price was higher than that of the color diversity considering the flower shape, leaf shape and size, but the bivariate order probit model was larger than that of flowers, leaves and size, and the order of probability size was changed. In order to increase the export of Korean spray roses to the Chinese market, We need to increase Chinese experts' preferences and satisfaction. For this purpose, it is very important to develop export varieties of roses with large flower buds and shape / coloring, and to apply the useful post-harvest technology that can extend freshness and distribution period of export roses.

• 한국도로학회논문집
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• 제16권5호
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• pp.143-154
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• 2014

PURPOSES : This study drew factors affecting motorcycle accidents in Seoul by severity using an ordered probit model and aimed to analyze and verify the drawn influence factors. METHODS : As the severity of the accidents could be classified into three types (fatal injury, serious injury and minor injury), this study drew the factors affecting accidents by a comparative analysis employing an ordered probit model, removed the variables that would not secure significance sequentially to construct a model with high explanatory power regarding the factors affecting the severity of motorcycle accidents, and calculated the marginal effect of each factor to understand the degree of each factor's impact on the severity. First, Model 1 put in all variables; Model 2 was constructed by removing the variables of the road surface conditions that could not meet the level of significance (p=0.608); Model 3 was constructed by removing gender variable (p=0.423); and Model 4 was constructed finally by removing age variable (p=0.320). RESULTS : As a result of an analysis, statistically significant variables were time of occurrence, type of accident, road alignment and motorcycle displacement, and it turned out that the impacts on the severity were in the following order: a road alignment of left downhill, the type of motorcycle-to-vehicle accidents and a road alignment of a flatland on the left. The significance of the models was tested using the likelihood ratio, the level of significance and suitability statistics about them, and as a result of the test, the significance level and suitability of the constructed models were all excellent. In addition, the model accuracy indicating the accuracy of a predicted value compared to that of the value actually observed was 70.3% for minor injury; 70.1% for serious injury; and 68.6% for fatal injury, and the overall accuracy was 70.2%, which was very high. CONCLUSIONS : As a result of an analysis of motorcycle accidents in Seoul through the ordered probit model and the marginal effect, it turned out that their severity increased in nighttime accidents as compared to daytime ones and gradually increased in the order of motorcycle-to-vehicle accidents, motorcycle-to-person ones and the ones involving motorcycle only. As a result of an analysis, the severity of accidents in road alignments of left downhill, left flatland and straight downhill increased as compared to those in a road alignment of straight flatland and that the severity of accidents of motorcycles with a displacement larger than 50cc was higher than that of those with a displacement smaller than 50cc.

• 한국식생활문화학회지
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• 제22권6호
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• 한국IT서비스학회지
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• 제10권3호
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• pp.265-284
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• 2011

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

• 한국도로학회논문집
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• 제17권6호
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• pp.85-95
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• 2015

PURPOSES : The objective of this study is to analyze factors affecting traffic accident severity for determining countermeasures on freeway climbing lanes. METHODS : In this study, an ordered probit model, which is a widely used discrete choice model for categorizing crash severity, was employed. RESULTS : Results suggest that factors affecting traffic accident severity on climbing lanes include speed, drowsy driving, grade of uphill 3%, gender (male offender and male victim), and cloud weather. CONCLUSIONS : Several countermeasures are proposed for improving traffic safety on freeway climbing lanes based on the analysis of crash severity. More extensive analysis with a larger data set and various modeling techniques are required for generalizing the results.

• Journal of the Korean Statistical Society
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• 제26권4호
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• pp.493-505
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• 1997

The analysis of binary data appears to many areas such as statistics, biometrics and econometrics. In many cases, data are often collected in which some observations are incomplete. Assume that the missing covariates are missing at random and the responses are completely observed. A method to Bayesian analysis of the binary regression model with incomplete data is presented. In particular, the desired marginal posterior moments of regression parameter are obtained using Meterpolis algorithm (Metropolis et al. 1953) within Gibbs sampler (Gelfand and Smith, 1990). Also, we compare logit model with probit model using Bayes factor which is approximated by importance sampling method. One example is presented.