• Title/Summary/Keyword: prestige

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Effect of Overseas Tourists' Motivation on Shopping Behavior -Emphasis on Product and Store Characteristics- (해외여행 동기가 쇼핑행동에 미치는 영향 -상품과 매장특성을 중심으로-)

  • Jeon, Yangjin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.2
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    • pp.294-306
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    • 2015
  • This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

Growth of Cosmetic OEM·ODM Companies and Industrial Roles (화장품 OEM·ODM 기업의 성장과 산업적 역할)

  • Lim, Byeong Yeon;Park, Jae Hong;An, Yong Chan;Kim, Min Joo
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.46 no.2
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    • pp.167-177
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    • 2020
  • In this study, we analyzed the growth factors and industrial role of cosmetics OEM·ODM enterprises that have played an important role in Korea's growth as the fourth-largest cosmetics exporter in the world. Since the OEM industry was first introduced to Korea by Kolmar Korea in 1990, the industry has grown to account for 12.619 trillion won as of 2016 and 69.9% of sales of local products. Also, the industry not only supported brand enterprises to enter the global market but also directly supplied products to global enterprises, contributing to economic growth and rising national prestige. Growth factors in Korea's cosmetics OEM·ODM industry can be found in the development of differentiated business models, such as continuous technology development, active response to the industrial environment, and settling a system with technology and creative ideas. For sustained growth and development of Korean cosmetics industry, OEM·ODM needs to be settled as Korea's own industry and co-exist with brand enterprises in complementary relations.

Employment Opportunities of Female Ph.D.s for Faculty Positions: the Case of Biochemistry in Korea (여성 고학력자들의 취업: 생화학 분야 여성과학자 교수임용과정을 중심으로)

  • Park, Chan-Woong
    • Korea journal of population studies
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    • v.29 no.1
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    • pp.157-183
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    • 2006
  • This study examines the factors that influence the chance of getting a full-time tenure track? position in universities in biochemistry. Its main findings are: first, as age at the time of getting a Ph.D. degree increases and the more recent a birth-cohort a female Ph.D. belonged to, the more likely she was likely to get a job; second, the number of citations of publications in science-citation indexed journals during a Ph.D. program period and the number of publications in science-citation indexed journals in post Ph.D. period increased her chance of getting a job; third, a post doctoral program and the duration of Ph.D. training did not affect a chance of getting a job; finally, a Ph.D. from a foreign university and a prestige ranking of a Ph.D. program did not influence a chance of getting a job.

A Study on Development of u-4PL Based Air Cargo Logistics System (항공물류에 적용한 u-4PL 시스템 개발 연구)

  • Li, Guang-Zhu;Na, Hyeong-Seok;Lee, Doo-Yong;Li, Zhong-Shi;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.181-187
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    • 2008
  • The market of air cargo in Korea grows very quickly and diversifies. It is an essential factor in the process of development of Northeast-Asia as a hub for Air Cargo logistics. But the process of air cargo in Korea is complex as compared with other north-east asia nations and it has many problems and causes inconvenience to owners of freight. We emphasize that 4PL(Fourth party Logistics) is the excellent solution from among many alternatives. The wave of 4PL added to strategic consulting based on new IT techniques, for example RFID, with logistics outsourcing through existing 3PL service is a great issue. It is also worthy of notice that EPCglobal network strengthen the role of 4PL. In conclusion, the 4PL system based on EPCglobal network will result in a good success, so it will raise a prestige of air cargo in Korea to a higher position. This study deals with the new logistics system, air cargo logistics system based on u-4PL system, RFID and EPCglobal network, that will bring many advantages. At the end, we verify the u-4PL air cargo logistics system by simulation tool.

A study on the influence of customer engagement on Chinese consumers' purchase intention and brand attitude of the luxury brand community (럭셔리 브랜드 커뮤니티에서 고객 인게이지먼트가 중국 소비자의 구매의도 및 브랜드 태도에 미치는 영향)

  • Danyang, Liu;Kim, Hyojung;Park, Minjung
    • The Research Journal of the Costume Culture
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    • v.28 no.5
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    • pp.621-638
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    • 2020
  • Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

Niche Overlap of Social Spare: Duality of Individuals and Groups (개인과 집단의 이중성에 기초한 사회적 공간의 생태지위 분석)

  • Han, Joon;Park, Chan-ung
    • Survey Research
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    • v.2 no.1
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    • pp.109-127
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    • 2001
  • This paper offers a method to measure the distribution of niches of two types of social organizations. Internet sites and voluntary organizations. based on the socio-demographic characteristics of their members. It examines the niches of Internet sites based on age and education of site visitors and those of voluntary organizations based on age. education. and occupational prestige of their members. The method to measure organizational niches makes it possible not only to understand the niche width of organizations but also to examine the extent to which organizations .potentially compete and coexist. This leads to a method to recognize the way organizational environments influence the performance of individual organizations ecologically. To conclude, this paper shows that organizations are socially embedded through a process of pariticipation in which individual members choose their organizations not randomly. but based on their socIoifemographiccharacteristics.

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A Study on the Factors Affecting Career Patterns of Korean Female Librarians (한국 여성사서의 직력유형(職歷類型)에 영향을 미치는 요인에 관한 연구)

  • Choi Eun Ju
    • Journal of the Korean Society for Library and Information Science
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    • v.21
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    • pp.103-140
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    • 1991
  • Knowledge about career patterns of women In any profession and about factors which influence these career patterns becomes increasingly necessary because of the influx of ever-increasing numbers of women into the labor force, and the need for the development and utilization of the creative productivity of women. This study alms to investigate Korean female librarians' overall career patterns and verify relevant factors which might affect to their career patterns. As an instrument, self-reported questionnaires were sent to 1,251 full-time Korean female librarians throughout the country with regular librarian's certificate, currently engaging in public, college or university, and special libraries. Based on the data gathered, the interrelationship between their career pattern inclination and its influential factors were examined through hypothesis testing. Major findings of the survey are outlined in the following: 1). Female librarians' career patterns were classified into five categories with the group represented as Categories-2 (single; wishes to continue working after marriage; places an emphasis on the sense of occupational accomplishment and social prestige) accounted for the highest proportion$(33.4\%)$. 2). The result of the hypothesis testing revealed that there is no significant relationship statistically between social factors(parents' socio-economic status, etc.) and female librarians' career patterns. So the hypothesis concerning social factors were rejected. 3). In psychological factors(job satisfaction ; self-concept sex role attitude ; role conflict ; and achievement motivation), all except for self-concept were shown to be relevant with female librarians' stable career pattern. So the hypotheses concerning psychological factors were supported. 4). According to the result of multiple discriminant analysis conducted between the above four statistically significant psychological factors and career patterns, the most influential factor for female librarians' career patterns was job satisfaction and sex role. In conclusion, the following recommendations were made: For overall enhancement of Korean female librarianship, earlier career guidance and concrete sex role education for young women is urgent which enable them to establish correct viewpoint for their occupational career female librarians themselves' constant endeavor In maintaining positive attitude toward their job is required.

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Effect of Design Modification and Color Scheme on Impression Formation of Traditional Korean Women's Clothing (여자한복의 인상형성 연구 - 디자인의 변형과 배색을 중심으로 -)

  • Kahng Hewon;Koh Ae Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.2 s.38
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    • pp.211-227
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    • 1991
  • The purpose of this study was to investigate the effects of design modification, decoration and color scheme of traditional Korean women's clothing on impression formation by 2 age groups of women. The instruments developed for the study were 2 sets of stimuli and a response scale. Stimuli I (design stimuli) consisted of 6 line drawings of female figures in Korean clothing and modified Korean style clothing, whereas stimuli II (color stimuli) consisted of 6 colored drawings of female figures in different color schemes. The 7-point semantic differential scale of 14 bipolar adjectives were used for the response scales. 144 female college students and 144 middle·aged women subjects were randomly assigned to one of 6 drawings from each set of stimuli. The data were analyzed by factor analysis, ANOVA and t-test. 1) There factors emerged to account for dimensions of design and color scheme, respectively. The first factor was interpreted as Evaluation/prestige both in design (stimuli I) and color scheme (stimuli II), the second factor was Modernity for stimuli I, and the third factor for stimuli I was Practicality. On the other hand, the Luxuriousness/Individuality was factor 2 and Modernity was factor 3 for stimuli ll. 2) Modification had the largest effect on impressions regarding design and decorated designs had a partial effect on the impression of Modernity and Practicality. The female figures in modified Korean style clothing were perceived as more prestigious, modern and practical than those in traditional Korean clothing. 3) Color schemes had little effect on impressions, while perceiver's age had a larger effect. Middle·aged women formed more positive impressions toward Korean clothing of various color schemes than female college students.

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The Effect of Price Discount Frequency on Consumer Evaluation of Clothing Brand Equity (가격 할인 빈도가 소비자의 의류 상표자산평가에 미치는 영향에 대한 연구)

  • Choi, Jung;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1025-1036
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    • 2001
  • This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

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Application of Social Network Analysis for Location Selection of Agricultural Wholesale Market in Gyeonggi-do (연결망분석을 통한 경기도 농수산물 도매시장 적정 입지 선정)

  • Song, Ji-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.3
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    • pp.1123-1134
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    • 2013
  • The purpose of this study is to decide the optimal location site of the agricultural wholesale market in Gyeonggi-do. In this paper, methods of social network analysis are adopted to calculate the betweenness centrality, degree centrality, prestige centrality. Methods of social network analysis can be a good alternative to discover characteristics of a complicated method by visualizing relationships among nodes(cities). The results of this study are as below : First, the result of social network and present locations are not so different. Second, optimal locations of the agricultural wholesale market in Gyeonggi-do are Pyeongtaek-si, Suwon-si, Ansan-si, Seongnam-si, Hwaseong-si, Yongin-si, Icheon-si, Anyang-si etc.