• 제목/요약/키워드: price variance

검색결과 190건 처리시간 0.028초

의류점포내 상황요인과 제품의 소비가치가 충동구매행동에 미치는 영향 (The Effects of Situation Factors and Consumption Values on the Impulse Buying Behaviors in Apparel Store)

  • 박은주;강은미
    • 한국의류학회지
    • /
    • 제24권6호
    • /
    • pp.873-883
    • /
    • 2000
  • The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

  • PDF

중년층 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 (Middle Aged Women's Buying Behavior According to their Lifestyles)

  • 최경아;고미경;정성지
    • 한국의류학회지
    • /
    • 제35권4호
    • /
    • pp.385-395
    • /
    • 2011
  • This study investigates the buying behavior of apparel by middle aged women according to lifestyles. Questionnaires were distributed to 300 women who lived in the Seoul area and between 40 to 65 years of age. A sample of 248 women responded. To analyze the data, Factor Analysis, Cluster Analysis, Analysis of Variance (ANOVA) and a Duncan test were used. As a result, the respondents were clustered into 4 different groups according to lifestyles. The groups included practical oriented group, economic oriented and practical group, active oriented and appearance group, and economic group. Their buying behavior was as follows. First, the active oriented and appearance group shopped at department stores and specialty stores; however, the economic oriented and practical group shopped at discount stores more often than other groups. The practical group shopped more frequently using TV home shopping networks, discount stores, and outlet stores, the economic group shopped at off-price stores, discount stores, and online more than the other groups. Second, the active oriented and appearance group bought classic suits and semi-classic suits, imported brand and/or designer brand apparel more often than other groups. Third, the active oriented and appearance group perceived another person's appearance, advertisement, and shop display as a more important information source than other groups. Forth, the active oriented and appearance group considered design & style, harmony with self-image, brand name, color, and coordination with other clothing as more important selection factors for clothing than other groups. The economic groups considered coordination with other clothing; however, the economic oriented and practical group cited ease of care as more important factors.

기술가치 평가시스템을 이용한 기술가치 전략 분석 (Analysis of Technology Value Strategy using Technology Valuation System)

  • 권방현;황규승
    • 경영정보학연구
    • /
    • 제5권1호
    • /
    • pp.129-146
    • /
    • 2003
  • 기술 투자와 거래의 증가는 기술가치 평가에 대한 관심을 증대시키고 있으나 평가의 전문성과 기술가치의 다양성으로 인해 객관적인 기술 가치 평가가 용이하지 않은 문제점을 가지고 있다. 이 연구는 웹 기반의 대화형 기술가치 평가(WITV) 시스템을 개발하고 이 시스템을 이용한 기술가치의 평가 및 기술가치의 전략 분석에 그 목적을 두고 있다. WITV 시스템은 내적 기술가치(IVT)와 외적 기술가치(EVT)로 구성 된 기술가치 매력도(TVA) 모형을 이용하여 기술가치를 평가하고 해당 산업에서 기술의 가치를 제고하기 위한 전략을 분석하는데 이용되고 있다. 이 연구는 코스닥에 등록된 IT산업 의 중소 제조기업을 대상으로 TVA 모형과 WITV 시스템의 타당성과 적용가능성을 실험하였으며, 실험결과에 의해 그 효용성을 검증하였다.

고속 수중운동체 정밀 유도제어를 위한 항법성능 분석 (Performance Analysis of Navigation System for Guidance and Control of High Speed Underwater Vehicle System)

  • 홍성표;한용수
    • 한국정보통신학회논문지
    • /
    • 제17권9호
    • /
    • pp.2227-2232
    • /
    • 2013
  • 유도제어 시스템 체계개발의 초기단계에는 운용 효과도 도출 및 요구사항 적합성 검토를 통한 체계 개략사양도출을 위해 효과도 분석을 수행한다. 본 논문의 목표는 M&S (Modeling & Simulation)를 활용한 운용 효과도 분석을 통해 고속 무인 수중운동체의 목표점 도달 임무를 위한 체계 요구사항 도출이다. 운용 효과도는 대상 수중운동체의 목표점 도달 정확도로 정의한다. 도달 정확도에 가장 큰 영향을 미칠 것으로 예상되는 변수는 항법센서 성능이다. 본 논문에서는 관성항법센서(Inertial Navigation Sensor, INS)와 도플러 속도 측정 장치(Doppler Velocity Log, DVL)를 이용한 복합항법을 고려하였다. 몬테카를로 수치 시뮬레이션을 통해 항법센서 성능에 대한 효과도 분석을 수행한다. 몬테카를로 수치 시뮬레이션 결과는 CEP(Circular Error Probability)와 분산을 이용한 확률분석을 통해 분석한다. 상용 항법센서 가격을 고려하여 최적의 가격대 성능비를 갖는 항법센서 성능을 제시한다.

노인의료복지시설 근무자들의 이직의도 결정요인 (Determinants of Intent to Leave among Workers at Long-Term Care Institutions)

  • 오지영;서영준;박현숙
    • 보건의료산업학회지
    • /
    • 제6권1호
    • /
    • pp.87-103
    • /
    • 2012
  • The purpose of this study is to investigate the determinants of intent to leave among workers at long-term care institutions in South Korea. The model represents a revision of the Price(2001) model which extends previous research by providing a comprehensive review of the economic, psychological, sociological literature. This study also examined the moderating effects of values toward independent variables on the job satisfaction and organizational commitment. The sample used in this study consisted of 400 workers from 9 long-term care hospitals and facilities nationwide. Data were collected with self-administered questionnaires and analysed using multiple regression analysis and path analysis. The main results of the study were as follows. The variance of job satisfaction and organizational commitment explained by the independent variables used in the study are 74.5% and 76.3% respectively. The results of this study revealed that the following variables have significant negative effects on intent to leave among workers; organizational commitment, job satisfaction, positive affectivity, supervisor support, job significance, job security, job growth. And the following variables have significant positive effects on intent to leave among workers; job opportunity, negative affectivity. This result is same when the moderating role of values were considered in the analysis. Among demographic variables, only age was found to have a significant positive effect on the intent to leave among workers.

지하철 전력계통의 고조파 영향 분석 및 그 대책에 관한 연구 (Analysis of Harmonic Effects on Substation Power System and its Countermeasure)

  • 송진호;황유모
    • 대한전기학회논문지:전기기기및에너지변환시스템부문B
    • /
    • 제51권4호
    • /
    • pp.210-220
    • /
    • 2002
  • We analysised the effect of harmonics on electric machines of substation power system barred on quantitatively measured harmonics and proposed the methods for prevention of harmonics through checking on transformer, rectifier and cable's capacities against harmonics with reference to KEPCO's electricity service standard. In order to analysis harmoninics of silicon rectifier that is power source in DC substation, computer simulations for a substation with TR of high voltage distribution switchboard are performed. Simulation results show that the total harmonic distortion factor becomes smaller for TR primary and receiving points in order rather than silicon rectifier which is harmonic generation source so that the harmonics generated frets each rectifier are outflowed to power supply and high voltage distribution switchboard The result of higher distortion factors of voltage and current for rectifier with 100% load than those with 50 % and 30% indicates that the waveform of voltage and current for the real substation power system at the office-going and the closing hours with heavy loads might be more distorted. As proposed methods for harmonic reduction, the conventional 6 pulse-type for substation is required to be replaced by 12 pulse-type for reduction of 5th and 7th harmonics. The active filter rather than the passive filter is more effective due to severe variance of rectifier loads, but the high cost is price to be paid. In view of installation area and costs, the use of 12 pulse-type transformer is desirable and then the parallel transformer and the rectifier within the substation must be replaced at the same time. Other substations with parallel feeder can use 6 pulse-type transformer.

일본 물류기업의 경영성과에 관한 탐색적 연구 (An Exploratory Study on Management Performance of Logistics Companies in Japan)

  • 구경모
    • 한국항만경제학회지
    • /
    • 제33권4호
    • /
    • pp.99-116
    • /
    • 2017
  • 본 연구는 최근 10여년을 대상으로 일본의 경제 지표와 물류업의 경영활동 성과지표의 변화 특징을 분석하고자 한다. 그리고 물류기업의 사업전략과 관련된 집단별 경영성과에 대해 비교 분석함으로써 경제 환경의 변화 속에서 물류업의 전략행동이 경영성과에 어떻게 나타났는지를 밝히는 것이 주된 목적이다. 연구분석 방법으로는 상관관계분석, 교차분석, 분산분석을 이용하였다, 핵심적 연구결과를 요약하면, 첫째 물류기업의 수입은 GDP, 무역액, 주가 등의 경기지표와 상관성이 높게 나타났는데, 특히 육상운송업은 주가와 해운업은 무역액과 상관성이 높았다. 둘째 물류기업의 사업전략 변인인 업종과 생산구조 특징 간에는 상관성이 발견되었고, 업종별 상이한 전략이 적합한 것으로 이해되었다. 셋째 사업전략의 변인이 경영성과 변수에 미치는 영향은 유의미하게 나타났으며, 특히 3개요인의 상호작용효과가 수익률에 미치는 영향의 차이를 이해할 수 있었다. 이 같은 연구결과는 최근 10년 동안의 일본의 경제환경 변화 속에서 물류기업이 높은 경영성과를 얻을 수 있는 기업전략이 무엇이었는지 이해함에 큰 도움이 된다.

Validation of Single Nucleotide Polymorphisms Associated with Carcass Traits in a Commercial Hanwoo Population

  • Sudrajad, Pita;Sharma, Aditi;Dang, Chang Gwon;Kim, Jong Joo;Kim, Kwan Suk;Lee, Jun Heon;Kim, Sidong;Lee, Seung Hwan
    • Asian-Australasian Journal of Animal Sciences
    • /
    • 제29권11호
    • /
    • pp.1541-1546
    • /
    • 2016
  • Four carcass traits, namely carcass weight (CW), eye muscle area (EMA), back fat thickness (BF), and marbling score (MS), are the main price decision parameters used for purchasing Hanwoo beef. The development of DNA markers for these carcass traits for use in a beef management system could result in substantial profit for beef producers in Korea. The objective of this study was to validate the association of highly significant single nucleotide polymorphisms (SNPs) identified in a previous genome-wide association study (GWAS) with the four carcass traits in a commercial Hanwoo population. We genotyped 83 SNPs distributed across all 29 autosomes in 867 steers from a Korean Hanwoo feedlot. Six SNPs, namely ARS-BFGL-NGS-22774 (Chr4, Pos:4889229), ARS-BFGL-NGS-100046 (Chr6, Pos:61917424), ARS-BFGL-NGS-39006 (Chr27, Pos:38059196), ARS-BFGL-NGS-18790 (Chr10, Pos:26489109), ARS-BFGL-NGS-43879 (Chr9, Pos:39964297), and BTB-00775794 (Chr20, Pos:20476265), were found to be associated with CW, EMA, BF, and MS. The ARS-BFGL-NGS-22774, BTB-00775794, and ARS-BFGL-NGS-39006 markers accounted for 1.80%, 1.72%, and 1.35% (p<0.01), respectively, of the phenotypic variance in the commercial Hanwoo population. Many genes located in close proximity to the significant SNPs identified in this study were previously reported to have roles in carcass traits. The results of this study could be useful for marker-assisted selection programs.

여자 대학생의 신용카드 사용과 관련된 의류 구매 성향에 관한 연구 - 충동 구매 성향, 유행 추구 성향, 과시 소비 성향을 중심으로 - (Female College Students' Buying Propensity of Clothing in Regard to Their Credit Card Use - Focusing on Impulse Buying, Fashion Consciousness and Conspicuous Consumption -)

  • 정우영;정성지;장남경
    • 복식문화연구
    • /
    • 제13권5호
    • /
    • pp.819-832
    • /
    • 2005
  • The purpose of the study was to examine female college students' credit card usage characteristics and to investigate differences in buying propensity of clothing including impulse buying, consciousness, and conspicuous consumption among their buyer groups according to credit card use and personal characteristics. The questionnaires were administered to female college students in Seoul. The total of 588 questionnaires were collected and statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), and Duncan's test. Female college students' arrear as well as credit card use have been increasing, and they tend to purchase low price clothing item using credit card. Buying propensity was classified into three factors. There were differences in buying propensity of clothing including impulse buying, fashion consciousness, and conspicuous consumption among buyer groups according to the credit card use and personal characteristics. Students who have credit card and arrear experience, are heavy credit user, and purchase more clothing showed high impulse buying propensity. Students who purchase more clothing monthly with credit card were more fashion-conscious. Students who have credit card, are heavy credit user, and purchase more clothing showed high conspicuous consumption propensity. Implications and future research directions were discussed.

  • PDF

IMF이후의 신세대 진바지 소비자의 브랜드 인지도 이미지 및 추구이미지를 중심으로한 진의류 시장분석 (Analysis of jeans market under IMF circumstance focused on brand awareness brand image and consumer's seeking image of young adults)

  • 김칠순;이훈자
    • 한국의류학회지
    • /
    • 제23권3호
    • /
    • pp.447-458
    • /
    • 1999
  • The purpose of this study was to analyze jeans market faced with economic difficulties to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness. brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung Shinchon Munjungdong, Shinrimdong '||'&'||' Suwon) and 656 reliable ones were used for statistical analysis. A. SAS statistical package including frequency table factor analysis. analysis of variance. and Duncan's multiple range test was used. The results are as follows : 1. Brand awareness involves "brand recall" based on asking a person to name recalled first and "brand rcognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image the result showed that "Vov" was best represented for sophisticated '||'&'||' trendy brand images "Storm" for characteristics brand image "Jambangee" for reasonable price '||'&'||' comfortable brand images and "Levis" for classic '||'&'||' design/color brand images. 3. As a result of factor analysis on consumer's seeking image six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated , active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables and preferred design. 4 Many young adults favored following design details ; low waist relaxed thigh with straight leg and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket and simple logo accessories to metal ones.simple logo accessories to metal ones.

  • PDF