• 보건행정학회지
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• 제27권2호
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• pp.186-189
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• 2017

On May 9th 2017, the 19th presidential election was held. This election was historically significant because of the impeachment of the former president. This election was held in a relatively short period of time, unlike the normal presidential elections. Therefore, there was not enough time to deliberate pledges for candidates and review pledges for the people. South Korea has suffered from many healthcare problems associated with low-birth rate, population aging, and low economic growth rate. In this paper, we compared the '10 main pledge' of the major five candidates of the 19th presidential election and discussed focusing on the healthcare issue. As a result of comparing the 10 main pledge of the major candidates, it was difficult to find healthcare parts whereas there were lots of welfare parts existed. We need enough time to review and discuss pledges in the next election.

• 한국의상디자인학회지
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• 제18권3호
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• pp.113-127
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• 2016

This study was aimed to analyzing the fashion style worn during the election campaign in the 16-18 Korea presidential candidates. In order to derive a comprehensive fashion style of each candidate it was classified as outfits, items, colors, patterns, accessories and the like. Research data was collected through literature, newspapers, Internet sites, etc., and SPSS statistical package was performed. In research data, 16 presidential candidates photographs were 87, 17 presidential candidates photographs were 82, 18 presidential candidates photographs were 155 as photograph by exposure to the media during each presidential campaign. The results of this study are as follows: In the fashion style of presidential candidates, male candidates mainly dressed in a tie and suit, but the 18 candidates dressed in casual wear unlike previous candidates. In tie color, 16 appeared in the red series, 17 election and 18 election appeared in blue series. Female candidate, Park Geun-hye candidate dressed in the combination of a jacket and blouse and pants. Therefore fashion style of presidential candidates got a strong symbolic image functions as political lines, ideologies, beliefs, and the campaign promises. Because describing the fashion style of candidates based on the statistical result, it requires attention to generalization.

• 보건행정학회지
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• 제31권4호
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• pp.385-386
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• 2021

The 2022 Presidential election is approaching. Because health policies are intimately connected to other policies and involve multiple stakeholders, it is difficult to promote policy changes. Hence, the presidential election, during which policymakers are replaced, is a great timing for making policy improvements. Several important policies have been introduced and promoted throughout the presidential election process. However, these policies have been implemented without going through sufficient discussion among the experts but rather through the voices of minority groups with stronger political will. This eventually posed an obstacle to the balanced development of the entire health care system. The current medical system faces challenges that need to be addressed in the medium and long term. In particular, we should be wary of the populistic approach. We look forward to seeing more policy commitments, proposed through the evidence-based policy process and sufficient amount of discussion among the experts.

• 응용통계연구
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• 제15권1호
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• pp.21-32
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• 2002

We searched out in the votes data of the State of Florida at presidential election 2000. We used a multivariate regression analysis. We got there were several outliers including Palm Beach County. It means that we should analyze the number of disqualified ballots which were double-punched as well as the votes, to insist the " Butterfly Ballot" made Palm Beach outlier.

• International Journal of Contents
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• 제17권4호
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• pp.52-61
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• 2021

The 2020 US Presidential Election was a highly-anticipated moment for our global society. During the election period, the most intriguing issue was who would be the winner-Trump or Biden? Among the possible main themes of the 2020 election, from the COVID-19 pandemic to racism, this study focused on feminism ('women') as a main component of Biden's victory. To explore the character of Biden's supporters, this paper focused on internet spaces as a source of public opinion. To guide the data analysis, this study employed four indices from empirical studies on Big Data analytics: issue salience, attention diversity, emotional mentioning, and semantic cohesion. The main finding of this study was that the representative keyword 'women' appeared more prevalently within content related to Biden than Trump, and the keyword pairs indicated that female voters were the main reason for Trump's failure but the root cause of Biden's victory. The results of this study indicated the role of the internet as a forum for public opinion and a fountain of political knowledge, which requires more rigorous investigation by researchers.

• Asian Journal for Public Opinion Research
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• 제6권1호
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• pp.31-38
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• 2018

Leading up to the 2019 presidential election in Indonesia, campaigns have emerged through social media, particularly Twitter, using various hashtags, such as #2019GantiPresiden (2019 Change President) and #TetapJokowi (Always Jokowi). This paper tries to understand the presidential candidates' power map in forming opinions and influencing voter behavior by analyzing Twitter from August 6, 2018 to September 15, 2018, just before the beginning of the official campaign period, by searching for the keyword "pemilihan presiden RI Tahun 2019" (RI presidential election in 2019). According to our NodeXL's analysis, there were 1,650 active Twitter users talking about the 2019 presidential election. The 1,650 Twitter users have formed a communication network of 46,750 relationships formed from messages in the form of tweets, comments, and retweets. Our analysis found that those mentioning "pilihan presiden 2019" form large communication networks around four clusters: one for each of the two candidates (Jokowi and Prabowo) and two for opinion leaders who are undecided about the election (Gus Mus and Mas Piyu). GusMus is a religious leader, as an official of the PBNU Rais Syuriah (an Islamic organization) and has a large following both on and off Twitter. "MasPiyu" is an unidentified Twitter user; he only has a large following on Twitter, but does not have support offline.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.174-186
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• 2019

트위터는 사회적 상호작용을 원하는 사용자들이 가장 많이 활용하는 온라인 SNS 플랫폼이다. 기존 커뮤니케이션 플랫폼에 비해 다른 이와 훨씬 효과적으로 상호작용할 수 있는 장점을 지닌 트위터는 학문적 관점에서도 현재 매우 높은 관심을 받고 있다. 본 연구는 이를 감안하여 트위터 사용자들이 표출하는 트위터 메시지의 총량, 긍정적 메시지, 부정적 메시지 등을 활용하여 이들 메시지가 대통령 선거 결과를 예측할 수 있는데 효과적인지 분석하였다. 소셜 매트릭스 분석을 통해 분석한 결과, 특정 후보에 관한 트위터 메시지의 총량은 지난 18대 대통령 선거에서 실제 선거 승리를 예측하는데 매우 유용하다는 점을 확인할 수 있었다. 아울러, 트위터 공간에서 특정 후보에 관한 긍정적인 메시지가 많을수록 그리고 부정적인 메시지가 적을수록 해당 후보의 선거 승리에 중요한 영향을 미치는 것으로 나타났다. 본 연구는 트위터에서 전달되고 공유되는 메시지 총량, 긍정적 메시지, 부정적 메시지가 유권자의 투표 의사결정에 매우 중요한 영향을 준다는 점을 입증했다. 후속 연구에서는 다른 SNS 플랫폼까지 포함하여 포괄적으로 연구를 진행, 가장 효과적인 커뮤니케이션 콘텐츠 전략을 도출해야 할 것이다.

• Communications for Statistical Applications and Methods
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• 제17권1호
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• pp.55-66
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• 2010

본 연구에서는 2007년에 실시한 17대 대통령 선거를 위한 NI Korea의 인터넷 패널조사와 KBS의 대선 패널 전화여론조사 결과를 토대로 인터넷조사와 전화조사의 차이를 비교하고, 인터넷조사의 활용 가능성을 검토해 보고자 한다. 인터넷조사는 조사대상자가 인터넷 사용자로 제한됨에 따라 발생하는 포함오차와 조사 참여 의사를 갖는 사람들만을 조사에 참여시킴으로써 발생하는 선택편향 등으로 인해 흔히 표본의 대표성이 문제점으로 지적되고 있다. 이런 문제점을 해결하기 위해 인터넷 사용자 표본이 전체 유권자 표본을 설명 할 수 있도록 성향점수(Propensity score)를 사용하여 가중치를 보정하는 방안을 제시한다. 17대 대선 자료를 기초로 한 사례분석을 통해, 적절한 성향점수보정 기법을 적용하는 경우 인터넷조사를 선거예측에 활용하는것이 가능하다는 결론을 얻을 수 있었다.

• 한국조사연구학회지:조사연구
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• 제4권2호
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• pp.87-102
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• 2003

한국에서 선거여론조사 역사는 그리 오래되지 않았지만, 선거예측의 정확성 제고를 위한 끊임없는 연구와 노력 끝에 예측력 향상은 빠른 시일 내에 큰 발전을 이루어 왔다. 표본추출과 실사관리의 엄격함은 물론, 현실에 맞는 새로운 자료수집 방범의 도입, 과학적인 통계분석 기법의 확립 등의 다양한 노력이 있었기 때문이다. 특히, 기존의 전화조사만을 통한 예측이 많은 한계를 드러냄에 따라 출구조사를 통한 예측이 보다 큰 관심을 받아 온 가운데, 2002년 12월 16대 대선에서 완벽한 예측을 해냄으로써 출구조사의 정확한 예측력을 널리 선보인 바 있다. 이에 본 글에서는 출구조사의 방법론적 특성과 예측력을 좌우하는 요인에 대해, 지난 대선 출구조사의 기획과 실행 과정을 중심으로 정리해 보고자 한다.

• Asian Journal for Public Opinion Research
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• 제8권2호
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• pp.105-125
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• 2020

The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.