• Title/Summary/Keyword: privacy concern

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Fintech Users' Information Privacy Concerns and User Resistance: Investigating the Interaction Effect with Regulatory Focus (핀테크 사용에 대한 정보프라이버시 염려와 이용자 저항에 대한 연구: 조절초점성향과의 상호작용 효과 고찰)

  • Lee, Ae Ri;Ahn, Hyo Young
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.1
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    • pp.209-226
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    • 2016
  • Recently, there is a growing interest in Fintech which is a business based on using IT to provide financial services. At the early stage of diffusion of Fintech, one of the issues raised is the concern for information security. This study examines actual users' information privacy concern and user resistance to Fintech services. We also investigates the effects of social influence and mobile Internet literacy on information privacy concern and user resistance. In particular, this research verifies the interaction effect between regulatory focus and information privacy concern to influence user resistance. Based on the findings, the results of this study provide strategic implications for firms which attempt to reduce user resistance to Fintech services and proliferate Fintech usage.

Motivational Factors Affecting Intention to Use Mobile Health Apps: Focusing on Regulatory Focus Tendency and Privacy Calculus Theory (모바일 헬스 앱 사용의도 동기요인: 조절초점성향과 프라이버시계산이론을 중심으로)

  • So, Hyeon-jeong;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.33-53
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    • 2021
  • Use of mobile apps being extended, privacy concern on the side of the users is increased while they are willing to provide the private information to use the apps. In this study, we tried to identify the motivating elements that influence the users' intention to use the apps, based on the tendency towards regulatory focus and the privacy calculus theory. To verify the study model, we collected data from 151 adults who use health apps throughout the country, and analyzed the data using the PLS-SEM method. According to the result of the study, it was turned out that tendency towards promotion focus had negative impact on privacy concern and privacy danger, and tendency towards prevention focus had positive impact on privacy concern. Privacy concern had negative impact on the intention to use the mobile apps, and privacy benefit and privacy knowledge had positive impact on the intention to use the mobile apps. Finally, the intention to use the mobile apps had positive impact on the intention to continue to use the mobile apps. In this study, we identified different impacts of two types of tendency towards regulatory focus on privacy concern, and identified different influences on the intention to use the mobile apps accordingly.

Understanding the Factors that influence Website Retention and Privacy Unconcern After the Disclosure of Privacy Information (개인정보 유출 사고 후 웹 사이트 가입 지속 및 프라이버시 무관심에 영향을 미치는 요인에 관한 연구)

  • Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.107-119
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    • 2013
  • The purpose of this study is to find an answer why internet users are unconcern about their privacy information. We found that perceived privacy risk and website usability have a significant effect on privacy unconcern. That is, individuals who have experiences privacy incidents are more likely to be unconcern about their privacy information. Accordingly, organizations who supply services on the web have to pay more attention to these individuals to increase a privacy concern. Implications and Conclusions are discussed.

An Empirical Study of B2C Logistics Services Users' Privacy Risk, Privacy Trust, Privacy Concern, and Willingness to Comply with Information Protection Policy: Cognitive Valence Theory Approach (B2C 물류서비스 이용자의 프라이버시 위험, 프라이버시 신뢰, 프라이버시 우려, 정보보호정책 준수의지에 대한 실증연구: 인지밸런스이론 접근)

  • Se Hun Lim;Dan J. Kim
    • Information Systems Review
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    • v.22 no.2
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    • pp.101-120
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    • 2020
  • This study investigates the effects of privacy psychological characteristics of B2C logistics services users on their willingness to comply with their logistics companies' information protection policy. Using cognitive valence theory as a theoretical framework, this study proposes a research model to examine the relationships between users' logistics security knowledge, privacy trust, privacy risk, privacy concern, and their willingness of information protection policy compliance. To test the proposed model, we conducted a survey from actual users of logistics services and collected valid 151 samples. We analyzed the data using a structural equation modeling software. The empirical results show that logistics security knowledge positively affects privacy trust; privacy concern positively influences privacy risk; privacy trust, privacy risk, and privacy concern positively influence behavioral willingness of compliance. However, logistics security knowledge does not affect behavioral willingness of compliance. The results of the study provide several contributions to the literature of B2C logistics services domain and managerial implications to logistics services companies.

A Study on Structural Relationship between Privacy Concern and Post-Adoption Behavior in SNS (SNS 이용자의 프라이버시 염려도와 수용후 행동 간의 구조적 관계에 관한 연구)

  • Jung, Chul-Ho;Namn, Su-Hyeon
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.85-105
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    • 2011
  • The primary purpose of this study is to examine the effects of privacy concern on user's satisfaction and continuance intention in SNS. Based on relevant literature reviews, this study posits five characteristics, that is, privacy concern, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key factors. And then we structured a research model and hypotheses about relationship between these variables. A total 298 usable survey responses of SNS users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, privacy concern had a significant influence upon perceived usefulness and enjoyment, however, privacy concern had not a significant influence upon satisfaction Secondly, perceived usefulness and enjoyment had a positive influence upon satisfaction. Lastly, user's perceived usefulness, perceived enjoyment, and satisfaction had significantly related to continuance intention in SNS. From this study, we expect to suggest practical and managerial implications to SNS providers.

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An Empirical Study on Behavior and Psychology Concerning Invoice Disposal in the Context of Courier Services: A Comparative Study on Korea and the U.S.

  • Se Hun Lim
    • Asia pacific journal of information systems
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    • v.28 no.2
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    • pp.133-153
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    • 2018
  • This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.

Effects of Facebook Users' Self-disclosure, Facebook Use Intensity, Privacy Concern and Trust on Continuous Use Intention of Facebook: Focusing on the Moderating Effect of Privacy Protection Skill (페이스북 이용자의 자기노출, 페이스북 이용강도, 프라이버시 인식과 프라이버시 관리 능력이 페이스북 지속적 이용의향에 미치는 영향: 프라이버시 관리 능력의 조절효과를 중심으로)

  • Park, Namsu;Baek, Kanghui
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.53-62
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    • 2016
  • This study aims to examine the difference in self-disclosure, Facebook use intensity, privacy concern, and trust between Facebook users with high and low levels of the privacy protection skills and then to investigate the effects of the variables on continuous use intention of Facebook. Results revealed that Facebook users with high level of privacy protection skill than those with low level of the skill show lower level of privacy concern, but higher level of Facebook use intensity and trust. In addition, privacy protection skill presented the significant moderating effects on the relationships between self-disclosure, trust, and continuous use intention of Facebook.

An Empirical Research on Information Privacy Concern in the IoT Era (사물인터넷 시대의 정보 프라이버시 염려에 대한 실증 연구)

  • Park, Cheon-Woong;Kim, Jun-Woo
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.65-72
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    • 2016
  • This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the experience of information privacy, the policy of information privacy and information control via the provision intention studies. Also, in order to analyze the relationship among the factors such as the risk of information privacy, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk, information privacy experience, information privacy policy, and information control have positive effects upon the information privacy concern. Second, the information privacy concern has the negative effects upon the provision intention of personal information.

Effect of Collective Efficacy on Self-Disclosure in Social Network Services (소셜네트워크서비스에서 집합적 효능감이 이용자들의 자기노출에 미치는 영향)

  • Chae, Seong Wook
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.19-39
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    • 2018
  • With the development of information technology, social network services (SNS) such as Facebook and Twitter became popular and many users disclose their personal and sensitive information like private story, photographs and location information through posting and sharing. Despite the privacy concerns in SNSs, individuals continue to disclose their identity online. This phenomenon is called 'privacy paradox'. The purpose of this study is to examine the role of collective efficacy on self-disclosure in SNS context and to explain privacy paradox phenomenon. Drawing upon the communication privacy management theory, research model was developed and empirically tested with cross-sectional data from 306 individuals. Results revealed that collective efficacy has a direct positive effect on self-disclosure while privacy risk is negatively related to self-disclosure. However, privacy concern is not directly related to self-disclosure. The relationship between privacy concern and self-disclosure was moderated by collective efficacy.

Effects of Information Overload to Information Privacy Protective Response in Internet of Things(Iot) (사물인터넷 시대의 개인정보과잉이 정보프라이버시 보호반응에 미치는 영향)

  • So, Won-Geun;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.36 no.1
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    • pp.81-94
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    • 2017
  • In the age of information overload such as Internet of Things(IoT), big data, and cloud computing, Data and informations are collected to processed regardless of the individual's will. The purpose of this paper presents a model related to personal information overlord, information privacy risk, information privacy concern (collection, control, awareness) and personal information privacy protective response. The results of this study is summarized as follows. First, personal information overload significantly affects information privacy risk. Second, personal information overload significantly affects information privacy concern(collection, control, awareness) Third, information privacy risk significantly affects collection and awareness among information privacy concern, but control does not significantly affects. This results shows that users are cognitively aware the information risk through collection and awareness of information. Users can not control information by self, control of information does not affects. Last, information privacy concern(collection and awareness significantly affect information privacy protective response, but information privacy concern (control) does not affect. Personal information users are concerned about information infringement due to excessive personal information, ability to protect private information became strong.

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