• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.195-215
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• 2008

The scarcity is pervasive aspect of human life and is a fundamental precondition of economic behavior of consumers. Also, the effect of scarcity message is a power social influence principle used by marketers to increase the subjective desirability of products. Because valuable objects are often scare, consumers tend to infer the scarce objects are valuable. Marketers often do base promotional appeals on the principle of scarcity to increase the subjective desirability their products among consumers. Specially, advertisers and retailers often promote their products using restrictions. These restriction act to constraint consumers' ability th take advantage of the promotion and can assume several forms. For example, some promotions are advertised as limited time offers, while others limit the quantity that can be bought at the deal price by employing the statements such as 'limit one per consumer,' 'limit 5 per customer,' 'limited products for special commemoration celebration,' Some retailers use statements extensively. A recent weekly flyer by a prominent retailer limited purchase quantities on 50% of the specials advertised on front page. When consumers saw these phrase, they often infer value from the product that has limited availability or is promoted as being scarce. But, the past researchers explored a direct relationship between the purchase quantity and time limit on deal purchase intention. They also don't explored that all restriction message are not created equal. Namely, we thought that different restrictions signal deal value in different ways or different mechanism. Consumers appear to perceive that time limits are used to attract consumers to the brand, while quantity limits are necessary to reduce stockpiling. This suggests other possible differences across restrictions. For example, quantity limits could imply product quality (i.e., this product at this price is so good that purchases must be limited). In contrast, purchase preconditions force the consumer to spend a certain amount to qualify for the deal, which suggests that inferences about the absolute quality of the promoted item would decline from purchase limits (highest quality) to time limits to purchase preconditions (lowest quality). This might be expected to be particularly true for unfamiliar brands. However, a critical but elusive issue in scarcity message research is the impacts of a inferred motives on the promoted scarcity message. The past researchers not explored possibility of inferred motives on the scarcity message context. Despite various type to the quantity limits message, they didn't separated scarcity message among the quantity limits. Therefore, we apply a stricter definition of scarcity message(i.e. quantity limits) and consider scarcity message type(general scarcity message vs. special scarcity message), scarcity depth(high vs. low). The purpose of this study is to examine the effect of the scarcity message on the consumer's purchase intension. Specifically, we investigate the effect of general versus special scarcity messages on the consumer's purchase intention using the level of the scarcity depth as moderators. In other words, we postulates that the scarcity message type and scarcity depth play an essential moderating role in the relationship between the inferred motives and purchase intention. In other worlds, different from the past studies, we examine the interplay between the perceived motives and scarcity type, and between the perceived motives and scarcity depth. Both of these constructs have been examined in isolation, but a key question is whether they interact to produce an effect in reaction to the scarcity message type or scarcity depth increase. The perceived motive Inference behind the scarcity message will have important impact on consumers' reactions to the degree of scarcity depth increase. In relation ti this general question, we investigate the following specific issues. First, does consumers' inferred motives weaken the positive relationship between the scarcity depth decrease and the consumers' purchase intention, and if so, how much does it attenuate this relationship? Second, we examine the interplay between the scarcity message type and the consumers' purchase intention in the context of the scarcity depth decrease. Third, we study whether scarcity message type and scarcity depth directly affect the consumers' purchase intention. For the answer of these questions, this research is composed of 2(intention inference: existence vs. nonexistence)${\times}2$(scarcity type: special vs. general)${\times}2$(scarcity depth: high vs. low) between subject designs. The results are summarized as follows. First, intention inference(inferred motive) is not significant on scarcity effect in case of special scarcity message. However, nonexistence of intention inference is more effective than existence of intention inference on purchase intention in case of general scarcity. Second, intention inference(inferred motive) is not significant on scarcity effect in case of low scarcity. However, nonexistence of intention inference is more effective than existence of intention inference on purchase intention in case of high scarcity. The results of this study will help managers to understand the relative importance among the type of the scarcity message and to make decisions in using their scarcity message. Finally, this article have several contribution. First, we have shown that restrictions server to activates a mental resource that is used to render a judgment regarding a promoted product. In the absence of other information, this resource appears to read to an inference of value. In the presence of other value related cue, however, either database(i.e., scarcity depth: high vs. low) or conceptual base(i.e.,, scarcity type special vs. general), the resource is used in conjunction with the other cues as a basis for judgment, leading to different effects across levels of these other value-related cues. Second, our results suggest that a restriction can affect consumer behavior through four possible routes: 1) the affective route, through making consumers feel irritated, 2) the cognitive making route, through making consumers infer motivation or attribution about promoted scarcity message, and 3) the economic route, through making the consumer lose an opportunity to stockpile at a low scarcity depth, or forcing him her to making additional purchases, lastly 4) informative route, through changing what consumer believe about the transaction. Third, as a note already, this results suggest that we should consider consumers' inferences of motives or attributions for the scarcity dept level and cognitive resources available in order to have a complete understanding the effects of quantity restriction message.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2001.10a
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• pp.186-189
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• 2001

The main method in micro-etching process, used in manufacturing semiconductors, electronic components, circuits, is Photo Masking method that exposes and develops on the photo-sensitivity solutions or films. This method enables one to process highly precisely, $\pm$0.03 mm in end line location area. But this has limits in a high speed / wide width process, difficulties in endless masking, and the problem of high price. We have developed the direct masking method to make use of Gravure printing, widely used in grocery packing sheet printing. We made cylinder tools to influence the masking quality by laser stream process. We have confirmed that the end line location accuracy in the line width of the product is improved from 0.12 mm to $\pm$0.07 mm level, after etching process.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.22 no.6
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• pp.1266-1272
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• 1997

Due to the price and performanceof uniprocessor workstations and off-the shelf networking, network of workstations(NOW) ae now a cost-effective parallel processing platform tht is competitive with supercomputers. Meanwhile, current network fiile system protocols rely heavily on a central server to coordinate file activity among client workstations. This central server can become a bottleneck that limits scalibility for environments with large numbers of clients. In this paper, we propsoe a highly reliable and effective software RAID file system on the network of workstation environment. We present results form a trace-driven simulation study that shows that the designed software RAID file system is more effective in the aspect of elapsed time when compared with client/server file systems.

• Journal of the Korean housing association
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• v.15 no.4
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• pp.45-54
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• 2004

This study systematized synthetically to use internet GIS and real estate appraisal method in computing system for the real estate decision. First, indicated the method of using GIS and databases to appraise the real estate by using the cost approach. Second, used the artificial neural network to predict the change of land prices and the artificial neural network convinced us that it indicates easily the result of land prices without complicated processes. Third, examined land prices using the artificial neural network but there is limits for the land price prediction because of difficult data gathering. also, this study may heighten information levels of the real estate field according to 21th century information level if use actively a internet, information users who should pay much moneys in existent real estate decisions may can approach easily.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.457-460
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• 2000

주가를 예측하는 것은 이미 오래 전부터 여러 가지 방법으로 시도되어 왔었다. 기업의 본질가치를 보는 기본적 분석부터 과거의 자료를 가지고 미래를 예측하는 기술적 분석까지 많은 연구가 있었으나 실제로 모든 예측이 그렇듯이 많이 적중을 했다는 것을 일부의 정형화된 분석방법을 제외하고는 찾지 못하였다. 그럼에도 불구하고 이번 연구에서는 기술적 분석에서 많은 요인들 중에서 기존에 많이 연구해 보지 못한 시계열적인 인자를 가지고 단기간의 주가를 예측하고자 한다. 주식이 상한가에 도달하였을 경우 그 상한가격의 잔량과 그 주식의 일일거래량을 비교하여 그 서로 두 관계가 다음날 주가에 어느 정도의 영향을 미치는지 회귀분석을 통하여 상관성을 분석하고 통계적 자료를 토대로 단기간의 주가를 상한 잔량 대비 일일거래량에 비추어 의사결정 지표를 제시하려고 한다. 적절한 예측결과가 나오게 되면 주식에 대해 매수를 희망하는 사람 뿐 아니라 주식을 보유하고 있는 사람에게 어느 정도 정보효과가 미치게 될 것이라 기대한다.

• Journal of Electrical Engineering and Technology
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• v.3 no.3
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• pp.320-330
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• 2008

This paper presents an improved dynamic programming (IDP) approach to solve the economic power dispatch problem including transmission losses in power systems. A detailed mathematical derivation of recursive dynamic programming approach for the economic power dispatch problem with transmission losses is presented. The transmission losses are augmented with the objective function using price factor. The generalized expression for optimal scheduling of thermal generating units derived in this article can be implemented for the solution of the economic power dispatch problem of a large-scale system. Six-unit, fifteen-unit, and forty-unit sample systems with non-linear characteristics of the generator, such as ramp-rate limits and prohibited operating zones are considered to illustrate the effectiveness of the proposed method. The proposed method results have been compared with the results of genetic algorithm and particle swarm optimization methods reported in the literature. Test results show that the proposed IDP approach can obtain a higher quality solution with better performance.

• Journal of Korean Society for Quality Management
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• v.43 no.3
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• pp.239-252
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• 2015

Purpose: Lead has been widely used in radiation shielding for its low price and high workability. Recently in several europe countries, use of lead was banned for environmental issues. Also lead can cause health problems like alergies. Alternative materials for lead are highly required. The purpose of this study was to propose lead free radiation shielding material. Methods: Research of radiation shielding in Korea is not easy for certain limits such as radiation materials, experimental facilities and places. The collected data through the research were simulated using MCNPX. The simulation tools used for this study were utilized Monte Carlo method. Results: we suggest new design of lead free radiation shielding material using MCNPX code comparing shielding performance of new composite materials to lead. Conclusion: This newly introduced nano-scale composite of metal and polymer makes new chance for highly lightened radiation protective garments with endurable shielding performance.

• Korean System Dynamics Review
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• v.11 no.3
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• pp.61-86
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• 2010

This research analyzed on the future energy society of Korea in 2030 using system thinking approach. Key uncertainty factors determining the future energy society were analyzed in a multi disciplinary view point such as politics, economy, society, ecology and technology. Three causal loop diagrams for the future energy system in Korea and related policy leverages were shown as well. 'Global economic trends', 'change of industrial structure' and 'energy price' were identified as key uncertainty factors determining the Korean energy future. Three causal loop diagrams named as 'rate of energy self－sufficiency and alternative energy production', 'economic activity and energy demand' and 'Excavation of new growth engines' were developed. We integrated those causal loop diagrams into one to understand the entire energy system of the future, proposed three strategic scenarios(optimistic, pessimistic and most likely) and discussed implications and limits of this research.

• Proceedings of the Korean Society of Crop Science Conference
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• 2002.05a
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• pp.53-57
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• 2002

Quality evaluation must be more developed in order to offer the sufficient information for producer, distribution centers buyer, consumer. There are many parameters which influence the rice quality and cooked rice. It is difficult to evaluate the quality of rice and cooked rice by only some parameters. In the case of rice quality evaluation in Korea, physicochemical inspection is performed by examining the minimum and maximum limits of brown rice recovery, moisture content, damaged kernel, and colored kernel as inspection standard. Marketing standard of rice defines the limits of perfect, white core and belly, colored, damaged kernels, and broken rice, classifying into special, excellent, and normal grades. As a research direction for the development of rice quality evaluation, establishment as parts of technical field, must be further developed as follows : more detailed measure of characters, search of unknown taste-related components, creation and grade classification of quality evaluation factors at each management stages of treatment after harvesting, evaluation as food material as well as cooking rice, method development for simple evaluation and establishment of equation for palatability. In the side of policy, the following concerns must be conducted: price discrimination in conformity to rice cultivar and grade under the basis of qualify evaluation method developed, fixation of head rice branding, and introduction of low temperature circulation.

• Health Policy and Management
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• v.20 no.1
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• pp.64-86
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• 2010

Korea has had problems with the price and supply of essential drugs such as Gleevec for leukemia, Fuzeon for HIV/AIDS, and Tamiflu for both avian flu and swine flu. The shortage or refusal of patented drugs supply is imposing a heavy burden in not only developing countries but also developed countries. Thinking over the serious results, we need to concern about the limited access to patented drugs by multinational drug companies' patent monopoly especially for pandemic and life threatening diseases. The effective response regarding to pandemic and life threatening diseases. The effective response regarding to pandemic situation requests collaborative and unbiased provisions of all countries in the world, however, sometimes patent monopoly may hinder the efforts. Compulsory licensing has been considered to be a useful alternative to the abuse of patent rights. However, the Korean experiences of compulsory licensing have left some controversial issues in connection with the availability of it in Korea. 'Flexibility' allowed in TRIPS and Doha Declaration has not come into effect in Korea for several reasons. Although the situation shows the limitations of compulsory licensing as a pharmaceutical supply policy, it is clear that compulsory licensing still has the possibilities of enhancing the access to medicines of all countries in need. Through searching the institutionalization process and experiments of compulsory licensing in Korea, this article explores the possibilities and the limits.