• Title/Summary/Keyword: presentation mode

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How Does the Presentation Mode of Product Information Affect Product Evaluation? : The Mediation of Construal Level and the Moderation of Response Time

  • Cho, Hyun Young
    • International Journal of Contents
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    • v.16 no.1
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    • pp.44-56
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    • 2020
  • The purpose of this study was to examine how the presentation mode (sequential- vs. simultaneous-mode) of information influences its evaluation. Three experiments revealed the interaction effect between the presentation mode and the valence of the product information. When respondents read about the positive aspects of the product, the evaluation was higher in the simultaneous presentation mode than in the sequential presentation mode. For negative product information, respondents' evaluation was higher in the sequential presentation mode than in the simultaneous presentation mode. The simultaneous presentation mode intensified the impact of the information valence on evaluation. This study proposed that the sequential and the simultaneous presentation modes prime high and low construal levels, respectively. The mediation analysis provides support for such a prediction. Finally, the mediating effect of construal levels in evaluation was shown to disappear when respondents focused on the product information for a longer duration, while the mediation effect remained when the response time was short.

Study on Consumer Preferences for Discount Presentations in Different Purchase Contexts

  • ZONG, Lu;DUAN, Shen
    • Journal of Distribution Science
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    • v.19 no.12
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    • pp.15-22
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    • 2021
  • Purpose: There is still lack of guidance for merchants toward price discount presentations (absolute/relative), especially for consumers in different purchase contexts. Based on the general evaluability theory, this study investigates consumers' preferences for the presentation of discounts in various contexts through experiments. Research design, data and methodology: The relationship between discount presentation and consumers' preference is investigated in Study 1 using a two-factor between-subject design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative). The Moderating effect of thinking mode has been examined in Study 2 via a multi-factor intergroup design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative) ×2 (cognitive load: high vs. low). One-way ANOVA and planned contrast have been performed for analysis. Results: Experiment 1 reveals that consumers prefer absolute discounts rather than relative discounts when in material purchases. However, when in experiential purchases, they are willing to choose relative discounts. Experiment 2 verifies the boundary conditions of matching effect and illustrates the generation of matching effect is determined by thinking mode. Conclusions: Our study enriches the theories of purchase type and thinking mode. Simultaneously, the results provide practical guidance for merchants to formulate the discount presentation and distribution pricing strategies.

VARIOUS NIR SAMPLE PRESENTATIONS FOR AGRICULTURAL PRODUCTS SUCH AS INTACT FRUITS, SINGLE GRAINS, VEGETABLE JUICE, MILK AND THE OTHERS

  • Kawano, Sumio
    • Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
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    • 2001.06a
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    • pp.1021-1021
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    • 2001
  • Sample presentation, which means how to set samples to an NIR instrument, is very important in Near Infrared (NIR) Spectroscopy. When sample presentation is not suitable for the samples that you use, very good spectra can not be obtained even if you use a sophisticated NIR instrument. In my presentation, various NIR sample presentations for agricultural products such as intact fruits, single grains, vegetable juice and the others will be explained. In case of peaches with thin peel, the fiber optics of Interactance can be used. However, the fiber optics are not suitable for oranges with relatively thick peel. In this case, transmittance method is useful. As for a small sample such as single grains, a specially designed cell is needed. The cell in transmittance mode has been developed and then applied to single kernels of rice and soybean. In this case we also used the fiber optics. As regards liquid type of sample, a cuvette cell made of quartz in transmittance mode is popular. However, it is time-consuming to wash and dry it. In order to compensate this disadvantage the sample presentation using normal test tubes as sample cells have been developed and applied to milk, rumen juice and urine of a milking cow. An individual test tube can be used for each sample if you use the calibration equation with sample cell compensation. The test tube cell has also been applied to spinach juice for determination of undesirable constituents. It is concluded that sample presentation is most important for NIR Spectroscopy.

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Design and Implementation of a Character Agent based Multimodal Presentation Authoring Tool (캐릭터 에이전트 기반 멀티모달 프리젠테이션 저작도구 설계 및 구현)

  • 정성태;정석태
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.7 no.5
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    • pp.941-948
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    • 2003
  • Character agent based Multimodal Presentation Markup Language(MPML) has been developed to increase the efficiency of the presentation using a computer. However, authoring of a presentation by using MPML is not simple because MPML describes only the behavior of the character agent. It describes the presentation background by importing HTML documents. This paper proposes EMPML(Extended MPML) which describes not only the behavior of the character agent but also the presentation background. And an authoring tool for the EMPML has been designed and implemented. By integrating the editing of the presentation background and character agent behavior, the proposed authoring tool supports WYSIWIG(What You See Is What You Get) mode designing. By using the proposed authoring tool, users can make a multimodal presentation without knowing the details of EMPML.

Effects of interactivity and usage mode on user satisfaction, usefulness, and intetion to use in text information presentation in mobile environment (모바일 환경에서의 텍스트 표현 방식의 상호작용성과 사용모드가 사용자의 만족도, 유용성, 사용의도에 미치는 영향)

  • Baek, Hyunji;Lee, Sangwon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.223-226
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    • 2017
  • With the development of information technology, users are provided with information they want through mobile device in various situations. When users communicate with information, there is interaction through gesture activities such as tapping and experience in the process. Experience through interaction in mobile affect the user's psychology. This is important because it is related to the behavior of the user in the future. Various types of information presentation methods have been researched in mobile environment. However, there are more research focusing on functional interactivity. The purpose of this study is to investigate the effect of interaction and usage mode on satisfaction, usefulness, and intention to use for sound text presentation that is user-centered. As variables for my study, there are two factors which are interactivity and usage mode. The interactivity type is composed of two ways that are: High and Low depending on modality and message interactivity; and the usage mode is composed of Action mode and Goal mode depending on whether user has a task or not. The experimental design is $2{\times}2$. The same content is provided in (a) only Modality interactivity, and (b) Modality and Message interactivity are provided. Depending on usage mode, (a) Action mode is processed without a specific task, and (b) Goal mode is performed with a specific task to participants. The experimental study demonstrated that there is a difference in satisfaction, usefulness, and intention to use depending on the difference of interaction and usage mode when providing information in mobile environment. The results of this study are summarized as follows: interaction and usage mode have significant influence on mobile user's satisfaction, usefulness, intention to use.

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A model of EFL instruction using oral presentation for Korean intermediate learners (오럴 프레젠테이션을 통한 영어수업모형)

  • Kim, Hak-Soo
    • English Language & Literature Teaching
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    • v.12 no.1
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    • pp.159-181
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    • 2006
  • The purpose of this paper is to examine the effectiveness of presentation-based instruction and to suggest a model of instruction targeted to the Korean intermediate level students learning English as a foreign language (EFL). To achieve this objective, the author examined how the acquisition of practical English through oral presentation would enhance the students' learning motivation, language abilities, and communicative competence in concrete situations. It was confirmed that the trained leader and systematic teaching and learning are needed to maximize the effects of presentation-based instruction. In doing so, the author compared and analyzed the collected data in order to support the validity of this teaching method. It was further pointed out that the teacher should have a close look at the roles of the presenter and learner in an effort to work out the usefulness of such an instruction model. The method of presentation in classroom settings would be a practical mode to attain the essential purpose of EFL teaching particularly to get over the drawbacks of Korean students' communicative competence. As a result, it would be an effective teaching method to meet the nation's long-standing demands for EFL education.

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3D Video Quality Improvement for 3D TV using Color Compensation (색상 보정을 통한 3차원 TV의 입체영상 화질 개선)

  • Jung, Kil-Soo;Kang, Min-Sung;Kim, Dong-Hyun;Sohn, Kwang-Hoon
    • Journal of Broadcast Engineering
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    • v.15 no.6
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    • pp.757-767
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    • 2010
  • In this paper, we have studied the color compensation method for 3D that enables 3D color presentation similar to 2D. The color compensation method uses the difference of color presentation in 2D and 3D mode. First, the RGB I/O relationship curve was derived in 2D and 3D mode based on the input RGB color bar images. The relationship was modeled in modified power-law forms. Based on the modeling information, we generated color mapping tables, which can be used for compensating the difference of colors. The proposed color mapping block can be added at the output block of a 3DTV system, where the 2D content can be bypassed but the 3D content RGB data can be processed using the color mapping table. The experimental results show that the proposed method improves color presentation of a 3DTV system using a proper color compensation based on 2D presentation.

Creating a Networked Community for the Training of Teachers: A Case of Public Presentation Caravan in Japan

  • NAGAO, Takashi;ICHIKAWA, Takashi;KOBAYASHI, Naoyuki;ISHIBE, Mutsuo
    • Educational Technology International
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    • v.6 no.1
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    • pp.139-154
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    • 2005
  • There were misgivings that the teachers in charge might not have enough understanding of the true purpose of teaching "Information". To learn about the general attitude of those teachers, the research group of private schools in Osaka began a project, 'The Public Presentation Caravan', in which teachers who had already started using information tools opened their class to teachers from other schools and exchanged ideas. It may be deduced that the combination of the two forums for exchanging opinions, one is held on the internet and the other face to face, is important. Teachers' community exists on the point where these two environments meet. Through this project, we might suggest creating a new mode of teachers' community using a network will be indispensable for the new teachers training.

Sliding Mode Controller Applied to Coupled Inductor Dual Boost Inverters

  • Fang, Yu;Cao, Songyin;Wheeler, Pat
    • Journal of Power Electronics
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    • v.19 no.6
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    • pp.1403-1412
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    • 2019
  • A coupled inductor-dual boost-inverter (CIDBI) with a differential structure has been presented for application to a micro-inverter photovoltaic module system due to its turn ratio of a high-voltage level. However, it is difficult to design a CIDBI converter with a conventional PI regulator to be stable and achieve good dynamic performance, given the fact that it is a high order system. In view of this situation, a sliding mode control (SMC) strategy is introduced in this paper, and two different sliding mode controllers (SMCs) are proposed and adopted in the left and right side of two Boost sub-circuits to implement the corresponding regulation of the voltage and current. The schemes of the SMCs have been elaborated in this paper including the establishment of a system variable structure model, selection of the sliding surface, determination of the control law, and presentation of the reaching conditions and sliding domain. Finally, the mathematic analysis and the proposed SMC are verified by experimental results.

Design of Multi-Valued Process using SD, PD (SD 수, PD 수를 이용한 다치 연산기의 설계)

  • 임석범;송홍복
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.2 no.3
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    • pp.439-446
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    • 1998
  • This paper presents design of SD adder and PD adder on Multi-Valued Logic. For implementing of Multi-valued logic circuits we use Current-mode CMOS circuits and also use Voltage-mode CMOS circuits partially. The proposed arithmetic circuits was estimated by SPICE simulation. At the SD(Signed-Digit) number presentation applying Multi-Valued logic the carry propagation is always limited to one position to the left this number presentation allows fast parallel operation. The addition method that add M operands using PD( positive digit number) is effective not only for the realization of the high-speed compact arithmetic circuit, but also for the reduction of the interconnection in the VLSI processor. therefor, if we use PD number representation, the high speed processor can be implementation.

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