• 제목/요약/키워드: price service

검색결과 1,494건 처리시간 0.032초

의료서비스의 성과 제고를 위한 가격전략 -­건강검진료 다단계가격책정을 위한 시장세분화를 중심으로­- (The Pricing Strategy for the Performance of Medical Service -­ Based on the Segmentation for the N­block tariff Pricing of Medical Examination­ -)

  • 백수경;곽영식
    • 보건행정학회지
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    • 제13권4호
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    • pp.84-98
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    • 2003
  • This research objective is to determine the optimal price break points for n­block tariff, because comparing non­linear pricing with uniform pricing on the basis of profit, n­block tariff outperforms two­part tariff, all unit discount price schedule, and uniform pricing. Although the merits of non­linear pricing are well documented, the attempt to practice the non-linear pricing in medical service sector has been relatively rare. The determination of the parameters under n­block tariff is the interesting decision making agenda for marketers. Under n­block tariff, the marketers should decide the optimal price break points and the optimal marginal price for each price zone. The results can be summarized as follows: The researchers found that mixture model can be the feasible methodology for determining the optimal number of n­block tariff and identifying the optimal segmentation criteria. We demonstrate the feasibility and the superiority of the mixture model by applying it to the database of medical examination. The results appear that the number of patients per month can be the optimal segmentation variable. And 6­block tariff is the optimal price break for this medical service.

A Study on the Reasonable Service Charges for Incheon North Port(berth 3) under the Private Investment Project

  • Park, Jin-Hee
    • 한국항해항만학회지
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    • 제28권7호
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    • pp.601-608
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    • 2004
  • Recently, port development has been actively in progress through a private investment project. Incheon North Port functions as an auxiliary port for Incheon Port to solve its chronic demurral and freight congestion and to treat materials such as wood, iron material, feed materials. Service charges is one of important factors in the port choice to treat general goods. In general, service charges can be calculated by two methods such as cost accounting method and market price method. This study will review the characteristics of the Incheon North Port (berth 3), which is under the progress of the private investment project and estimate the reasonable service charges for general goods on the basis of market price. This will help a concessionaire to maximize the operation efficiency.

부산지역 프랜차이즈피부비만관리실과 일반피부비만관리실의 고객만족도 영향요인 (Comparative Study of Major factors of Customer Satisfaction between Franchise and Non-Franchise Skin-care & Obesity Clinics in Pusan)

  • 정영애;김운신;배성권
    • 보건의료산업학회지
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    • 제3권2호
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    • pp.55-64
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    • 2009
  • The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

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Operating Simulation of RPS using DEVS W/S in Web Service Environment

  • Cho, Kyu-Cheol
    • 한국컴퓨터정보학회논문지
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    • 제21권12호
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    • pp.107-114
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    • 2016
  • Web system helps high-performance processing for big-data analysis and practical use to make various information using IT resources. The government have started the RPS system in 2012. The system invigorates the electricity production as using renewable energy equipment. The government operates system gathered big-data with various related information system data and the system users are distributed geographically. The companies have to fulfill the system, are available to purchase the REC to other electricity generation company sellers to procure REC for their duty volumes. The REC market operates single auction methods with users a competitive price. But the price have the large variation with various user trading strategy and sellers situations. This papler proposed RPS system modeling and simulation in web environment that is modeled in geographically distributed computing environment for web user with DEVS W/S. Web simulation system base on web service helps to analysis correlation and variables that act on trading price and volume within RPS big-data and the analysis can be forecast REC price.

패션 점포의 서비스 품질 차원이 소비자 만족에 미치는 영향 (The Effect of Service Quality on Consumer Satisfaction of Fashion Retail Stores)

  • 황선진;황경순;이종남
    • 한국의류학회지
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    • 제24권3호
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    • pp.323-334
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    • 2000
  • The purpose of this study was to develop service quality dimensions for fashion retail stores and to identify significant service quality dimensions influencing customers satisfaction for each fashion retail store. 687 young adults completed written questionnaires consisting of items related to service quality. For analysis of data, confirmatory factor analysis, one-way ANOVA, scheffe test, and stepwise regression analysis were applied. The results were as follows: 1. The service quality dimensions of fashion retail stores were tangibles, reliability, responsiveness, assurance, empathy, fashionability and variety, price, convenience, merchandise quality and credit card usability. Among those 10 main dimensions of service quality were grouped as experience attributes and search attributes. 2. In examination of the highest valuable service quality dimension based on the types of stores, imported fashion stores were evaluated the highest in terms of all factors except price, tangibles and credit card usability. 3. To predict consumer satisfaction, service quality dimensions such as reliability, responsiveness, assurance, empathy, fashionability/variety, price, convenience, merchandise quality and credit card usability should be considered.

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신의료기술에 대한 진료비 지불: 외국사례와 시사점 (Implications of Price Setting Strategies for New Health Technologies from Five Countries)

  • 정설희;권오탁;최연미;문경준;채정미;이루리
    • 보건행정학회지
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    • 제30권2호
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    • pp.164-177
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    • 2020
  • This study aims to compare the experience of selected countries in operating separate payment system for new healthcare technology and to find implications for price setting in Korea. We analyzed the related reports, papers, laws, regulations, and related agencies' online materials from five selected countries including the United States, Japan, Taiwan, Germany, and France. Each country has its own additional payment system for new technologies: transitional pass-through payment and new technology ambulatory payment classification for outpatient care and new technology add-on payment for inpatient care (USA), an extra payment for materials with new functions or new treatment (C1, C2; Japan), an additional payment system for new special treatment materials (Taiwan), a short-term extra funding for new diagnosis and treatment (NUB; Germany), and list of additional payments for new medical devices (France). The technology should be proven safe and effective in order to get approval for an additional payment. The price is determined by considering the actual cost of providing the technology and the cost of existing similar technologies listed in the benefits package. The revision cycle of the additional payment is 1 to 4 years. The cost or usage is monitored during that period and then integrated into the existing fee schedule or removed from the list. We conclude that it is important to set the explicit criteria to select services eligible for additional payment, to collect and analyze data to assess eligibility and to set the payment, to monitor the usage or cost, and to make follow-up measures in price setting for new health technologies in Korea.

면세점의 지각된 서비스품질이 관계품질과 고객충성도에 미치는 영향 (Effect of Duty Free Shop's Service Quality on Relationship Quality and Loyalty)

  • 이량;유건우;박찬욱
    • 유통과학연구
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    • 제15권4호
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    • pp.41-57
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    • 2017
  • Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

외식업체 유형별 관계마케팅 활동 요인의 차이에 대한 연구 (A Study on Difference of Relationship Marketing Factors by Type of Restaurants)

  • 유영진;이용기;하헌국;김우곤
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제12권1호
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    • pp.37-56
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    • 2001
  • This study was to examine what factors of Relationship marketing are in Korean, Chinese, Japanese, and American. The seven factors of relationship marketing consist of facilities/atmosphere, convenience, level of factors, customer-contact service, communication service, relevance of price, customer benefits. The empirical results and implications are as follows. First, the facilities/atmosphere, relevance of price in Korean restaurants convenience, level of food in Chinese customer-contact service, level of flood in American restaurants were high. Second, among activities of relationship marketing, facilities/atmosphere, convenience, level of food, relevance of price were significant higher in Korean restaurants than in others, and customer-contact service, communication a7vi7e, customer benefits were significant higher in American restaurants than in others.

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4G Adoption : A Survey of Vietnam Market

  • Tapanainen, Tommi;Dao, Trung Kien;Nguyen, Thanh Hien;Nguyen, Thi Thanh Hai
    • Journal of Information Technology Applications and Management
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    • 제26권1호
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    • pp.1-19
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    • 2019
  • The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

The Impact of Quality and Price on the Loyalty of Electronic Money Users: Empirical Evidence from Indonesia

  • PUTRA, Pratama;JAYADI, Riyanto;STEVEN, Ignatius
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1349-1359
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    • 2021
  • The electronic money market in Indonesia continues to experience an increase in the number of users and volume of transactions. However, the electronic money market, especially server-based, in Indonesia is becoming concentrated into a few issuers. Electronic money issuers compete in price and promotion wars to gain new customers and maintain their existing ones. This paper presents an analysis of the orientation and factors that influence the loyalty in electronic money products. The research model variables in this study are adopted from the E-Service Quality and Marketing Mix categories. These variables are hypothesized to affect the perceived value and then customer loyalty. The research population consists of all Indonesians who use server-based electronic money, with a sample of 400 individuals. The results show that, in the E-Service Quality group, reliability, responsiveness, and security significantly affect perceived value, while the perceived price and perceived promotional benefits significantly affect perceived value in the Marketing Mix group. The perceived price has the highest effect on the perceived value and customer loyalty, while the perceived value has a significant effect on customer loyalty. Finally, it was found that the customer is more sensitive to the price than quality in using electronic money.