• Title/Summary/Keyword: primary customer

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A Study on Family Restaurant Customer Satisfaction Evaluation (패밀리 레스토랑의 고객만족 IPA 분석에 관한 연구)

  • 양태석;박준규
    • Culinary science and hospitality research
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    • v.8 no.2
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    • pp.173-195
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    • 2002
  • In Korea, most family restaurants run on interior, menu and service of nearly the same approach. This fact indicates that product itself is no longer a primary source they can rely on to compete successfully. To survive the keener competition, family restaurants need to come up with new management strategy. The kind of strategy that is fundamentally differentiated from the existing ones are required, by thoroughly analyzing what customers want. The purpose of this study was to examine the actual status of family restaurants, how much they were considered significant by their customers, and how much satisfaction the customers felt. There are some limitations in this study, which should be taken into account by future researches for more successful results: First, income was one of the demographic variables investigated in this study. Second, it's easy to find out the disposition of those in their 20s, but there were a lot of difficulties in identifying the family restaurant significance and satisfaction of people in their 30s and over. Third, this researcher was too subjective in sorting out tile significance and satisfaction attributes, which made it hard to test the validity of the selected attributes.

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Using the MCDM of the Innovative Product Value Chain to Promote New Product Design

  • Liao, Shih-Chung
    • Asian Journal of Business Environment
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    • v.4 no.3
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    • pp.27-37
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    • 2014
  • Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

Successful CRM implementation strategy for a manufacturing company;A case of firm L (제조업의 성공적인 고객관계경영(CRM) 구현 전략;L 기업의 사례)

  • Yim, Sung-Sic;Kwon, Young-S
    • 한국IT서비스학회:학술대회논문집
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    • 2002.06a
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    • pp.238-243
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    • 2002
  • With the advancement of information technology and the proliferation of e-Business, CRM has been emerging as a powerful concept or strategy for dealing with customer relationship, though not a new concept. Most CRM applications have been focused on business situation where there are direct channels with customers, as in retailing and banking industry, etc. In this paper, we analyze the case of a manufacturing company where the primary concern lies on indirect channels management, such as selling agencies and distributors. Some issues related to the characteristics of the manufacturing company and the interface with ERP and SCM need to be investigated. Based on the consultation project with L company, we propose a successful CRM implementation strategy and point out some issues in implementing the CRM for a manufacturing company.

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The MMAP/M/c System with Heterogeneous Servers and Retrial

  • Kim Che Soong;Kim Ji Seung
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.499-502
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    • 2004
  • Multi-server Markovian retrial model with heterogeneous servers is analyzed. Arriving customers constitute the MMAP(Marked Markovian Arrival Process). Distribution of the primary customers among the servers is performed randomly depending on the type of a customer and the number of the server. Customers from the orbit have the exponential service time distribution with a parameter depending on the server only. The choice of the server for a retrial is made randomly as well. Multidimensional continuous time Markov chain describing operation of the model is investigated by means of reducing to asymptotically quasi-toeplitz Markov chaius.

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A Primary Study on High Speed Intermodal Rail Freight Transportation (고속철도시대의 철도화물 수송정책-고속철도 복합운송을 중심으로)

  • Kim Hyun-Woog;Moon Dae-Seop
    • Proceedings of the KSR Conference
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    • 2003.05a
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    • pp.185-189
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    • 2003
  • According to opening Seoul-Busan high speed rail line in 2004, we are studying to offer speedily for the parcel service of high speed rail-combined transport as it does, tender the quality freight services within a one and the same high speed train formation. Therefore, we reviewed for various types of HSR-combined transport and suggested to application methods in Korean high speed rail line. Through these kinds of approaches, we are able to expect the fulfillment of customer needs for high speed rail market segments, the profit maximization of future railway operating companies, and enhancement for cost-effective rail network operation of the mixed traffic on infrastructure cost-reduction in national logistics.

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Analysis of ISO 9000 Quality Certification for Small and Medium Industrial Companies (중소제조기업의 ISO 9000 품질인증실태 및 개선방안에 관한 연구)

  • 유재권;정수일
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.54
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    • pp.97-110
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    • 2000
  • As more and more companies pursue ISO 9000 certification, one of the most misconceptions about ISO 9000 is that registration is necessary only for business. ISO 9000 is being driven by commercial requirements, not legal fiat. This registration can be used as evidence of compliance to the ISO 9000 to satisfy specific customer requirements. The primary objective of this research is to provide the efficient implementation process of ISO 9000 certification on the basis of total quality management concerning with ISO/CDl 9001:2000, ISO/CDl 9004:2000 and ISO/CD2 9001:2000. Based on the result of first paper in May 1999, this study has been conducted using the data collected from 312 manufacturing companies which registered ISO 9000 certification. This analysis can be applied to Korean small and medium industrial companies in establishing and maintaining the development of qualify systems. The companies should be able to benefit if they make continuous effort to improve the quality activities based on the factors suggested in this paper.

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Would Polymer Banknotes (Plastic Money) Influence Customer Intention to Buy? An Empirical Study from Jordan

  • ORABI, Marwan Mohamed Abu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.355-361
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    • 2022
  • The goal of the study was to see how polymer banknotes affected users' purchasing intention. Variables affecting the properties of polymer banknotes were considered, including security, ease of use, convenience, and durability. To achieve the study's main goal, quantitative methods were used, and a questionnaire was created and posted online through Google Forms to collect primary data. The questionnaire was completed by 403 people, and the data was screened and analyzed using SPSS.The study found that using Polymer money influenced people's behavior, particularly in terms of purchase patterns, decisions, and impulsive behavior toward purchases. This was attributed to the security and simplicity of using Polymer money, which appealed to many people. Furthermore, the study found that people lost their feeling of spending, meaning that using polymer money didn't feel like spending to them, effectively eliminating the moral guilt associated with excessive spending and encouraging more impulsive buying decisions.Based on the findings, the study recommends that a study be conducted to compare the use of Polymer money with tiny and large banknotes to see what kind of difference there is.

Can Brand Equity Explain Excess Behavioral Loyalty?

  • Jung, Sang Uk
    • Asia Marketing Journal
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    • v.17 no.1
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    • pp.55-67
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    • 2015
  • Despite the well-known predictive power of Dirichlet model on customer loyalty, deviations of share of category requirement (SCR) predicted by Dirichlet model from actual SCR have been repeatedly reported. It has been shown that these deviations can be systematically explained by some factors such as brand's market share, product positioning strategy, purchase volume and retail marketing mix strategies. Presuming that brand equity would be additional sources of these deviations, current study assesses the incremental predictive power of brand equity by using over 4,000 brand-level observations for the consumer packaged goods industry in the U.S. Our model estimations indicate that brands that exhibit higher brand equity enjoy excess loyalty, with the primary driver being volume premium, rather than price premium. Overall, our findings support the notion that idiosyncratic brand properties can explain excess behavioral loyalty, a notion that is in stark contrast with the Dirichlet view of the world: brand equity does not exist.

A Study on the Customer's Satisfaction of the Tableware on Foodstyling using Fuzzy cognitive Maps (퍼지인식도를 이용한 음식이 담겨진 그릇, 음식, 테이블보가 고객만족에 미치는 영향)

  • Kim, Sun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.21 no.6
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    • pp.571-576
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    • 2006
  • The purpose of this study, where the subjects are people with the job related to cooking or are culinary expert, is to investigate factors that influence consumer's satisfaction on the tableware seen on broadcast, magazine, food service industry and/or other media. First, this study demonstrates three factors that influence on consumer's satisfaction : first factors of the shape, the color, the size of the tableware, second factors of the shape, the color, the quality of the food, third factors of the design, the color, and the quality of the tablecloth.Lastly, this study shows satisfaction that can be affected between the tableware and the food, between the food and the tablecloth, and between the tablecloth and the tableware.In conclusion, the primary factors that influence on consumer's satisfaction are the color of the food, tableware, and tablecloth, that reflects that visual role plays an important role in the food service industry. From now on. more study that will go into details is expected.

Optimal Voltage Control Algorithm of Small Hydro Generators for Voltage Stabilization in Distribution system with large scaled PV systems (대용량 태양광전원이 연계된 배전계통의 전압안정화를 위한 소수력발전기의 최적전압제어 알고리즘)

  • Choi, Hong-Yeol;Choi, Sung-Sik;Kang, Min-Kwan;Rho, Dae-Seok
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.67 no.7
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    • pp.824-832
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    • 2018
  • According to the government's policy to demonstrate and expand the renewable energy sources, distributed generators such as PV and WP are installed and operated in distribution systems. However, there are many issues related to power quality problems including over voltage and under voltage of customers. In order to overcome these problems, the electric power company have installed a step voltage regulator (SVR) in primary feeders interconnected with distributed generators, and also have established the technical guidelines for the distributed generators to stabilize the customer voltages in distribution systems. However, it is difficult to maintain the customer voltages within allowable limit. Therefore, this paper reviews the problems of voltage control by SVR in a distribution systems interconnected with a large amount of PV systems, and proposes characteristics of operating range and voltage control limit of the small hydropower generators. Also, with the estimation of the influence to the power system voltages from the voltage control mode of generators, this paper proposes the optimal voltage control algorithm of the small hydropower generators. By programming the proposed algorithm into control simulator of exciter, it is confirmed that the proposed algorithm can contribute the voltage stabilization in distribution systems interconnected with large scaled PV systems.